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Linda Kaye

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Emotionally aware men and women aged 30-55, who are stuck in toxic relationship patterns and are ready to take accountability for their emotional healing.

Audience Type

  • B2C
  • Single individuals experiencing multiple failed relationships

Needs – Primary Buying Considerations

  • Desire to break free from toxic relationship patterns
  • Need for support and guidance in emotional healing
  • Value lived experience and personal healing journey of the service provider

Demographics

  • Age Range: 30-55
  • Gender: Both
  • Geography: Australia (Open to other locations given the digital nature of the service)
  • Income Level: Middle to High (to afford weekly billing between $101 and $500)
  • Profession: Not specified

Psychographics

  • Lifestyle: Likely to invest time and money in personal growth and emotional healing
  • What they value: Self-improvement, emotional intelligence, accountability
  • Pain Points: Stuck in toxic relationship patterns, emotional heartbreak
  • Buying Behavior: Attracted to personal support and community engagement; values lived experiences

2. My Message to My Target Audience

Refined Elevator Pitch

  • Linda Kaye provides men and women stuck in destructive relationship cycles with a new lease on life. Through her deep personal healing experiences, she helps them reconnect with their self-worth and emotional independence, enabling them to create deeply fulfilling relationships without falling into old, toxic patterns.

Understanding Their Pain Points

  • Endlessly repeating problematic relationship patterns.
  • Feeling trapped and stagnant in emotional cycles.
  • Struggling to find emotional independence and self-worth in relationships.

Transformation

  • Break free from their destructive emotional loops.
  • Find true love and fulfilment by choosing themselves first.
  • Discover peace, clarity, and a higher standard of relationships post the Relationship Reset.

Unique Selling Proposition (USP)

  • Deep personal healing from a 4x-divorcee.
  • Full nervous system rebirth for a fresh start.
  • Empathy from real lived experiences, giving a definite edge over competitors.

Brand Values & One-Liners

  • 'Break free with Linda Kaye - end your toxic cycle today.'
  • 'Relationship reset: choose you. Set new standards.'
  • 'Experience the rebirth of your nervous system. Embrace inner peace and clarity.'

Tone

  • Authentic, understanding, and empowering. Linda urges her clients to take accountability and envelope themselves in self-love and acceptance. She serves as a compassionate guide, leading them towards new, healthier emotional patterns.

Hero Text Idea

  • Flag Text: 'Australia's Relationship Reset Guru'
  • Main Headline: 'Turn your Relationship Pain into Personal Power with Linda Kaye'
  • Sub Headline: 'Break from destructive patterns and embrace emotional independence. Define new standards for love and self-worth while creating fulfilling relationships.'
  • CTA: 'Start your relationship reset today!'

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance website SEO with relationship-related keywords
  • Use Brevo CRM to track visitor behavior and optimize lead generation
  • Focus on mobile optimization for younger career professionals

Social Media

  • Regular posts on Instagram and Facebook: tips, testimonies, personal experiences
  • Weekly Facebook Live Q&A sessions
  • Promote the free boundaries blueprint on pinned posts

Paid Advertising

  • Google Search ads targeting relationship advice keywords
  • Facebook ads targeting 30-55 age group, interest in relationship advice

Content Recommendations

  • Blog posts about breaking toxic relationship patterns
  • Success stories from clients
  • Relationship advice and tips

Podcasts

  • Start a podcast on relationship healing
  • Guest appearances on 'The Angry Therapist Podcast', 'The Heart of Dating' and 'The Mental Illness Happy Hour'

Directories

  • Listing on TherapyTribe, Counselling Directory and Psychology Today directories

Publications

  • Contribute articles to 'Psychology Today', 'Elite Singles Magazine', 'HuffPost Relationships'

Partnerships & Outreach

  • Collaboration with local therapy centers, counselors and relationship coaches
  • Partner with self-improvement books' authors for cross-promotions

SEO and Content

  • Focus on keyword optimization for 'relationship advice', 'relationship healing', 'toxic relationship'

Offline and Local Media

  • Organize local workshops and seminars
  • Participate in personal growth and healing events

Online Events

  • Conduct webinars on relationship healing and growth

Online Networking

  • Engage in Reddit communities like r/relationship_advice, r/Divorce
  • Join Facebook groups related to relationship advice and healing

Cold Outreach

  • Email marketing towards leads captured through the website
  • LinkedIn outreach to potential collaborate with professionals in the therapy and coaching space
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Relationship Reset Starter Pack': A free, downloadable PDF offering tips and exercises to start breaking toxic relationship patterns
  • 'Break the Cycle' Webinar: A free online session offering insights into Linda's methods and strategies
  • Assessment Quiz: 'Are You Stuck in a Relationship Cycle?' quiz offering personalized advice based on responses

Tripwire Offer

  • 'First Step Session': A low-cost, 30-minute personal consultation with Linda
  • 'Boundaries 101': A mini-course offering strategies to set boundaries in relationships

Welcome Sequence

  • Welcome Email: Introduce Linda, her backstory, and the 'Relationship Reset' program
  • Nurturing Emails: Success stories, blog posts, tips on relationship healing
  • Conversion Email: Introducing the full 'Relationship Reset' program and offering a sign-up discount

Segmentation

  • Lead Score: Segment leads based on engagement level with emails, website, and free offerings
  • Relationship Status: Singlees vs divorcees vs multiple failed relationships

Chatbot and Automation

  • Welcome Chatbot: To engage website visitors and guide them towards the lead magnet
  • Automated Email Responses: Based on lead score and segmented groups

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Brevo
  • Automation capabilities: Emails, Drip campaigns, Lead scoring, Segmentation
  • Recommended improvements: Integrate with website for better tracking and optimization

Sales CRM

  • Current platform: Squarespace
  • Pipeline tracking or handoff process: Track conversions from the 'Relationship Reset' program
  • Recommended upgrades: Consider advanced platforms like HubSpot CRM for better lead management

Automated Follow-Ups

  • Types of Automations: Welcome sequence post sign-up, Reminder for 'First Step Session' post opt-in, Reactivation for non-engaged leads
  • Frequency or triggers: Activation on opt-in or non-engagement

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Emotional Healing, Boundary Setting, Relationship Advice
  • Segmentation: according to engagement and relationship status (singles vs divorcees vs multi-failed relationships)

Retargeting & Ads

  • Platforms and Goals: Google Ads for brand visibility, Facebook Ads for engagement and click-throughs

Social Media and Content

  • Posting Frequency: Daily on Instagram and Facebook
  • Content Type or campaign focus: Relationship Tips, Personal Stories, Client Testimonials

Webinars and Events

  • Suggested cadence or purpose: Monthly Webinar on Relationship Healing

Other Nurture Channels

  • Chat window on the website
  • Broadcast SMS to announce special events or webinars

3. Sales Conversion Strategy

Sales Process

  • Start with a low-ticket offer to capture leads.
  • Nurture leads with an automated email sequence, sharing personal stories and case studies.
  • Upsell the 'Relationship Reset' program to matured leads.
  • Implement cart abandonment emails to recover potential customers.

Sales Assets

  • Create a 'Relationship Reset' pitch deck explaining its benefits and transformation.
  • Develop an objection-handling SOP based on common doubts or fears such as fear of repeated failure or perceived high cost.

Testimonials and Case Studies

  • Collect testimonials from successful clients after completion of the program.
  • Showcase these on website's landing page and throughout the email nurture sequence.

Conversion Rate Insights

  • Use CRM Brevo to track lead to customer conversion rate.
  • Aim for a minimum of 5% conversion rate initially, gradually increasing to 10%.

Urgency and Offers

  • Run time-bound promotions (holiday discounts, early bird discounts).
  • Test fast-action bonuses for those who enrol within a specific timeframe.

Guarantees and Risk Reversal

  • Adopt a 14-day satisfaction guarantee policy to reduce perceived risk.

Shock and Awe

  • Send prospects a free boundaries blueprint to demonstrate value upfront.
  • Welcome new enrollees with a personalized thank you note or a comforting gift.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email highlighting Linda's journey and the transformative potential of the program.
  • Introduction to the "Boundaries Blueprint" featuring an illustrative video guide.
  • Virtual kickoff meeting: personal storytelling and bonding session with Linda.

Communication Cadence

  • Weekly progress emails encapsulating learnings and forecast for the following week.
  • Bi-weekly calls with Linda to discuss emotional progress and address concerns, if any.
  • Monthly community video-conferencing sessions for shared experiences and peer learning.

Client Education

  • Interactive forum for sharing articles, podcasts, videos, and suggested reading on self-love, emotional intelligence, and healthy relationships.
  • Special access to Linda's blog with regular new content.
  • Hands-on workshops every quarter focusing on personal healing and emotional independence.

Personalized Touches

  • Birthday surprises: Personalized video messages from Linda.
  • Celebrating milestones: Special handwritten note from Linda for each completed stage of the program.
  • 6-month "Relationship Reset" anniversary: A small, meaningful gift representing emotional growth.

Visuals and Documentation

  • Before-and-after emotional assessment report showcasing the transformation.
  • Visualization aids like infographics explaining the effects of the program on the nervous system.
  • Regular individual progress dashboards accessible at any time.

Feedback and Proactive Support

  • Feedback system integrated in the platform to discuss possible improvements directly with Linda.
  • Quarterly anonymous surveys to assess the program's impact and areas of improvement.
  • Dedicated customer support team trained to address queries and issues empathetically and proactively.

Guarantee or Promise

  • Risk-free: Full refund policy for the first week, if not satisfied.
  • Promise: Personal transformation to form healthier relationships under Linda's guidance and mentorship.

Operational Excellence

  • Punctuality in all communication and sessions.
  • High standards for communication: Professional yet empathetic and understanding.
  • Scheduling flexibility: Adaptable time slots for personal sessions with Linda.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement a yearly contract with a 10% discount for early renewals.

Upsells & Cross-Sells

  • Introduce a "relationship recovery" package that includes an extra personal session every month.
  • Offer a "self-love deeply" program as a cross-sell, focusing on individual growth and well-being.

Bundling & Packaging

  • Launch a premium bundle that includes relationship reset, self-love deeply, and community support.

Loyalty & Retention Programs

  • Launch a "Love Loyalty" program where customers accrue points for renewals and referrals, redeemable on future purchases.

Custom Services and Personalization

  • Offer a highly personalized "Whole Heart Healing" tier with specialized content tailored to the client's emotional patterns.

Pricing Strategy

  • Establish a long-term commitment pricing model with incentives - e.g., 10% off for a 6-month commitment.

Customer Data and Insights

  • Use Brevo CRM to track customer engagement, measure success rate in breaking toxic cycles, and identify upsell opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free 'Boundaries Blueprint' for referrers
  • 10% discount on one session for referred friends

Shareable Assets

  • Social media-ready posts featuring testimonials
  • Email templates for 'Refer a Friend'

Timing and Triggers

  • Ask for referrals after a successful coaching session
  • Automatic email request for referral after 3 weeks into the program

Client Success Stories

  • Share testimonials on social media bi-weekly
  • Feature client stories on the website

Referral Contests

  • Quarterly referral contest with a complimentary one-on-one session as a reward

Partner or Affiliate Programs

  • Collaboration with local mental health communities
  • Affiliate program with a 15% commission for each referred sale

Thank-You Experience

  • Personalized 'Thank You' notes for top referrers
  • Special recognition on social media for top referrers

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