Primary Target Market Summary

• Ideal customers are decision-makers in hotels, restaurants, and event venues, in Central Europe who need fast, reliable, and stylish operational solutions.

Audience Type

• B2B
• Customer segments: Hotel managers, operations directors, and owners.

Industries (if B2B)

• Hospitality
• Food Services

Needs – Primary Buying Considerations

• Fast delivery of high-quality textiles, furniture, and décor.
• Consistent design aesthetic.
• Flexible purchasing options (rent or buy).

Demographics

• Age Range: Not specified.
• Gender: Not specified.
• Geography: Central Europe, specifically Poland, Slovakia, Czech Republic.
• Income Level: Business income of $1 million to $10 million/year.
• Profession: Hotel Managers, Operations Directors, Restaurant Owners.
• Business Size: 3–5-star boutique properties, resorts, or event venues.

Psychographics

• Lifestyle: Busy, focused on maintaining a premium guest experience.
• What they value: Quality, design continuity, efficiency, reliable suppliers.
• Pain Points: Multiple suppliers, delays, inconsistent designs.
• Buying Behavior: Seek fast, reliable providers with stylish solutions.
• Decision-Making Roles:
• Primary Decision Maker: Hotel/Restaurant manager or operations director.
• Secondary Decision Influencers: Owners.
• Support Roles: N/A.

Refined Elevator Pitch

• Libre Group provides hotels and restaurants with year-round design continuity and fast hospitality solutions, eliminating renovation hassles. They ensure delightful guest experiences through high-quality textiles, furniture, and décor in quick, consistent deliveries.

Understanding Their Pain Points

• Navigation through multiple suppliers or delays
• Subpar guest experience due to dated interiors or inconsistent designs
• Renovation stress and downtime disrupting business operations

Transformation

• Quick, reliable access to premium-grade furnishings
• Improved guest satisfaction due to consistent, premium aesthetic
• Seamless business flow with no renovation downtime or logistical complications

Unique Selling Proposition (USP)

• Combination of manufacturing reliability and aesthetic hospitality design
• Flexible contracts with both sale and rental options
• Guarantee of design consistency across all products, matching with existing Libre-designed spaces

Brand Values & One-Liners

• "Fast hospitality solutions – beautiful, functional, on time."
• "Everything your hotel needs, without the wait."
• "Refresh your space. Keep your standards."
• "Smart design continuity for hotels and restaurants."

Tone

• Libre Group communicates with a genuine, versatile, and professional tone. We strive to create a sense of assurance, efficiency, and sophistication to resonate with our target customers.

Hero Text Idea

• Flag Text: Delivering Hospitality Excellence in Central Europe
• Main Headline: Premium Aesthetics, Hassle-Free Operations.
• Sub Headline: Maintain exceptional guest experience without renovation stress. Quick, reliable, and aesthetically pleasing solutions for your hotel or restaurant.
• CTA: Start Your Journey With Libre Group Today

Website

• Conduct a usability test on their current website to spot areas for improvement
• Implement hotjar or similar tool for qualitative data
• Track key conversion points: catalog downloads, contact form fills, and consultation requests
• Enable A/B testing features for continuous website optimization

Social Media

• Focus on LinkedIn and Instagram as they've worked in the past
• LinkedIn: long-form posts featuring project case studies, team insights, and industry trends, minimum 3 times a week
• Instagram: behind-the-scenes content, product highlights, and customer testimonials, daily posts
• Utilize YouTube for showcasing walkthroughs of completed projects, maintain frequency of 1 video per week

Paid Advertising

• Google Ads: run campaigns targeting keywords relevant to high-quality hospitality solutions and designer hotel accessories
• LinkedIn Ads: promote project case studies to decision-makers in the hotel industry

Content Recommendations

• Create blog posts targeting SEO keywords such as 'fast hospitality solutions', 'design consistency in hotels', 'quick renovation alternatives', etc.
• Regularly update case study section of the website with recent projects

Directories

• List the business on hospitality directories like Hcareers, EHotelier
• Explore opportunities in B2B directories like Europages

Partnerships & Outreach

• Leverage existing partnerships with hotels for referrals
• Reach out to event venue owners for potential collaboration opportunities

SEO and Content

• Focus on creating content around keywords such as 'hotel textiles', 'hospitality décor', 'quick interior solutions', etc.

Offline and Local Media

• Attend trade fairs and industry events to network and showcase products
• Explore billboard advertising in major Slovakian cities with high hotel density

Online Events

• Host monthly webinars on topics of interest for hoteliers, such as maintaining design consistency, quick renovation alternatives, etc.

Cold Outreach

• Target hotel/restaurant managers or operations directors
• Use LinkedIn for initiating conversations
• Email marketing campaigns for promoting your seasonal collection
• Follow-up phone calls for building relationships and pushing conversions