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Lean marketing

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Small to medium-sized businesses in need of lean marketing strategies.

Audience Type

  • B2B
  • SMEs

Industries (if B2B)

  • Any Industry seeking to increase marketing efficiency and decrease costs.

Needs – Primary Buying Considerations

  • Looking for cost-effective marketing strategies
  • Prefer packages with clear pricing and high value

Demographics

  • Business Size: Small to Medium Enterprises (SMEs)

Psychographics

  • Value cost efficiency and lean operations
  • Decision-makers who are open to modern, digital-first marketing strategies
  • Are likely to be struggling with achieving cost-effective marketing

Decision-Making Roles

  • Primary Decision Maker: Business Owner or Marketing Head
  • Secondary Decision Influencers: Operations Manager or Financial Head

2. My Message to My Target Audience

Refined Elevator Pitch

  • Lean marketing empowers B2B businesses with dynamic strategies to increase their conversions, through its unique, tailored marketing solutions, enabling companies to reach their market potential and maximize ROI.

Understanding Their Pain Points

  • Difficulty in creating effective marketing strategies.
  • Businesses stagnating due to ineffective promotional efforts.
  • Lack of expertise to leverage the digital environment for marketing.

Transformation

  • Acquisition of impactful marketing strategies that drive sales.
  • Greater confidence in marketing efforts and expected results.
  • Development into a highly competitive business with increased market share.

Unique Selling Proposition (USP)

  • Customized marketing solutions tailored to individual business needs.
  • A history of successful strategies implemented across diverse businesses.
  • Lean marketing stands out with its flexible, metrics-driven approach ensuring measurable results.

Brand Values & One-Liners

  • "Better Marketing, Better Results"
  • "Tailored Solutions for Maximum Conversions"
  • "Unrivaled Expertise in B2B Marketing"

Tone

  • Lean marketing adopts an authoritative yet approachable tone, portraying a sense of confidence and credibility. The brand seeks to instill a feeling of trust and affirmation in its customers, reassuring them about the potency of their investment.

Hero Text Idea

  • Flag Text: "B2B Marketing in the Philippines"
  • Main Headline: "Empowering Businesses with Tailored Marketing Solutions"
  • Sub Headline: "Discover how Lean marketing can transform your business with cutting-edge strategies, leading to more conversions and unprecedented growth."
  • CTA: "Start Your Marketing Transformation Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Webflow-built website for better SEO performance
  • Track conversions such as form submissions, Ebook downloads, webinar registrations
  • Monitor website performance for both desktop and mobile users

Social Media

  • Prioritize LinkedIn and Facebook to reach the B2B market
  • Post at least twice a week with a mix of informative, educational, and promotional content
  • Utilize LinkedIn's InMail for targeted messaging

Paid Advertising

  • Use Google Ads for Search and Display campaigns
  • Leverage Facebook Ads for retargeting visitors
  • LinkedIn sponsored posts to reach professionals in specified industries

Content Recommendations

  • Write blog posts about lean marketing strategies
  • Create infographics illustrating marketing tactics
  • Develop Ebooks as a lead magnet

Podcasts

  • Start a podcast to discuss successful marketing strategies for SMEs
  • Try to get guest spots on B2B focused podcasts like 'B2B Growth'

Directories

  • Get listed on business directories like Philippines YP, Hotfrog Philippines, and Google My Business

Publications

  • Guest post on marketing and business blogs like BusinessWorld, Entrepreneur PH, and Marketing Interactive

Partnerships & Outreach

  • Collaborate with other service agencies that cater to SMEs
  • Host webinars jointly with businesses that have a similar target audience

SEO and Content

  • Blog about lean marketing strategies and tips
  • Target long-tail keywords that the target audience may search for

Offline and Local Media

  • Sponsor local business events
  • Participate in Philippines business expos and networking events

Online Events

  • Host webinars dissecting successful marketing strategies
  • Conduct virtual workshops for SMEs on effective lean marketing

Online Networking

  • Engage in online business forums like Business Advice Forum, StartupNation
  • Active participation in marketing focused LinkedIn groups

Cold Outreach

  • Outreach via LinkedIn to business owners/Marketing Heads
  • Set up cold email campaigns to target SME owners
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Ebook: 'Essential Lean Marketing Strategies for SMEs'
  • Webinar: 'Maximizing ROI with Lean Marketing'
  • Free Consultation: 30-min Strategy Call

Tripwire Offer

  • Basic Lean Marketing Audit at discounted price
  • Marketing Strategy Starter Guide at a low entry cost

Welcome Sequence

  • Welcome Email with Ebook/ Webinar Access
  • Follow-up Email introducing the Tripwire Offer
  • Engagement Email with success stories and testimonials

Segmentation

  • Segment leads as SMEs or Corporates
  • Further categorize based on industries

Chatbot and Automation

  • Chatbot for initial engagement and data capture
  • Email automation for nurturing leads

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not yet identified
  • Automation capabilities: N/A
  • Recommended improvements or replacements: Recommended using ActiveCampaign for its robust automation capabilities.

Sales CRM

  • Current platform: Not identified
  • Pipeline tracking or handoff process: N/A
  • Recommended upgrades: Suggest using Pipedrive for easy tracking and simplified handoff process.

Automated Follow-Ups

  • Types of automations: Welcome series after lead magnet download, follow-up series after webinar attendance, reactivation series for inactive subscribers.
  • Frequency or triggers: Immediately after download, after webinar attendance, after 30 days of inactivity.

Newsletter

  • Frequency: Bi-weekly newsletters.
  • Topics or content pillars: Lean Marketing Strategies, Success Stories, Educational Content on Marketing for SMEs.
  • Segmentation: Segment newsletters based on industries within the B2B market.

Retargeting & Ads

  • Platforms and goals: Facebook ads for retargeting website visitors, LinkedIn Sponsored Content for targeting professionals in relevant industries.

Social Media and Content

  • Posting frequency: Twice a week on LinkedIn and Facebook.
  • Content type or campaign focus: Educational posts on lean marketing, Success stories highlighting previous client wins, Engagement posts to stimulate discussions.

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars aimed at educating SMEs on how to leverage lean marketing for their businesses.

Other Nurture Channels

  • Automation on platforms like ManyChat for FB messenger, integrating with ActiveCampaign.
  • SMS follow-up after webinar registration, using tools like ClickSend and integrating with ActiveCampaign.

Let's structure these strategies within your current marketing efforts and expand from there. Consistency is key to building trust with your audience. Over time, these efforts will bridge the gap between interest and purchase. It's all about adding value and educating your prospects until they're ready to buy.

3. Sales Conversion Strategy

Sales Process

  • Use CRM for lead management and tracking
  • Initiate sales with an exploratory call to understand client needs
  • Follow-up with a personalized proposal detailing the benefits of Lean Marketing
  • Close deals with a presentation call, addressing all client objections
  • Automate follow-ups for leads that have cooled off

Sales Assets

  • Develop an SOP detailing sales process and guidelines
  • Create a sales script for exploratory and presentation calls
  • Design a proposal template highlighting lean marketing solutions & benefits
  • Establish a pitch deck for closing calls
  • Update case studies of successful client projects

Testimonials and Case Studies

  • Request testimonials from satisfied customers after successful project delivery
  • Prepare case studies highlighting successful marketing strategies used
  • Display testimonials on Lean Marketing website and proposals
  • Collate case studies in a portfolio for accessible client viewing

Conversion Rate Insights

  • Track the conversion rate via the CRM system
  • Regularly review and identify opportunities for process refinement
  • Set a progressive conversion rate goal for each quarter

Urgency and Offers

  • Limited time offers to spur decision-making faster
  • Use order countdown timers on the website to drive urgency
  • Develop a fast mover incentive, offering free consultations or marketing audits

Guarantees and Risk Reversal

  • Offer a product trial period to prospectives to ease commitment fears
  • Clearly state service cancellation policy, ensuring it's customer-friendly
  • Provide a service satisfaction guarantee, highlighting commitment to quality

Shock and Awe

  • Send personalized welcome packages to new clients
  • Include a branded notebook and pen, a personalized thank you note, and a small gift card
  • Use this strategy to build initial trust and relationship with customers.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with a useful onboarding guide and points of contact.
  • A kickoff call with a dedicated Account Manager to discuss key objectives.

Communication Cadence

  • Weekly status update calls.
  • Monthly performance analytics reports sent via email.
  • Quarterly face-to-face or video meetings for strategy review and planning.

Client Education

  • Access to an online knowledge hub with video tutorials, FAQs, marketing tips, and case studies.
  • Quarterly thought leadership webinars exclusively for clients.

Personalized Touches

  • Gift (like a branded notebook) sent out upon contract signing.
  • Personalized anniversary cards celebrating years of partnership with Lean Marketing.
  • Handwritten thank you notes after major milestones achieved.
  • Birthday greetings sent to key contacts at client companies.

Visuals and Documentation

  • Pre and post-campaign analytics presented in an easy-to-understand, visually appealing format.

Feedback and Proactive Support

  • Monthly online satisfaction surveys.
  • Support hotline and email for immediate concerns.
  • Regular check-ins by Account Manager to identify potential issues and proactively offer solutions.

Guarantee or Promise

  • Transparent pricing – no hidden costs.
  • Guaranteed response within 24 hours of a query being raised.
  • Satisfaction Guaranteed: if not completely satisfied after 6 months, next month free.

Operational Excellence

  • Appointments and meetings handled with utmost punctuality.
  • Consistently professional communication across all channels.
  • Strict adherence to project timelines and high standard of service delivery.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer loyalty discounts for annual contracts renewal.
  • Incentivize long-term commitments with a reduced rate for annual over monthly subscriptions.

Upsells & Cross-Sells

  • Introduce advanced marketing packages with additional premium services for upsell.
  • Cross-sell analytics and reporting services along with current marketing strategies.

Bundling & Packaging

  • Bundle marketing strategy planning, implementation, and analytics in premium packages.
  • Offer discounts on bundled services versus à la carte options.

Loyalty & Retention Programs

  • Create a referral program: Reward customers for successful referrals with discounts on their next subscription.
  • Implement customer milestone recognition to incentivize continued engagement.

Custom Services and Personalization

  • Offer white-glove services for premium tiers including dedicated account management and custom strategy development.

Pricing Strategy

  • Offer discounts or bonus services to customers who commit to a long-term contract.
  • Introduce pricing tiers with added benefits/value to encourage movement up the tiers.

Customer Data and Insights

  • Make use of the existing CRM to track customer engagement and identify potential churn signals for timely intervention.
  • Analyze customer usage data to identify potential upsell opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer discounts on next service package for successful referrals
  • Give exclusive bonuses to new clients referred

Shareable Assets

  • Create a referral landing page on the website
  • Design digital business cards with referral codes

Timing and Triggers

  • Ask for referrals post successful marketing campaign results
  • Automate referral requests via email after client milestones

Client Success Stories

  • Showcase client testimonials on website and social media
  • Promote success stories of referrals that led to successful campaigns

Referral Contests

  • Run quarterly referral challenges, with additional service discounts as prizes

Partner or Affiliate Programs

  • Develop a business affiliate program with partners for sharing referral rewards

Thank-You Experience

  • Send handwritten thank-you notes to top referrers
  • Publicly recognize top referrers on the company's social media channels

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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