Primary Target Market Summary

• Mid to large organisations in sectors like finance, energy, government, or critical infrastructure that value innovation, accountability, and measurable resilience.

Audience Type

• B2B
• Key customer segments: CISOs, compliance directors, risk managers within 500+ employee organisations.

Industries (if B2B)

• Finance
• Energy
• Government
• Critical infrastructure

Needs – Primary Buying Considerations

• Need innovative tools to test human response under real-crises
• Seek measurable ways to improve resilience and readiness for NIS2, ISO 27001, DORA frameworks.

Demographics

• Age Range: 35-60
• Gender: Not specified
• Geography: Not specified
• Income Level: Not specified
• Profession: CISOs, Compliance Directors, Risk Managers
• Business Size: 500+ employees

Psychographics

• Lifestyle: Not specified
• What they value: Innovation, accountability, measurable resilience
• Pain Points: Identify and fix human vulnerabilities in security and compliance processes
• Buying Behavior: Values tangible over theoretical tools
• Decision-Making Roles:
• Primary Decision Maker: CISOs, Compliance Directors
• Secondary Decision Influencers: Risk Managers
• Support Roles: Not specified

Refined Elevator Pitch

• Kyba AI bolsters organizations' security layers with our platform, PulseCheck that delivers realistic AI-driven audits. We simulate crises that test team responses, revealing both human and procedural risks that traditional audits miss. As a result, leaders can meet compliance standards like NIS2, ISO 27001, and DORA with improved resilience and readiness.

Understanding Their Pain Points

• Lack of human and procedural security audits
• Lack of alignment with NIS2, ISO 27001, and DORA frameworks
• Limited visibility into team performance under pressure

Transformation

• Clear, evidence-based insight into crisis response
• Enhanced security and compliance readiness
• Improved resilience with ability to identify and fix human vulnerabilities

Unique Selling Proposition (USP)

• Introduction of a new audit type — the Human Security Audit
• AI-driven simulations observing real decision-making under pressure
• Bridge the gap from compliance paperwork to human reality

Brand Values & One-Liners

• 'Human risk, measured.'
• 'Making security awareness tangible, not theoretical.'
• 'Bridging the gap between compliance paperwork and human reality.'
• 'Realistic AI-driven audits for improved resilience.'

Tone

• Kyba AI's tone is innovative, insightful, and authoritative. We want our customers to feel informed, confident, and empowered throughout their journey towards greater security and compliance readiness.

Hero Text Idea

• Flag Text: Secure Your Human Layer
• Main Headline: Discover How Your Team Performs Under Pressure
• Sub Headline: With PulseCheck's Human Security Audits, uncover the vulnerabilities traditional audits miss and strengthen your cybersecurity resilience.
• CTA: Start Your Security Transformation Today

Website

• Continue using Webflow for website development due to its flexibility and ease of use.
• Optimize website layout for both desktop and mobile devices to cater to all user preferences.
• Track conversions such as report downloads, demo bookings, and newsletter signups.

Social Media

• Focus on LinkedIn due to its relevance to B2B and professional audience.
• Post 3-4 times per week with content highlighting use cases, compliance value, and success stories.

Paid Advertising

• Use Google Ads for competitive keyword targeting.
• Execute LinkedIn ads targeting CISOs and Compliance Directors within the finance, energy, and government sectors.

Content Recommendations

• Create blog posts on topics like 'improving organizational resilience', 'the importance of human security audits', and 'bridging the gap between compliance paperwork and human reality'.

Podcasts

• Consider creating a branded podcast to discuss industry trends and challenges.
• Appear on relevant sector podcasts like 'The CyberWire' or 'Security Now'.

Directories

• Register on business directories like Crunchbase and G2 for increased visibility.
• Consider joining relevant industry directories like Cybersecurity 500.

Publications

• Aim to contribute articles to publications read by CISOs and Compliance Managers like 'InfoSec Magazine' or 'Cybersecurity Insiders'.

Partnerships and Outreach

• Partner with cybersecurity consultancy firms for joint venture opportunities.
• Win referral partners through regular networking events.

SEO and Content

• Research relevant keywords in the cybersecurity domain to improve organic visibility.
• Use keyword strategy to inform blog content.

Offline and Local Media

• Hold sponsored events or seminars.
• Design and distribute flyers at relevant industry events.

Online Events

• Host webinars on compliance frameworks like NIS2, ISO 27001, and DORA.
• Participate in virtual expos and networking events.

Online Networking

• Engage on forums like InfoSec Forum or Spiceworks Security Forum.
• Join LinkedIn groups relevant to cybersecurity and business compliance.

Cold Outreach

• Use email to approach CISOs, Compliance Directors, and Risk Managers within target industries.
• Use LinkedIn to connect with potential leads and customers.