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Keith Ferrin Productions, LLC

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Adult women aged 40-60, Christian, earning $50,000-$200,000 annually, seeking a deeper, consistent, and enjoyable relationship with the Bible.

Audience Type

  • B2C
  • Religious Christian Women

Needs – Primary Buying Considerations

  • A relational and brain-science backed approach to Bible study
  • Consistency and enjoyment in Bible reading

Demographics

  • Age Range: 40-60
  • Gender: Female
  • Geography: United States
  • Income Level: $50,000-$200,000
  • Profession: Varies

Psychographics

  • Lifestyle: Deeply rooted in Christian faith
  • What they value: Spiritual growth, consistency in Bible reading, and meaningful religious experiences
  • Pain Points: Difficulty in maintaining consistency and enjoyment in Bible reading
  • Buying Behavior: Likely to invest in personal growth, especially spiritual growth

2. My Message to My Target Audience

Refined Elevator Pitch

  • Keith Ferrin Productions, LLC provides Christians who aspire for consistent and enjoyable bible study, a shift from 'should' to 'want' through its Relational Bible Study. This method allows them to build an enriching, regular habit of bible study, fostering a closer relationship with God.

Understanding Their Pain Points

  • Inconsistent and unfulfilling Bible study habits.
  • Searching for a more meaningful and enjoyable method of bible study.
  • Struggling to understand, remember and relish the scripture.

Transformation

  • Formation of a consistent and meaningful Bible study routine.
  • A renewed love and enjoyment in studying the Bible.
  • A deeper understanding of scripture and a closer relationship with God.

Unique Selling Proposition (USP)

  • The approach is relational, not informational, leveraging brain science for effective learning.
  • Keith Ferrin’s decades of experience in biblical storytelling and teaching.
  • Features a supportive community and live Q&A sessions unavailable in other study methods.

Brand Values & One-Liners

  • 'Bringing the Word to life with Relational Bible Study.'
  • 'Your consistent, enriching Bible study habit starts here.'
  • 'Go beyond just reading - create a relationship with the Scripture.'

Tone

  • The tone of Keith Ferrin Productions, LLC is warm, inspiring and empowering, encouraging individuals to rekindle their relationship with the bible and making it an enriching experience.

Hero Text Idea

  • Flag Text: 'Bible study transformation in the United States'
  • Main Headline: 'Unleash the Joy of Bible Study with Keith Ferrin.'
  • Sub Headline: 'Transition from 'should' toward 'want'. Experience the Bible through a method that's personal, relatable and grounded in brain science. Welcome to a stronger connection with Scripture.'
  • CTA: 'Start your spiritual journey now'

3. The Media I Will Use to Reach my Target Market

Website

  • Redesign webpage to be more mobile-friendly for the primary target audience
  • Integrate CRM for better customer relationship management

Social Media

  • Maintain a Facebook and Instagram account for posts, stories and live sessions.
  • Use high-quality images and weekly inspiring bible quotes

Paid Advertising

  • Run targeted Facebook Ads for women aged 40-60 within a certain income bracket

Content Recommendations

  • Blog posts about the brain science behind the course
  • Testimonials from successful students on the website

Directories

  • List the business on online spiritual and self-development directories

SEO and Content

  • Optimize for keywords related to 'Bible study', 'Christian women', 'Relational Bible Study'

Offline and Local Media

  • Attend Christian conferences for networking and exposure

Online Events

  • Host webinars and talk about the science behind the course
  • Regular Q&A sessions through webinars

Online Networking

  • Actively participate in Christian women online forums and Facebook groups

Cold Outreach

  • Email marketing to the subscribers explaining the benefits of the course
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Downloadable Bible Study Guide
  • 7 Days Email Series of Studying Bible Effectively
  • Quiz: What's your Bible Study Style?

Tripwire Offer

  • 'Bible Reading Kickstart' - a condensed, low-cost version of the full course
  • Discounted first-month access to the community and live sessions

Welcome Sequence

  • Introduction Email explaining what they can expect
  • Success stories/Testimonials Email
  • An Email about the importance of Consistent Bible study
  • A soft pitch about the full course

Segmentation

  • Tag based on lead magnet downloaded: Guide, Email Series, Quiz Result
  • Segment based on Tripwire purchase

Chatbot and Automation

  • Implement a chatbot to answer frequently asked questions
  • Automation to send a series of emails once a lead magnet is downloaded
  • Use the CRM to implement an automated follow-up sequence for users who haven't purchased after tripwire

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Automation capabilities: Unknown
  • Recommended improvements or replacements: Consider using ConvertKit for superior email automation

Sales CRM

  • Current platform: Not stated
  • Pipeline tracking or handoff process: Improve by integrating an optimized CRM
  • Recommended upgrades: Consider ActiveCampaign for seamless sales automation

Automated Follow-Ups

  • Types of automations: Welcome series, Lead magnet follow-ups, Tripwire upsell, Check-in for non-buyers
  • Frequency or triggers: Immediately after opting in, periodically after non-purchase

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Tips for consistent Bible reading, Testimonials, Upcoming events
  • Segmentation: Based on lead magnet interested in/downloaded

Retargeting & Ads

  • Platforms and goals: Facebook and Instagram for visibility among Christian women aged 40-60

Social Media and Content

  • Posting frequency: Weekly
  • Content type or campaign focus: Quotes, snippets of modules, testimonials

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars, Q&A, and live sessions

Other Nurture Channels

  • Chatbot, SMS, or WhatsApp: Install a basic website chatbot, Use SMS for US-based prospects

3. Sales Conversion Strategy

Sales Process

  • Simplify the landing page – clear messaging, easy-to-find purchase button
  • Include upsell options in initial purchase rather than as an extra step
  • Use CRM to automate follow-ups with individuals who abandoned cart
  • Offer option to sample course content before purchase

Sales Assets

  • Develop an FAQ document to address common objections and concerns
  • Prepare a comprehensive onboarding guide for new customers
  • Design an attractive, branded proposal detailing the unique benefits of the course

Testimonials and Case Studies

  • Set up a system for collecting customer testimonials post-course completion
  • Feature case studies of successful customers on the website and social media

Conversion Rate Insights

  • Analyze data from CRM to identify improvements in the sales process
  • Use A/B testing to optimize landing page designs

Urgency and Offers

  • Run time-bound promotions centered around Christian holidays
  • Offer limited-time bonuses, such as free access to a special masterclass

Guarantees and Risk Reversal

  • Implement a 30-day money-back guarantee to instill confidence
  • Publicize guarantee prominently during purchase process

Shock and Awe

  • Send a personalized welcome email to new customers
  • Offer an unexpected gift - an exclusive ebook/discount for future courses
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a welcome email that includes a quick-start guide to navigating the course
  • Host monthly virtual orientation events for new students
  • Share a list of key resources, community links, and support contact details

Communication Cadence

  • Weekly motivational emails highlighting a Bible verse and study tip
  • Monthly newsletters featuring member stories and upcoming Q&A topics
  • Quarterly check-in calls to gauge progress and address questions

Client Education

  • Dedicated FAQ page answering common technical and topical questions
  • Video demonstrations for different study methods taught in the course
  • Tips and tricks emails for brain-based learning strategies

Personalized Touches

  • Handwritten notes to celebrate course completion or major breakthroughs
  • Birthday wishes via email with a special blessing
  • Unique anniversary celebrations marking students' registration date

Visuals and Documentation

  • Sharing 'Before and After' student testimonials to inspire current students
  • Providing completion certificates or progress badges
  • Regular recaps of monthly Q&A sessions

Feedback and Proactive Support

  • Regular surveys to collect feedback and course enhancement suggestions
  • Prompt resolution of issues reported through support email
  • Actively moderating community discussions to provide additional input

Guarantee or Promise

  • Offering a 15-day, risk-free trial with full refund promise
  • Ensuring satisfactory response to any course-related query within 24 hours
  • Guaranteeing a transformed approach to Bible study after course completion

Operational Excellence

  • Scheduling flexibility for one-on-one check-in calls
  • Maintaining punctuality and preparedness for live Q&A sessions
  • Setting standards for compassionate, respectful, and prompt communication

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introductory offer for an annual subscription to Relational Bible Study with discounted price

Upsells & Cross-Sells

  • Offer Bible study companion guidebooks as an upsell
  • Cross-sell small group leadership training

Bundling & Packaging

  • Bundle Relational Bible Study with a guided journal for a premium package

Loyalty & Retention Programs

  • Bonus digital resources for completing Bible sections
  • Credit point systems that accumulate towards future purchases

Custom Services and Personalization

  • Offer personalized Bible study plans as a higher-priced package

Pricing Strategy

  • Provide graduated pricing tiers where basic access is cheaper but features diminish, thereby increasing perceived value of premium pricing
  • Offer a bundling discount when customer selects multiple services/products

Customer Data and Insights

  • Manage a CRM to track client progress, engagement, or churn, and use for direct communications

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • For every successful referral, offer the referrer a free month access to the 'live monthly Q&A'.
  • Give new referred customers a free ebook written by Keith Ferrin.

Shareable Assets

  • Create templated social media posts extolling the benefits of the course.
  • Use personalized referral links for easy tracking and sharing.

Timing and Triggers

  • Ask for referrals at course completion, during successful milestones, or after engaging Q&A sessions.
  • Automate the referral request via CRM post-completion of the course.

Client Success Stories

  • Share testimonials on social media and in emails to inspire other customers for referrals.
  • Feature success stories in the live monthly Q&A sessions.

Referral Contests

  • Run quarterly 'refer-a-friend' contests, where the top referrer wins private Bible study sessions with Keith Ferrin.

Partner or Affiliate Programs

  • Collaborate with Christian lifestyle bloggers for referral programs.
  • Implement affiliate tracking systems to reward influencers proportionally.

Thank-You Experience

  • Send handwritten 'Thank You' notes to top referrers.
  • Give exclusive discounts or other VIP benefits to the top monthly referrers.

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