Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Women in France, around 35-45, in demanding roles, seeking quick, meaningful yoga to reduce stress and reconnect with themselves.
They want practical self-care that fits busy schedules and value peace, wellbeing, and personal insight over fitness alone.

Audience Type

B2C
Time-poor professional women
Women managers and team leads
Women founders, freelancers, and consultants
Women in purpose-driven fields

Needs – Primary Buying Considerations

Short, flexible programs that fit busy routines
Relief from stress, tension, and mental overload
Better physical and emotional wellbeing
A calm, supportive, non-intimidating approach
Tools for self-awareness, reflection, and inner growth
Clear outcomes without a large time commitment
Affordable one-time pricing with immediate access

Demographics

Age Range: 35-45
Gender: Women
Geography: France, especially urban and suburban areas
Income Level: Comfortable income, 2000€+ monthly
Profession: Managers, founders, freelancers, consultants, and professionals in care-focused sectors

Psychographics

Lifestyle: Busy, achievement-oriented, health-conscious, digitally engaged
What they value: Peace, balance, self-care, personal growth, and purposeful work
Pain Points: Stress, lack of time, fatigue, overwhelm, and feeling disconnected from themselves
Buying Behavior: Discovers brands on Instagram and YouTube; buys low-risk offers that feel credible and convenient

Secondary Target Market

Women aged 28-34 in France building careers in wellness, healthcare, science, or nutrition who want preventive self-care habits.
Often early managers or independent practitioners with rising stress and limited time
Motivated by affordable guidance, emotional balance, and deeper self-understanding

2. My Message to My Target Audience

Refined Elevator Pitch

Karuna Yoga Space helps busy, stressed women find peace through kind yoga programs and self-inquiry.

Understanding Their Pain Points

She gives to everyone else and leaves herself for last
She looks successful on the outside but feels tense inside
Stress, fatigue, and mental noise steal her energy and focus

Transformation

She feels calmer, stronger, and more grounded in daily life
She reconnects with herself without adding pressure to her schedule
She gains simple tools to breathe, reset, and move with intention

Unique Selling Proposition (USP)

More than yoga classes, each program invites real self-discovery
Kind, time-conscious practice designed for busy women with full lives
Supports body, mind, and inner awareness in one simple experience

Brand Values & One-Liners

Your space to slow down and breathe
Kind yoga for full lives
Peace doesn't have to wait
Come back to yourself, one breath at a time
Less pressure, more presence

Tone

Warm, calming, and grounded. She should feel safe, seen, capable, and gently cared for.

Hero Text Idea

Flag Text: For Busy Women in France
Main Headline: Kind yoga programs for stressed women who need peace without losing time.
Sub Headline: Care for your body, mind, and inner balance in a simple way. Slow down, breathe, and reconnect with yourself.
CTA: Start your practice

3. The Media I Will Use to Reach my Target Market

Website

Build on Podia or Shopify Starter for low-cost digital program sales
Use French-first copy with calm visuals and fast 3-step checkout
Hero: "Kind yoga for busy women who need peace without losing time"
Add 1 primary CTA above fold: "Start your practice"
Create 3 offer pages by outcome: stress, sleep, reset at work
Add short founder story to build trust and emotional connection
Include sample lesson preview or 5-minute practice teaser
Add testimonials as soon as first beta clients finish programs
Track add to cart, checkout start, purchase, email signup, video plays
Prioritize mobile-first design; discovery is Instagram and YouTube led
Keep desktop polished for work-hour buyers researching at office
Connect email capture to Brevo for low-cost CRM and automations

Social Media

Focus on Instagram, YouTube, and LinkedIn; skip TikTok at launch
Instagram 4x weekly: Reels, carousels, Stories, founder voice notes
Reels 2x weekly on quick desk yoga, breathwork, evening decompression
Carousels 1x weekly on stress signs, self-check prompts, mini rituals
Stories 4 to 6 days weekly with polls, check-ins, behind-the-scenes
YouTube 1x weekly with 8 to 15 min practices for stressed professionals
Create YouTube Shorts from longer videos 2x weekly
LinkedIn 2x weekly aimed at women managers and founders in France
Post in French first; test English subtitles only on YouTube later
Use recurring series: Monday reset, midday breath, Sunday soften
End each post with one CTA: free practice, waitlist, or program page

Paid Advertising

Start with Meta Ads only; budget fits low-ticket B2C discovery best
Run video views campaign using top-performing Instagram Reels
Retarget IG engagers and site visitors with purchase-focused ads
Test lead ads for free 5-day calm reset challenge
Use static ads with outcomes: less stress, better sleep, inner calm
Geo-target France, major cities, women 28 to 45, wellness interests
Exclude broad yoga-fitness messaging; focus on stress and time-saving
Pause cold ads until organic messaging proves strongest hooks
Test YouTube remarketing only after steady weekly video output

Content Recommendations

"5-minute yoga for women after intense workdays"
"Desk tension release before your next meeting"
"Yoga for women who feel successful but exhausted"
"Breathwork to stop the evening mental spiral"
"How to create a calm morning in 10 minutes"
"What stress feels like in the body"
"Self-inquiry prompts after a short yoga practice"
"Sunday reset for busy women with no time"
"Why kind yoga works better than pushing harder"
"Micro-practices for founders, therapists, and care professionals"

Podcasts

Pitch Le Gratin for women, work, ambition, and lifestyle alignment
Pitch Métamorphose, éveille ta conscience for wellbeing themes
Pitch InPower by Louise Aubery for ambitious women and self-growth
Pitch Génération Do It Yourself for founder wellbeing angle
Pitch Pause by Lauren Bastide for women, pace, and modern life
Guest angle: peace for high-functioning women without adding pressure
Start own monthly audio series: 10-minute guided reset on Substack

Directories

Create Google Business Profile if offering local sessions or workshops
List on Medoucine if offering wellness sessions beyond digital products
Apply to Sortir à Paris wellness event listings for workshops
Submit events to Eventbrite France and Billetweb for discoverability
Build a featured instructor profile on ClassPass only if live classes start

Publications

Pitch Madmoizelle on stress rituals for busy women in France
Pitch Marie Claire France wellness section with expert commentary
Pitch ELLE France wellbeing editors on gentle self-care routines
Pitch Psychologies Magazine France on self-awareness through yoga
Contribute to Welcome to the Jungle France on workplace wellbeing
Pitch Les Éclaireuses for practical calming rituals and women lifestyle

Partnerships & Outreach

Partner with women coworking spaces in Paris, Lyon, Bordeaux
Offer lunch-break mini sessions to purpose-driven companies
Target HR managers at wellness, health, and impact-led firms
Partner with psychologists, sophrologues, and nutritionists for referrals
Collaborate with female business coaches serving stressed founders
Run IG Lives with osteopaths, therapists, and burnout coaches
Offer a co-branded "calm week" challenge with wellness newsletters
Approach maternity and women health clinics for resource partnerships
Host pop-up sessions in concept stores serving women professionals

SEO and Content

Target French keywords around stress relief yoga and short practices
Build pages for yoga anti stress femme, yoga bureau, yoga sommeil
Create blog posts around yoga for managers, founders, and caregivers
Add YouTube videos to matching blog posts for stronger dwell time
Publish one SEO article twice monthly and refresh quarterly
Create a lead magnet page targeting "5-minute calm routine"
Optimize titles for French search intent, not spiritual jargon

Offline and Local Media

Run small-group workshops in coworking spaces after work hours
Offer corporate wellness taster sessions for women-led teams
Leave elegant postcards in therapists' offices and wellness studios
Speak at women entrepreneur meetups and wellbeing events
Host Sunday morning pop-ups in calm cafés or community spaces
Use QR code flyers near pilates, naturopathy, and organic shops

Online Events

Host a live 30-minute monthly Zoom reset for busy women
Run a free 5-day challenge: breathe, move, reflect, reset
End webinars with limited-time offer on one core program
Partner-host LinkedIn Live on stress with a therapist or coach

Online Networking

Join Facebook group: Les Entrepreneuses Créatives
Join Facebook group: Girls in Tech France for wellness discussions
Engage on LinkedIn in Femmes de Santé and women founder circles
Answer relevant Reddit threads in Yoga, Meditation, and selfcare spaces
Join Meetup wellness groups in Paris and other major French cities
Participate helpfully; invite only after trust is built

Cold Outreach

Email HR and People Ops leaders at 20 to 200 person firms
Target women-led agencies, clinics, consultancies, and startups
Offer a free 20-minute stress reset session for their team
LinkedIn message founders of wellness and healthcare businesses
Reach out to podcast hosts with a specific stress-at-work angle
Email therapists and coaches with a referral or bundle proposal

During (Lead)

1. My Lead Capture System

Lead Magnet

Free 5-Day Calm Reset Challenge for busy women in France
Daily 10-min yoga, breath, and reflection by email
Best fit for IG, YouTube, and Meta lead ads
5-Minute Desk Reset Video + PDF for midday stress relief
Strong fit for managers, freelancers, and office workers
Evening Wind-Down Routine PDF + audio for better sleep
Fits women with mental overload after work
Stress Pattern Quiz: What kind of overwhelm do you carry?
Quiz segments leads by stress, sleep, or work tension
Self-Check Guide: 7 signs your body is asking you to slow down
Educational lead magnet for carousels, LinkedIn, and blog SEO

Tripwire Offer

€9 mini-program: 3-Day Soft Reset for stressed workdays
Includes 3 short videos, 1 breathwork, 1 journal prompt set
Fast win before core program at €51-€100
€15 live Zoom Reset once monthly with replay for 48 hours
Converts warm IG and email leads into first-time buyers
Bundle tripwire with €10 credit toward full program in 7 days

Welcome Sequence

Email 1: Deliver lead magnet and set calm brand tone
Email 2: Share founder story and why kind yoga works
Email 3: Teach one quick stress reset with CTA to mini-program
Email 4: Explain 3 outcomes: stress, sleep, work reset
Email 5: Match each outcome to the right paid program
Email 6: Share objection handling: time, guilt, consistency
Email 7: Limited-time tripwire or starter program offer
Trigger sales email if lead clicks program page twice
Trigger reminder if lead downloads but does not open 2 emails

Segmentation

Tag by source: Instagram, YouTube, LinkedIn, ads, partner
Tag by lead magnet: desk reset, sleep, challenge, quiz
Tag by goal: less stress, better sleep, self-reconnection
Tag by role: manager, founder, freelancer, care professional
Tag by behavior: downloaded, clicked, viewed sales page, bought
Send sleep leads to evening content and sleep offer
Send work-stress leads to desk yoga and midday reset offer
Send quiz leads to tailored nurture based on result type

Chatbot and Automation

Use simple site form, not full chatbot, at launch
Add 2-step popup: choose stress, sleep, or work reset
Route each choice to matching lead magnet and email path
Add IG auto-DM keyword: CALME for free reset link
Auto-reply to Story sticker taps with lead magnet link
Use Brevo for CRM, forms, tags, and automations
Create one landing page per lead magnet with one CTA only
Track signup rate, email open, click, tripwire conversion, purchase
Add abandoned checkout email for paid program visitors
Install Meta pixel and GA4 before running paid traffic

2. My Lead Nurturing System

Marketing CRM

Start with Brevo for email, forms, tags, and automations on a low budget
Use tags by source, goal, lead magnet, and behavior
Connect Meta Pixel and GA4 to track signup, checkout, and purchase events
Add 3 forms: desk reset, sleep reset, and 5-day calm challenge
Build 3 landing pages with one CTA each in French-first copy
Upgrade to ActiveCampaign only if automations outgrow Brevo

Sales CRM

No sales CRM needed at launch; checkout is direct and low-touch
Track handoff via Brevo tags: lead, tripwire buyer, core buyer
Create a simple pipeline in Notion or Airtable for partners and B2B workshop leads
Add stages: contacted, interested, booked call, proposal sent, won, lost

Automated Follow-Ups

Welcome sequence: 7 emails over 10 days after lead magnet signup
Email 1: deliver asset and invite reply with main stress trigger
Email 2: founder story and kind yoga philosophy
Email 3: 5-minute reset lesson with video CTA
Email 4: teach 3 stress patterns and self-check prompts
Email 5: recommend program by goal: stress, sleep, or work reset
Email 6: handle objections: time, guilt, consistency, not flexible enough
Email 7: offer €9 mini-program or €15 live Zoom reset
Abandoned checkout: 3 emails at 1 hour, 24 hours, and 72 hours
Trigger 1: remind of benefit and replay sample if checkout started only
Trigger 2: answer objections and show time needed per session
Trigger 3: limited bonus like €10 credit within 7 days
Click-based automation if sales page visited 2 times in 7 days
Send 2-email conversion push with testimonial, FAQ, and clear CTA
Cold lead reactivation every 60 days for no opens in 45 days
Use subject lines around calm, sleep, desk tension, and quick reset
Post-purchase sequence: 4 emails over 14 days
Email 1: access instructions and best starting plan
Email 2: habit tips for fitting practice into busy weeks
Email 3: reflection prompt and encourage Instagram reply or DM
Email 4: ask for testimonial and offer next-fit program

Newsletter

Send 2 times monthly to stay present without overwhelming busy women
Content pillars: quick stress relief, sleep rituals, self-inquiry, founder notes
Include 1 short practice, 1 reflection prompt, and 1 soft CTA each issue
Segment by goal: stress, sleep, work reset, self-reconnection
Send Sunday evening edition for sleep leads
Send Tuesday lunchtime edition for work-stress leads

Retargeting & Ads

Meta retargeting only at launch; best fit for IG-driven discovery and small budget
Audience 1: Instagram engagers from last 365 days
Audience 2: YouTube viewers via linked site traffic and GA4 audiences
Audience 3: site visitors and checkout starters in last 30 days
Run lead ads for free 5-day calm challenge once organic hooks are proven
Run remarketing ads to €9 mini-program for warm engagers
Run purchase ads to core program for tripwire buyers and sales page viewers
Use calm creatives with outcomes: less stress, better sleep, inner peace
Cap budget at €5-€10 daily until cost per lead is stable

Social Media and Content

Instagram: 4 posts weekly focused on trust and micro-transformations
Reels 2 times weekly on desk yoga, evening release, and breath resets
Carousel 1 time weekly on stress signs, self-checks, and quick rituals
Stories 4 to 6 days weekly with polls, check-ins, and soft CTAs
YouTube: 1 video weekly, 8 to 15 minutes, for busy women routines
YouTube Shorts: 2 clips weekly repurposed from long-form practice
LinkedIn: 2 posts weekly for women managers and founders in France
Use recurring series: Monday reset, midday breath, Sunday soften
End each post with 1 CTA: free reset, challenge, or mini-program
Keep tone warm, calm, and non-performative in French-first messaging

Webinars and Events

Host 1 live Zoom reset monthly, 30 minutes, themed around stress or sleep
Offer €15 ticket or free for leads during launch month to drive trust
Include 20-minute practice, 5-minute reflection, 5-minute offer close
Run a free 5-day calm reset challenge quarterly to grow list fast
Partner with 1 therapist, coach, or nutritionist every 2 months for IG Live

Other Nurture Channels

Use Instagram auto-DM keyword CALME for lead magnet delivery
Auto-reply to Story sticker taps with matching lead magnet link
Add 2-step popup on site: stress, sleep, or work reset
Route each choice to a tagged Brevo list and matching welcome path
Use WhatsApp only for workshop reminders if live events start later
Skip SMS at launch; email and Instagram are better fits for this audience
Track KPIs weekly: signup rate, open rate, CTR, tripwire CVR, purchase CVR

3. Sales Conversion Strategy

Sales Process

Use one simple path: social post, offer page, checkout, welcome email
Create 3 program pages by outcome: stress, sleep, workday reset
Add quiz: choose your program in 60 seconds
Keep one CTA per page: Start your practice
Show price, time needed, and who it is for above the fold
Add sample lesson or 5 minute preview before checkout
Add FAQ near buy button: time, level, access, results
Use 3 step checkout with no account required
Offer Apple Pay and card payment for faster mobile purchase
Send cart reminder after 2 hours and 24 hours
Send post purchase email with access, next steps, and encouragement
Add 7 day nurture for leads who take quiz but do not buy
Invite buyers to join a gentle check in email on day 3 and day 10
Offer reply to email for questions to build personal trust

Sales Assets

Write outcome led offer pages in French first
Create short founder story: why kind yoga for stressed women
Build objection handling FAQ for no time, not flexible, not spiritual
Create 5 email welcome sequence for new leads
Create 3 cart recovery emails focused on calm, not pressure
Write DM script for Instagram inquiries asking where to start
Create checkout page copy that repeats outcome and ease
Build comparison chart: stress program vs sleep program vs reset program
Create one page buyer guide: which program fits your week
Add simple onboarding email template with how to get best results

Testimonials and Case Studies

Start with beta round at reduced price in exchange for feedback
Ask for testimonial after first win and after full completion
Use prompt: how did you feel before, after, and what changed
Collect text, voice note, and short selfie video where possible
Feature testimonials on offer pages near CTA and FAQ
Create Wall of Love highlight on Instagram Stories
Turn best feedback into quote cards for Instagram and checkout pages
Build 3 mini case studies by outcome once first clients finish
Include practical details: time used, stress level, favorite tool

Conversion Rate Insights

Set baseline targets: 20 percent lead to checkout start
Set baseline targets: 3 to 5 percent page visitor to purchase
Track page visits, quiz starts, checkout starts, purchases
Track best converting source: Instagram, YouTube, LinkedIn, email
Review top drop off points weekly and simplify that step
If many visit but few buy, strengthen proof and preview lesson
If many start checkout but abandon, shorten form and add payment trust

Urgency and Offers

Launch with founding member price for first 20 customers
Add fast action bonus: guided audio reset for first 10 buyers
Use monthly theme offers: rentrée calm reset, holiday decompression
Run 72 hour offer after live Zoom reset or YouTube event
Add message: start this week with 10 minutes a day
Use ethical urgency tied to limited bonus, not fake scarcity
Offer bundle price when 2 programs are bought together

Guarantees and Risk Reversal

Offer 7 day satisfaction guarantee for digital programs
Promise clear access and easy start in under 10 minutes
State beginner friendly and time light on every sales page
Add reassurance: no need to be flexible or experienced
Offer email support for program choice before purchase

Shock and Awe

Include bonus PDF: 5 minute calm rituals for busy workdays
Add printable self inquiry journal page with each program
Send a personal thank you email to first 25 customers
Surprise early buyers with a bonus audio for evening decompression

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Instant welcome email with calm tone and clear next steps
Include "start here" video under 3 minutes
Share recommended first session by stress level and available time
Send simple intake form on energy, tension, and goals
Deliver a printable weekly reset planner in French
Offer a 5-minute audio breath practice for day one
Set expectations: gentle progress, no pressure, flexible use

Communication Cadence

Send a 3-email welcome sequence over 7 days
Day 1: how to begin and choose the right session
Day 3: posture tips, props, and how to stay consistent
Day 7: reflection prompt and invitation to reply with questions
Weekly email with one calming tip and one featured practice
Monthly "pause and breathe" check-in with gentle re-engagement CTA
Use short Loom-style videos for warm, personal guidance

Client Education

Create a simple library: stress, sleep, focus, and tension relief
Add session labels by time: 10, 20, or 30 minutes
Add session labels by outcome: calm, release, clarity, grounding
Include a beginner guide: mats, props, pace, and modifications
Add a FAQ on missed days, stiffness, and low motivation
Include journal prompts after key sessions for self-discovery
Offer a one-page guide: yoga at the desk for busy workdays

Personalized Touches

Ask for first name and preferred practice time in intake form
Personalize welcome email with her main goal
Send birthday email with a "5-minute reset" bonus practice
Celebrate 7-day and 30-day milestones with kind encouragement
Send handwritten-style digital notes after positive feedback
Feature seasonal rituals: autumn grounding or spring renewal
Thank returning buyers with a loyalty code for next program

Visuals and Documentation

Use serene, consistent visuals across emails and program pages
Provide a progress tracker with boxes for completed sessions
Include a before-and-after self-check for stress and energy
Send a 30-day reflection worksheet with wins and insights
Create shareable quote cards from program themes
Keep PDFs mobile-friendly for quick access during busy days

Feedback and Proactive Support

Ask for feedback after first session with 1-click mood survey
Trigger check-in if she has not started within 5 days
Send encouragement if she stops mid-program after 10 days
Offer reply-to-email support for questions or discomfort
Track common blockers and update FAQs monthly
Ask one question in every check-in: "What do you need most now?"
Request testimonials only after a positive completion milestone

Guarantee or Promise

Offer a 7-day satisfaction promise on first program
Promise practices that fit real schedules, not ideal routines
Reinforce: kind yoga, no guilt, no perfection required
State clear guidance for all levels with easy modifications

Operational Excellence

Keep checkout to one page with clear mobile design
Deliver access immediately after payment
Make all emails and materials available in French
Use consistent naming so busy clients find sessions fast
Keep video audio calm, clear, and free from abrupt volume shifts
Ensure captions on videos for quiet office or commute viewing
Review every client touchpoint quarterly for warmth and clarity

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

Add a 15 minute morning reset mini program at 19€
Add a sleep and evening calm mini program at 19€
Add a workplace tension relief program for neck and shoulders at 29€
Offer a guided breathwork audio pack at 12€
Offer a reflective journal PDF with prompts at 9€
Add a monthly live group class pass at 25€
Offer a 1 to 1 posture and stress reset session at 79€
Upsell a bundle of program plus audio pack plus journal at checkout
Cross sell stress program buyers into sleep and self inquiry offers
Cross sell beginner buyers into deeper self awareness series

Bundling & Packaging

Create 3 tiers: Solo, Deepen, Inner Peace
Solo tier: one program only at 59€
Deepen tier: program plus audio pack plus journal at 79€
Inner Peace tier: all programs plus one live class monthly at 129€
Bundle 3 short programs as a 21 day calm routine at 99€
Package office relief plus evening calm as a stress recovery set at 69€
Offer seasonal bundles around rentrée, winter fatigue, summer reset
Add a gift bundle for birthdays and Mother’s Day

Loyalty & Retention Programs

Launch a Calm Circle membership at 29€ monthly
Include one new practice, one live session, and one reflection theme monthly
Reward 3 purchases with a free audio pack or live class
Give returning buyers 10€ credit after their second order
Offer member only pricing on new programs for first 7 days
Create a 30 day practice tracker with a completion reward
Send a personal check in email after 14 days of purchase
Invite inactive buyers back with a gentle restart offer at 15% off

Custom Services and Personalization

Add a premium onboarding email with program selection guidance
Offer a 20 minute personalized practice plan at 49€
Create a stress profile quiz to match buyers to the right next offer
Offer white glove support via voice note for premium buyers
Add personalized weekly check in for 4 weeks at 59€
Create themed paths for stress, sleep, confidence, and grounding

Pricing Strategy

Raise flagship program price to 69€ if positioned with clear outcomes
Test premium signature program at 89€ with audio and journal included
Offer 2 program bundle at 10% off, not single program discounts
Offer annual Calm Circle plan at 290€ with 2 months free
Add preorder pricing for new programs to reward existing buyers
Keep one time offers simple and under 99€ for low friction purchases
Review French yoga program pricing on Instagram led competitors monthly
Increase prices 10% after collecting 5 strong testimonials

Customer Data and Insights

Start with MailerLite or HubSpot free CRM to track buyers
Tag customers by interest: stress, sleep, beginner, self inquiry
Track first purchase, second purchase, and days between orders
Track completion rate by email check in at day 7 and day 21
Add a post purchase survey asking goal, stress level, and time available
Use tags to trigger relevant next offer emails after each purchase
Identify top repeat offers and feature them in bundles
Track membership retention monthly and win back cancelled members quickly
Save testimonial and feedback snippets by program for future upsells

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give 10€ off next program for each friend who buys
Give new customers 10€ off their first program via referral
Offer a free mini reset audio after 2 successful referrals
Offer a free guided journal prompt pack after 3 referrals
Add a bring a friend bonus for future live online sessions

Shareable Assets

Create a simple referral page with personal referral code
Write 3 ready to post Instagram story templates in French
Write 3 WhatsApp messages for sharing with close friends
Write 2 email templates for coworkers or sisters
Create a one image peace check in card for social sharing
Make a printable thank you card with referral offer for events
Add share buttons after checkout and after course completion

Timing and Triggers

Ask 3 days after purchase if she enjoyed the first practice
Ask after a milestone like day 7 or program completion
Ask right after a positive DM or thank you message
Ask after a testimonial is submitted
Add a referral invite in the completion email sequence
Use one short script for every happy customer touchpoint

Client Success Stories

Collect short before after stories via Google Form
Ask 3 prompts: stress before, shift felt, favorite tool learned
Turn each story into an Instagram carousel and story slide
Share stories focused on calm, time saved, and self connection
Add first name, role, and city in France when allowed
Feature a weekly client story in Instagram highlights

Referral Contests

Run a quarterly kind circle challenge for most referrals
Prize ideas: private yoga session or full program bundle
Give public shoutouts on Instagram stories for participants
Keep contests simple with a leaderboard updated weekly

Partner or Affiliate Programs

Partner with therapists, nutritionists, and wellness coaches
Offer partners 15 percent per referred sale
Give each partner a unique code to track sales manually
Recruit 5 micro ambassadors from past happy customers
Target women led communities and coworking groups in France
Offer a free sample class for community partners to share

Thank-You Experience

Send a warm voice note for every successful referral
Handwrite a thank you card for top referrers each quarter
Gift a bonus meditation or breathwork track to top sharers
Create a quiet circle wall of gratitude in Instagram stories
Upgrade repeat referrers to early access on new programs

Karuna Yoga Space

Your 1-Page Marketing Plan is Ready!