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JoseFrancEnlinea

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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Entrepreneurs, freelancers, and small business owners seeking to expand their online presence, automate marketing content using AI, and learn effective strategies to save time and increase income.

Audience Type

  • B2B
  • Entrepreneurs, freelancers, small business owners

Needs – Primary Buying Considerations

  • Needs effective, immediate solutions to increase online traffic
  • Seeks to automate content creation and marketing with AI
  • Desires to build sustainable income through digital marketing strategies

Demographics

  • Age Range: 30-55
  • Gender: Male or Female
  • Geography: Global, with a focus on Spain
  • Income Level: €30,000 - €100,000 per annum
  • Profession: Entrepreneurs, Freelancers, Small Business Owners

Psychographics

  • Lifestyle: Active digital content creators or managers, learning oriented
  • What they value: Personal growth, independence, efficiency
  • Pain Points: Time constraints, lack of effective marketing strategies
  • Buying Behavior: Open to try AI tools, values step-by-step training

Decision-Making Roles

  • Primary Decision Maker: Clients themselves
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • JoseFrancEnlinea provides entrepreneurs and professionals with digital marketing resources powered by AI, enabling them to capture more online traffic, automate content, and build sustainable income easily and quickly.

Understanding Their Pain Points

  • Ineffective and time-consuming manual online marketing efforts
  • Desperate need for increased online visibility and customer engagement
  • Lack of knowledge on the effective use of AI in digital content creation and promotion

Transformation

  • Mastery of practical strategies to save time and increase income
  • Sense of independence through improved digital marketing skills
  • Upsurge in online traffic, leads, and sales leading to increased profitability

Unique Selling Proposition (USP)

  • Combines digital marketing training with self-developed AI-powered tools for immediate result-oriented application
  • Personalized email support and future training sessions invitational privileges
  • Practical and effective approach to digital marketing and AI productivity

Brand Values & One-Liners

  • Dominate AI. Boost Your Business.
  • Learn. Apply. Accelerate Your Online Success.
  • Smart Marketing & AI Tools for Real Results.
  • From Ideas to Income with AI and Digital Strategy.
  • Jose Franc Enlinea – Learn, Create and Grow Online.

Tone

  • The brand exudes a confident vibe and a straightforward yet supportive tone. We want our customers to feel empowered, self-reliant and informed.

Hero Text Idea

  • Flag Text: Spain's Premier Online Digital Marketing Resources
  • Main Headline: Unlock Online Success with AI-Powered Digital Marketing
  • Sub Headline: Learn from experts, apply real strategies and accelerate your online growth with our eBooks and Courses
  • CTA: Start Your Digital Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Ensure mobile optimization to cater for entrepreneurial audience who are often on-the-go.
  • Install conversion tracking for purchase events using Google Analytics.

Social Media

  • Prioritize LinkedIn for B2B audience, post 3x a week on industry trends, practical advice, and product promotions.
  • Utilize Instagram Stories for behind-the-scenes content and user testimonials, post daily.

Paid Advertising

  • Google Ads targeting keywords related to 'Internet Marketing Training', focus on driving conversions.
  • Facebook Ads targeting small business owners in Spain, aim for brand awareness and purchase intents.

Content Recommendations

  • 'How AI is Transforming Digital Marketing' blog series.
  • Implementation guide for each AI tool or plugin offered.

Podcasts

  • Consider launching own podcast on bridging AI and marketing.
  • Appear on podcasts like 'Marketing Speak' and 'AI in Business'.

Directories

  • List on B2B directories such as Europages and Kompass.
  • Utilize local listings in Spain like QDQ and Páginas Amarillas.

Publications

  • Contribute to online marketing publications like HubSpot and MarketingProfs.
  • Secure features in Spanish business outlets like Cinco Días.

Partnerships & Outreach

  • Collaborate with local small business associations for workshops or webinars.
  • Partner with Spanish tech companies for co-marketing opportunities.

SEO and Content

  • Keyword-focused blogging strategy targeting terms like 'AI in marketing', 'digital marketing training'.
  • Create SEO-optimized landing pages for each course and tool.

Offline and Local Media

  • Sponsor local entrepreneurship events and meetups.
  • Run ads in local business magazines.

Online Events

  • Regular webinars on incorporating AI in digital marketing.
  • Virtual training sessions for using your AI tools.

Online Networking

  • Join relevant LinkedIn groups like 'Digital Marketing' and 'Inbound Marketers'.
  • Participate in discussions on forums like Warrior Forum and GrowthHackers.

Cold Outreach

  • LinkedIn InMail campaign targeting small business owners within Spain.
  • Email marketing campaign promoting new courses and tools.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • AI for Marketing Guide: Comprehensive guide to using AI in digital marketing.
  • Digital Marketing Strategy Template: Pre-filled template to help create a robust digital marketing strategy.
  • Email Course on Internet Marketing: 7-day bite-sized lessons delivered via email.

Tripwire Offer

  • AI Tools 'Starter Pack': Reduced-price bundle of basic versions of your AI tools.
  • 'First Month Free' for Premium Training Subscriptions: Access to premium content for free in the first month.

Welcome Sequence

  • Immediate 'Thank You' email with lead magnet delivery.
  • Follow-up email with personal introduction and brand story.
  • Third email with helpful resources (blog posts, tutorials).
  • Final email introducing the tripwire offer with a limited-time discount.

Segmentation

  • Segment leads based on lead magnet downloaded (AI for marketing, digital marketing, general).
  • Further categorize based on engagement (email opens, page visits, tripwire uptake).

Chatbot and Automation

  • Site chatbot to answer FAQs and collect email addresses.
  • Automate email campaigns based on segmentation.
  • Trigger a re-engagement email sequence if no interaction after 30 days.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GetResponse
  • Automation capabilities: Email campaigns, segmentation, re-engagement triggers
  • Recommended improvements or replacements: None, GetResponse is suitable for the current business size and needs

Sales CRM

  • Current platform: PayPal/JVZoo as payment gateways with a simple digital funnel
  • Pipeline tracking or handoff process: Direct purchase through the website, followed by automated emails
  • Recommended upgrades: Consider introducing a more advanced CRM system such as Hubspot CRM when business scales

Automated Follow-Ups

  • Types of automations: Post-purchase follow-up, inactive user re-engagement
  • Frequency or triggers: Immediate post-purchase, 30-days of inactivity

Newsletter

  • Frequency: Biweekly
  • Topics or content pillars: AI integration in marketing, digital marketing best practices, updates on courses and tools
  • Segmentation: Based on lead magnet downloaded, and user engagement

Retargeting & Ads

  • Platforms and goals: Google Ads and Facebook Ads for retargeting, targeting keywords and audience relevant to the product and industry

Social Media and Content

  • Posting frequency: Three times a week on LinkedIn and daily on Instagram Stories
  • Content type or campaign focus: AI and marketing trends, product promotions, user testimonials, behind-the-scenes content

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars on AI-powered digital marketing, collaborative events with local small business associations or tech companies

Other Nurture Channels

  • Chatbot on website for instant query resolution and data collection
  • SMS campaigns mentioning product updates and exclusive offers, with a frequency of twice a month

3. Sales Conversion Strategy

Sales Process

  • Continue with the existing automated digital funnel. It's a clear and effective sales process.
  • Optimize landing pages for higher conversions using A/B testing on headlines, call to actions, and pricing.
  • Add a step for abandoned cart recovery via automated emails.

Sales Assets

  • Develop an objection-handling sales script addressing common excuses like price, time, and doubts about effectiveness.
  • Improve courses and eBooks presentation by creating professional pitch decks.
  • Standardize the after-sales process using a SOP (Standard Operating Procedure).

Testimonials and Case Studies

  • Encourage successful clients for testimonials that can be showcased on the website, social media, and sales materials.
  • Document and share case studies highlighting the efficacy of the marketing strategies taught and applied.

Conversion Rate Insights

  • Monitor and optimize conversion rate by keeping an eye on website analytics.
  • Test variations of calls to action, pricing structures, and landing page designs to identify successful combinations.

Urgency and Offers

  • Implement a limited time discount for the first-time course buyers to encourage immediate purchases.
  • Create a sense of scarcity through limited spots for personalized training sessions.
  • Offer fast action bonuses for quick conversions.

Guarantees and Risk Reversal

  • Provide a confident 30-day money-back guarantee to reduce perceived risks.
  • Highlight examples of proven success and answered concerns to build trust.

Shock and Awe

  • Consider sending a welcome gift after first purchase, such as a free additional eBook or a discount coupon.
  • Add a surprise bonus ebook on AI productivity within the courses and eBooks.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Customer receives an immediate welcome email after signup.
  • Clear access instructions or login details for the purchased product or course.
  • A custom video tutorial to help them dive into the product or course effectively.

Communication Cadence

  • Bi-weekly email communication highlighting new resources, updates, or marketing tips.
  • Monthly recap email showcasing their learning progress or user status.
  • Occasional check-in calls or video meetups with customers for a more personalized experience.

Client Education

  • Regularly updated FAQ section to address common customer issues.
  • Short, topical webinars focusing on digital marketing trends and AI tools.

Personalized Touches

  • Celebrate customers' milestones (e.g., completion of a course) with a congratulatory email or small digital token.
  • Remember birthdays with a customized email wishing them a great day.

Visuals and Documentation

  • Share customer success stories, showing before and after scenarios
  • Implement visual documentation to clasp buyers’ journey and progress.

Feedback and Proactive Support

  • Quarterly survey to gather customer feedback and suggestions.
  • Prompt response through email to any customer queries or technical issues.

Guarantee or Promise

  • Clear refund policy within a specific timeframe, ensuring customer satisfaction.

Operational Excellence

  • Maintain punctual communication with customers to build trust.
  • Adhere to professional standards for all communication channels.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a subscription model for recurring revenue
  • Implement a loyalty discount for annual subscriptions

Upsells & Cross-Sells

  • Offer upsells of advanced courses or AI tools upon checkout
  • Implement cross-sells of related eBooks or courses in follow-up emails

Bundling & Packaging

  • Bundle eBooks and courses to increase perceived value
  • Create different tiered packages: Basic, Pro, and Advanced

Loyalty & Retention Programs

  • Launch a loyalty program offering exclusive benefits for repeat customers
  • Offer rewards for referrals to encourage spreading the word

Custom Services and Personalization

  • Personalized learning paths based on customer goals and needs
  • Personalized support or consulting

Pricing Strategy

  • Offer tiered pricing based on course bundles or features
  • Implement a 'complete your collection' discount for customers who've purchased some, but not all courses

Customer Data and Insights

  • Track customer progress through courses to identify upsell opportunities
  • Monitor customer behavior to identify points of exit and implement remedies to prevent churn

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on future purchases for each successful referral
  • Provide exclusive bonus content or tools to referees

Shareable Assets

  • Create pre-formatted social media posts to share referral codes
  • Design printable referral cards that customers can hand out

Timing and Triggers

  • Ask for referrals after a customer has completed a course or used a tool successfully
  • Trigger an automatic referral invite email once a purchase is made

Client Success Stories

  • Collect testimonials and customer success stories, share these across platforms to encourage referrals

Referral Contests

  • Run quarterly referral contests with free course or software access prizes
  • Promote the contest via email and social media

Partner or Affiliate Programs

  • Create affiliate partnerships with influencers or other course creators in the same field
  • Implement a tracking system to monitor referral traffic and conversions

Thank-You Experience

  • Send a handwritten thank you note to top referrers
  • Give special recognition or gifts to top referrers annually

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