Talk to Our Team

Jewish Life Centre

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Middle-aged, married individuals seeking meaning, inspiration, and connection within a warm and welcoming Jewish community.

Audience Type

  • B2C
  • Married adults

Needs – Primary Buying Considerations

  • A sense of community and connection
  • Spiritual inspiration

Demographics

  • Age Range: 36-50
  • Gender: Both
  • Geography: South Africa
  • Income Level: Middle class
  • Profession: Not specified

Psychographics

  • Lifestyle: Likely family-oriented, culturally and spiritually engaged
  • What they value: Community, inspiration, spiritual connection
  • Pain Points: Lack of community engagement, need for spiritual guidance
  • Buying Behavior: Responds well to personal outreach messages

Decision-Making Roles

  • Primary Decision Maker: Individual
  • Secondary Decision Influencers: Spouse
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Jewish Life Centre provides individuals seeking a spiritual home with a sense of community, inspiration, and connection through the teachings of Chabad chassidus and the rebbe. Experience a transformation journey where you'll find a deeper meaning and connect to your roots.

Understanding Their Pain Points

  • Lack of spiritual connection and sense of community
  • Feeling disconnected with Jewish roots and teachings
  • Struggles to find meaningful, accessible spiritual guidance

Transformation

  • Reconnecting with Jewish roots and teachings
  • Develops a strong sense of community and belonging
  • Spiritual growth and finding a deeper meaning in life

Unique Selling Proposition (USP)

  • Unique approach integrating modern life with Jewish teachings
  • Creating a warm community infused with love and warmth
  • Unique teachings of Chabad chassidus and the rebbe

Brand Values & One-Liners

  • 'Discover your roots, enrich your life'
  • 'Your community, your spiritual home'
  • 'Connect, inspire, belong'

Tone

  • Jewish Life Centre communicates with warmth, compassion, and authenticity, creating a welcoming environment for individuals of all backgrounds. We want our audience to feel safe, connected, and energized.

Hero Text Idea

  • Flag Text: 'South Africa'
  • Main Headline: 'Welcome to Jewish Life Centre'
  • Sub Headline: 'Join a spiritual community, find inspiration, and reconnect with your roots. Experience a journey of belonging.'
  • CTA: 'Join our community'

3. The Media I Will Use to Reach my Target Market

Website

  • Build website on WordPress due to affordability and ease of use
  • Highlight community activities, spiritual guidance, and teachings
  • Mobile friendly site as South Africa has high mobile usage
  • Track event such as 'Join the Community' click as a crucial conversion

Social Media

  • Facebook and Instagram for community updates and inspirational content
  • Post frequency: 3x/week
  • Content: snapshots of community events, inspirational teachings, member stories

Paid Advertising

  • Facebook Ads to target local audience and those interested in spiritual gatherings
  • Google Ads with keywords focusing on 'Jewish community', 'spiritual guidance' etc.

Content Recommendations

  • Blog posts on teachings, community member experiences, spiritual guidance topics

Podcasts

  • Host a podcast on Jewish teachings and life guidance
  • Join podcasts like 'Judaic', 'Jewish History Lectures' as a guest speaker

Directories

  • List on local community directories & religious community directories like 'Jewish South Africa'

Partnerships & Outreach

  • Partner with local businesses and personalities for events, guest speaking etc.

SEO and Content

  • Focus on local SEO with keywords relating to 'Jewish Community', 'Spiritual Guidance'

Offline and Local Media

  • Host and sponsor local community events
  • Distribute flyers in nearby areas

Online Events

  • Host webinars on teachings and spiritual guidance

Online Networking

  • Join Facebook communities and forums like 'South African Jews'

Cold Outreach

  • Reach out to married couples aged 36-50 via email or social networks
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Discover Jewish Teachings' - A free downloadable guide
  • 'Community Inspirations' - A monthly e-newsletter featuring community updates and teachings
  • 'Spiritual Connection Quiz' - An interactive quiz to determine the spiritual needs and guidance

Tripwire Offer

  • 'Special Event Pass' - Discounted access to special community events
  • 'First Spiritual Guidance Session' - Low-priced introductory spiritual guidance session

Welcome Sequence

  • Automated email after joining the community or downloading lead magnet
  • Follow-up email after a week discussing the value of the community
  • Regular updates on events, teachings, and member stories

Segmentation

  • Segment leads based on how they engaged e.g., quiz takers, guide downloaders, etc.
  • Segmentation can also be based on attended events or non-attendees

Chatbot and Automation

  • Use chatbot to engage visitors, answer common questions, and capture leads
  • Automated Email responses to ensure prompt follow-ups
  • In Salesforce CRM, ensure leads are appropriately tagged and segmented

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Salesforce
  • Salesforce is a robust CRM, it allows segmentation and tailored follow-ups
  • Recommended improvement: integrate email marketing software, like ActiveCampaign for more comprehensive automation

Sales CRM

  • Current platform: Salesforce
  • Pipeline tracking process: Potential leads identified and nurtured through personal outreach messages

Automated Follow-Ups

  • Post opt-in: Send a welcome email introducing the community and its values
  • Reactivation: Send personalized re-engagement email to inactive attendees
  • Frequency: Bi-monthly

Newsletter

  • Frequency: Monthly
  • Topics: Community updates, inspirational teachings, member stories, upcoming events
  • Segmentation: Based on engagement level and areas of interest

Retargeting & Ads

  • Platforms: Facebook Ads targeting local audience interested in spiritual gatherings
  • Goal: Increase community awareness and encourage attendance

Social Media and Content

  • Posting frequency: 3x/week
  • Content: Community events, inspirational teachings, member stories

Webinars and Events

  • Suggested cadence: Bi-monthly
  • Purpose: Engage audience with teachings and offer a platform for community interaction

Other Nurture Channels

  • Chatbot: Answer common questions, promote events, capture leads
  • SMS: Send reminders for upcoming community events and teachings

3. Sales Conversion Strategy

Sales Process

  • Outreach to potential members through personal messages and calls
  • Offer an open invitation to join the next community service/program
  • Follow up after the event to discuss any questions or concerns
  • Encourage them to participate regularly in the community activities
  • Incorporate a system in Salesforce to track and automate this process

Sales Assets

  • SOPs for outreach and follow-up
  • New Joiner Welcome Kit: Explanation of beliefs, Schedule of services, Testimonials of community members
  • Personalized Recommendation script for each service and programme

Testimonials and Case Studies

  • Collect testimonials after major community services or programmes
  • Feature the testimonials on website and outreach messages to showcase community connection

Conversion Rate Insights

  • Use Salesforce to measure conversions by tracking the number of new attendees becoming regular participants

Urgency and Offers

  • Highlight the limited capacity for each service for safe and intimate gatherings
  • Provide Early Bird benefits for registrations in the form of priority seating or exclusive meeting with leadership

Guarantees and Risk Reversal

  • Guarantee a welcoming environment where all individuals can deepen their spiritual journey.

Shock and Awe

  • Offer welcome gifts upon first visit (e.g., copy of a Jewish teachings book, a personal note)
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email detailing the Centre’s values, activities and opportunities for connection.
  • Personal invitation to a community event or seminar.
  • Clear guidelines for respectful participation within the community.

Communication Cadence

  • Weekly email newsletters with upcoming community events, teachings and inspirations.
  • Notifications for community gatherings, workshops, or seminars.
  • Regular SMS reminders for weekly events.

Client Education

  • Creation of online resources with key Jewish teachings for easy reference.
  • Regular spiritual workshops or seminars.
  • Access to a digital library of inspirational materials.

Personalized Touches

  • Personalized birthday wishes to community members.
  • Recognition of significant life events like weddings, births within the community.
  • Special events for community milestones (anniversaries, holidays).

Visuals and Documentation

  • Photos and recaps of community events to build a sense of continuity and connection.
  • Sharing testimonials of community members for inspiration and engagement.
  • Detailed progress reports on community projects or activities.

Feedback and Proactive Support

  • Regular community surveys to collect feedback and suggestions.
  • Monthly town halls to discuss community matters openly.
  • Proactive outreach to community members who have been less active to re-establish connection.

Guarantee or Promise

  • A promise of a safe, respectful and welcoming space for all community members.
  • A commitment to provide continual learning and inspiration.

Operational Excellence

  • Always begin and end meetings, gatherings, and events on time.
  • Maintain professionalism and respect in all interactions.
  • Prioritize clear communication on all matters affecting the community.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement scheduled reminders for annual renewals of any paid offerings (such as priority seating, holiday reservations).
  • Incentivize early renewals with discounts or additional benefits.

Upsells & Cross-Sells

  • Promote additional philanthropic opportunities within the community like sponsorships or themed donations.
  • Periodically introduce and recommend special program participation, such as Torah study groups, to deepen spiritual engagement.

Bundling & Packaging

  • Create package deals for various levels of contribution that include perks like VIP event access, priority parking, or other conveniences.
  • Bundle free services with upsell opportunities that enhance the user experience (priority seating, reservations, special events).

Loyalty & Retention Programs

  • Develop a membership program to facilitate a sense of belonging.
  • Initiate a donor recognition program rewarding top contributors with exclusive access or perks.

Custom Services and Personalization

  • Utilize Salesforce CRM to personalize communication based on past engagement and interactions.
  • Offer personalized Torah study programs or counseling sessions for higher contributors.

Pricing Strategy

  • Implement value-based pricing for extended benefits offerings, ensuring contributors perceive a high value-for-money ratio.
  • Incentivize long term commitments with discounts or additional benefits, with the goal of increasing average donation levels.

Customer Data and Insights

  • Enhance usage of Salesforce CRM to track engagement, contributions, and participation for more accurate customer segmentation.
  • Leverage analytics to identify growth opportunities, especially across mid-level contributors and occasional attendees, to drive conversion to higher engagement levels.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free entry to special events for referrals
  • Charitable donation in the referrer's name for each referral

Shareable Assets

  • Pre-designed email templates about community benefits
  • Social media graphics highlighting community warmth and love

Timing and Triggers

  • After attending a particularly joyful or meaningful event
  • After a member expresses gratitude or satisfaction

Client Success Stories

  • Share personal transformation stories on social media
  • Weekly member spotlights with their Jewish journey

Referral Contests

  • Quarterly 'Refer the most' contest with winners getting special recognition

Partner or Affiliate Programs

  • Partnership with nearby Jewish businesses, offering mutual promotions

Thank-You Experience

  • Handwritten thank you notes for each successful referral
  • Recognition in the community newsletter for top referrers

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call