Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Busy Lagos-based women, 25–45, who wear wigs regularly and want premium revamping that saves time and keeps them polished.
They value convenience, reliability, and expert care that restores wigs and protects the money they spent on them.

Audience Type

B2C
Working professionals with demanding schedules
Entrepreneurs and business owners
Socially active women who wear wigs for image and convenience

Needs – Primary Buying Considerations

Consistent restoration quality
Convenience and time savings
Safe handling of premium wigs
Reliable pickup and delivery
Professional styling and customization
Longer wig lifespan and better appearance
A polished, confident look for work and events

Demographics

Age Range: 25–45
Gender: Female
Geography: Lagos, especially Surulere, Yaba, Ikeja, Victoria Island, Lekki, and Ikoyi
Income Level: Middle- to upper-income earners
Profession: Bankers, corporate staff, executives, entrepreneurs, and business owners

Psychographics

Lifestyle: Fast-paced workdays, meetings, church, social events, travel, and occasions requiring a polished appearance
What they value: Quality, convenience, consistency, presentation, confidence, and protecting their wig investment
Pain Points: Tangled, dry, dull wigs; lack of time; inconsistent stylists; stress of self-maintenance; poor service handling
Buying Behavior: Chooses reliable premium service over the cheapest option; responds to trust, referrals, and visible results

Secondary Target Market

Event-driven and image-conscious women in Lagos who may not be corporate professionals but wear wigs often for outings and special occasions.
Includes brides-to-be, content creators, vendors, and women active in church and social circles
Needs occasional revamps before events, photos, celebrations, and travel
Motivated by looking luxurious, camera-ready, and well put together with minimal effort

2. My Message to My Target Audience

Refined Elevator Pitch

JEWEL'S PALACE provides busy women with premium wig restoration and care through expert revamping and convenient pickup, so they can look polished and feel confident.

Understanding Their Pain Points

Wigs lose shine, tangle easily, and start looking worn too soon
They need to look put together for work, church, and events
No time to wash, treat, style, or fix wigs properly themselves
Poor wig care wastes money and shortens the life of good wigs
Unreliable services return wigs looking dull, stiff, or badly styled

Transformation

Wigs look clean, soft, styled, and luxuriously refreshed
Clients save time without sacrificing how they show up
Good wigs last longer and keep their value
They feel confident, polished, and ready for every occasion
Wig care becomes easy, reliable, and stress-free

Unique Selling Proposition (USP)

Premium wig revamping for busy women who value quality and ease
Expert cleaning, treatment, styling, and customization in one service
Pickup and delivery make wig care simple and time-saving
Focused on restoring wigs beautifully, not just washing them
Protects clients' wig investment with consistent professional care

Brand Values & One-Liners

Your hairlth, our priority
Luxury wig care without the stress
We bring tired wigs back to life
Look polished without lifting a finger
Premium care for wigs worth keeping

Tone

Polished, caring, and confident. The brand should feel premium, reliable, and stress-free.

Hero Text Idea

Flag Text: Busy women in Lagos
Main Headline: We restore your wigs to a clean, soft, luxurious finish.
Sub Headline: From tangled and dull to fresh and polished, we handle the hard work for you. Enjoy expert wig care with a seamless service experience.
CTA: Book your wig revamp today

3. The Media I Will Use to Reach my Target Market

Website

Build on WordPress with WhatsApp, booking form, and pickup request flow
Use mobile-first design; Lagos beauty buyers discover and book mostly on phones
Add before and after gallery by wig type, texture, and restoration issue
Add service menu: wash, treatment, styling, customization, pickup zones
Show trust cues: pickup areas, turnaround time, testimonials, care process
Add CTA buttons: Book on WhatsApp, Request Quote, Schedule Pickup
Track clicks to WhatsApp, form submits, calls, map taps, booking requests
Add FAQ on pricing, delivery radius, turnaround, wig types, payment

Social Media

Focus on Instagram, TikTok, and WhatsApp Business for Lagos beauty buyers
Prioritize Instagram for portfolio, DMs, local discovery, and social proof
Use TikTok for transformation videos and care education with local reach
Use WhatsApp Status daily for offers, slots, pickups, and repeat bookings
Post Instagram Reels 3x weekly showing dull to luxury wig transformations
Post carousel 2x weekly with care tips, pricing cues, and client results
Post Stories daily with pickup runs, styling clips, polls, and testimonials
Create Highlights: Prices, Results, Pickup Zones, Reviews, FAQ, How It Works
Share founder-led videos to build trust and premium service credibility
Use location tags: Lekki, Yaba, Ikeja, Surulere, VI, Ikoyi, Lagos
Use creator style UGC with clients unboxing refreshed wigs after delivery

Paid Advertising

Run Instagram and Facebook click to WhatsApp ads within key Lagos areas
Target women 25 to 45 with interests in wigs, beauty salons, hair vendors
Use offer ads: First revamp slot, free pickup in select zones, limited days
Retarget IG engagers and WhatsApp inquirers with testimonial creatives
Run Google Search ads for wig revamp Lagos and wig laundry Lagos terms
Keep search ads tight to service areas to avoid wasted pickup distance leads
Test lead goal vs message goal; keep the winner based on booked pickups
Use before and after creatives, short videos, and client reaction clips

Content Recommendations

Before and after of dry, tangled, dull wigs restored to soft finish
How to know your wig needs revamping, not replacement
What poor wig care is costing you in lifespan and appearance
Pickup day behind the scenes across Lagos service zones
Wig care for bankers, executives, brides, and frequent travelers
Human hair vs synthetic care tips and what can be restored
How often busy women should revamp wigs they wear weekly
What happens during cleaning, treatment, styling, and quality check
Client testimonial videos focused on convenience and confidence
Premium wig mistakes to avoid before church, travel, and events

Partnerships & Outreach

Partner with Lagos wig vendors who need after sales care for buyers
Approach bridal stylists and makeup artists for pre event wig revamp referrals
Partner with fashion boutiques serving corporate and occasion wear shoppers
Build referrals with beauty salons that do installs but not restorations
Partner with dry cleaners in Lekki, Yaba, Ikeja for flyer and referral swaps
Offer corporate beauty popups for banks and offices in Victoria Island
Network with women fellowships and church groups for beauty care talks
Create referral cards for HR admins, office assistants, and reception staff
Partner with logistics riders for fixed zone pickup days and lower costs

SEO and Content

Optimize for wig revamp in Lagos and neighborhood service keywords
Create pages for Surulere, Yaba, Ikeja, Lekki, VI, and Ikoyi wig revamp
Publish blogs answering wig treatment, restoration, and pickup questions
Target keywords: wig restoration Lagos, wig laundry Lagos, wig treatment Lagos
Add Google Business Profile with service area and WhatsApp booking link
Request every happy client to leave Google reviews with service keywords
Add image alt text describing wig type, condition, and result in Lagos

Directories

Set up Google Business Profile for local discovery and reviews
List on ConnectNigeria business directory with Lagos beauty keywords
List on Finelib Nigeria under beauty services and hair care categories
Create business profile on VConnect if active in your target areas
Join Instagram location based beauty vendor roundups and tagged directories
List on local wedding vendor directories for bridal wig prep services

Offline and Local Media

Continue flyer drops at banks, offices, salons, and upscale estates
Use premium flyers with QR code to WhatsApp and before after visuals
Focus flyer routes in Yaba, Surulere, Ikeja, VI, Lekki, and Ikoyi
Place mini posters at salon suites, boutiques, nail bars, and makeup studios
Sponsor small women focused church or business events with giveaway vouchers
Attend bridal fairs and women entrepreneur markets with live wig demos
Offer office pickup day campaigns for companies with many female staff
Add branded delivery packaging for referrals and social sharing

Online Networking

Join Facebook groups for Lagos women, brides, and beauty communities
Engage in Nairaland beauty and fashion threads without hard selling
Join WhatsApp communities for Lagos vendors, church women, and estate groups
Monitor Reddit hair communities for content ideas and care questions
Comment on Lagos wig vendor posts to build local visibility and partnerships

Cold Outreach

Send WhatsApp intro to salon owners, makeup artists, and wig sellers
Message office admins about group pickup days for female staff
DM Lagos bridal vendors with referral offer and result videos
Reach out to church women leaders for event ready wig care partnerships
Pitch HR teams on beauty convenience perks for women in client facing roles

During (Lead)

1. My Lead Capture System

Lead Magnet

Wig Revamp Readiness Checklist PDF for busy Lagos women
Shows signs your wig needs revamping, not replacement
Fits first-time buyers who delay service until wigs look too worn
Before-and-After Lookbook with real restoration examples
Segmented by wig type, issue, and finish style
Builds trust with visual proof for premium buyers
Free 5-Min Wig Care Audit via WhatsApp photo submission
Prospect sends wig photos and gets care advice + rough quote
Qualifies leads by wig condition, type, and urgency
Pickup Zone + Price Guide for Lagos clients
Explains zones, turnaround, and when free pickup applies
Reduces weak leads from outside service radius
Event-Ready Wig Prep Calendar for church, work, and weddings
Captures event-driven leads planning ahead

Tripwire Offer

First Wig Assessment + Styling Plan for ₦2,000
Includes photo review, care plan, and service quote
Deduct fee from booked revamp within 7 days
First-Time Client Revamp Slot at limited intro price
Offer only for Surulere, Yaba, Ikeja, or one weekly zone
Keeps delivery costs controlled while driving trial
Add-on: Express styling upgrade at low fee
Increases order value without heavy labor cost

Welcome Sequence

Day 0: Deliver lead magnet on WhatsApp and ask wig type
Day 0: Share 3 before-after results matching her wig issue
Day 1: Send care tip based on texture or problem selected
Day 2: Explain process, turnaround, pickup zones, and payment
Day 3: Offer photo-based wig audit or intro slot
Day 5: Share testimonial focused on convenience and trust
Day 7: Scarcity message with weekly pickup schedule
Trigger booking follow-up if lead clicks pricing or asks quote
Trigger re-engagement after 14 days with fresh result post

Segmentation

Tag by location: Surulere, Yaba, Ikeja, VI, Lekki, Ikoyi
Tag by lead source: flyer, Instagram, TikTok, WhatsApp, referral
Tag by intent: quote requested, audit requested, booked, no show
Tag by wig issue: tangled, dry, dull, shedding, lace damage
Tag by wig type: human hair, synthetic, frontal, closure
Tag by use case: work, church, event, bridal, travel
Tag by service radius: free pickup zone or paid pickup zone
Tag VIP leads with 2+ wigs or monthly maintenance interest

Chatbot and Automation

Use WhatsApp Business quick replies for pricing and process
Auto-greet with 3 options: Get Price, Book Pickup, Free Audit
Use catalog to show services, prices, and add-ons
Use short intake form before quote: location, wig type, issue
Auto-send weekly pickup days by zone after inquiry
Save labels in WhatsApp: New Lead, Quote Sent, Booked, Follow-up
Use Instagram DM auto-reply to send audit and booking link
Add QR code on flyers to WhatsApp intake flow

CRM and Tech Improvements

Start with free HubSpot or Google Sheets lead tracker
Track name, phone, area, source, wig type, quote, booking status
Create one booking form with pickup zone pre-qualification
Add required field for exact area to avoid bad pickup leads
Use Google Form + WhatsApp confirmation for low-cost setup
Build simple landing page with before-after gallery and CTA
Add testimonial screenshots and pickup zone map on page
Track KPIs: leads, qualified leads, quotes, bookings, CAC
Review which zones convert best before expanding free delivery

2. My Lead Nurturing System

Marketing CRM

Start with HubSpot Free CRM for contacts, deal stages, notes, and task reminders
Use WhatsApp Business as primary inquiry channel with labels and quick replies
Connect Google Forms to HubSpot via Zapier or Make when budget allows
Track fields: area, source, wig type, issue, urgency, quote status, pickup zone
Add tags: flyer, Instagram, TikTok, referral, church, office outreach
Upgrade path: HubSpot Starter after steady leads for email and simple workflows

Sales CRM

Use HubSpot deal pipeline from inquiry to delivery and repeat booking
Stages: New inquiry, Qualified, Quote sent, Booked, Pickup scheduled, Delivered
Add lost stages: Outside zone, Price objection, No response, Not ready yet
Handoff stays with founder; use task reminders for quote follow-up and pickup dates
Log every quote value to learn best zones, wig types, and winning offers

Automated Follow-Ups

Post-opt-in WhatsApp flow via WhatsApp Business greeting + saved reply templates
Day 0: send checklist or lookbook plus ask area, wig type, and main issue
Day 0: send 3 before-after results matching her wig texture or problem
Day 1: send care tip based on dry, tangled, dull, or shedding wig issue
Day 2: send process, turnaround, pickup days, and free vs paid zone rules
Day 3: offer photo audit or ₦2,000 assessment credited to booking in 7 days
Day 5: send testimonial focused on convenience, trust, and luxury finish
Day 7: send weekly zone schedule with limited pickup slots for her area
Day 14: reactivation message with fresh transformation video and audit CTA
Quote follow-up: 24 hours after quote with booking link and pickup date options
No-response follow-up: 3 days after quote with objection prompt and FAQ
Post-delivery: 2 days later ask for review, photo, and referral introduction
Repeat booking reminder: 4 to 6 weeks after service based on wear frequency

Newsletter

Use WhatsApp Broadcast weekly for warm leads and past clients
Segment lists by area, wig type, lead status, and event-driven buyers
Monday theme: before-after result from a client issue they recognize
Wednesday theme: wig care tip for bankers, executives, church, or travel use
Friday theme: next week pickup zones, available slots, and add-on offers
Monthly email optional via HubSpot if lead list grows beyond WhatsApp comfort

Retargeting & Ads

Meta retargeting for Instagram engagers, video viewers, and WhatsApp clickers
Goal: move warm leads to photo audit, quote request, or booking deposit
Creative: dull-to-luxury transformations, pickup convenience, client testimonials
Radius-target Lagos zones only: Surulere, Yaba, Ikeja, VI, Lekki, Ikoyi
Run click-to-WhatsApp ads with zone-specific offers to cut bad-distance leads
Retarget non-bookers within 7 days with proof and pickup schedule ads
Add Google Search later for wig revamp Lagos after landing page is live

Social Media and Content

Instagram: 3 Reels weekly showing restoration process and final reveal
Instagram: 2 carousels weekly on care mistakes, pricing cues, and service FAQs
Stories daily with pickups, quality checks, client reactions, and open slots
WhatsApp Status daily with testimonials, turnaround updates, and limited slots
TikTok: 2 to 3 weekly short transformations with local Lagos hooks
Founder videos weekly to build trust and premium service credibility
Content pillars: transformations, education, convenience, trust, and local proof
Add Highlights: Prices, Results, Pickup Zones, FAQ, Reviews, How It Works

Other Nurture Channels

WhatsApp Business is the core nurture tool for this audience and budget
Set greeting with 3 choices: Get Price, Free Audit, Book Pickup
Use quick replies for pricing, turnaround, pickup zones, and payment steps
Use catalog for service menu, add-ons, and first-time assessment offer
Add flyer QR code to WhatsApp intake flow for offline lead capture
Use Google Form intake for exact area, wig type, issue, and preferred date
SMS backup for booked clients when WhatsApp messages are missed
Use review request template with Google review link after successful delivery

3. Sales Conversion Strategy

Sales Process

Use 5 step flow: inquiry, qualify, quote, pay, pickup
Route all leads to WhatsApp for fastest response and easy follow up
Reply within 10 minutes during business hours
Use saved reply for first response with price range and process
Ask 5 qualifiers: wig type, issue, deadline, location, pickup need
Request clear wig photos in natural light before quoting
Offer 3 service tiers: Refresh, Revamp, Premium Restore
Publish starting prices to reduce bargain only inquiries
Set fixed pickup zones by day to control distance costs
Offer free pickup only in core zones on set days
Charge delivery fee for outer zones before booking is confirmed
Send quote with service, turnaround, pickup fee, payment link
Require deposit before pickup to reduce no shows
Use 24 hour quote expiry to create action
Confirm booking with pickup window and care expectations
Send status updates: received, in treatment, styled, ready, delivered
Send final result photos before dispatch for confidence and upsell
Ask for balance payment before delivery where trust allows
Send care tips after delivery to trigger repeat bookings
Rebook next service at delivery based on wear frequency

Sales Assets

Create WhatsApp script for new inquiries and fast qualification
Create objection script for price concerns and cheaper alternatives
Create script for pickup fee objection in far locations
Create script for turnaround urgency before events or travel
Build simple price card with 3 tiers and add ons
Create before and after photo library by wig issue and wig type
Create one page booking form with contact, zone, wig details, deadline
Create pickup checklist to log wig condition at collection
Create intake card noting texture, color, lace state, shedding, odor
Create branded quote template with inclusions and turnaround time
Create payment confirmation template and booking policy
Create delivery message template asking for review and referral
Create repeat booking reminder template for 4, 6, and 8 week cycles
Create FAQ sheet for pricing, zones, timing, and wig risks

Testimonials and Case Studies

Ask for review immediately after delivery and result confirmation
Request selfie or wig mannequin photo after client wears it
Use 3 question prompt: condition, result, convenience
Collect video testimonials from first 10 happy clients
Offer small discount on next service for photo or video review
Build Results highlight on Instagram with before and after clips
Build Reviews highlight with screenshots and voice notes
Add testimonial images to flyers and WhatsApp status
Insert 2 relevant reviews into every quote message
Create mini case studies: dull wig to event ready in 48 hours
Feature convenience proof: pickup, updates, polished delivery

Conversion Rate Insights

Track leads by source: flyer, Instagram, referral, WhatsApp status
Track inquiry to quote rate weekly
Track quote to deposit rate weekly
Track deposit to completed job rate weekly
Track repeat booking rate monthly
Track average days from inquiry to payment
Set first goal: 20 percent quote to deposit conversion
Set second goal: 30 percent repeat bookings by month 6
Review lost leads weekly and tag reason: price, distance, delay, trust
Use lost lead reasons to refine offer and scripts

Urgency and Offers

Run event ready offer before weekends, weddings, and holidays
Offer free pickup on Tuesdays and Thursdays in core zones only
Offer limited weekly revamp slots to protect quality positioning
Use message: Book by Wednesday for weekend delivery
Use message: Pickup slots for Lekki and VI close by 2 pm today
Offer first time client bonus: free basic styling with revamp
Create payday offer for month end working professionals
Offer office pickup day for banks and corporate clusters
Bundle 2 wigs for a better rate to raise order value
Offer priority turnaround at premium fee for urgent jobs

Guarantees and Risk Reversal

Promise clear before and after updates before delivery
Offer free minor touch up within 48 hours of delivery
Promise agreed turnaround or waive part of delivery fee
Use intake photos to protect both brand and client expectations
Clearly state what can be restored and what cannot
Give care guidance to extend results and reduce disappointment
Use satisfaction check on delivery before requesting testimonial

Shock and Awe

Add handwritten thank you card in delivery package
Include satin storage bag for premium tier clients
Include wig care tip card branded with next booking prompt
Surprise first 10 clients with edge brush or wig comb
Add referral card: give one, get discount on next revamp
Package returned wigs neatly for unboxing worthy delivery

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send a booking confirmation with pickup window, price, and turnaround time
Share a simple care intake form via WhatsApp before first pickup
Ask for wig type, issues, preferred style, and next wear date
Send a branded welcome message: “Your Hairlth, Our Priority”
Share a first-time client guide with service steps and care expectations
Confirm pickup driver details on the service day for safety and trust

Communication Cadence

Send pickup confirmation when the wig is received and logged
Share a same-day inspection update with recommended treatment plan
Send one progress update with photo during washing or styling stage
Notify client immediately if repairs or add-ons are needed
Send delivery confirmation with time window and handler contact
Follow up 24 hours after delivery to confirm satisfaction and fit
Send a gentle reorder reminder 4 to 6 weeks later via WhatsApp

Client Education

Create a WhatsApp care guide for storage, brushing, and heat safety
Share short videos on how to keep wigs soft between appointments
Give each client a custom care note based on her wig condition
Include a “when to book again” guide by wig usage frequency
Answer common questions in a saved FAQ highlight on Instagram

Personalized Touches

Add a handwritten thank-you card for first-time clients
Tag each wig with the client’s name and preferred style request
Include a satin storage bag for repeat clients after 3 services
Send birthday month discount messages to loyal clients
Celebrate 5th service with a free wig refresh add-on
Note event dates and prioritize styling for birthdays or weddings
Send a “good luck” or “shine today” note before key events

Visuals and Documentation

Take before and after photos for every revamp with client consent
Send a side-by-side reveal before delivery to build excitement
Keep a simple service history log for style and treatment preferences
Note hairline tweaks, curl pattern, and parting style for reuse
Use a checklist for wash, treatment, styling, and final inspection

Feedback and Proactive Support

Ask for a 1 to 5 rating after each completed order
If rating is below 4, follow up same day to fix the issue
Offer a 48-hour adjustment window for styling concerns
Track common complaints to improve turnaround and finishing quality
Send a quick “How did it wear?” message after major event bookings
Invite happy clients to share a photo or testimonial on WhatsApp

Guarantee or Promise

Promise clear communication on timing, pricing, and wig condition
Promise photo confirmation before dispatch on every order
If pickup is delayed, offer a delivery fee discount on next service
If agreed style is missed, offer one free restyle within 48 hours
Set realistic turnaround times and never overpromise on damaged wigs

Operational Excellence

Limit free pickup to selected Lagos zones and publish service areas
Offer paid pickup for farther areas to avoid delivery strain
Use fixed pickup days by zone to reduce cost and improve reliability
Package wigs neatly in clean dust bags before return
Use tamper-evident tags on premium wigs for trust and tracking
Keep a neat, premium appearance for every pickup and delivery handoff
Standardize quality checks before release to avoid rushed finishes
Save client addresses and preferred windows for smoother repeat service

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Launch monthly Wig Care Membership with 1 revamp per month
Price 3 month plans at 10% below single booking rates
Offer 6 month plans with 1 free express styling session
Offer annual prepaid plans with 1 free deep treatment every quarter
Create biweekly maintenance plan for frequent wig wearers
Add auto booking reminders at 21, 45, and 60 days after service
Give priority pickup windows to members
Limit free delivery to select Lagos zones for plan holders
Charge distance based delivery fee outside core zones

Upsells & Cross-Sells

Add detangling upgrade for heavily matted wigs
Add deep moisture treatment for dry human hair wigs
Add lace restoration and tint refresh service
Add custom styling upgrade for curls, bone straight, or layers
Add express 24 to 48 hour turnaround for rush jobs
Add storage prep service before travel or long breaks
Add install ready finishing for clients with upcoming events
Offer event prep package with revamp plus styling plus delivery timing
Offer maintenance kit with wig brush, serum, and care guide
Offer pickup only or delivery only add on for flexible pricing

Bundling & Packaging

Create Basic package with wash, treatment, and simple styling
Create Premium package with deep treatment, styling, and lace touch up
Create Luxury package with full restoration, customization, and priority service
Bundle 3 revamps into a prepaid Wig Rescue Pack
Bundle 5 revamps into a VIP Maintenance Pack with lower per service rate
Create Workweek package for bankers needing consistent polished looks
Create Event Ready package for weddings, church programs, and travel
Create 2 wig rotation plan for clients who alternate units weekly

Loyalty & Retention Programs

Start Palace Points after first booking
Give 1 point per naira milestone spent, redeemable for upgrades
Reward every 3rd service with free deep conditioning add on
Give birthday month styling upgrade to repeat clients
Create VIP tier after 5 completed bookings
Offer VIP clients early booking access during peak periods
Send thank you card and care tips after each completed service
Give referral credits usable only on next service

Custom Services and Personalization

Save each client's wig profile with texture, density, and preferred finish
Keep before and after photos for future style consistency
Offer white glove concierge for executives with fixed pickup slots
Offer custom scent free products for sensitive scalp clients
Offer signature finish options like sleek, bouncy, or natural body wave
Recommend service cadence based on wear frequency and wig condition

Pricing Strategy

Raise prices above entry level to reflect premium positioning
Set clear starting prices by wig length, density, and condition
Price delivery separately beyond Surulere, Yaba, Ikeja, VI, Lekki, Ikoyi
Keep free delivery only above a minimum order value
Offer prepaid bundles with 8% to 15% savings
Add rush fee for same day or next day requests
Benchmark 5 Lagos wig revamp providers and price 10% higher if quality supports
Use anchor pricing with Luxury package first on rate card

Customer Data and Insights

Use Google Sheets or Airtable to track every client and wig history
Track last service date, wig type, spend, area, and preferred style
Tag clients by frequency: monthly, occasional, event only, dormant
Send reactivation offers to clients inactive for 60 days
Track add on attach rate by service package
Track repeat booking rate and days between bookings
Note delivery cost by area to refine zone pricing
Record common wig issues to build best selling upgrades
Ask for 1 to 5 satisfaction rating after each delivery

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers ₦1,500 off their next revamp for each paying referral
Give new referred clients ₦1,000 off their first revamp
Offer double reward when 2 friends book in the same month
Create a 3 referrals reward: free wash and basic styling
Limit rewards to service zones to protect delivery costs
Offer pickup upgrade only for nearby referral clusters

Shareable Assets

Print mini referral cards for every completed order
Add WhatsApp referral text clients can forward in 1 tap
Create before and after photo tiles with client permission
Make Instagram story templates with Book with Jewel text
Use QR code cards linking to WhatsApp booking chat
Create a simple referral tracker in Google Sheets
Add Thank you, send a friend message on packaging tags

Timing and Triggers

Ask for referrals at delivery when client sees the final result
Ask again 24 hours later via WhatsApp after wear feedback
Trigger ask after clients send praise or selfie feedback
Trigger ask after repeat booking number 2
Add staff script after every successful quality check
Send monthly WhatsApp follow up to top past clients
Ask before event seasons: weddings, Christmas, Easter, owambe periods

Client Success Stories

Collect selfie reviews showing dull to luxurious transformation
Request 15 second WhatsApp voice notes after delivery
Post client stories focused on time saved and confidence gained
Use banker, executive, bride and church ready story angles
Turn top testimonials into status posts and story highlights
Save all proof in a WhatsApp album for easy sharing

Referral Contests

Run monthly Top Referrer wins free premium revamp
Offer surprise gift for first 3 referrals each month
Feature winner on WhatsApp status and Instagram stories
Run event season challenge: refer 2 friends, get styling bonus
Keep prizes service based to protect cash flow

Partner or Affiliate Programs

Partner with makeup artists serving brides and professionals
Partner with fashion vendors and photographers in Lagos
Give partners fixed ₦1,500 per completed referral
Create unique partner codes to track each source
Focus partners in Surulere, Yaba, Ikeja, Lekki and VI
Recruit 3 micro ambassadors with polished personal brands
Pay ambassadors in free services or commission per booking

Thank-You Experience

Send handwritten thank you cards to top referrers
Add small satin bag or wig care gift for 3 plus referrals
Give VIP priority booking to repeat referrers
Send birthday discount to loyal referrers
Publicly thank referrers on WhatsApp status with permission
Create Founding Client circle for early champions

JEWEL’S PALACE

Your 1-Page Marketing Plan is Ready!