Onboarding Experience

• A personalized welcome email with an overview of "The Catalyst Programme"
• Scheduled kickoff call to establish rapport and understand clients' specific challenges
• Preparation of a tailored progress roadmap emailed to the client post-call

Communication Cadence

• Weekly check-ins via video call to provide one-on-one guidance
• Daily communication through WhatsApp for quick queries and support
• Monthly progress summaries via email highlighting key achievements

Client Education

• An online resource hub with guides and video tutorials
• Regular information sessions delivered live or pre-recorded on stress management
• FAQs addressing common situations and solutions

Personalized Touches

• Handwritten thank you notes sent after the kickoff call
• Occasional surprise motivational books or relevant industry literature
• A celebratory gift upon reaching major milestones
• Birthday and holiday cards to build a personal relationship

Visuals and Documentation

• Visual before-and-after comparisons of the business’s operation
• Regular reports on progress towards goals
• Documented strategies and implemented changes

Feedback and Proactive Support

• Regular opportunities for clients to give feedback via calls or online surveys
• Rapid response to negative feedback or issues
• Proactive updates addressing any changes or hurdles

Guarantee or Promise

• An extended trial period where they can experience the service risk-free
• “Love it or return it” – full refund policy within the trial period

Operational Excellence

• Punctuality in all scheduled calls and response timings
• Flexibility in rescheduling calls
• Professional appearance and behavior during video calls
• Clear, friendly, and effective communication at all times
• Meeting or exceeding all commitments and timelines

Renewals & Contracts

• Introduce annual contracts with a discount to incentivize continuity
• Offer contract renewal incentives like additional consultation hours

Upsells & Cross-Sells

• Offer an upsell of 'Emergency Support Sessions' during high-stress periods
• Cross-sell workshops or courses on sustainable business practices

Bundling & Packaging

• Bundle weekly consultations, daily WhatsApp support, and emergency sessions into a premium package

Loyalty & Retention Programs

• Develop a referral program where existing clients earn extended support or discounts for each successful referral

Custom Services and Personalization

• Offer 'Executive Packages' with additional personalization and tweaks based on individual business needs

Pricing Strategy

• Provide tiered pricing based on the frequency and depth of interactions
• Offer loyalty discounts for clients who have been engaged for 6 months or more

Customer Data and Insights

• Use MailerLite to track client engagement and identify areas to prevent churn
• Use customer feedback to continuously refine offerings

Referral Incentives

• Offer referral discounts on next month's Catalyst Programme subscription for both referrer and referee.
• Provide additional 1:1 bonus sessions for successful referrals.

Shareable Assets

• Design pre-made social media posts promoting the Catalyst Programme.
• Create special email templates with personal success stories suitable for sharing.

Timing and Triggers

• Encourage referrals after key milestones (3-, 6-, 9-month) in the Catalyst Programme.
• Use CRM to automate reminder emails for referrals post-success stories.

Client Success Stories

• Collect and share testimonials from happy clients along with their before-and-after stories.
• Feature these stories on the website, social media, and email newsletters, making them shareable with a referral code.

Referral Contests

• Run quarterly referral contests with rewards like an exclusive free event or workshop.
• Celebrate top referrers with public recognition on social media.

Partner or Affiliate Programs

• Establish partnerships with business influencers or coaches dealing with IT and technology leaders.
• Set up an affiliate tracking system and offer a commission for each successful referral.

Thank-You Experience

• Premiere referrers (those who refer 5+ successful referrals) receive a surprise 'burnout relief' kit.
• Personalise thank-you notes or videos sent to successful referrers acknowledging their contribution.