Onboarding Experience

• A customized welcome email with clear next steps and client expectations.
• Launch a kickoff call to discuss project expectations, timelines, and overall vision.
• Provide access to a private project dashboard where they can oversee the project's progress.

Communication Cadence

• Weekly update via Active Campaign which includes the works in progress and what steps come next.
• A bi-weekly video call to review progress and provide feedback.
• Immediate notifications for important updates and urgencies, using both email and text.

Client Education

• Create an onboarding guide including FAQ about the brand design process.
• Hold live training sessions on how to use and maintain new brand elements post-launch.
• Develop client-friendly branding guide that includes information on best uses for their new brand materials.

Personalized Touches

• Congratulation email or handwritten note when a project milestone is reached.
• Send a small, ocean-inspired gift upon completion of the project.
• A surprise gift on the one-year anniversary of their brand launch.
• Check-in call on client's birthday or the business anniversary.

Visuals and Documentation

• Deliver 'before' and 'after' visuals to showcase the transformation in their brand.
• Regularly update the project dashboard with progress photos or mockups.
• A detailed recap report upon project completion.

Feedback and Proactive Support

• Deploy a feedback system after each major milestone to ensure client satisfaction.
• Offer a 30-day post-launch support window to help with any concerns or technical issues.
• Regularly conduct calls to understand potential issues and provide preemptive solutions.

Guarantee or Promise

• Implement a "Satisfaction or Revision" policy that ensures customer satisfaction.
• Promise "One-on-one support" even after the project is launched.

Operational Excellence

• Maintain a strict schedule that is communicated effectively with the client.
• Implement a dress code policy to maintain a professional image during video calls.
• Set standards for punctuality and communication timeframes.
• Use Active Campaign for all client communication to keep operations streamlined and efficient.

Renewals & Contracts

• Offer periodic brand audits or refresh services as part of a yearly contract
• Promote a discounted annual subscription for continual support/maintenance

Upsells & Cross-Sells

• Introduce additional services like social media design, packaging design, or website redesign
• Cross-sell brand audit services to past clients

Bundling & Packaging

• Package logo design, social media templates, and website design into a "complete brand bundle"
• Offer tiered packages, from basics to premium, adjusting according to complexity and support levels

Loyalty & Retention Programs

• Develop a referral program offering discounts on future services for successful referrals
• Launch a loyalty program offering free brand audits after a certain number of purchases

Custom Services and Personalization

• Offer high-tier custom packages including comprehensive brand strategy and long-term support
• Develop personalized consultations for specific industries

Pricing Strategy

• Implement a value-based pricing model, charging more for comprehensive, high-touch packages
• Offer discounts to clients who commit to larger or long-term packages

Customer Data and Insights

• Utilize CRM to track customer satisfaction and identify opportunities for upsell or renewal
• Analyze customer journey to optimize service delivery and reduce churn

Referral Incentives

• Offer a 10% discount on their next service for every successful referral.
• Provide new clients (referees) with a complimentary brand review consultation.

Shareable Assets

• Develop pre-made social media posts highlighting your brand studio's work and impact.
• Create a unique referral link or code that clients can easily share.

Timing and Triggers

• Request for referrals after a successful brand design delivery, when client satisfaction is at its peak.
• Automate referral reminders in post-service follow-up emails.

Client Success Stories

• Consistently feature client testimonials on social media and website to induce referrals.
• Conduct case studies of successful projects and share them on your website.

Referral Contests

• Conduct an annual 'Referrer of the Year' contest with an attractive prize (like a full brand redesign).

Partner or Affiliate Programs

• Collaborate with related businesses in the wellness and sustainability sectors to set up cross-referrals.

Thank-You Experience

• Send a thank-you note with a personalized gift (like a small piece of ocean-inspired art) to top referrers.