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Janet Woods International

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Professionals, spiritual leaders, and wellness-focused individuals seeking to improve their overall well-being, clarity, and effectiveness.

Audience Type

  • B2C
  • Professionals, Spiritual Leaders, Wellness-focused individuals

Needs – Primary Buying Considerations

  • Seeking to improve their well-being and life balance
  • Methods to reduce stress and boost focus
  • Yearning for personal growth and abundant life

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: United States
  • Income Level: $60,000 - $120,000
  • Profession: Professionals, Spiritual Leaders

Psychographics

  • Lifestyle: Wellness-focused, balance-seeking
  • What they value: Life balance, personal growth, abundance
  • Pain Points: Stress, lack of focus, disarray
  • Buying Behavior: Invest in personal growth and wellness
  • Decision-Making Roles: Self-decided purchasing

2. My Message to My Target Audience

Refined Elevator Pitch

  • Janet Woods International brings clarity, balance, and abundance into life through Feng Shui, Neuro Design, and Coaching, empowering professionals, spiritual leaders, and wellness-focused individuals to achieve their goals with renewed confidence.

Understanding Their Pain Points

  • Lack of balance and clarity in life and environment
  • Struggle with stress and lack of focus
  • Difficulty in reaching personal and professional goals

Transformation

  • Attain inner clarity, reduced stress, and enhanced focus
  • Abundance and success flowing easily due to balanced living spaces
  • Achievement of personal and professional goals with renewed confidence

Unique Selling Proposition (USP)

  • Comprehensive programs integrating science, spirituality, and mindset
  • Group coaching and personalized classes for individualized attention
  • Use of Asian Metaphysics for unique approach

Brand Values & One-Liners

  • Transforming spaces, transforming lives.
  • Empowerment from the inside out.
  • Where science meets spirituality to create success.

Tone

  • Janet Woods International speaks in a voice that’s warm, enlightening, empowering, and subtly spiritual. Our communication is designed to make customers feel inspired, understood, and excited about their transformative journey.

Hero Text Idea

  • Flag Text: Empowering Success Across the USA
  • Main Headline: Create Balance. Empower Goals.
  • Sub Headline: Elevate your life and reach your full potential with empowering Feng Shui, Neuro Design, and Coaching programs.
  • CTA: Start Your Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Encourage sign-ups for classes and group coaching sessions
  • Use Google Analytics to track visitor behavior and conversion rates

Social Media

  • Instagram: daily posts featuring success stories and Feng Shui tips
  • Facebook: bi-weekly posts sharing upcoming classes or speaking events
  • LinkedIn: weekly posts targeting professionals interested in wellness and mindset

Paid Advertising

  • Google Ads: target keywords related to Feng Shui and personal coaching
  • Facebook Ads: retargeting campaign to website visitors

Content Recommendations

  • Blog posts on the benefits of Feng Shui and Neuro Design
  • Videos demonstrating principles of Feng Shui in action
  • Infographics about the science behind mindset coaching

Podcasts

  • Appearance on wellness-focused podcasts such as The Life Coach School Podcast

Directories

  • List business on wellness directories such as MindBodyGreen

Publications

  • Contribute articles to wellness-focused blogs and magazines such as Elephant Journal

Partnerships & Outreach

  • Collaborate with local yoga studios or co-working spaces for joint events

SEO and Content

  • Optimize website content for keywords related to Feng Shui and coaching
  • Regular blog content to improve website's organic visibility

Offline and Local Media

  • Hold workshops at local wellness fairs or spirituality gatherings
  • Poster advertising in local health food stores or wellness centers

Online Events

  • Host webinars on Feng Shui basics or mindset coaching techniques

Online Networking

  • Engage with wellness-focused Facebook Groups
  • Participate in wellness or spirituality threads on Reddit

Cold Outreach

  • Send personalized invitations via LinkedIn or email to professionals seeking wellness support
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Feng Shui For Beginners' e-guide
  • 'Boost Your Focus With Neuro Design' webinar
  • 'Empowered Success' Starter Pack (small e-course)

Tripwire Offer

  • Initial coaching call at a discounted rate
  • Mini Feng Shui report tailored to individual's home/workspace

Welcome Sequence

  • Welcome email providing access to the lead magnet
  • Follow-up email introducing the Tripwire Offer
  • Testimonials from happy customers and invitation to join a community group

Segmentation

  • Divide audience on the basis of interest (Feng Shui, Neuro Design, or Coaching)
  • Further segment the audience by their level of Feng Shui or Neuro Design knowledge

Chatbot and Automation

  • Chatbot on the website to engage visitors and direct them to resources or services suited to their needs
  • Automate follow-up emails for members who have attended the webinar or downloaded the e-guide.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom
  • Automation capabilities: Unknown, audit required
  • Recommended improvements: If automation capabilities are limited, consider a proven CRM such as HubSpot or ActiveCampaign

Sales CRM

  • Current platform: Custom
  • Pipeline tracking or handoff process: Unknown, audit is required
  • Recommended upgrades: If pipeline tracking is limited, consider Zoho CRM, or Pipedrive

Automated Follow-Ups

  • Types of automations: Welcome emails with a lead magnet, tripwire offer emails, retention sequences
  • Frequency or triggers: Triggered after a prospect's engagement with lead magnets, offers, or checkout abandonments

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Feng Shui tips, highlights from webinars and classes, client success stories
  • Segmentation: By interest (Feng Shui, Neuro Design, Coaching)

Retargeting & Ads

  • Platforms and goals: Facebook Ads for retargeting website visitors

Social Media and Content

  • Posting frequency: Daily on Instagram, bi-weekly on Facebook, weekly on LinkedIn
  • Content type or campaign focus: Success stories, Feng Shui tips, class announcements

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars introducing prospects to Feng Shui, Neuro Design, and Coaching techniques

Other Nurture Channels

  • Chatbot for basic engagement and resource guidance on the website
  • Automated SMS sequences for retention and reactivation of clients

3. Sales Conversion Strategy

Sales Process

  • Use clarity-driven pitch script when initially approaching leads
  • Provide clear sales funnels on website, from free resources to paid programs
  • Automate email reminders for abandoned carts or unfinished sign-ups

Sales Assets

  • Develop step-by-step SOP for sales process
  • Create client transformation stories to use in pitches

Testimonials and Case Studies

  • Collect testimonials post-coaching session and feature on website
  • Develop case studies about successful client transformations

Conversion Rate Insights

  • Implement conversion rate tracking for all paid offerings
  • Focus on improving conversion of website visitors to coaching session sign-ups

Urgency and Offers

  • Offer limited-time discount on annual program during wellness holidays (e.g., World Health Day)
  • Create scarcity with small-sized coaching groups

Guarantees and Risk Reversal

  • Offer first coaching session free to assure value
  • Incorporate 100% satisfaction guarantee or full refund within a specified time-frame

Shock and Awe

  • Send digital 'wellness package' to high-likelihood leads (e.g., meditation guides, energy-boosting recipes)
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a digital welcome kit with program details, client expectations, and a personal note
  • Host a kickoff call to discuss client’s goals and vision, and to tailor the program accordingly

Communication Cadence

  • Implement bi-weekly check-ins via email and monthly coaching calls
  • Share progress and key insights through a private client portal

Client Education

  • Provide access to an online resource hub with guides, how-to videos, and FAQs
  • Regularly publish inspirational and educational content on Feng Shui and Neuro Design principles

Personalized Touches

  • Celebrate customer milestones with personalized video messages
  • Surprise on birthdays with energy-balancing virtual gifts
  • Send custom-made documentary e-books every year as a thank-you note

Visuals and Documentation

  • Create 'before and after' transformation stories with visuals of their spaces
  • Document clients' success in an annual progress recap report

Feedback and Proactive Support

  • Have a regular feedback system with surveys and Q&A sessions
  • Offer preemptive support to clients in their life transition periods

Guarantee or Promise

  • Promise a 'love it or get your investment back' guarantee for dissatisfied clients
  • A commitment to punctuality, support, and personal growth

Operational Excellence

  • Offer flexibility and punctuality in scheduling coaching classes
  • Maintain professional demeanor in appearance and communication

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce loyalty discount for consecutive year renewals
  • Offer discount on pre-payment for annual contract

Upsells & Cross-Sells

  • Offer advanced classes or exclusive workshops as upsells
  • Cross-sell personalized coaching sessions

Bundling & Packaging

  • Package group coaching with event attendance for a bundled price
  • Introduce entrée, main, and dessert tiered offerings

Loyalty & Retention Programs

  • Implement a point system, with redeemable points from program participation and referrals
  • Create a VIP tier for loyal customers with exclusive bonuses

Custom Services and Personalization

  • Offer premium one-on-one coaching sessions
  • Provide option for customized roadmap based on individual goals

Pricing Strategy

  • Offer a discount for long-term commitment to encourage client retention
  • Incorporate value-based pricing, taking into account the comprehensive services and unique approach

Customer Data and Insights

  • Use CRM to track customer engagement and identify growth opportunities
  • Monitor customer feedback for insight on potential improvements or new offerings

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free 30-minute one-on-one coaching session for referrers.
  • 10% off upcoming program or class for referees.

Shareable Assets

  • Create social media templates with business branding for easy sharing.
  • Design referral cards to hand out at speaking events and classes.

Timing and Triggers

  • Request referrals after a positive coaching session.
  • Automate email requests for referrals periodically throughout the coaching relationship.

Client Success Stories

  • Create video testimonials to share on socials and inspire referrals.
  • Feature success stories on the website to highlight the benefits of the services.

Referral Contests

  • Initiate a "Refer & Win" challenge with a free participation in exclusive group coaching as the prize.

Partner or Affiliate Programs

  • Establish an affiliate program offering commission on referred client's first purchase.

Thank-You Experience

  • Send a personalized thank-you note with a small surprise gift to top referrers.
  • Recognize top referrers on social media with their consent.

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