Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Internista Saltillo aims to serve individuals who strive to optimize their longevity through functional medicine. They seek energetic vitality, autonomy in managing their health, and a frictionless integration of advanced healthcare into their busy lives.

Audience Type

B2C
Professionals, Entrepreneurs, Executives

Needs – Primary Buying Considerations

Lifestyle longevity with vitality
Patient empowerment
Frictionless, high-level technical care

Demographics

Age Range: 35-60 years old
Gender: Not specified
Geography: Mexico
Income Level: Enough to value time over money
Profession: Professionals, Executives, Entrepreneurs

Psychographics

Lifestyle: Busy, tech-savvy, early adopters of healthcare advancements
What they value: Honesty, Efficiency, Autonomy
Pain Points: Bureaucratic medicine, Invisible fatigue
Buying Behavior: Self-aware, proactive
Decision-Making Roles:
Primary Decision Maker: Themselves

Secondary Target Market

Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

Internista Saltillo empowers individuals seeking prolonged vitality through functional medicine. We don't just offer consultations; we create a health ecosystem where patients reclaim energy through personalized medical protocols and a high-end supplementation system designed for practicality and autonomy. We remove the burden of traditional medical bureaucracy so our patients can focus on the important things: enjoying a vibrant and purposeful life.

Understanding Their Pain Points

Frustration with bureaucratic medical practices
A feeling of decreased energy and control over their health
Struggle with “invisible” fatigue that conventional clinical tests fail to understand

Transformation

Attaining active longevity for a high-energy life
Empowerment in managing their wellness, transforming from passive recipients to active wellness managers
A friction-less experience, integrating cutting-edge health practices into daily life with ease

Unique Selling Proposition (USP)

Precision Medicine for Longevity
Confidence-Based System
Zero Friction Infrastructure

Brand Values & One-Liners

"More health with less medication"
"Vitality optimized, bureaucracy minimized"
"Your health, your control. We just provide the roadmap."
"Medical efficacy met with operational freedom"

Tone

Our brand communicates in an expert yet compassionate and respectful tone. We want to make our patients feel seen, heard, and understood while placing their trust in our scientific rigor and innovative practices. We aspire to instill a sense of empowerment and autonomy in every interaction.

Hero Text Idea

Flag Text: Empowering Mexico
Main Headline: Transform Your Health Journey with Precision
Sub Headline: Unlock your optimal vitality through personalized medical protocols. Reclaim your energy, control, and enjoy a richer life.
CTA: Begin Your Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

Continue using Wordpress as it offers flexibility in design and plugin integration
Implement Google Analytics, focusing on audience behaviour and conversions
Focus on mobile optimization as audiences are typically tech-savvy and busy

Social Media

Focus on LinkedIn for professional engagement and Instagram for lifestyle content
Post at least 3 times per week on each platform
Use mix of educational articles, client testimonials, behind-the-scenes, and lifestyle content

Paid Advertising

Facebook and Instagram ads targeting demographics and interests identified in target market
Google Ads focusing on keywords related to functional medicine and longevity

Content Recommendations

Blog posts around topics of functional medicine, nutrient supplements, patient success stories

Directories

Publications

Reach out to health-focused publications for article features or advertisements (e.g., Health Magazine Mexico)

Partnerships & Outreach

Partner with local fitness centres or wellness-focused companies for joint promotions
Engage with influencers in the wellness and health space for content collaboration

SEO and Content

Implement SEO strategy targeting keywords related to functional medicine and longevity
Regularly update blog with SEO-optimized articles

Offline and Local Media

Sponsor local health events or seminars
Distribute informational brochures in local fitness centres or wellness stores

Online Events

Host webinars exploring topics of longevity and functional medicine

Online Networking

Be active in health-focused online forums, answering questions and providing expert insights

Cold Outreach

Email outreach to potential clients identified based on target market characteristics

During (Lead)

1. My Lead Capture System

Lead Magnet

Free Health Audit: A short online questionnaire helping potential clients identify their health needs and gaps.
Longevity Lifestyle Guide: A digital booklet covering diet, supplement, and lifestyle habits for extended vitality.
Webinar: A live online session where the physician shares insights on functional medicine and lifespan optimization.

Tripwire Offer

Initial Consultation Discount: Offer a reduced rate for first-time consultations to lower the barrier of entry.
Health Pack Trial: A curated set of high-grade supplements for a trial period at a minimal cost.

Welcome Sequence

Begin with a thank you email, introducing the organization's philosophy and resources available.
Follow up with emails detailing functional medicine, supplement use, and lifestyle guides.
End with a call-to-action for booking their first consultation or buying their first health pack.

Segmentation

Segment audience according to their health goals (energy enhancement, preventative care, etc.).
Maintain separate lists based on interaction levels (i.e., query stage, consultation stage, recurring clients).

Chatbot and Automation

Implement chatbot on the website to address initial queries and capture lead information.
Automate patient follow-up emails or messages to remind about appointments or supplement refills.

2. My Lead Nurturing System

Marketing CRM

Recommended platform: HubSpot due to its robust automation, segmentation and analytics capabilities.

Sales CRM

Recommended platform also: HubSpot CRM for seamless integration with the marketing module.
Implement a well-documented handshake process to ensure smooth lead transition from marketing to sales.

Automated Follow-Ups

Welcome email series: Triggered after lead capture with introduction and nurturing contents.
Consultation reminder: Triggered 24 hours ahead of a booked consultation.
Supplement re-order reminder: Triggered based on product lifecycle.

Newsletter

Frequency: Bi-monthly.
Topics: Latest studies in functional medicine, patient success stories, supplement usage guides.

Retargeting & Ads

Platforms: Facebook and Google Ads for maximum reach and robust targeting.
Goal: To stay top of mind and drive visitors back to the website.

Social Media and Content

Frequency: Posting 3 times per week.
Content Types: Mix of lifestyle, educational, client testimonials, and behind-the-scenes contents.

Webinars and Events

Suggest bi-monthly webinars to keep audience engaged and educated.

Other Nurture Channels

Chatbot: Integrated to website for initial engagement and 24/7 customer support.
WhatsApp Business: For personalized follow-ups and reminder notifications.

3. Sales Conversion Strategy

Sales Process

Enhance digital visibility through Doctoralia and social media
Use a dedicated Call Center for lead qualification, FAQ resolution, and initial consultation booking
Deliver the consultation, establishing the longevity protocol, and providing a definitive supplement prescription
Train sales executive to explain products, assist with payment, and register the patient into a patient management system

Sales Assets

Develop detailed scripts and SOPs for the entire sales process
Create a visually compelling sales proposal to visualize the patient's treatment journey
Develop a dynamic pitch deck highlighting the unique 'Honesty Market' system

Testimonials and Case Studies

Collect testimonials after the first 3 months of treatment
Display testimonials on website's home page, consultation rooms, and on social media
Create case studies emphasizing transformational health improvements and the experience of 'Friction Zero'

Conversion Rate Insights

If available, analyze current conversion rate to identify opportunities for improvement
Focus on improving conversion at the booking stage through clear communication and expectation setting

Urgency and Offers

Implement a time-bound promotion strategy around the new year and other health-focused events
Create scarcity through limited consultation slots every week
Offer fast mover incentives such as premium appointment slots

Guarantees and Risk Reversal

Offer a satisfaction guarantee where patients unhappy with consultation can receive a follow-up consultation free of charge

Shock and Awe

Send a personalized thank you letter or health tips booklet post consultation
Create a warm and inviting consultation environment with complimentary tea or healthy snacks

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

A personalized welcome email outlining the journey ahead, with attachments of the personalized manual of life.
An introductory video tour of the doctor's office and Honesty Market.
Virtual kick-off call with the medical assistants to understand the protocols and operational procedures.

Communication Cadence

Monthly digital newsletters with health tips, reminders, and protocol updates.
Regular check-in calls from the health concierge making sure that the treatment routine is well adopted.

Client Education

Access to an online knowledge hub filled with articles and videos explaining functional medicine, supplement benefits, lifestyle hacks.
Periodic webinar sessions to discuss new studies related to longevity, health, and well-being.
Social media live chats by the doctor answering general FAQs.

Personalized Touches

Birthday gifts tailored to the individual's health journey with Internista Saltillo.
Personal notes accompanying each home delivery of supplements.
Congratulations call or video message from the doctor after achieving major milestones in the personal health journey.

Visuals and Documentation

Each visit and consultation ends with a detailed visual report explaining the individual changes, improvements, and recovery.
Personalized infographics of functional medicine concepts sent to the client as required.
Regular 'before and after' health metric reports presented with clarity.

Feedback and Proactive Support

Regular electronic surveys asking for feedback regarding consultation, product delivery, Honesty Market, and overall service.
A designated 'Patient Success Manager' to take immediate action based on feedback.
An online chatbot available on the website for any immediate support needed.

Guarantee or Promise

Service guarantee of immediate response from the call center in any need of support.
The promise of personal support to each patient and the attention to make their health journey as smooth as possible.

Operational Excellence

Strict adherence to the appointment schedule, keeping delays to a bare minimum.
Uniforms for the medical assistants and seamless coordination of the operational team.
A constant up-gradation of operational systems after monitoring and reviewing customer feedback and technology advancements.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer annual contracts with service renewal incentives such as a discount or an extra consultation
Create a prepaid consultation package system for patients looking for long-term commitment

Upsells & Cross-Sells

Delve into higher-end supplement lines that patients can upgrade to for improved results
Cross-sell additional wellness services like personalized nutrition plans or wellness webinars

Bundling & Packaging

Develop tiered health packages with bundled services varying in depth of analysis, personalization, and follow-ups

Loyalty & Retention Programs

Launch a rewards point system: Patients earn points with each purchased service/consultation they can redeem on supplements or other services

Custom Services and Personalization

Offer premium consultation tiers with more extensive personalization, longer consult times, and priority scheduling

Pricing Strategy

Introduce sliding scale pricing for commitments to longer-term health packages or higher volume supplement purchases
Offer bulk-buy discounts for supplements bought in large quantities

Customer Data and Insights

Implement a customer relationship management system to track cycles of supplement purchase, consultation usage, and identify growth or churn opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Discount on next month’s consultation/treatment for successful referrals.
Exclusive wellness check for referees with a comprehensive health report.

Shareable Assets

Pre-made social posts highlighting success stories with Internista Saltillo.
Email templates that referrers can personalize and send to peers.
QR Code business cards linking to Internista Saltillo's booking page.

Timing and Triggers

Ask for referrals immediately after a successful consultation or treatment where significant improvements were noticed.
E-mail or SMS prompts once a referred contact books their first consultation.

Client Success Stories

Collect testimonies from satisfied patients, curate and share on digital platforms in text and video formats.

Partner or Affiliate Programs

Collaborate with health and lifestyle influencers for more word-of-mouth publicity.

Thank-You Experience

Personalized gratitude email to referrers.
Mention top referring customers on social media platforms.
Exclusive consultations with referrers to discuss their progress and improvements.

Internista Saltillo

Your 1-Page Marketing Plan is Ready!