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Inner Tech Warrior

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The ideal customer is a burned out small to medium-sized business owner who feels their business systems are chaotic and needs help in aligning their internal and external narratives to rejuvenate their love for the business.

Audience Type

  • B2C
  • Small to Medium-sized business owners

Needs – Primary Buying Considerations

  • Need help with internal struggles to align business goals.
  • Seek business alignment and systematization to reduce chaos.

Demographics

  • Age Range: Not specified, inferred as 30-60.
  • Gender: Not specified, inferred as both male and female.
  • Geography: United States.
  • Income Level: Not specified.
  • Profession: Small to medium-sized business owners.

Psychographics

  • Lifestyle: Busy and possibly stressed due to business chaos.
  • What they value: Business alignment, internal peace, streamlining of business systems.
  • Pain Points: Burnout, chaotic business systems, fallen out of love with business.
  • Buying Behavior: Likely to invest in services aimed at business and personal improvement.

Secondary Target Market (only if applicable)

  • None specified.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Inner Tech Warrior provides burned out small to medium sized business owners a path from chaos to systems through a unique fusion of hypnosis, standardize-methods, and AI, reigniting their love for their business and prosperity.

Understanding Their Pain Points

  • Feeling burned out and disillusioned with their business
  • Frustrated by a chaotic business backend
  • Struggling with aligning internal and external stories

Transformation

  • Reinvigorated passion for their business
  • Streamlined and efficient business operations
  • Total alignment of personal and business narratives

Unique Selling Proposition (USP)

  • A unique blend of hypnosis and AI-assisted systemization
  • The 'simplify, standardize, systemize' method creates rapid order
  • Proven to reignite passion in business owners who felt lost

Brand Values & One-Liners

  • 'Align your narratives; streamline your business'
  • 'From chaos to calm, with Inner Tech Warrior'
  • 'Reignite your business passion the Inner Tech Warrior way'

Tone

  • Inner Tech Warrior adopts a supportive, empathetic, and empowering tone. We instill belief and inspire action in our clients, creating a sense of clarity and renewed passion.

Hero Text Idea

  • Flag Text: 'For US Business Owners'
  • Main Headline: 'Transform Your Business From Chaos to Calm'
  • Sub Headline: 'Revive your love for your business and streamline your deals with a unique blend of hypnosis and AI-assisted systemization'
  • CTA: 'Begin Your Transformation Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Ensure brand message is clear on the homepage. Include details about the unique approach (hypnosis, systemization).
  • Utilize Wordpress plugins to track conversions, especially for webinar sign-ups and chat-based sales closes.
  • Mobile optimization is crucial as business owners are likely to use multiple devices.

Social Media

  • LinkedIn: catering towards professional audience, share relevant content including success stories, tips for business alignment, etc.
  • Facebook and Instagram: share behind-the-scenes, testimonials, or live Q&A sessions.
  • Post twice a week to maintain consistent engagement with the audience.

Paid Advertising

  • Google Ads, specifically search ads targeting key phrases around business alignment and burnout recovery.
  • Facebook Ads targeted towards small to medium-sized business owners facing burnout.

Content Recommendations

  • Blog posts on overcoming burnout, aligning business strategies and systems.
  • Helpful guides on business systematization, leveraging AI in business operations.

Podcasts

  • Seek opportunities to appear on podcasts catered to entrepreneurs and business owners like 'The Smart Passive Income' and 'Entrepreneurs on Fire'.

Directories

  • List on business consultant directories like Consultant Review and management consulting sections of business directories like Yellow Pages and Manta.

SEO and Content

  • Focus on long-tail keywords related to business alignment, overcoming burnout, and systemizing businesses.
  • Start a blog to drive organic traffic with valuable industry-focused content.

Offline and Local Media

  • Attend local business events and networking sessions.
  • Consider speaking engagements at business conferences to demonstrate expertise and gain exposure.

Online Events

  • Host a free introductory webinar to attract potential clients.

Online Networking

  • Join online business owner forums and communities like Small Business Forums, BizWarriors, and LinkedIn Groups for business owners.

Cold Outreach

  • Personalized emails or LinkedIn messages to business owners expressing empathy for their potential situation and explaining how Inner Tech Warrior can help.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Overcoming Business Burnout' eBook
  • Business Alignment Quiz
  • 'Systemize Your Business' Webinar

Tripwire Offer

  • 1 Hour 'Business Assessment and Action Plan' Consultation
  • Quick Start 'Business Systemization' Guide

Welcome Sequence

  • Initial info onmagnet deliver
  • Follow-up content drip relating to business alignment and systematization
  • Invitation to business alignment quiz after one week

Segmentation

  • Tag leads based on quiz results
  • Separate leads into categories (interested in hypnosis; interested in AI)

Chatbot and Automation

  • Use chatbot for initial lead capture on website
  • Automate email sequences post-webinar sign-ups
  • Automate sequences after quiz completion

2. My Lead Nurturing System

Marketing CRM

  • Current platform: To be determined
  • Automation capabilities: Will need platform with robust automation
  • Recommended improvements or replacements: Due to the limited budget, suggest starting with a lower-cost CRM like Zoho or Hubspot.

Sales CRM

  • Current platform: To be determined, would suggest Zoho if it's the chosen marketing CRM.
  • Pipeline tracking or handoff process: A consistant sales process with handoff from webinar Lead to chat sales close should be established.
  • Recommended upgrades: Integration with chat system for smoother transitions.

Automated Follow-Ups

  • Types of automations: Post-webinar follow-up, chat sales conversation follow-up,
  • Frequency or triggers: right after webinar, 1 day after sales conversation.

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Overcoming burnout, aligning business systems, systemizing business operations.
  • Segmentation: Interests in hypnosis; interests in AI.

Retargeting & Ads

  • Platforms and goals: Google Ads and Facebook Ads targeting people who visited the website but didn't convert.

Social Media and Content

  • Posting frequency: Twice a week
  • Content type or campaign focus: Success stories, business alignment tips, burnout recovery insights.

Webinars and Events

  • Suggested cadence or purpose: Monthly 'Systemize Your Business' webinar for lead generation.

Other Nurture Channels

  • Chatbot: Utilize to facilitate initial lead capture on the website.
  • SMS: Use as a follow-up tool post sales chat.

3. Sales Conversion Strategy

Sales Process

  • Streamline flow from paid webinar to chat.
  • Implement post-webinar follow-up emails to re-engage potential clients.
  • Develop chat script that mirrors messaging from webinar.

Sales Assets

  • Create webinar script that highlights key features and benefits.
  • Design an SOP for chat-based sales closes.
  • Develop a proposal template outlining services and expected outcomes.

Testimonials and Case Studies

  • Request testimonials from satisfied clients.
  • Showcase testimonials prominently on the landing page and during the webinar.
  • Highlight successful case studies during sales chat.

Conversion Rate Insights

  • Use Wordpress plugins for tracking webinar sign-ups and chat-based sales closes.
  • Identify drop-off points and develop strategies to counteract them.

Urgency and Offers

  • Time-bound discounts for those who signup immediately post-webinar.
  • Early-bird perks for fast signups (e.g., additional 1:1 hypnosis consultation)
  • Limited availability messaging to add scarcity factor.

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee — refund after a stipulated period without discernible improvement.
  • Emphasize the proven results of the process during the sales chat.

Shock and Awe

  • Send a personalized thank you note post-purchase.
  • Surprise add-on: free group support sessions for a limited time.
  • Ebook gift: "5 Tips for Aligning Your Internal and External Stories".
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome kit with a personalized video message.
  • "Journey Map" outlining next steps and what to expect.
  • Introduction to group chat/support platform.

Communication Cadence

  • Weekly communication via emails highlighting successes and next steps.
  • Invites to fortnightly live group strategy calls.
  • Quarterly one-to-one check-in calls.

Client Education

  • Access to online "Knowledge Center" containing FAQs, how-to guides, and hypnosis session recordings.
  • Regular webinars covering topics related to business alignment and systematization.
  • AI powered chatbot for instant guidance and support.

Personalized Touches

  • Birthday card sent with an invitation for a complimentary hypnosis session.
  • Client success stories celebrated in group forums and newsletters.
  • Handwritten thank-you note accompanying the welcome kit.

Visuals and Documentation

  • Before-and-after business process diagrams showing the clear transition from chaos to alignment.
  • Progress reports after each quarter.

Feedback and Proactive Support

  • Online surveys sent post hypnosis sessions for instant feedback.
  • Proactive AI system that prescribes support based on a client's inputs and interactions.

Guarantee or Promise

  • "Fall in Love with Your Business Again" Promise.
  • Full refund if not satisfied after the first 30 days.

Operational Excellence

  • All client-facing team members to follow communication standards and response times.
  • Consistency in visual branding across all communication channels.
  • Regular training and development for all team members to maintain service standards.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop a recurring revenue model with annual contracts for continuity and upgraded support

Upsells & Cross-Sells

  • Offer premium hypnosis sessions as an upsell opportunity
  • Cross-sell a VIP mastermind group for advanced systemization strategies

Bundling & Packaging

  • Create bundle packages that include premium features such as additional 1:1 hypnosis sessions and advanced AI tools
  • Launch a high-tier package with unlimited chat support and priority scheduling

Loyalty & Retention Programs

  • Create a referral program that incentivizes current customers to recommend the service to other business owners
  • Develop a points system for engagements like webinar attendance and 1:1 session bookings

Custom Services and Personalization

  • Introduce white-glove, personalized business alignment consulting as a premium service
  • Implement personalized onboarding for each customer, fine tuning the approach to specific business challenges

Pricing Strategy

  • Offer a discount for a pre-paid, annual commitment to incentivize longer-term contracts
  • Gradually increase fees for premium and custom services based on value and results delivered

Customer Data and Insights

  • Implement CRM software to track customer behaviors and identify churn risk or up-selling opportunities
  • Conduct monthly customer satisfaction surveys to collect feedback and improve service offerings.

Please note that due to the financial situation of the business, the implementation of these strategies should be gradual and based on the business's capabilities and growth.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer referrers a free 1:1 hypnosis session for each successful referral
  • Extend 15% discount off their next purchase to referees

Shareable Assets

  • Create digital referral cards with a unique code for tracking
  • Develop pre-made social media posts that customers can share

Timing and Triggers

  • Ask for referrals at the end of a successful 1:1 session
  • Trigger automated referral email requests after a significant business turn around

Client Success Stories

  • Host a 'Transformation Tuesday' series on social media to showcase success stories
  • Design an 'Our Victories' section on the website to spotlight business turnarounds

Referral Contests

  • Launch a quarterly 'Referral Champion' contest with a VIP day prize for the client with the most referrals

Partner or Affiliate Programs

  • Encourage local business coaches and professional development centers to affiliate with exclusive referral codes

Thank-You Experience

  • Send personalized thank-you videos to top referrers
  • Showcase top-referring clients on the 'Wall of Fame' section on the website

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