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Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ingage's ideal customer is a replacement home remodeler, specifically in exterior remodeling like roofing, windows, doors, gutters, typically with a sales team of 5+ members who pitch their customers in home.

Audience Type

  • B2B
  • Replacement home remodelers

Industries (if B2B)

  • Home Improvement
  • Home Services

Needs – Primary Buying Considerations

  • Need a dynamic, interactive sales enablement tool
  • Seek improved deal-closing rates and increased revenue

Demographics

  • Business Size: Small to mid-size businesses with a sales team of 5 or more members

Psychographics

  • Value creation of engaging, on-brand content
  • Desire for better sales performance analytics
  • Experience difficulties in engaging customers
  • Buying Behavior: CRM user (Hubspot)
  • Primary Decision Maker: Likely the Sales Director or Business Owner

Secondary Target Market (only if applicable)

  • No secondary market identified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Ingage gives sales teams from the home improvement and home services industry a competitive edge by offering powerful software that adds speed and value to their sales process, ultimately letting them close deals faster and boost their revenue.

Understanding Their Pain Points

  • Inefficiency in creating engaging and on-brand content
  • Stuck in traditional sales approach
  • Lack of tools to measure the impact of content and strategies

Transformation

  • Increased deal closures and revenue
  • Enabled to develop and share dynamic, interactive content
  • Insightful analytics to understand and improve content impact

Unique Selling Proposition (USP)

  • Delivers best-in-class sales enablement software
  • Rich analytics to measure the content's impact
  • Ideal for home improvement and home services industries

Brand Values & One-Liners

  • 'Boosting Sales, Elevating Businesses.'
  • 'Work smarter, close faster with Ingage.'
  • 'Data-driven content for higher value sales.'

Tone

  • Ingage communicates with a tone of trust, confidence, and efficiency. We promise assurance in tackling the sales process and achieving consistent revenue growth.

Hero Text Idea

  • Flag Text: Empowering Sales, USA
  • Main Headline: Revolutionize Your Sales with Ingage
  • Sub Headline: Experience higher-value, faster deals through our proven sales enablement software.
  • CTA: Schedule a Demo Today

3. The Media I Will Use to Reach my Target Market

Website

  • Continue utilizing WordPress for website management
  • Add 'Schedule a Demo' CTA on the home page
  • Optimize for both desktop and mobile users

Social Media

  • Linkedin: Being a B2B business, share industry insights, webinar updates, and client testimonials
  • Twitter: Industry news, product updates, and relevant thought leadership content
  • Frequency: At least 2 posts per week on both platforms

Paid Advertising

  • Use Meta (Facebook) for broader reach
  • LinkedIn for targeted B2B campaigns
  • Google Ads for keyword-targeted campaigns

Content Recommendations

  • Blog posts covering sales enablement best practices, industry trends, and customer success stories
  • Case studies focusing on problem-solution-benefit examples

Podcasts

  • Aim for guest appearances on 'Sales Enablement Podcast' and 'The Home Services Expert'

Directories

  • Join SaaS focused listings like 'SaaS Directories' and home service focused directories like 'Home Advisor Pro'

Publications

  • Pursue guest posts or interviews in 'TechCrunch', 'SaaS Mag', 'Home Improvement Weekly'

Partnerships & Outreach

  • Network with complementary businesses such as home improvement retail chains, construction companies
  • Attend local and international industry conferences and events

SEO and Content

  • Ramp up SEO efforts, targeting industry-specific keywords and content

Offline and Local Media

  • Sponsor local home improvement trade shows and events
  • Invest in direct mail advertising targeting corporate clients in the home improvement industry

Online Events

  • Regular hosting of webinars on sales enablement for the home improvement industry

Online Networking

  • LinkedIn groups: 'Home Improvement networking', 'SaaS Growth Hacks'
  • Reddit Communities: r/HomeImprovement, r/sales

Cold Outreach

  • Targeted cold email campaigns to businesses in the home improvement space
  • LinkedIn outreach to Sales Directors or Business Owners in the industry
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Transform Your Sales Strategy' eBook
  • 'Case Study: Boosting Sales Performance with Ingage'
  • Interactive ROI Calculator

Tripwire Offer

  • '$1 for the first month of Ingage Suite access'
  • 'Free 48-hour access to selected sales templates'

Welcome Sequence

  • Email 1: Thank you message, eBook access link
  • Email 2: Case study link, booking link for a free consultation
  • Email 3: Benefits & Features of Ingage, Tripwire offer
  • Email 4: Success stories, full-price offer
  • Email 5: Reminders for calls to action, ask for referrals

Segmentation

  • By industry: home improvement vs. home services
  • By business size: less than 5, 5-10, 10+ sales team members
  • By CRM usage: HubSpot users vs. others

Chatbot and Automation

  • Automate demo bookings on the website
  • Chatbot to answer common questions, collect lead information
  • Automated follow-up emails for demo booking

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: Email automation, lead segmentation, analytics tracking
  • Recommended improvements: Enhance lead scoring based on engagement with emails and webinars

Sales CRM

  • Current platform: Hubspot
  • Pipeline tracking: Demo bookings, lead stage tracking in CRM
  • Recommended upgrades: Integrate meeting scheduling tool for seamless demo bookings

Automated Follow-Ups

  • Post-opt-in: Send out eBook access and case study link
  • Abandoned demo booking: Automated email reminder to complete booking
  • After demo: Follow-up email with tripwire offer, success stories

Newsletter

  • Frequency: Bi-weekly
  • Topics: Sales enablement tips, company updates, industry news, customer success stories
  • Segmentation: By business size and industry

Retargeting & Ads

  • LinkedIn Lead Ads: Target Sales Directors and Business Owners in home improvement and home services
  • Google Ads: Keyword-targeted campaigns for 'sales enablement software' and 'home improvement sales software'

Social Media and Content

  • Posting frequency: Twice a week
  • Content type: Client testimonials, sales enablement insights, industry trends, product updates

Webinars and Events

  • Monthly webinars on sales enablement best practices for the home improvement industry
  • Attend industry conferences for networking and brand visibility

Other Nurture Channels

  • Chatbot: Address common queries, guide to demo booking
  • SMS: Send reminders for webinars and demo meetings

3. Sales Conversion Strategy

Sales Process

  • Simplify demo booking process with a prominent call-to-action button on homepage
  • Streamline the demo presentation by focusing on how Ingage addresses their specific pain points
  • Ensure seamless transition from CRM (Hubspot) to Ingage platform for new customers
  • Automate the follow-up process with reminder emails for prospects post-demo session

Sales Assets

  • Develop an impactful sales script highlighting the unique benefits of Ingage Suite
  • Create an onboarding SOP to guide new customers through using the Ingage platform to its full potential
  • Design a persuasive proposal template that succinctly communicates the value proposition

Testimonials and Case Studies

  • Collect testimonials from satisfied customers post-sale
  • Develop visually appealing case studies showcasing success stories from the target sector (home improvement and home services)
  • Display testimonials on website's homepage and during sales demo presentations

Conversion Rate Insights

  • Continually track and analyze conversion rate from leads to sales through Hubspot
  • Aim to improve conversion rates by iterating the sales process and refining sales presentations based on feedback

Urgency and Offers

  • Introduce a limited-time discount on annual subscriptions to create urgency
  • Promote exclusive benefits such as personalized onboarding and partner integrations to incentivize quick action

Guarantees and Risk Reversal

  • Assert risk reversal through a 30-day money back guarantee and ensure this assurance is clear during the sales presentation

Shock and Awe

  • Surprise loyal customers with personalized gifts or additional API integrations as way to express appreciation and build trust
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Hybrid onboarding experience, combining self-guided and live training
  • Welcome emails introducing Ingage Suite, key features, and next steps
  • Virtual onboarding call to guide customer in setup and integration

Communication Cadence

  • Weekly progress emails detailing usage and optimization tips
  • Monthly check-in calls to discuss any issues, needs or improvements
  • Quarterly video calls to review performance and discuss new features or updates

Client Education

  • Access to a dedicated knowledge hub featuring guides and FAQs
  • Regular webinars and video tutorials on product features and optimization
  • Blog posts focusing on industry trends, tips, and best-practices

Personalized Touches

  • Personalized birthday greetings and business anniversary acknowledgements
  • Recognition of major milestones or wins with a branded 'cheers to victory' kit

Visuals and Documentation

  • Regular reports showcasing usage and performance statistics
  • Shareable achievements badges for different usage or sales milestones

Feedback and Proactive Support

  • Quarterly user satisfaction surveys
  • Dedicated ticketing system for support requests, with a promise of 24hr response

Guarantee or Promise

  • 'Love it or level up' policy, allowing clients to switch to a more robust package without additional onboarding fee if unsatisfied

Operational Excellence

  • Consistent and proactive communication on all platforms,
  • Prompt and thorough resolutions to customer requests or issues
  • Appearance of all client-facing digital assets to be maintained professionally and updated regularly

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a discounted annual prepay to lock customers into a longer subscription
  • Implement an automated email renewal reminder system 30, 60, and 90 days before expiration

Upsells & Cross-Sells

  • Introduce a premium plan with advanced analytics, reporting, and customer support
  • Bundle API and integration services as an upsell opportunity

Bundling & Packaging

  • Create bundled offers that combine Ingage Suite with partner integrations for an all-inclusive sales tool

Loyalty & Retention Programs

  • Develop a referral program rewarding customers for introductions to other home improvement businesses

Custom Services and Personalization

  • Offer a personalized onboarding 'white-glove' service as an upsell for new and existing customers

Pricing Strategy

  • Provide incentive discounts for long-term commitment to annual plans

Customer Data and Insights

  • Utilize Hubspot CRM to analyze retention, churn rate, and identify upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Reward referrals with an extended free trial or additional feature access
  • Offer exclusive discounts or features to referees

Shareable Assets

  • Create customizable email templates for customers to share
  • Develop a unique referral landing page highlighting benefits

Timing and Triggers

  • Trigger referral option after a successful demo or positive feedback
  • Automate email requests after major milestones

Client Success Stories

  • Collect and share testimonials showcasing the impact of Ingage
  • Utilize these stories in the referral emails or landing page

Referral Contests

  • Initiate a quarterly 'Referral King' campaign with exclusive benefits for the winner

Partner or Affiliate Programs

  • Establish an affiliate program with sales and marketing blogs or influencers gain exposure
  • Track and reward based on successful conversions

Thank-You Experience

  • Send handwritten notes of thanks to top referrers
  • Recognize top referrers on the company blog or social media

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call