Talk to Our Team

InfosecGuardian

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Mid-sized businesses in regulated sectors that handle confidential data and are in need of comprehensive cybersecurity services.

Audience Type

  • B2B
  • Regulated industry businesses handling sensitive data

Industries (if B2B)

  • Healthcare
  • Other regulated industries

Needs – Primary Buying Considerations

  • Professional cybersecurity services
  • Compliance with industry regulations

Demographics

  • Business Size: 100 - 500 employees

Psychographics

  • Serious about data security
  • Understands necessity of compliance in their industry
  • Looking for scalable solutions
  • Decision-Making Roles:
  • Primary Decision Maker: CEOs, Head of IT Departments
  • Secondary Decision Influencers: IT personnel, legal team
  • Support Roles: All employees handling sensitive data

2. My Message to My Target Audience

Refined Elevator Pitch

  • InfosecGuardian provides mid-sized firms storing confidential data with robust cybersecurity through our unique vCISO Services, empowering them to focus on growth without fearing data breaches.

Understanding Their Pain Points

  • Struggling to manage data security risk and regulatory compliance.
  • Currently lacking a reliable cybersecurity system.
  • Inability to effectively manage vendor access and incident response.

Transformation

  • Confidence in a secure IT infrastructure, minimized data breach risk.
  • Peace of mind knowing confidential data is secure.
  • Enhanced business reputation and trust through robust cybersecurity practices.

Unique Selling Proposition (USP)

  • Over 50 years of combined expertise in Cybersecurity, IT, and Compliance.
  • Scalable, templated processes for quick implementation and repeatability.
  • Full suite of services: Executive Risk Reporting, Zero Trust Access design & Implementation, Vendor management, Incident response planning.

Brand Values & One-Liners

  • 'Security Foundations for Data-Driven Success'
  • 'Guarding your Business, Securing your Success'
  • 'Cybersecurity Partners for Confident Growth'

Tone

  • InfosecGuardian conveys a tone of expertise, assurance and reliability, injecting confidence and trust into businesses grappling with cybersecurity challenges.

Hero Text Idea

  • Flag Text: 'USA’s Trusted Cybersecurity Solution'
  • Main Headline: 'Secure, Compliant Cyberspace for Mid-Sized Firms'
  • Sub Headline: 'Focus on Business Growth, We Handle Your Secure Data'
  • CTA: 'Begin Your Secure Journey Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Ensure website clearly communicates USP and core benefits
  • Leverage Wix's built-in SEO tools to optimize for industry-specific keywords
  • Track user behaviour and conversion events using Google Analytics
  • Ensure website is mobile-optimized based on industry trend towards mobile usage

Social Media

  • Focus on LinkedIn for B2B connections and thought leadership
  • Regularly share blog posts and industry insights
  • Use Twitter for news and updates

Paid Advertising

  • Google Ads for targeted keyword advertising
  • Sponsored posts on LinkedIn targeting industry professionals

Content Recommendations

  • Case studies showing successful implementations
  • Blog posts about cybersecurity in regulated industries
  • Webinars with industry experts

Podcasts

  • Appear on industry-specific podcasts like 'The CyberWire' and 'Cyber Security Sauna'

Directories

  • Get listed on B2B directories like UpCity and Clutch.co
  • Consider listing on IT service provider directories

Publications

  • Submit opinion pieces to technology and security publications like 'Wired' and 'Infosecurity Magazine'

Partnerships & Outreach

  • Partner with regulatory entities within target industries
  • Network with healthcare technology associations for referrals

SEO and Content

  • Target keywords related to cybersecurity in healthcare and other regulated industries

Offline and Local Media

  • Sponsor relevant industry events
  • Leverage direct mail for more personalized client communications

Online Events

  • Host webinars about latest cybersecurity threats and protections

Online Networking

  • Participate in industry forums on sites like Spiceworks
  • Engage in relevant LinkedIn groups

Cold Outreach

  • Target LinkedIn outreach to industry professionals
  • Use cold email to reach potential clients
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Comprehensive cybersecurity checklist
  • Guide for building a regulatory-compliant IT infrastructure
  • Free cybersecurity audit report

Tripwire Offer

  • Quick-start cybersecurity compliance training
  • Vendor access management consultation at a discounted rate

Welcome Sequence

  • Welcome email with lead magnet content
  • Follow-up email with relevance to lead magnet
  • Invitation for a free strategy call

Segmentation

  • By Service Needed: Executive Risk Reporting, Zero Trust Access, Vendor Management, and Incident Response
  • By Industry: Healthcare and other regulated industries

Chatbot and Automation

  • Chatbot on website for instant interaction
  • Automation to send follow-up emails after lead captures

CRM Implementation

  • Implement a CRM system to manage and track interactions
  • Tools like HubSpot's free CRM would be a cost-efficient choice.

2. My Lead Nurturing System

Marketing CRM

  • Recommended Platform: HubSpot (the free plan is sufficient for early-stage businesses)
  • Key Capabilities: Lead management, email marketing, landing pages, analytics

Sales CRM

  • Recommended Platform: HubSpot CRM due to its seamless integration with the marketing side
  • Current Process: Agreement on Services needed, Scoping call, contract signing, kickoff call

Automated Follow-Ups

  • Email sequence post-opt-in with relevant content and services pitch
  • Trigger: Following lead magnet download

Newsletter

  • Frequency: Bi-weekly
  • Topics: Cybersecurity insights, industry regulations, company news
  • Segmentation: Based on services required, industry

Retargeting & Ads

  • Platform: LinkedIn Sponsored Content
  • Goal: Stay top of mind and drive renewed site visits

Social Media and Content

  • Consistent, weekly posts on LinkedIn and Twitter
  • Focus on thought leadership and industry insights

Webinars and Events

  • Monthly webinars focusing on emerging cybersecurity trends

Other Nurture Channels

  • Live chat on website to engage and convert visitors
  • SMS sequences for webinar reminders

3. Sales Conversion Strategy

Sales Process

  • Stage 1: Initial Contact and Agreement on Services Needed
  • Stage 2: Scoping Call to assess specific requirements
  • Stage 3: Sending Customized Proposal based on Scoping Call
  • Stage 4: Contract Signing
  • Stage 5: Kickoff Call to start project delivery
  • Stage 6: Regular Updates and Reporting to the client
  • Stage 7: Project Closure and Relationship Nurturing for Future Business
  • Implement a CRM to automate and manage the sales process efficiently
  • Follow up reminders to keep the prospect engaged and to show commitment

Sales Assets

  • Develop a strong proposal template highlighting USP, core benefits, and testimonials
  • Create a scripted pitch for consistent messaging
  • Conduct a sales training to ensure sales team understands clearly the pitch and objection handling

Testimonials and Case Studies

  • Actively request testimonials from satisfied clients
  • Develop case studies highlighting successful projects
  • Display testimonials and case studies on the website to build credibility

Conversion Rate Insights

  • Use Google Analytics to track conversion rates on the website
  • Focus on improving conversion rates during the Initial Contact and Proposal stages

Urgency and Offers

  • Consider time-bound offers to generate urgency (e.g., discounted pricing for commitment to longer-term contracts)
  • Emphasize the immediate need for cybersecurity in preserving business continuity

Guarantees and Risk Reversal

  • Offer 'Satisfaction Guarantees' and/or 'Money-Back Guarantees' to increase buyer confidence

Shock and Awe

  • Send a welcome kit or company-branded cybersecurity awareness materials post-sale for client reassurance and to strengthen the business relationship
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with detailed program overview
  • Kickoff call to discuss current cybersecurity landscape and initial assessment
  • Provision of an InfosecGuardian welcome kit which includes guides, contact information, and a security checklist

Communication Cadence

  • Weekly cybersecurity updates via emails
  • Monthly calls to discuss the progress and upcoming activities
  • Immediate communication in case of urgent security concerns or breaches

Client Education

  • Access to a knowledge hub featuring video tutorials, best practices, and FAQs on cybersecurity
  • Regular workshops on data security and compliance processes

Personalized Touches

  • Customized cybersecurity reports based on clients' industry structure and needs
  • Recognition of cybersecurity improvement milestones with visual graphs and reports

Visuals and Documentation

  • Clear reports documenting initial assessment, progress, and future plan
  • Visualization of security statistics to depict improvement
  • Documented Incident response plan for quick reference during emergencies

Feedback and Proactive Support

  • Scheduled bi-annual feedback sessions
  • Open channels for immediate feedback and queries
  • Regular proactive cybersecurity checks and adjustments

Guarantee or Promise

  • Guaranteed response to security issues within 24 hours
  • Assurance of improvement in the security posture over the course of service

Operational Excellence

  • Consistent and punctual execution of security updates and checks
  • Transparent communication about any changes to the program
  • Immediate action on critical security concerns

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer incentives for early contract renewal
  • Introduce annual contracts with a prepayment discount

Upsells & Cross-Sells

  • Upsell executive risk reporting and vendor management services
  • Cross-sell Zero Trust Access design and incident response planning

Bundling & Packaging

  • Package multiple services together at a discounted rate
  • Create tiers of services based on needs of varying business sizes

Loyalty & Retention Programs

  • Offer discounted rates for long-term clients
  • Introduce a referral reward program

Custom Services and Personalization

  • Offer custom compliance solutions tailored to specific industry regulations

Pricing Strategy

  • Introduce value-based pricing to highlight value added
  • Offer discounts for loyalty or long-term contracts

Customer Data and Insights

  • Implement a CRM system to better understand customer needs and behaviors

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on the next month's service for successful referrals by clients.
  • Propose a 5% discount on the first month's service for referral recipients.

Shareable Assets

  • Craft a powerful referral email template emphasizing benefits and incentive details.
  • Develop a webpage on the company website focusing on the referral program and sharing testimonials.
  • Create pre-designed social media posts easy to share with a compelling call-to-action.

Timing and Triggers

  • Encourage referrals after successful implementation of vCISO Services.
  • Request referrals post client's successful compliance audits or after mitigating a major security incident.

Client Success Stories

  • Devote a section on the website for client success stories. Encourage clients to share their stories.
  • Share success stories on social media, mentioning the involved party, boosting their reputation.

Referral Contests

  • Run quarterly 'Security Champion' contests for most referrals, with contingently increased discounts or an extra month's service free.

Partner or Affiliate Programs

  • Approach complimentary businesses (ERP providers, Software Firms) for a mutual referrals agreement.

Thank-You Experience

  • Send a branded 'Thank You' gift or toolkit to the client post successful referral.
  • Feature top referrers on 'Security Champion' webpage, enabling them recognition in their industry.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call