Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Senior leaders and change owners in Australia seeking a practical AI-readiness method before tech, automation or transformation.
They want to reduce risk, fix broken processes and improve adoption by understanding systems, people, value and friction first.

Audience Type

Both
B2B buyers for team use, bulk orders, workshops and consulting-led adoption
B2C buyers such as business owners, consultants and individual leaders buying for personal use

Industries (if B2B)

Manufacturing
Community services
Healthcare
Government
Education
Not-for-profits
Professional services
Growing SMEs with complex operations

Needs – Primary Buying Considerations

Clear framework for AI readiness before buying tools
Practical, non-technical guidance leaders can apply quickly
Better process clarity, data quality and role alignment
Reduced risk of costly failed change or poor AI adoption
Human-centred approach that builds workforce trust
Templates, worksheets and assessments that support action
Affordable entry point with options for team rollout

Demographics

Age Range: 35–65
Gender: Any gender
Geography: Australia, especially metro and regional business hubs
Income Level: Mid to high income professionals and business owners
Profession: CEO, MD, GM, Ops Manager, Change Lead, Consultant, Business Owner
Business Size: SMEs to mid-market organisations; also departments in larger organisations

Psychographics

Lifestyle: Professionally driven, improvement-focused and responsible for outcomes
What they value: Practicality, clarity, responsible AI, lasting improvement and staff buy-in
Pain Points: Fragmented systems, poor processes, unclear value, low trust and failed change efforts
Buying Behavior: Research-driven, content-led and responsive to referrals, workshops and speaking
Decision-Making Roles:
Primary Decision Maker: CEO, Managing Director, Business Owner, General Manager
Secondary Decision Influencers: Ops, Transformation, Quality, Digital, AI and Innovation leaders
Support Roles: HR, IT, PMO, procurement and team managers

Secondary Target Market (only if applicable)

Independent consultants and advisory professionals who need a structured method for client transformation work.
Likely roles include change consultants, continuous improvement advisors and digital transformation specialists.
They value credible frameworks, tools and workshop-ready resources to support client engagements.

2. My Message to My Target Audience

Refined Elevator Pitch

Infinite Solutions Agency helps leaders prepare for AI and change through a human-centred method, so they can avoid costly missteps and lead with confidence.

Understanding Their Pain Points

AI is being rushed into organisations with broken systems underneath
They know change is needed but lack a clear view of what is really happening
Poor data, unclear value and low trust keep change from sticking
Fragmented processes create friction, waste and slow decision-making
New tech risks amplifying existing problems instead of fixing them

Transformation

Gain a clear view of systems, people, value and friction
Define where AI and change will create real business value
Improve adoption by preparing the organisation before rollout
Make better decisions with less guesswork and less resistance
Build lasting improvement, not another failed transformation

Unique Selling Proposition (USP)

Starts with the organisation, not the technology
Reveals what AI will inherit before implementation begins
Uses a practical nine-stage method leaders can apply step by step
Combines systems, people, value and friction in one framework
Backed by tools, templates and an AI Readiness Self-Assessment

Brand Values & One-Liners

Fix the conditions before you add the technology.
AI won't solve organisational confusion. It may scale it.
Better systems create better decisions.
Lasting success starts with understanding how work really happens.
Human-centred change beats tool-led transformation.

Tone

Clear, grounded and commercially sharp. Reassuring but direct. Readers should feel wiser, steadier and better prepared to lead change well.

Hero Text Idea

Flag Text: For Australian change leaders
Main Headline: Prepare your organisation for AI before AI exposes what's broken.
Sub Headline: The Infinite Solutions Method helps you understand systems, people, value and friction first. So your next change creates adoption, clarity and lasting success.
CTA: Get the book

3. The Media I Will Use to Reach my Target Market

Website

Reposition homepage for book buyers and bulk team enquiries
Keep WordPress; use WooCommerce for book sales and quote requests
Add hero CTA: Get the book and secondary CTA: Book a team discussion
Create pages for Book, AI Readiness Tool, Workshops, Bulk Orders, Speaking
Add lead magnet form for AI Readiness Self-Assessment via Brevo
Add trust blocks: author bio, framework graphic, sample pages, testimonials
Add schema for Book, FAQ, Article and Organization
Track book purchases, tool downloads, quote forms, email signups, scroll depth
Track clicks to contact, sample chapter, workshop page and outbound podcast links
Prioritise desktop first; leaders often research offers during work hours
Ensure mobile UX is clean for LinkedIn and email traffic on phones

Social Media

Focus on LinkedIn as primary channel for Australian leaders and consultants
Use YouTube as secondary for short explainers and workshop clips
Skip TikTok; audience intent and age make LinkedIn higher priority
Post on LinkedIn 3x weekly: insight post, carousel, founder video
Publish 2 LinkedIn articles monthly on AI readiness and failed change
Share 1 founder video weekly: 60 to 90 seconds, direct to camera
Create carousel posts from the 9 stages of the method
Post quote cards with lines like AI may amplify what is broken
Repurpose talks, webinars and podcast clips into native LinkedIn videos
Join LinkedIn conversations on AI governance, ops excellence and change

Paid Advertising

Start with LinkedIn retargeting only if traffic reaches useful volume
Run Google Search for intent terms like AI readiness assessment book
Target book terms, change management book and process improvement book
Use low-budget brand campaign for Infinite Solutions Method and founder name
Build Meta retargeting only for site visitors and video viewers later
Optimise for lead capture first, not cold purchase, on small budget
Promote free assessment before selling the book to colder audiences

SEO and Content

Target keywords: AI readiness assessment, AI readiness framework Australia
Target keywords: change management for AI adoption, process before AI
Target keywords: organisational readiness for AI, responsible AI adoption
Publish 2 SEO blogs monthly focused on leader pain and practical fixes
Create pillar page: AI Readiness for Australian Organisations
Create pillar page: Preparing for Change Before New Technology
Write comparison content: AI tools vs organisational readiness
Write industry pages for healthcare, NFP, education and manufacturing
Add FAQ content answering: Why AI projects fail, What to fix first
Offer sample chapter page targeting book and framework searches

Content Recommendations

9-part series: one post for each stage of the method
Case-style post: what AI inherits in a fragmented organisation
Checklist: 10 signs your organisation is not ready for AI
Carousel: technology does not fix unclear value
Video: why workforce trust matters before automation
Article: what leaders should map before buying AI tools
Article: process friction examples in healthcare and community services
Founder post: lessons from failed transformations and hidden friction
Download: meeting agenda for an AI readiness workshop
Email series: 5 mistakes leaders make before AI implementation

Podcasts

Pitch to The Strategy Bridge podcast on systems and organisational change
Pitch to HBR IdeaCast with a contrarian AI readiness angle
Pitch to Gartner ThinkCast on readiness before AI scale
Pitch to Lean Solutions Podcast for process-first transformation themes
Pitch to The Change Troubleshooter for adoption and resistance topics
Pitch to Future Squared, Australia, on practical innovation leadership
Pitch to The CMO Show, Australia, for enterprise change and AI messaging
Start a monthly podcast only after audience traction; not phase one

Directories

Create and optimise Google Business Profile for speaking and consulting
List on Apple Books, Amazon Kindle and Goodreads if available
Join the Australian Institute of Management supplier or partner listings
Join local Chamber of Commerce member directories in target regions
List workshops on Eventbrite for discoverability and retargeting
Add founder profile to SpeakerHub and eSpeakers for speaking leads

Publications

Pitch SmartCompany on AI readiness for Australian SMEs
Pitch The Mandarin for public sector transformation and AI risk
Pitch HRM Online on workforce trust in AI-enabled change
Pitch Inside Small Business on fixing operations before automation
Pitch InnovationAus on practical AI adoption and governance
Pitch Pro Bono Australia for not-for-profit change readiness pieces
Pitch The Educator on AI readiness for schools and tertiary leaders
Pitch Australian Manufacturing on process clarity before AI rollout

Partnerships & Outreach

Partner with HR consultancies serving workforce change and adoption projects
Partner with MSPs and digital consultancies needing a non-technical front end
Partner with Lean consultants and process improvement specialists
Partner with Chambers of Commerce for breakfast talks and member offers
Partner with AIM Australia for workshops on AI readiness and change
Partner with governance and risk advisors on responsible AI sessions
Offer bulk-book bundles to consulting firms for client workshops
Build referral outreach to ERP implementers and CRM consultancies
Pitch guest workshops to industry associations in healthcare and NFPs

Offline and Local Media

Speak at AIM events in Sydney, Melbourne, Brisbane and Perth
Apply to present at AHRI events on trust, adoption and workforce change
Pitch to Australian Institute of Company Directors local events
Run breakfast briefings for business chambers in metro and regional hubs
Host small in-person workshops at coworking spaces and libraries
Bring printed assessment cards and book flyers to events
Seek panels at Digital Transformation events and public sector forums

Online Events

Run a monthly 30-minute webinar: Is your organisation ready for AI
Run a quarterly workshop: Map friction before technology change
Use LinkedIn Events plus Brevo email invites for registration
Offer live self-assessment walkthroughs with Q and A
End each webinar with book offer and team workshop CTA
Record sessions and gate replay with email signup

Online Networking

Engage in Australian LinkedIn groups on change, ops and leadership
Follow and comment on posts from AIM, AICD, AHRI and ACS communities
Join Reddit discussions in artificial, entrepreneurship and consulting
Monitor local business groups on Facebook for speaking opportunities
Participate in industry Slack or community groups for consultants

Cold Outreach

Email Australian CEOs and Ops leaders at 50 to 500 staff organisations
Target healthcare, NFP, education and manufacturing decision makers
Lead with free AI readiness tool, not direct book pitch
Use LinkedIn connection notes referencing AI risk and adoption pain
Send 3-email sequence: insight, tool, workshop or bulk-order CTA
Build list from association directories, event attendee lists and LinkedIn
Prioritise consultants as multipliers for bulk use and referrals

During (Lead)

1. My Lead Capture System

Lead Magnet

AI Readiness Self-Assessment for leaders planning AI or transformation
10 Signs Your Organisation Is Not Ready for AI checklist
Sample Chapter + 9-Stage Framework graphic from the book
AI Before Tools workbook for CEOs, Ops and change leaders
Team workshop agenda: Map friction before technology change
Industry versions for healthcare, NFP, education and manufacturing
Gate each asset with role, industry and team size fields

Tripwire Offer

$11 sample toolkit with assessment, worksheets and workshop templates
$19 live webinar replay with Q&A and action worksheet
$29 AI Readiness Mini Audit for self-guided team review
Bundle book + toolkit + bonus templates at a limited launch price
Bulk-order enquiry CTA for 10+ copies with workshop discount

Welcome Sequence

Email 1: Deliver asset and restate core problem AI may amplify
Email 2: Explain 3 common readiness gaps with examples
Email 3: Share 9-stage method overview and sample tool
Email 4: Invite to book purchase or toolkit bundle
Email 5: Offer webinar signup or team discussion CTA
Email 6: Send case-style story on failed tool-led change
Email 7: Ask role-based question and route to best next offer
Trigger team enquiry email if bulk-order page visited twice

Segmentation

Tag by role: CEO, Ops, Change, Consultant, Digital, Owner
Tag by industry: healthcare, NFP, education, manufacturing, gov
Tag by intent: book buyer, lead magnet, webinar, bulk enquiry
Tag by organisation size: solo, SME, mid-market, enterprise dept
Tag by topic interest: AI readiness, process, adoption, trust
Score leads by repeat visits, email clicks and pricing page views
Route consultants to partner offers and workshop-ready resources

Chatbot and Automation

Add homepage form: Get AI Readiness Self-Assessment
Add exit-intent popup on book page with sample chapter offer
Add bulk-order form with quantity, team size and timeline fields
Add quiz-style form to recommend book, toolkit or team discussion
Use Brevo automations for asset delivery and lead scoring
Sync WooCommerce buyers to Brevo with product and order tags
Create separate forms for book buyers and organisational enquiries
Send internal alert for high-intent leads within 15 minutes
Track source, asset, role and industry in hidden form fields
Add LinkedIn retargeting audiences from lead magnet visitors

2. My Lead Nurturing System

Marketing CRM

Current platform: Brevo
Fit: strong for early-stage email, forms, tags and basic automation
Connect WordPress forms, WooCommerce and landing pages into Brevo
Create lists by source: assessment, sample chapter, webinar, bulk enquiry
Tag by role, industry, team size, intent and topic interest
Use lead scoring for repeat visits, CTA clicks and bulk-order page views
Recommended add-ons: WP Fusion or Uncanny Automator for WordPress sync
Recommended add-ons: WooCommerce Brevo plugin for buyer tagging
Improvement: build 1 master contact list with tag-based segmentation
Improvement: add hidden fields for source, asset, page and campaign

Sales CRM

Use Brevo deals pipeline for team, bulk-order and workshop enquiries
Pipeline stages: New lead, Qualified, Discovery, Proposal, Follow-up, Won, Lost
Trigger deal creation from bulk-order and team discussion forms
Assign high-intent leads when bulk page visited twice in 14 days
Send internal alert within 15 minutes for quote or workshop enquiries
Track notes: team size, use case, timeline, industry and buying role
Upgrade only if consultative sales volume grows beyond 20 active deals monthly
Future-fit option: HubSpot Starter for tighter sales and marketing handoff

Automated Follow-Ups

Welcome series for assessment opt-ins: 7 emails across 21 days
Email 1 immediate: deliver asset and frame the risk of tool-first AI
Email 2 day 2: 3 readiness gaps with examples from service organisations
Email 3 day 5: 9-stage method overview with sample worksheet
Email 4 day 8: invite to buy book or toolkit bundle
Email 5 day 12: invite to monthly AI readiness webinar
Email 6 day 16: case-style story on failed tool-led change
Email 7 day 21: role-based CTA to book, bulk order or team discussion
Sample chapter sequence: 4 emails across 10 days
Webinar sequence: confirmation, 24-hour reminder, 1-hour reminder, replay, CTA
Buyer sequence: 5 emails across 30 days after book purchase
Buyer email 1: thank you + access to templates and bonus resources
Buyer email 2: how to use the book in a leadership team discussion
Buyer email 3: invite to workshop or bulk-order upgrade for teams
Buyer email 4: ask for review or testimonial after 21 days
Buyer email 5: offer consultant or team implementation discussion
Abandoned checkout: 3 emails at 1 hour, 24 hours and 72 hours
Bulk enquiry follow-up: instant confirmation + calendar link for discussion
Reactivation: 3 emails after 90 days with no opens or clicks
Trigger retargeting audience when lead visits pricing or bulk pages

Newsletter

Frequency: 2× monthly
Audience split: leads, buyers, consultants and organisational prospects
Content pillar 1: AI readiness mistakes leaders should fix first
Content pillar 2: systems, process and friction examples by industry
Content pillar 3: workforce trust, adoption and change lessons
Content pillar 4: practical tool of the month from the method
Include one CTA per edition: webinar, book, toolkit or team discussion
Segment versions by role: CEO, Ops, Change, Consultant, Digital
Send consultants workshop-ready tools and client-use examples
Send buyers usage prompts to increase referrals and bulk orders

Retargeting & Ads

Start with LinkedIn Insight Tag and Google Ads remarketing setup
Phase 1 goal: retarget visitors to the free assessment, not cold book sales
LinkedIn retargeting: site visitors, webinar visitors and video viewers
Google remarketing: book page visitors and checkout abandoners
Use small budget split: 70% retargeting, 30% brand search
Brand search terms: Infinite Solutions Method and founder name
Creative angle: AI may amplify what is broken underneath
CTA path: assessment first, book second, team discussion third
Add Meta retargeting only after 1,000+ monthly visitors or video views

Social Media and Content

Primary channel: LinkedIn
Posting cadence: 3 posts weekly
Weekly mix: 1 insight post, 1 carousel, 1 founder video
Founder video length: 60 to 90 seconds, direct to camera
Publish 2 LinkedIn articles monthly
Article topics: AI readiness, failed change, process before AI, trust
Build a 9-post series covering each stage of the method
Repurpose newsletter topics into LinkedIn posts and short videos
Add soft CTA on every post: assessment, webinar or sample chapter
Secondary channel: YouTube for webinar clips and short explainers
YouTube cadence: 2 short clips monthly from talks or webinars

Webinars and Events

Monthly 30-minute webinar: Is your organisation ready for AI?
Quarterly 60-minute workshop: Map friction before technology change
Use LinkedIn Events plus Brevo registration automation
Deliver live Q&A and walkthrough of the self-assessment tool
End each session with book offer and team workshop CTA
Gate replay with email signup and 7-day replay access
Post-event sequence: replay, worksheet, CTA to buy or discuss team rollout
Invite buyers separately with a team implementation angle

Other Nurture Channels

Add exit-intent popup on book page with sample chapter offer
Add quiz-style form to route visitors to book, toolkit or team discussion
Use chatbot only for lead routing, not full support
Chat prompts: get assessment, sample chapter, webinar or bulk quote
Add SMS reminders only for webinar registrants who opt in
SMS cadence: 24-hour and 1-hour reminders
Create Eventbrite pages for workshops to aid discovery and retargeting
Add review request email for buyers to build trust assets early
Use LinkedIn personal outreach for warm webinar attendees and bulk leads

3. Sales Conversion Strategy

Sales Process

Route self-serve buyers to a short book page with one clear CTA: Get the book
Add secondary CTA: Book a team discussion for bulk, workshops and consulting
Use 2 paths: Individual purchase and Organisation enquiry
Keep checkout to essential fields only
Add sample chapter above the buy button
Add AI Readiness Self-Assessment as pre-sale lead magnet
Trigger Brevo email after assessment with score, insight and book CTA
Send 5-email nurture for non-buyers over 10 days
Email 1: key risk AI may inherit in broken systems
Email 2: one framework stage with practical example
Email 3: sample worksheet or template preview
Email 4: objection handling on time, relevance and price
Email 5: team option CTA for bulk orders or workshop discussion
Add quote form for 10 plus books, workshops and advisory support
Use a 15-minute discovery call for organisation leads only
On calls, diagnose current friction before pitching any solution
End calls with 3 options: books, workshop, advisory next step
Send proposal within 24 hours of organisation call
Add 3 follow-ups at day 2, day 5 and day 10
Use Brevo tasks for quote follow-up so no warm lead goes cold
Create lost-lead tags: budget, timing, authority, unclear need
Re-nurture lost leads monthly with insights and invitation to re-open

Sales Assets

Create one-page sales sheet for the book, bonuses and buyer outcomes
Build bulk-order page with team pricing bands and use cases
Create workshop one-pager: outcomes, agenda, audience and delivery format
Build advisory proposal template with scope, outcomes and next steps
Create discovery call script with 7 diagnosis questions
Create objection-handling script for price, credibility and urgency
Build FAQ covering who it is for, what it solves and why now
Create sample chapter PDF as low-friction proof asset
Design framework graphic showing the 9 stages on one page
Create comparison sheet: tool-first AI vs organisation-first readiness
Build email templates for enquiry response, proposal send and follow-up
Prepare speaker kit for talks that lead into book and team offers

Testimonials and Case Studies

Start with beta reader reviews from leaders, consultants and change experts
Ask early readers for 3 specifics: problem, insight, likely application
Collect testimonials 7 days after purchase and 30 days after purchase
Request LinkedIn recommendations from workshop attendees and peers
Use expert endorsements on the book page and checkout page
Add a Wall of Love section on the site homepage and book page
Insert one testimonial near sample chapter CTA
Add 2 short proof quotes inside proposal and workshop one-pager
Turn workshop feedback into mini case studies with outcomes and quotes
Use industry-tagged proof where possible: healthcare, NFP, education

Conversion Rate Insights

Track visitors to sample chapter, assessment, checkout and quote form
Track self-assessment to purchase conversion separately
Track discovery call to proposal and proposal to close rates
Set month one benchmark before changing copy or offers
Aim for 3 to 5 percent visitor to lead on assessment page
Aim for 2 to 4 percent lead to book sale in first 90 days
Aim for 20 to 30 percent enquiry to paid team offer over time
Review drop-off at checkout weekly in first 60 days
Add one improvement test each month: headline, CTA, proof or offer

Urgency and Offers

Launch offer: bonus worksheet pack for first 50 buyers
Offer limited-time bulk bonus: free team discussion with 10 plus books
Add workshop credit: book spend credited toward team workshop this quarter
Use event-based urgency after webinars: 72-hour bonus expires
Offer founder-signed copies for early supporters if practical
Create seasonal angle: prepare before EOFY planning or strategy offsites
Use scarcity honestly: limited workshop spots per month
Message urgency around AI risk: fix conditions before rollout decisions lock in

Guarantees and Risk Reversal

Offer 14-day satisfaction guarantee for book buyers
Promise clear next steps from the self-assessment, not vague scores
For team discussions, offer a no-pressure diagnosis call with practical advice
Include proposal assurance: clear scope, timeline and deliverables
State who the book is best for and not for to reduce buyer doubt

Shock and Awe

Send a personalised thank-you email to first 100 buyers
Include a printable AI readiness discussion guide with every purchase
For bulk buyers, include a custom team note and kickoff checklist
Mail a handwritten note to workshop clients if budget allows
Surprise qualified organisation leads with a tailored friction snapshot

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Instant order email with receipt, access links and a 3-step "start here" checklist
Deliver a welcome video from the author within 10 minutes of purchase
Include a "Read This First" guide for leaders short on time
Ask one question post-purchase: solo reader, team use or client work?
Tag buyers in Brevo by role, industry and use case for tailored follow-up
Send a day-2 email with the best chapter order by buyer type
Bulk enquiry replies include a clear scope, timing and next-step options

Communication Cadence

Day 0: purchase confirmation, access links and welcome video
Day 2: quick-start email with best first worksheet to complete
Day 5: email with a 15-minute implementation path for busy leaders
Day 10: case-style email showing how hidden friction blocks AI success
Day 21: check-in email asking what stage they are in now
Day 30: invite to workshop, bulk order or advisory conversation
Use plain-English emails with one CTA only
Send quote enquiries a status update every 3 business days

Client Education

Create a "Start With Your Role" hub for CEOs, Ops and Change leaders
Offer a 9-stage companion guide matching each book stage to one action
Include short video walk-throughs for templates and worksheets
Provide a sample completed AI Readiness Self-Assessment
Build an FAQ around trust, data, process and adoption risks
Offer a one-page meeting guide to discuss the book with a leadership team
Add a team discussion pack for bulk buyers and workshop prospects

Personalized Touches

Thank-you email mentions their role or use case when known
Add a handwritten note to bulk book orders over a set threshold
Celebrate milestones like first team rollout or workshop booking
Send a "90 days later" check-in asking what improved most
Gift bulk buyers a printable leadership briefing sheet
Offer consultants a branded client-use checklist as a bonus resource

Visuals and Documentation

Use clean progress maps of the 9 stages in all buyer materials
Provide a one-page diagnostic summary from the self-assessment tool
Create simple before-and-after workflow examples in emails and PDFs
Send polished proposals with scope, outcomes, timeline and inclusions
Include summary sheets leaders can share upward with boards or execs
Keep all downloads branded, dated and version-controlled

Feedback and Proactive Support

Trigger a feedback survey 14 days after purchase
Ask three questions: clarity, usefulness and likely next step
Flag low scores in Brevo for a personal follow-up email
Review common questions monthly and update FAQs and guides
Add a "stuck on a stage?" support form on the website
Offer a simple reply option: "Tell us where friction is showing up"
Track enquiry drop-off points and improve those pages first

Guarantee or Promise

Offer a 7-day satisfaction guarantee for individual purchases
Promise practical tools, not hype or technical overwhelm
State clearly: useful whether AI plans are early or already underway
For workshops, promise a clear next-step roadmap before the session ends

Operational Excellence

Respond to individual enquiries within 1 business day
Respond to bulk, workshop and consulting enquiries within 4 business hours
Use branded templates for emails, quotes, invoices and follow-ups
Keep booking links simple with Australian time zones pre-set
Ensure mobile-friendly checkout and fast access to downloads
Test every email, link and file monthly to avoid broken journeys
Maintain a single source of truth for resources in WordPress and Brevo
Use consistent tone: calm, credible, practical and commercially sharp

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

Add workbook pack at checkout with team facilitation guides and print-ready worksheets
Offer audio edition upgrade for busy executives who prefer learning during travel
Sell companion slide deck licence for internal briefings and leadership presentations
Add consultant edition with client-ready templates and workshop agenda examples
Offer team discussion guide for book clubs, leadership teams and project groups
Create AI Readiness Review add-on with scored summary and priority actions
Cross-sell a 90-minute debrief session after book purchase for action planning
Cross-sell half-day workshop for teams using the book as the core framework
Cross-sell bulk print packs with manager guide and participant workbook inserts
Offer quarterly advisory calls bundle for leaders applying the method over time

Bundling & Packaging

Create 3 tiers: Book, Book plus Toolkit, Book plus Toolkit plus Debrief
Bundle 10-book team pack with facilitator guide and workshop discount voucher
Bundle 25-book leadership rollout pack with assessment, slides and Q and A session
Bundle consultant pack with 5 books, templates licence and client workshop deck
Create board briefing bundle with book, executive summary and strategy discussion guide
Add department starter pack for SMEs with books plus one implementation roadmap call
Include future workshop credit in premium bundles to pull buyers into next service tier

Loyalty & Retention Programs

Give buyers a 60-day bonus unlock email sequence tied to each stage of the method
Offer returning buyers loyalty pricing on workshops within 90 days of purchase
Create alumni list for past buyers with exclusive templates and case study updates
Reward bulk buyers with bonus seats for virtual Q and A sessions
Offer repeat purchase incentives for second team order placed within 6 months
Give consultants referral credits toward facilitator resources or debrief sessions

Custom Services and Personalization

Add premium onboarding call to tailor which chapters and tools each buyer should use
Offer personalised AI readiness summary based on completed self-assessment
Create executive debrief package with risk themes, quick wins and next-step priorities
Provide customised workshop version for healthcare, government and not-for-profits
Offer private advisory hour for consultants adapting the method to client engagements
Add white-glove team rollout plan for organisations buying 25 or more copies

Pricing Strategy

Raise single-book price to the upper end if templates and assessment are included
Use good, better, best pricing to move buyers from book-only to higher-value bundles
Offer 10 percent prepay savings on workshop bundles booked at point of purchase
Set bulk pricing thresholds at 5, 10 and 25 copies with rising bonus value, not deep discounts
Price debrief sessions as fixed packages to simplify approval for organisational buyers
Benchmark against business books plus workshop frameworks and price premium bundles higher
Keep book accessible, but protect margin by charging separately for licences and facilitation assets

Customer Data and Insights

Tag Brevo contacts by buyer type: leader, consultant, team buyer, workshop prospect
Track products bought, assessment completion and resource downloads in Brevo fields
Trigger post-purchase emails by segment: solo reader, bulk buyer, consultant, enterprise lead
Score engagement from link clicks, assessment use and repeat orders to flag upgrade readiness
Survey buyers at 14 and 60 days to identify blockers and service upsell opportunities
Track which bonus assets drive workshop enquiries and bulk orders
Add checkout question: personal use, team use or client use for smarter follow-up
Build churn proxy reports from inactivity, unopened emails and unused bonus resources
Review competitor offers in Australia each quarter and test price increases on premium bundles

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers a bonus workbook pack after 1 successful referral
Give referrers a free AI readiness mini guide after 3 referrals
Offer top referrers a future workshop credit for bulk or team sales
Give referees a bonus template bundle with book purchase
Offer referees a limited team discount on 5 plus book orders

Shareable Assets

Create a personal referral link in Brevo for each partner or advocate
Build a simple referral landing page with book, bonus and contact form
Write 3 pre made LinkedIn posts for leaders to share
Write 2 email templates for customers to send to peers
Create a one page PDF titled Before You Buy AI Read This First
Add a printed referral card inside each shipped book order
Add a share by email button on thank you and download pages

Timing and Triggers

Ask 7 days after purchase when readers access tools and templates
Ask after AI readiness assessment completion and positive feedback
Ask when a buyer leaves a strong review or testimonial
Ask after a workshop enquiry or bulk order conversation
Trigger Brevo email when a customer downloads 2 or more resources
Add a referral prompt on the order confirmation page
Add a referral ask in the final page of the bonus workbook

Client Success Stories

Collect short wins from readers who used the method in real settings
Use a simple 3 question form to capture problem action result
Turn stories into LinkedIn carousels with a referral call to action
Feature consultant use cases to attract peer referrals
Highlight team wins from manufacturing healthcare and not for profits
Add story quotes to the referral landing page and checkout emails

Partner or Affiliate Programs

Recruit consultants as method advocates with tracked referral links
Invite workshop hosts speakers and podcast partners into the program
Approach HR digital and change advisors serving SME leaders
Offer affiliates 20 percent on book bundles or workshop bookings
Track links and coupon codes in Brevo and Wordpress forms
Give partners a co branded referral kit with posts slides and email copy

Referral Contests

Run a quarterly advocate challenge for the most qualified referrals
Prize a strategy call or signed team bundle for the winner
Offer public recognition on LinkedIn for top advocates
Keep contest rules simple with one point per qualified referral

Thank-You Experience

Send a handwritten thank you note for every bulk order referral
Send a signed copy or bonus resource pack to top referrers
Thank referrers publicly on LinkedIn with permission
Give early access to new tools templates or workshop dates
Create a Founding Advocate list for first year champions

Infinite Solutions Agency

Your 1-Page Marketing Plan is Ready!