Talk to Our Team

Image360 Columbus - Dublin

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Download as PDFClaim your Bonus Call
Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • We're targeting marketing or supply chain managers who need high-quality, customized signs and appreciate the local, reliable service.

Audience Type

  • B2B
  • Marketing or Supply Chain Managers within business organizations

Industries (if B2B)

  • Businesses with physical premises requiring signage (i.e., Retail, Restaurants, Hospitality)

Needs – Primary Buying Considerations

  • High-quality, customized signage
  • Reliable, local providers
  • Rapid turnaround times

Demographics

  • Age Range: 28-55
  • Gender: Undefined
  • Geography: Local to Columbus - Dublin area, United States
  • Income Level: $75,000+ (based on management roles)
  • Profession: Marketing Managers, Supply Chain Managers
  • Business Size: Medium to large businesses with revenue of $1 - $10 Million.

Psychographics

  • Lifestyle: Busy, Corporate lifestyle
  • What they value: Quality, Effecient service, High-end custom products
  • Pain Points: Finding a reliable signage provider, Fast production times
  • Buying Behavior: Preference for local suppliers, Willing to invest for quality products
  • Decision-Making Roles:
  • Primary Decision Maker: Marketing or Supply Chain Manager
  • Secondary Decision Influencers: Higher Management or Business Owner
  • Support Roles: Procurement teams

2. My Message to My Target Audience

Refined Elevator Pitch

  • Image360 Columbus - Dublin delivers high-quality, customized signage solutions for marketing or supply chain managers, leveraging our in-house high-end printing capabilities for quick turnarounds and exceptional service, enabling your brand to communicate more effectively and impressively.

Understanding Their Pain Points

  • The difficulty of procuring high-quality, customized signage on time
  • Communication issues with distant signage providers
  • Inconsistent branding due to varying quality of signs

Transformation

  • Attaining consistent, high-quality branding with our signs
  • Feeling confident in their brand's visual representation
  • Enjoying smooth and timely project completion with our quick turnaround times

Unique Selling Proposition (USP)

  • Exceptional printing capabilities in-house
  • Proof of service: years of production experience and quick turnarounds
  • The advantage of being a local provider ensuring better communication and quality control

Brand Values & One-Liners

  • "Quality Work & Exceptional Service"
  • "Tailored Signage for Brand Elevation"
  • "Your Local, Rapid Turnaround Signage Solutions"

Tone

  • Our tone is confident and professional, representing the quality and reliability of our services. We want our customers to feel assured and valued, knowing we're committed to delivering the best for their brands.

Hero Text Idea

  • Flag Text: "Columbus, Dublin's Signage Experts"
  • Main Headline: "Tailored Signage for Elevated Brands"
  • Sub Headline: "We provide high-end, customized signage solutions, rapidly turning your brand vision into reality."
  • CTA: "Get Your Custom Quote Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Improve SEO by incorporating targeted keywords in content
  • Set up Google Analytics events to track key visitor actions
  • Promote usage of website on all print materials and social channels

Social Media

  • Maintain consistent activity on LinkedIn, targeting marketing and supply chain managers
  • Share images of custom sign projects, customer testimonials, and team members
  • Regularly post updates about new projects, designs, and behind-the-scenes

Paid Advertising

  • Use Google Ads with targeted keywords for local businesses searching for sign services
  • Consider LinkedIn ads targeting professionals in the marketing and supply chain field

Content Recommendations

  • Create before-and-after transformation posts of signage projects
  • Share updates about industry trends, best practices in sign utilization, and material features

Partnerships & Outreach

  • Partner with local events, fairs, and expos as their signage provider. It introduces local businesses to our quality service
  • Collaborate with local design agencies or marketing companies

SEO and Content

  • Regularly update blog with SEO-optimized content related to signage, design, and local marketing events

Offline and Local Media

  • Use direct mail targeting businesses within a designated radius
  • Network in local business conferences and expos
  • Participate in local business award programs

Online Events

  • Host webinars on how businesses can improve their visibility and impact through effective signage

Online Networking

  • Engage in local business forums and Facebook groups

Cold Outreach

  • Reach out to new businesses via emails
  • Connect with local businesses on LinkedIn

Publications

  • Get featured in local publications like Columbus Business First, Dublin Chamber of Commerce Magazine, etc.
During (Lead)

1. My Lead Capture System

Lead Magnet

  • 'Signage Success Guide': Comprehensive E-book on effective signage strategy
  • 'Signage ROI Calculator': An interactive tool to quantify the ROI of signage investment
  • Webinar: 'How to Boost Your Brand with Effective Signage'

Tripwire Offer

  • 'Entry Level Brand Consultation': Low-cost service to assess customer's current signage and provide recommendations
  • 'Small-sized Custom Signs for Office Spaces': A small step to big brand impressions

Welcome Sequence

  • Series of emails starting with a thank-you email containing the lead magnet
  • Followed by introduction to Image360 and its services, case studies, and special offer/tripwire

Segmentation

  • By business size: Separate leads into 'Small Business', 'Medium Business', and 'Large Business' based on size
  • By industry: Differentiate leads based on their business industry (eg: Retail, Restaurant, etc.)
  • By interaction level: 'Active', 'Inactive', 'Engaged' based on their level of involvement with emails and website

Chatbot and Automation

  • Implement a chatbot on the website for immediate questions and details collection
  • Automate follow-up emails sequences after a visitor downloads lead magnet or initiates chat

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not specified, need more info for specific assessment
  • Recommended improvements or replacements: Consider ActiveCampaign for effective lead management and automation

Sales CRM

  • Current platform: Not specified, need more info for specific assessment
  • Recommended upgrades: If already using a CRM, integrate with marketing CRM (ActiveCampaign) to streamline the sales process

Automated Follow-Ups

  • Types of automations: Post-opt-in, post-consultation, abandoned quote
  • Frequency or triggers: Instant follow-up after opt-in, within 24 hours post-consultation, and 48 hours post-abandoned quote

Newsletter

  • Frequency: Bi-monthly
  • Topics or content pillars: Signage design trends, case studies, team features
  • Segmentation: By industry and business size

Retargeting & Ads

  • Platforms and goals: Google remarketing for visitors who abandoned quote, LinkedIn Ads targeting Supply Chain and Marketing Managers

Social Media and Content

  • Posting frequency: Weekly on LinkedIn, featuring completed projects and client testimonials
  • Content type or campaign focus: 'Behind the Signs' showing the production process, 'Signage Transformations' showcasing before and after images of client projects

Webinars and Events

  • Suggested cadence or purpose: Quarterly webinars on effective signage strategies and its impact on business branding

Other Nurture Channels

  • Chatbot: Use a platform like MobileMonkey on the website for quicker engagement and lead capture
  • SMS: Consider platforms like Twilio for appointment reminders, and project status updates

3. Sales Conversion Strategy

Sales Process

  • Currently using email for client interaction and project approval
  • Simplify conversation by creating an online project approval system on the website
  • Implement a CRM system to track and nurture leads
  • Prioritize follow-ups with reminder alerts in the CRM system

Sales Assets

  • Create comprehensive pitch decks showcasing previous works and design capabilities
  • Develop scripts for initial lead engagement and follow-up calls
  • Provision of proposals that clearly outline project scope and costs
  • Formulate SOPs for handling common sales scenarios
  • Develop case study templates to effectively showcase past successes

Testimonials and Case Studies

  • Collect client testimonials after successful project completion through email or a form on the website
  • Create case studies highlighting notable projects and include them in pitch decks and the website
  • Consider developing a 'Wall of Love' on the website to showcase positive customer reviews

Conversion Rate Insights

  • Implement conversion tracking across the pipeline in the CRM
  • Aim to improve lead-to-client conversion rate by 10% over 12 months
  • Conduct monthly conversion rate analysis and identify areas for improvement

Urgency and Offers

  • Promote time-bound offers for new businesses opening in the local area
  • Develop seasonal promotions based on tourism or local events (e.g., fairs, conferences)
  • Communicate limited availability during peak business times to encourage early bookings

Guarantees and Risk Reversal

  • Implement a satisfaction guarantee offering revisions or refunds based on agreed terms
  • Clearly state guarantees in proposals and website to build customer trust

Shock and Awe

  • Send branded welcome kits with a personalized note to major new clients
  • Offer surprise discounts or free additional services for loyal and repeat clients
  • Consider small thank you gifts for clients giving referrals
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome emails outlining next steps and project timelines
  • Face-to-face kickoff meetings with the design team

Communication Cadence

  • Weekly project update emails or calls with photos of work progress
  • Same day responses to client inquiries

Client Education

  • Online guides and FAQs on the signage design process
  • Brief videos explaining our in-house printing methods

Personalized Touches

  • Completion photoshoot with the clients and their new signage
  • Personal thank you notes after project closure
  • Occasional check-ins post-project to ensure the signage is still serving their needs

Visuals and Documentation

  • Before and after photos of signage locations
  • Custom project recap reports for each sign we produce

Feedback and Proactive Support

  • Post-project surveys for feedback collection
  • Pro-active support for any signage maintenance needs

Guarantee or Promise

  • Full client satisfaction guarantee or a redo is on us

Operational Excellence

  • Punctual meetings and project completion dates
  • High standards for sign design and production quality
  • Uniform appearance for all client-facing staff

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement an annual maintenance contract for sign upkeep and repair.
  • Offer renewal discounts for multi-year signage projects.

Upsells & Cross-Sells

  • Introduce larger format options and signage bundles as upsells.
  • Offer related services such as design consulting or installation as cross-sells.

Bundling & Packaging

  • Provide tiered signage packages combining design, printing, and installation.
  • Develop an all-in-one bundle including design, large and small signage, and maintenance.

Loyalty & Retention Programs

  • Create a reward program for repeat customers with points redeemable for discounts.
  • Offer exclusive perks for returning clients like expedited turnaround or priority service.

Custom Services and Personalization

  • Offer premium personalized service such as dedicated design consulting or project management.

Pricing Strategy

  • Introduce a sliding scale discount for larger orders to incentivize larger purchases.
  • Offer prepayment discounts for customers opting for long-term contracts.

Customer Data and Insights

  • Use CRM data to identify patterns for churn and intervene with targeted offers.
  • Analyze customer purchase behavior for cross-sell and upsell opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • For every successful referral, provide referrers a 10% discount on their next purchase.
  • Newly referred customers receive a 5% discount on their first order.

Shareable Assets

  • Create referral codes that clients can easily share via social media or email.
  • Provide clients with digital business cards to share with their network.

Timing and Triggers

  • Encourage referrals after successful project completion or high customer satisfaction.
  • Set up automated emails requesting referrals after customer orders have been fulfilled.

Client Success Stories

  • Share success stories regularly via newsletter or on the business website to inspire referrals.
  • Reward customers who provide testimonials with higher referrals discount.

Referral Contests

  • Run a quarterly 'Refer & Win' contest with free services for the top referrer.

Partner or Affiliate Programs

  • Establish partnerships with companies in complimentary fields (interior designers, event organizers, etc.) to create a referral ecosystem.

Thank-You Experience

  • Send a personalized thank-you card or small gift to top referrers as a token of appreciation.
  • Publicly recognize top referrers in newsletters or social media.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call