Onboarding Experience

• Welcome a new customer with a complimentary drink or dessert upon their first dine-in meal.
• Provide an informative and visually appealing menu outlining the plant-based ingredients used.
• Include our staff in the onboarding experience, instructing them to warmly introduce the concept of the cafe and its offerings to new customers.

Communication Cadence

• Bi-monthly newsletters through emails introducing new additions to the menu, offering special discounts and discussing interesting health benefits of plant-based diets.
• Daily social media updates featuring delicious and visually appealing food images and customer stories.
• Use special occasions (Holidays, or local event days) to communicate themed specials or events at the cafe.

Client Education

• Brochures and Digital Content explaining the benefits of plant-based diets.
• Highlight seasonal ingredients used in dishes and their benefits.
• Occasional cooking classes or recipe sharing sessions to engage with customers and educate them about plant-based cooking.

Personalized Touches

• Special discounts or small gifts (like a slice of cake or a smoothie) for customers celebrating a birthday or anniversary.
• Handwritten thank you notes for customers on their loyalty scheme milestones.
• Encourage waitstaff to remember regular customers' names/orders to make them feel at home.

Visuals and Documentation

• Beautifully captured images of dishes served in promotional material and on social media.
• Showcase before and after pictures of sourcing fresh ingredients to finished dish.
• Regularly update cafe's visual experience (tables, linens, utensils) to improve the aesthetic and keep it fresh.

Feedback and Proactive Support

• Implement a feedback system through thank you notes or digital surveys.
• Proactively address negative feedback with a service recovery plan; offer a complimentary meal/drink on next visit.
• Encourage positive reviews on website or social media with a "review of the month" reward scheme.

Guarantee or Promise

• Promise fresh and high-quality ingredients in every meal.
• "Locally sourced, Globally savored" commitment to source local produce and create globally inspired plant-based dishes.
• Risk-free policy: Unhappy with your food? We'll replace it for free.

Operational Excellence

• Ensure high hygiene standards with clean and contemporary eatery environment.
• Guarantee prompt service without compromising on meal quality.
• Maintain consistency in service and communication standards from well-trained staff.

Renewals & Contracts

• Create a subscription plan for regular deliveries of plant-based meals to loyal customers.

Upsells & Cross-Sells

• Introduce premium meal combinations or brand-endorsed kitchen items as additional purchase options.
• Develop loyalty point system for combo orders, incentivizing customers to buy complete meals.

Bundling & Packaging

• Offer bundled menu items at a discount (e.g., starter + main + dessert).
• Propose meal of the day/week deals, rotating favorites and new introductions.

Loyalty & Retention Programs

• Enhance existing loyalty program by giving premium rewards for higher loyalty tiers.
• Special perks like early access to new menu items or 'Dine with the Chef' events for top-tier loyalty members.

Custom Services and Personalization

• Allow customizations in meals or exclusive tailor-made plans for loyal customers willing to pay for premium services.

Pricing Strategy

• Seasonal menu pricing to highlight premium ingredients and specialties.
• Introduce 'family meal' and 'group package' rates for larger group dine-ins targeting weekend rush.

Customer Data and Insights

• Use CRM to track repeat purchases and identify customer dining patterns for personalized outreach.
• Implement feedback system to get insights into what customers value most, and adjust strategies accordingly.

Referral Incentives

• Free smoothie for every successful referral
• New referred customers get a free coffee on first visit

Shareable Assets

• Social media ready graphics promoting our referral program
• Email templates to share with friends and family

Timing and Triggers

• Ask for referrals after a customer participates in the loyalty program
• Automated email request for referrals after a favourable customer feedback

Client Success Stories

• Share testimonial of customers on social media who have enjoyed the referral program benefits

Referral Contests

• Organize quarterly 'Expresso referral contest' where the customer with most referrals wins a 'Coffee Lover's Hamper'

Partner or Affiliate Programs

• Collab with local gyms and wellness centres to provide exclusive discounts to their members

Thank-You Experience

• Surprise top referrers with a 'Gourmet Hamper' and a thank you note
• Offer public recognition to top referrers on our social media platforms