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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Professional women, aged 35-45, seeking to elevate their income and increase their impact in sectors of wealth, health, and relationships.

Audience Type

  • B2C
  • Independent consultants, coaches, and online entrepreneurs

Needs – Primary Buying Considerations

  • Greater income and financial independence
  • Increased influence and client base
  • Improvement in sales conversion rates

Demographics

  • Age Range: 35-45
  • Gender: Female
  • Income Level: $5k-$10k per month
  • Profession: Consultants, Coaches, Online Entrepreneurs

Psychographics

  • Lifestyle: Busy, juggling professional goals with family commitments
  • What they value: Financial independence, autonomy, impact
  • Pain Points: Insufficient leads, sub-par sales conversion, juggling work-life balance
  • Buying Behavior: Values personal coaching and support, wants quick results

2. My Message to My Target Audience

Refined Elevator Pitch

  • HTU helps online entrepreneurs and experts increase their client base through our distinctive 3-tier "Anti-sales" model, providing more engaged leads so they can attain greater freedom, impact, and income.

Understanding Their Pain Points

  • Struggling with converting cold traffic into clients
  • Stuck in an unproductive sales process
  • Difficulty increasing income and impact

Transformation

  • Reliable, automatic inflow of warm, engaged leads
  • Greater income through high conversion rates
  • Enhanced freedom and ability to influence through an efficient sales process

Unique Selling Proposition (USP)

  • The revolutionary "Anti-sales" model attracts clients within 24-38 hours
  • 1:1 coaching enhances sales skills
  • Success in erasing past financial difficulties through a single good sales presentation

Brand Values & One-Liners

  • "Turning cold traffic into warm leads overnight"
  • "Revolutionizing sales with the 'Anti-sales' model"
  • "Erasing past financial blunders with a single sale"

Tone

  • HTU's tone conveys expertise, assurance, and innovation. We aim to inspire confidence and a sense of opportunity in our clients.

Hero Text Idea

  • Flag Text: Revolutionize Your Sales Strategy
  • Main Headline: HTU: Your Quick Solution to High-Converting Sales
  • Sub Headline: Skyrocket your income and influence with our unique "Anti-sales" model today.
  • CTA: Begin Your Sales Transformation

3. The Media I Will Use to Reach my Target Market

Website

  • Maximize the current website (http://highticketsales.ru) to highlight the unique "Anti-sales" model and its benefits.
  • Optimize landing pages for lead generation across different web pages.
  • Use Google Analytics to track conversions and user behavior.

Social Media

  • Focus on platforms most used by the target audience, such as Facebook, LinkedIn, and Instagram.
  • Posting frequency should be at least 3 times per week.
  • Share success stories, tips to increase conversions, and behind-the-scenes footage from trainings or coaching sessions.

Paid Advertising

  • Use Meta Ads (Facebook & Instagram) to target the audience (boost posts about the success of using the "Anti-sales" model).
  • Google Ads can help drive traffic to the website or landing pages for booking calls.

Content Recommendations

  • Create content around the topics of sales strategies, increasing income, achieving work-life balance, and digital entrepreneur success stories.
  • Provide resources on understanding and using the "Anti-sales" model to get results.

Podcasts

  • Start a podcast around "Anti-sales", conversions and training experiences, or share these experiences on other popular entrepreneurial / sales podcasts.

Directories

  • Add the business on directories such as the Entrepreneur Network, Startup Listings, Online Consultant Directories.

Publications

  • Reach out to digital entrepreneur-focused publications like Entrepreneur, Fast Company, Forbes Women and offer to contribute articles or share success stories.
  • Similarly, target women-focused, high income publications like Marie Claire and Elle’s entrepreneur sections.

Partnerships & Outreach

  • Partner with businesses in industries relating to wealth, health, and relationships. These are not direct competitors, but cater to the same audience.
  • Create referral systems with these businesses or offer occasional guest speaker slots in their online events.

SEO and Content

  • Blog post strategy focusing on the impact of the "Anti-sales" model and its benefits.
  • Target keywords around "sales coaching," "increasing conversions," or "balancing entrepreneurship and family."

Offline and Local Media

  • Conduct live workshops or sessions.
  • Sponsor local events targeted towards women entrepreneurs, digital marketing and sales.

Online Events

  • Host webinars teaching some facets of the "Anti-sales" model.
  • Collaborate with other online entrepreneurs for joint webinars.

Online Networking

  • Get involved in Facebook groups for female entrepreneurs, LinkedIn groups related to sales & conversions, and Reddit communities for online businesses.

Cold Outreach

  • Email other businesses in your target sector offering free strategy calls.
  • Reach out to potential clients via LinkedIn offering demonstrations of how the "Anti-sales" model can positively transform their business.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5-Steps to the Anti-sales Model' Free checklist
  • Complimentary 'Find Your Sales Block' Quiz
  • 'Double Your Income' Free Video Training Series

Tripwire Offer

  • 90-minute 'Break Your Sales Ceiling' Masterclass at a low cost
  • 'Revamp Your Sales Strategy' Mini-Course on sale

Welcome Sequence

  • Initial Welcome Email with lead magnet delivery
  • Follow-Up Email sharing testimonials and case-studies
  • Third Email detailing the 'Anti-sales' model
  • Fourth Email introducing the Tripwire offer
  • Features-focused Email on 1:1 coaching, sales training

Segmentation

  • Tag leads based on their responses to the 'Sales Block' Quiz
  • Segment leads who purchase the Tripwire Offer for further nurturing
  • Separate B2C Consultants, Coaches, and Online Entrepreneurs into different lists for targeted communication

Chatbot and Automation

  • Implement a CRM with chatbot feature to capture leads visiting the website
  • Program the chatbot to suggest lead magnet in exchange for contact information
  • Automate follow-up Emails based on lead's interaction with the lead magnet and tripwire offer

2. My Lead Nurturing System

Marketing CRM

  • Recommendation: Implement a CRM like ActiveCampaign for its feature-rich capabilities
  • Use it for segmentation, scheduling automated emails, and tracking engagement

Sales CRM

  • Recommendation: Use Pipedrive, integrates well with ActiveCampaign and tracks sales process

Automated Follow-Ups

  • Sequence: Welcome email (deliver lead magnet), testimonial email, explanation of 'Anti-sales' model, tripwire offer, benefits of coaching and training
  • Trigger emails when leads show interest or engage with content

Newsletter

  • Frequency: Bi-monthly
  • Topics: Success stories, strategies to maximize sales, balancing work and family, recognizing sales blocks

Retargeting & Ads

  • Platforms: Meta Ads and GoogleAds for targeted marketing and driving traffic to website

Social Media and Content

  • Frequency: Post thrice weekly
  • Content: Behind-the-scenes footage, customer testimonials, tips to increase conversion rates

Webinars and Events

  • Host a monthly webinar on different topics related to the 'Anti-sales' model

Other Nurture Channels

  • Implement chatbot for CRM to capture leads visiting the website
  • Use SMS follow-ups for immediate response
  • Use retargeting ads on social media platforms to stay top of mind

3. Sales Conversion Strategy

Sales Process

  • Refine the online funnel to accurately qualify leads before booking a call.
  • Implement an automatic follow-up sequence for those who didn't book or missed their call.
  • Use CRM system to manage and keep track of leads.

Sales Assets

  • Design a concise sales script that highlights the 'Anti-sales' model.
  • Develop a Standard Operating Procedure (SOP) for the sales process from lead generation to conversion.

Testimonials and Case Studies

  • Collect testimonials post-successful sales presentation, focusing on the speed and quality of sales conversions.
  • Showcase these testimonials on the website, within the sales funnel, and on social media channels.

Conversion Rate Insights

  • Utilize Google Analytics for tracking conversions from different source channels.
  • Focus on improving the conversion rate by identifying bottlenecks through analytics.

Urgency and Offers

  • Promote limited-time offers exclusive to the first few appointments booked within a specific timeframe.
  • Implement scarcity tactics by displaying limited slots available for consultations.

Guarantees and Risk Reversal

  • Present risk-free consultations, if clients do not find the 'Anti-sales' strategy effective, offer a no-questions-asked full refund.

Shock and Awe

  • Send a personalized thank you note or a small symbolic gift post each successful consultation.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining the "Anti-sales" model
  • Initial strategy call with a dedicated coach
  • Personalized 'Getting Started' guide with next steps

Communication Cadence

  • Weekly check-ins via video call or email
  • Monthly milestone reviews with recommendations

Client Education

  • Access to online training modules and video guides for the "Anti-sales" model
  • Regular Q&A sessions

Personalized Touches

  • Birthday acknowledgements via personalized video messages
  • Milestone achievements celebrated with virtual certificates of accomplishment

Visuals and Documentation

  • Monthly report showing progress in lead generation and sales conversions
  • Visualization of "Anti-sales" model success

Feedback and Proactive Support

  • Regular customer satisfaction surveys
  • Swift response to feedback and implementing improvements

Guarantee or Promise

  • Money-back guarantee if no increase in warm, engaged leads in 90 days

Operational Excellence

  • Maintaining punctuality for all scheduled calls
  • Strict adherence to privacy and data protection standards
  • Consistent communication style reflecting the HTU brand

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer discounted bundle if client renews contract for another round of service.

Upsells & Cross-Sells

  • Introduce advanced coaching sessions as an upsell after completion of basic model.
  • Offer personalized sales strategy consultation as an additional service.

Bundling & Packaging

  • Create tiers of service with ascending levels of coach interaction and support.

Loyalty & Retention Programs

  • Implement a referral system where current clients earn a discount on next purchase for referring a new client.

Custom Services and Personalization

  • Offer customized 'Anti-sales' strategies tailored to client's specific target markets.

Pricing Strategy

  • Introduce a value-based pricing structure, price based on the increased revenue generated by clients.
  • Offer discounted rates for longer-term commitments to encourage loyalty and retention.

Customer Data and Insights

  • Use tools or surveys to gather data about the efficiency of 'Anti-sales' strategies, and adjust accordingly.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 10% discount on the next service for every successful referral
  • Exclusive 'entrepreneur success tools' access for referees

Shareable Assets

  • Shareable social media posts highlighting transformational stories
  • Referral-specific landing page showcasing the 'Anti-sales' model benefits

Timing and Triggers

  • Post-sales 'share the success' email asking for referrals
  • Referral request after exceptional 1:1 coaching session

Client Success Stories

  • Collect testimonials post success
  • Feature 'Entrepreneur of the month' on webpage and social media

Referral Contests

  • Bi-monthly 'Transformational Entrepreneur' contest with social media exposure as prize

Partner or Affiliate Programs

  • Collaboration with wealth/health/relationship coaches for referral exchange

Thank-You Experience

  • Handwritten thank-you notes for top referrers
  • Special recognition during 'Entrepreneur of the month' segment

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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