Onboarding Experience

• Detailed welcome email introducing the Hppn Ltd process and benefits.
• Scheduled kick-off call facilitating initial Q&As and detailed project scoping.
• Progressive roadmap laying out step-by-step work plan shared via email and/or HubSpot.

Communication Cadence

• Weekly project update emails summarizing milestones achieved, next steps and ongoing progress.
• Bi-weekly check-in calls to gauge client satisfaction, troubleshoot problems, and updates.
• Quarterly review calls to discuss ROI and additional AI integration opportunities.

Client Education

• Monthly webinars on effective AI integration processes and latest trends.
• A knowledge hub on the Hppn Ltd website with an FAQ section and curated blogs.
• Detailed training videos illustrating effective utilization of AI-enabled workflows.

Personalized Touches

• Sending 'AI Made Easy' printed welcome kit featuring guides, infographics and cheat-sheets.
• Recognition certificates on significant milestone achievements for the client team.
• Surprise AI book deliveries on client birthdays.
• Handwritten 'Thank You' notes post each successful project phase completion.

Visuals and Documentation

• Infographic visualizations demonstrating 'Before' and 'After' AI integration scenarios.
• Weekly reports featuring concise yet comprehensive progress updates.
• Comprehensive project recaps evidencing successful AI integrations and showing the progress.

Feedback and Proactive Support

• Implementation of a feedback request mechanism post every interaction with Hppn Ltd.
• Use of AI-powered sentiment analysis software to derive client satisfaction insights from feedback.
• Proactive issue identification mechanisms using project tracking tools, resolved efficiently.

Guarantee or Promise

• Hppn Ltd Promise of 'Co-build or Re-work', ensuring client satisfaction at all stages.
• "Satisfaction Guaranteed" policy with a no-risk clause - pause or opt out anytime.
• Vow to make AI implementation a breeze for the clients, leveraging Hppn's expertise.

Operational Excellence

• Strict adherence to stipulated timelines ensuring punctuality and early deliveries.
• Maintaining up-to-date project files on HubSpot, ensuring transparency.
• Regular team training exercises for upskilling, ensuring consistent service quality.
• Dedicated Account Manager providing personalized attention to each client.

Renewals & Contracts

• Offer early renewal incentives to customers for long-term commitment
• Develop an annual contract program with price break incentives to prompt longer-term commitment

Upsells & Cross-Sells

• Create upsell opportunities for scaling internal teams with additional resources
• Cross-sell CTO level expertise advisory service to ensure better technological integration

Bundling & Packaging

• Develop bundles that combine AI project delivery and expertise transfer into one comprehensive package
• Add tiers with varying levels of resource support and expertise advisory

Loyalty & Retention Programs

• Develop a loyalty program that rewards repeat customers with exclusive offerings or discounts
• Create a reward for customers who help refer a successful sale or partnership

Custom Services and Personalization

• Offer a White-glove service tier that includes a dedicated team to work closely with clients
• Provide personalization through one-on-one strategy sessions to tailor AI solutions to the business's needs

Pricing Strategy

• Implement value-based pricing taking into account the value and ROI customers get from the service
• Offer discounts for multi-project commitments to encourage long-term relationships

Customer Data and Insights

• Utilize HubSpot CRM for churn prediction and identify growth opportunities
• Use data to identify customers' needs and upsell or cross-sell suitable services

Referral Incentives

• Provide 10% discount on next month's services for successful referrals
• Offer exclusive AI strategy sessions for referred clients

Shareable Assets

• Create referral link, easily shareable via email or social networks
• Design case study sheets illustrating past successful projects for referrers to share

Timing and Triggers

• After successful project completion, send automated referral invitation via CRM
• Include referral request in monthly services review email

Client Success Stories

• Regularly request testimonials from happy clients to add to the website and social media
• Share success stories in newsletters and blog posts, encourage sharing

Partner or Affiliate Programs

• Develop an affiliate program with unique referral codes for complementary services
• Reach out to influencers in the AI and tech business space for partnership initiatives

Thank-You Experience

• Send handwritten thank-you notes for successful referrals
• Acknowledge top referrers in monthly newsletters or on the website