Onboarding Experience

• Customers receive a heartfelt email welcoming them to the Hollow Woodworks family, full of our story and what our products truly mean.
• Provide clear next steps for what to expect regarding production and delivery schedule.

Communication Cadence

• Weekly email updates on the production status, with photos and stories about the crafting process.
• Shipment notification with tracking details.
• Follow up email one week after delivery to ensure satisfaction and see if help is needed.

Client Education

• 'Crafting process' explainer videos to show how our products are made and the care we put in.
• Easy-to-read FAQs about product care and safety.

Personalized Touches

• A complimentary 'Certificate of Authenticity' with each product, specifying the craftman's name and product creation date.
• Every child's first birthday after the purchase, parents receive an email with a Woodworks-themed birthday card to print or share.
• Commemorate customer milestones, such as 5th or 10th purchase, with a small thank-you card or limited edition gift.

Visuals and Documentation

• High-quality photos of the completed order, along with the craftsman's story and thank you note, enclosed with the shipment.
• All communication branded consistently with Hollow Woodworks' logo and color theme.

Feedback and Proactive Support

• Send a short survey link in the email one week after delivery, for customers to provide product and experience feedback.
• Phone or email support to handle product concerns, replacement requests, or other help.

Guarantee or Promise

• Every product comes with the 'Hollow Woodworks Promise' of free puzzle piece replacement and durability.
• Satisfaction 'love it or return it' policy, reassuring parents of our commitment to their happiness.

Operational Excellence

• Commit to regular communication standards and delivery timelines.
• Presentation of the product within packaging, ensuring high quality and attention to detail.

Upsells & Cross-Sells

• Create a specialized line of add-on items such as name puzzles, wooden toys, or personalized room decorations.
• Introduce a 'Complete Gift Bundle' that includes the Name Stool Puzzle and other matching personalized items.

Bundling & Packaging

• Introduce different versions of Bundle Packages like 'Basic', 'Deluxe', and 'Premium' with varying ranges of products.
• Offer a 'Fully Personalized Room Package' that includes various personalized wooden items to decorate a child's room.

Loyalty & Retention Programs

• Create a referral program that offers discounts or free products for customers who successfully refer a new customer.
• Develop a 'Hollow Woodworks Loyalty Program' where customers earn points for every purchase which can be redeemed for discounts or free items.

Custom Services and Personalization

• Offer white-glove service options such as 'Premium Gift Wrapping' or 'Direct Delivery to Gift Recipient'.
• Launch a 'Custom Design Request' service for unique or specific product personalizations.

Pricing Strategy

• Offer a limited-time discount on the next purchase for customers who register or join the 'Hollow Woodworks Loyalty Program'.
• Consider introducing a 'Pre-order' policy with a discounted rate for orders placed in advance (possibly 3 to 6 months).

Customer Data and Insights

• Use Google Analytics or a similar platform to track customer behavior and identify top-performing and low-performing products.
• Conduct regular customer satisfaction surveys to understand preferences and concerns, and optimize the product and marketing strategy accordingly.

Referral Incentives

• Offer a 15% discount on the next purchase for each successful referral.
• Provide a 10% discount voucher to the referee on their first purchase.

Shareable Assets

• Create pre-made social posts showcasing the product and referral offer.
• Design referral cards with a discount code that customers can distribute.

Timing and Triggers

• Ask for referrals after a successful purchase and delivery.
• Automate follow-up emails to prompt for referrals after one month of purchase.

Client Success Stories

• Encourage customers to share photos or videos of their grandchildren using the product.
• Share these testimonials on social media and website and include a call-to-action for referrals.

Referral Contests

• Launch a quarterly referral contest: the customer with the most referrals wins a free product.

Partner or Affiliate Programs

• Reach out to parenting and grandparenting bloggers to feature the product in return for a commission on each sale.

Thank-You Experience

• Send a handwritten note thanking customers for their referrals.
• Give a shoutout on social media to top referrers of the month.