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Holistic Healing From Within LLC

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  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Holistic Healing is targeting high-achieving women entrepreneurs who are facing internal barriers holding back their financial success. They need to release fear and self-doubt to create aligned, prosperous businesses.

Audience Type

  • B2C
  • Entrepreneurs and Solopreneurs

Needs – Primary Buying Considerations

  • Discovery and release of internal limiting beliefs
  • Personal and business alignment and growth
  • Seeking more clients and income without working harder

Demographics

  • Age Range: Not specified, high-achieving women likely older than 25
  • Gender: Female
  • Geography: Not specified, assumed global digital market
  • Income Level: $12,000 - $60,000 (Business Revenue)
  • Profession: Entrepreneurs in coaching, healing, or hypnosis industry

Psychographics

  • Lifestyle: Hard-working, soulful, ambitious
  • What they value: Financial success, personal growth, alignment with their values
  • Pain Points: Fear, self-doubt, capping of potential due to internal barriers
  • Buying Behavior: Open to investing in high-value solutions ($1,001 - $5,000 Monthly)
  • Decision-Making Roles:
  • Primary Decision Maker: Self
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • Holistic Healing From Within helps soulful, high-achieving women ramp up their income without increasing workload. We facilitate self-awareness and transformation, empowering our clients to confidently reel in high-value business opportunities.

Understanding Their Pain Points

  • Struggling to scale a business without feeling overwhelmed
  • Caged in by self-doubt, holding back their full potential
  • Fearful of the disconnect between their spiritual values and financial prosperity

Transformation

  • Stepping into a powerful, self-assured version of themselves
  • Embracing a sustainable, high-income business that aligns with their soul
  • Releasing fear and self-doubt, freely attracting wealth and high-valued clients

Unique Selling Proposition (USP)

  • Principles are grounded in a blend of hypnosis, spiritual teachings, and neural pathway rewiring
  • Proven method to ignite psychologically deep-rooted shifts in mindset
  • Pathway to wealth that betrays neither personal values nor mental health

Brand Values & One-Liners

  • Empowerment: Unlock your full financial potential without compromising your inner self.
  • Transformation: Create financially rewarding change from the core of your being.
  • Spiritual alignment: Secure your wealth in alignment with your soul-searching journey.

Tone

  • Our brand voice communicates empathy, empowerment, and enlightenment. We want clients to feel hopeful, understood, and ready to embrace a positive financial change in their spiritual growth journey.

Hero Text Idea

  • Flag Text: Elevate Your Earnings Effortlessly
  • Main Headline: We enable high-achieving women to amass wealth without burning out
  • Sub Headline: Overcome fear and self-doubt, attract high-paying clients, and grow your business aligned with your true self. Unlock this seismic shift with our Soul-Aligned Prosperity Method.
  • CTA: Start Your Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Implement robust SEO focusing on keywords such as 'wealth hypnosis', 'limiting beliefs', and 'soulful entrepreneurship'
  • Set up Google Analytics conversion tracking for ebook downloads and hypnosis recording sales
  • Improve mobile optimization to capitalize on on-the-go users

Social Media

  • Leverage Instagram and Facebook for sharing success stories, client testimonials, and enlightening quotes
  • Use Instagram Stories for behind-the-scenes insights and personal connection
  • Frequent LinkedIn to connect with other coaches and healers for cross-promotion opportunities

Paid Advertising

  • Use Google Ads to reach individuals actively searching for solutions
  • Employ Facebook Ads targeting entrepreneur-oriented groups and pages

Content Recommendations

  • Write blogs on common self-doubt patterns and breakthrough methods
  • Create videos explaining the hypnosis sessions and their benefits

Podcasts

  • Start a podcast discussing personal transformations and featuring client testimonials
  • Appear as a guest on podcasts like 'Women Taking the Lead' and 'Heart-Centered Entrepreneur'

Directories

  • List business on directories like TherapyTribe and HealthProfs
  • Join online forums like HypnoThoughts for contribution and networking

Publications

  • Contribute to wellness and entrepreneurial publications like YFS Magazine and Mindful

Partnerships & Outreach

  • Collaborate with non-competing businesses like yoga studios or nutritionists targeting similar demographic

SEO and Content

  • Create SEO-friendly blog posts on topics like 'Overcoming Financial Blocks'

Online Events

  • Host webinars on topics like 'Harness Your Inner Wealth Potential'

Cold Outreach

  • Target LinkedIn and Instagram DMs to connect with potential collaborators and clients
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • "Overcome Your Financial Fears" E-Book
  • "7 Day Money Attraction" Email Course
  • "Rewire Your Earnings" Webinar

Tripwire Offer

  • Single Hypnosis Recording
  • Discounted Introductory Coaching Session

Welcome Sequence

  • Welcome email with lead magnet
  • Introduction to Soul-Aligned Prosperity Method
  • Invitation for a consultation call

Segmentation

  • By Product Interest (E-Book, Course, Webinar, Hypnosis)
  • By Engagement Level (Email Opens, Clicks)
  • By Purchase History (Hypnosis, Coaching, Premium)

Chatbot and Automation

  • Automate lead magnet delivery through chatbot
  • Use chatbot for initial engagement and segmentation

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email autoresponders, landing pages, sales funnels
  • Recommended improvements: Integrate SMS marketing

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Follow-up emails for non-completed purchases
  • Recommended upgrades: Implement stages for lead maturity based on interactions

Automated Follow-Ups

  • Types of automations: Welcome sequence after opt-in, follow-up emails after non-purchase, reactivation emails
  • Frequency: Immediate (after actions), 3-day follow-up, monthly reactivation

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Success stories, subconscious transformation techniques, spiritual alignment strategies
  • Segmentation: Based on product interest (e-book, course, hypnosis recording)

Retargeting & Ads

  • Platforms and goals: Google Ads for targeted search, Facebook Ads for demographic targeting, Instagram ads for lifestyle targeting

Social Media and Content

  • Posting frequency: Daily for socials, weekly for blog
  • Content type: Instagram and Facebook stories, informative blogs

Webinars and Events

  • Suggested cadence: Monthly webinars on overcoming internal financial blocks

Other Nurture Channels

  • Chatbot for initial engagement, query resolution, and lead magnet delivery
  • SMS for time-sensitive offers and reminders

3. Sales Conversion Strategy

Sales Process

  • Simplify signup process by removing unnecessary steps
  • Automate email follow-ups after ebook download with insightful content and upsells
  • Employ GoHighLevel's CRM to track and manage leads, set reminders,
  • Use customer segmentation to offer personalized one-on-one sessions

Sales Assets

  • Craft an engaging hypnosis recording demo to be presented during lead nurturing
  • Formulate an email script for follow-ups addressing potential objections
  • Develop a compelling proposal template for one-on-one sessions

Testimonials and Case Studies

  • Encourage ebook downloaders and hypnosis recording purchasers to leave testimonials
  • Feature all testimonials prominently on website and in sales materials
  • Document case studies of profoundly transformative experiences, showcasing on website

Conversion Rate Insights

  • Track conversion rates for ebook downloads to group sessions and one-on-one sessions
  • Aim to increase conversion from single hypnosis recording purchase to bundle purchase

Urgency and Offers

  • Introduce limited-time discounts or bonuses
  • Use scarcity messaging, 'Limited Spots Available for One-on-One sessions'

Guarantees and Risk Reversal

  • Offer satisfaction guarantees: 'Full refund if not profoundly transformative'

Shock and Awe

  • Send handwritten thank you notes to new clients
  • Provide surprise bonus hypnosis recording to one-on-one clients
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • A warm, gratitude-filled welcome email to set a positive tone.
  • A kickoff consultation call to discuss their specific fears and barriers.
  • Personalized printed welcome kit sent by mail, including a custom journal for reflection.
  • Clear next steps and expectations, with timelines and key milestones.

Communication Cadence

  • Bi-weekly check-in calls to discuss progress and setbacks.
  • Weekly update emails outlining developments, wins, and upcoming steps.
  • Text reminders for scheduled calls and key dates.
  • Occasional personalized video messages to inspire and motivate.

Client Education

  • Access to a resource hub complete with eBooks, FAQs, and video guides.
  • Monthly educational webinars on topics beyond the program - life balance, motivation.

Personalized Touches

  • Personalized gifts sent on birthdays and significant milestones in their journey.
  • Handwritten notes celebrating progress and victories, big and small.
  • Thank-you notes post sessions expressing gratitude for their trust and commitment.

Visuals and Documentation

  • Digital portfolio of their growth journey, with before-after assessments.
  • Monthly progress reports outlining achievements and growth areas.

Feedback and Proactive Support

  • Monthly feedback calls and satisfaction surveys.
  • Rapid response system for hot issues and concerns.

Guarantee or Promise

  • A 30-day risk-free policy, reassuring them of the safety of their investment.

Operational Excellence

  • Strict adherence to scheduled consultation calls.
  • Consistent branding and communication across channels.
  • High standard of punctuality, professionalism, and respect in all interactions.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer business growth packages with 6 or 12-month commitments
  • Provide discount benefits for the annual commitment

Upsells & Cross-Sells

  • Propose an exclusive inner-circle membership for extra support and resources
  • Cross-sell bespoke hypnosis recordings for specific pain points

Bundling & Packaging

  • Bundle hypnosis recordings into tiers of packages for better value
  • Create all-in-one business transformation packages with various services

Loyalty & Retention Programs

  • Roll out a referral program rewarding clients for new customer signups
  • Implement a loyalty rewards system for repeat purchases

Custom Services and Personalization

  • Introduce exclusive 1-on-1 packages for personalized, deep-dive sessions
  • Deliver white-glove service level with priority access and support

Pricing Strategy

  • Provide discounts on long-term commitments to boost retention
  • Opt for value-based pricing to reflect high transformation value
  • Regularly monitor competitor pricing to keep packages competitive

Customer Data and Insights

  • Use CRM insights to identify patterns and opportunities for upselling
  • Identify factors leading to churn and implement preventive measures

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% service discount coupon to the referrer for every successful referral.
  • The referee receives a unique 'welcome bonus': a free hypnosis recording.

Shareable Assets

  • Provide branded digital referral cards for social media sharing.
  • Pre-made email templates with personal referral links for easy forwarding.

Timing and Triggers

  • Send referral requests after positive client testimonials or survey feedback.
  • Automate referral prompts during milestone moments in the client journey (e.g., after completing a hypnosis recording).

Client Success Stories

  • Keep a 'Success Stories' section on the website where customers can share their transformations.
  • Regularly share client stories on the company’s social media platforms to inspire referrals.

Referral Contests

  • Host a quarterly 'Referral Challenge' with a reward for the client with the most successful referrals.

Partner or Affiliate Programs

  • Develop an affiliate program for industry peers, influencers, and aligned businesses.
  • Provide affiliates with unique tracking links and offer a flat fee or percentage for generated sales.

Thank-You Experience

  • Send a personal thank-you email for each referral.
  • Acknowledge high referring clients on the company newsletter/social media.
  • Premium tier referrers (e.g., 5+ referrals) receive a special gift.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.