Primary Target Market Summary

• Fitness-conscious, middle-aged individuals who, despite a hectic professional life, are keen on maintaining their health and physique through efficient, shorter workout routines.

Audience Type

• B2C
• Busy fitness enthusiasts

Needs – Primary Buying Considerations

• Time-efficient workouts that produce desired results
• Easy accessibility via a digital platform
• Personalised support

Demographics

• Age Range: 30 - 50
• Gender: Both
• Geography: Austria
• Income Level: Middle to high
• Profession: Varied professional backgrounds

Psychographics

• Lifestyle: Active, often juggling multiple professional and personal commitments
• What they value: Health, fitness, efficiency, convenience
• Pain Points: Lack of time, inefficient workout regimes, lack of support
• Buying Behavior: Value-oriented purchases, digitally savvy, sign up for free trials before committing

Refined Elevator Pitch

• HIT Trainer App empowers busy, fitness-conscious men and women with effective, short duration workouts through our unique Body by Science Method, allowing them to achieve optimal results without consuming too much of their time.

Understanding Their Pain Points

• Inefficient and time-consuming workout routines
• Lack of guidance and personalization in fitness journeys
• Difficulty in balancing fitness goals with a busy lifestyle

Transformation

• Achieving fitness goals in less time
• Feeling more energized and productive
• Gaining confidence and balance in managing fitness along with a busy lifestyle

Unique Selling Proposition (USP)

• Proprietary Body by Science workout methodology
• Provides 1:1 personalized support
• Optimized high-intensity workouts for time efficiency

Brand Values & One-Liners

• "Achieve more with less - train smarter, not longer"
• "Your fitness guide in the pocket"
• "Leveraging science for your optimal fitness"

Tone

• HIT Trainer communicates in an empowering, confident, and supportive tone that motivates users and assures them of their fitness journey success.

Hero Text Idea

• Flag Text: Powering Austria's Fitness Revolution
• Main Headline: Train Smarter with HIT Trainer App
• Sub Headline: Achieve your fitness goals in less time with our unique science-backed workouts.
• CTA: Start Your Free Trial

Website

• Improve mobile optimization for better user experience
• Track user interaction and conversion rates for website improvements
• Incorporate SEO practices for better visibility on search engines

Social Media

• Primarily focus on Instagram for lifestyle and workout content
• Post daily tips, workouts, user testimonials
• Instagram ads targeting the desired demographic

Paid Advertising

• Use Meta ads to target health-conscious individuals within the given demographic
• Promote free trial offers

Content Recommendations

• Blog post topics: Efficiency of HIT training, Balancing fitness with a busy lifestyle
• How-to guides, user success stories

Directory Listings

• List in digital wellness directories like Welltodo

Publications

• Feature in fitness-centric publications such as Men’s Health and Women’s Health, Fitness Magazine

Partnerships & Outreach

• Partner with gym chains (like Fitinn, CleverFit) for promotion
• Collaborate with corporate wellness programs

SEO & Content

• Focus on keywords: High-Intensity Training, HIT workout plan, body science training
• Integrate these keywords in blogs, page titles, meta descriptions

Offline & Local Media

• Sponsor local fitness events
• Distribute flyers in gyms and corporate wellness centers

Online Events

• Conduct webinars on High-Intensity Training benefits
• Online free trial classes

Cold Outreach

• Connect via LinkedIn with HR professionals for corporate wellness collaborations
• Email marketing targeted at people who sign up for free trials