Onboarding Experience

• Personalized welcome email that sets clear next steps and expectations.
• A kick-off call to understand the client's unique needs and goals.
• Sharing a digital welcome kit with necessary resources and guides to begin our partnership.

Communication Cadence

• Bi-weekly update emails with progress reports and next steps.
• Monthly performance review phone call.
• In case of urgent matters, immediate communication via email.

Client Education

• Access to a digital resource hub filled with guides and videos to enhance their marketing knowledge.
• Regular educational blog posts covering various relevant marketing topics.
• Conducting monthly interactive webinars on 'Marketing Best Practices'.

Personalized Touches

• Celebrating the anniversary of our partnership with a special email and a small token of appreciation.
• Sending a personalized birthday email to the main point of contact.
• Acknowledging major business milestones with a congratulatory note.

Visuals and Documentation

• Providing monthly performance reports with visuals showing marketing progress.
• Regular sharing of case studies showcasing successful marketing campaigns.
• Devising a 'before and after' Marketing Strategy report to highlight the effectiveness.

Feedback and Proactive Support

• Regularly soliciting feedback via email and calls.
• Actively tracking client's progress and proactively offering necessary support.
• Implementing an ‘open-door policy’ allowing clients to raise concerns at any time.

Guarantee or Promise

• Offering a '30-day Money-back Guarantee' for disgruntled clients.
• Reinforcing the brand promise of 'Personalized, effective B2B marketing service' in all communications.

Operational Excellence

• Ensuring strict adherence to agreed timelines and schedules.
• Maintaining a high standard of professionalism in all communications.
• Implementing systematic update procedures to ensure clients are always aware of campaign statuses.

Renewals & Contracts

• Offer incentives for 6 or 12 month renewals to encourage long-term commitment
• Provide discount for annual contracts to improve retention

Upsells & Cross-Sells

• Introduce advanced marketing services or full marketing campaign management as upsells
• Cross-sell other related services like content creation or marketing analytics

Bundling & Packaging

• Create tiered service packages offering more advanced features at higher tiers
• Offer an all-in-one premium bundle package containing all available services

Loyalty & Retention Programs

• Develop a referral program rewarding existing clients for referring new businesses
• Offer exclusive resources or perks to repeat customers to foster loyalty

Custom Services and Personalization

• Offer white-glove marketing consultation service for high-value clients
• Provide personalized add-ons to service, such as custom marketing reports

Pricing Strategy

• Incentivize long-term commitments with lower rates for extended contracts
• Implement value-based pricing for advanced services or larger clients

Customer Data and Insights

• Implement customer tracking and analytics system to identify churn or growth opportunities
• Use insights from analytics to improve personalization and upsell opportunities

Referral Incentives

• A discount on the next month’s service for existing customers who refer a new client
• A free marketing consultation session for referees

Shareable Assets

• Pre-crafted emails with referral incentives details they can forward to peers
• Social media posts about successful stories that inspire sharing

Timing and Triggers

• Automated email asking for referrals after a milestone or success story is achieved
• Staff to request referrals during monthly check-ins with clients

Client Success Stories

• Share impressive client growth stories on social media with a link to their referral program
• Ask clients for success story testimonials to use in promotional materials

Referral Contests

• Quarterly referral contest with a month of free service for the client who brings in the most referrals

Partner or Affiliate Programs

• Leverage local business networks to establish B2B affiliate programs

Thank-You Experience

• Send a personalized thank-you email for every successful referral
• Acknowledge top referrers on social media to encourage competition