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GeoSynergy

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Middle-aged innovative professionals in the gas industry seeking geospatial modelling solutions for superior decision-making.

Audience Type

  • B2B
  • Decision-makers in mid-size gas companies

Industries (if B2B)

  • Gas industry

Needs – Primary Buying Considerations

  • Rapid integrated geospatial modelling
  • Superior decision-making capabilities for planning and operating gas fields

Demographics

  • Age Range: 40's
  • Gender: Male
  • Geography: Australia
  • Income Level: $400k
  • Profession: General Manager in Gas Company
  • Business Size: Mid-size

Psychographics

  • Lifestyle: Innovative and forward-thinking
  • What they value: Advanced technology and support for unconventional gas projects
  • Pain Points: Lack of comprehensive geospatial solutions
  • Buying Behavior: Values demonstrations and trials before purchase
  • Decision-Making Roles:
  • Primary Decision Maker: General Manager
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • GeoSynergy empowers mid-size gas companies with rapid integrated, geospatial modelling via our unique technology and expert team, enabling them to make superior planning and operational decisions.

Understanding Their Pain Points

  • Difficulty in making effective decisions for gas field planning and operations
  • Still relying on traditional and slow decision-making processes
  • Struggling to piece together disconnected data for a comprehensive overview

Transformation

  • Accurate and improved decision-making in planning and operations
  • Increased efficiency and potential cost-savings
  • Comprehensive understanding of gas field conditions for optimised performance

Unique Selling Proposition (USP)

  • Uniquely integrates all aspects of geospatial modelling into a cohesive big picture
  • Proven track record and satisfied clients
  • The only provider offering this level of integration and clarity

Brand Values & One-Liners

  • 'Ground-breaking technology for unconventional gas projects'
  • 'Seamless geospatial modelling, from start to finish'
  • 'Accelerate your decision-making with GeoSynergy'

Tone

  • GeoSynergy maintains a professional, authoritative and innovative tone to reflect our high technological prowess and appeal to the forward-thinking leaders in the gas industry.

Hero Text Idea

  • Flag Text: 'Australia’s Leader in Geospatial Modelling for Gas Industries'
  • Main Headline: 'Look No Further for Superior Decision-Making'
  • Sub Headline: 'Professional support and advanced tech combine for an unparalleled geospatial modelling experience. Optimize your gas field operations like never before.'
  • CTA: 'Start Your Free Trial Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Continue to use Wix platform for website as it is flexible and low cost for small businesses
  • Enhance positioning to focus on integrated geospatial solution
  • Leverage Google Analytics to track conversions and user behaviour on website
  • Continue mobile-first design due to high mobile use in Australia

Social Media

  • Establish presence on LinkedIn to establish thought leadership and networking opportunities
  • Post high-quality content 1-2x per week with focus on case studies, product innovations and industry trends

Paid Advertising

  • Utilise Google Search Ads, target keywords related to geospatial modelling for gas field operations
  • LinkedIn ads for targeted reach to decision makers in mid-size gas companies

Content Recommendations

  • Publish thought leadership articles on LinkedIn and website blog
  • Utilise SEO-rich content with focus on geospatial modelling keywords and pain points of gas companies

Podcasts

  • Guest on industry podcasts like Oil & Gas Industry Leaders Podcast

Directories

  • List the business on Yellow Pages Australia and industry specific directories such as the Australian Gas Association

Publications

  • Contribute articles to industry publications such as 'Oil & Gas Journal' and 'GPS World'

Partnerships & Outreach

  • Network with non-competing businesses serving similar audience e.g., gas drilling equipment providers

SEO and Content

  • Focus on long-tail keywords related to gas field management and geospatial modelling
  • Leverage guest blogging in industry specific platforms for visibility

Offline and Local Media

  • Sponsor industry specific events like APPEA Energy Conference & Exhibition

Online Events

  • Host webinars demonstrating the capabilities of the geospatial modelling tool

Online Networking

  • Explore relevant professional groups on LinkedIn to engage with potential customers

Cold Outreach

  • Use LinkedIn InMail for contacting potential leads directly
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Comprehensive Guide on Innovations in Gas Field Modelling
  • Exclusive Webinar: Achieving Superior Decisions in Gas Field Operations
  • Calculator: Unlock Savings with Advanced Modelling Technology

Tripwire Offer

  • One-month discounted trial of Geospatial Modelling service
  • Exclusive Access to GeoSynergy's Decision-Making Tools

Welcome Sequence

  • Personalized email thanking for sign up or download
  • Follow-up email detailing features and benefits of Geospatial Modelling services
  • Invitation to schedule a free product demonstration

Segmentation

  • Based on industry role: General Manager, Technician, Consultant etc.
  • According to engagement with emails: Actively Engaged or Low Engagement

Chatbot and Automation

  • Implement an automated chatbot for immediate response
  • Use chatbot to gather basic information for lead segmentation
  • Automate sending of notification when lead schedules a product demonstration

2. My Lead Nurturing System

Marketing CRM

  • Current: Not Specified
  • Recommended: HubSpot, for its comprehensive automation capabilities and robust B2B features

Sales CRM

  • Current: Not Specified
  • Recommended: PipeDrive for its intuitive interface and detailed pipeline tracking

Automated Follow-Ups

  • Types: Post-opt-in email sequence, Abandoned trial re-engagement, Service Upsell
  • Triggers: After sign-up, If trial not converted, Post-purchase

Newsletter

  • Frequency: Bi-weekly
  • Topics: Case studies of successful deployments, Industry trends, Product updates

Retargeting & Ads

  • Platforms: LinkedIn (for industry-specific targeting), Google Ads (for keyword targeting)

Social Media and Content

  • Posting: Weekly on LinkedIn, featuring industry-related content & company news

Webinars and Events

  • Cadence: Quarterly webinars showcasing product capabilities and application

Other Nurture Channels

  • LinkedIn: Posting and direct communication via InMail
  • SMS: Follow-up on trials and product updates
  • Email: Regular communication, including case study features and industry news

3. Sales Conversion Strategy

Sales Process

  • Refine discovery process with structured questionnaire
  • Visual models to support meetings and presentations
  • Provide detailed demonstrations and data-backed trials
  • Custom consultative approach to match specific client needs
  • Clear on-boarding process and support after licensing/sale

Sales Assets

  • Develop SOP for the entire sales process
  • Create customised pitch decks for different client needs
  • Design sales scripts for calls and demonstrations
  • Establish a library of proposal templates for swift response to leads

Testimonials and Case Studies

  • Collect testimonials after successful delivery or integration
  • Develop detailed case studies of wins, use in presentations and on the website

Conversion Rate Insights

  • Measure conversion rates through CRM
  • Focus on the stages with lowest conversion for improvement

Urgency and Offers

  • Introduce time-bound promotions for specific products or seasons
  • Offer fast mover incentives, like extra support or training

Guarantees and Risk Reversal

  • Ensure a refund policy for unsatisfactory services
  • Provide a risk-free trial to demonstrate confidence in the product

Shock and Awe

  • Send a branded gift with demonstration materials
  • Offer a personalized thank you note or small gift after a sale
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email for new clients highlighting next steps
  • Scheduled kickoff call to discuss their specific needs and expectations
  • A dedicated client success manager to guide them through the process

Communication Cadence

  • Weekly email updates regarding project progress
  • Monthly one-on-one calls with client success manager for detailed updates
  • Real-time SMS updates for crucial milestones

Client Education

  • Access to a knowledge hub containing guides and video tutorials
  • Conduct webinars addressing complex aspects of geospatial modelling
  • Frequently updated FAQs to help with common issues

Personalized Touches

  • Celebration of milestones with a personalized video message from the team
  • Birthday and anniversary acknowledgments via email with a small gift voucher
  • Quarterly 'thank you' gestures such as branded merchandise or discount coupons

Visuals and Documentation

  • Graphical reports highlighting progress and results
  • Before and after visuals of the geospatial modelling provided
  • Periodic progress recaps with visual data representation

Feedback and Proactive Support

  • Regularly scheduled feedback sessions with clients
  • Proactive issue identification and resolution via analytics
  • A dedicated support line to assist with urgent issues

Guarantee or Promise

  • Promise of continuous support and guidance throughout the project cycle
  • "Satisfaction Guarantee" policy offering extra service until the desired outcome is achieved

Operational Excellence

  • Strict adherence to timelines with prompt communication of any changes
  • High standards of professional conduct and responsiveness
  • Uniform branding across all client interactions for a consistent experience

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop an annual contract model with discounted rates
  • Implement a mandatory annual review, offering contract adjustment based on consumption

Upsells & Cross-Sells

  • Introduce additional support tiers or customized consulting packages
  • Offer advanced analytics or decision-making modules as upsells
  • Cross-sell training for teams to better utilize the geospatial solutions

Bundling & Packaging

  • Create an all-inclusive package combining product licenses, consulting, and support
  • Offer a different pricing tier for a bundle that includes training

Loyalty & Retention Programs

  • Implement a referral incentive program for clients who recommend GeoSynergy
  • Tiered reward program for clients with long-term contracts or repeat purchases

Custom Services and Personalization

  • Offer custom integration and setup services for larger or more complex organizations
  • Introduce a white-glove premium support option for high-tier customers

Pricing Strategy

  • Incentivize longer-term commitments with discounted rates
  • Bundle costlier add-ons with base package for perceived savings

Customer Data and Insights

  • Implement an analytics dashboard to identify upsell opportunities and preempt churn
  • Regularly analyze usage data to identify trends and trigger sales approaches

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a $500 discount on next month's service for every successful referral
  • Free service upgrade for the referees

Shareable Assets

  • Custom email templates for clients to share with their network
  • LinkedIn post templates celebrating successful projects

Timing and Triggers

  • Ask for referrals after the successful completion of a project or achievement of a significant milestone
  • CRM automation to prompt referral requests after positive customer feedback

Client Success Stories

  • Collect client testimonials after successful projects and showcase on LinkedIn and website

Referral Contests

  • Organize quarterly referral contests with additional service discount for top referrers

Partner or Affiliate Programs

  • Encourage partnerships with related B2B service providers and offer a commission on successful referrals

Thank-You Experience

  • Send personalized thank-you notes with small gifts like branded merchandise for successful referrals

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