Primary Target Market Summary

• The target market consists of financially strong, mid-sized multi-sited clinics in Germany that consistently fill three to four positions per year and value a fair business relationship.

Audience Type

• B2B
• Financially strong clinics
• Medium-sized businesses

Industries (if B2B)

• Healthcare
• Medical Clinics

Needs – Primary Buying Considerations

• Need to fill key medical positions with top talent
• A reliable and quick recruitment process
• Personal consideration in candidate selection
• Long-term commitment from the hired candidates

Demographics

• Business Size: Medium sized, with multiple locations

Psychographics

• Value fair and uncomplicated business dealings
• Need to stay competitive in a challenging market
• Looking for partners who can alleviate their hiring pressure
• Decision-Making Roles:
• Primary Decision Maker: Responsible Manager
• Secondary Decision Influencers: Other hiring team members
• Support Roles: HR teams

Refined Elevator Pitch

• Georg Hesel Personalberatung Starnberger See swiftly secures elite medical talent for medium-sized multi-location clinics, offering exceptional personnel consultation and superior interviewing skills. As a result, clients attain long-term hiring success and a competitive edge.

Understanding Their Pain Points

• Difficulty in attracting qualified medical talent
• Frustration with high employee turnover
• Struggle to stay competitive in a demanding healthcare market

Transformation

• Attain operational success with the right, highly qualified physicians
• Increase the organization's attractiveness as an employer
• Boost competitiveness with long-term, highly-skilled staff

Unique Selling Proposition (USP)

• Only personnel consultant in southern Germany who is also a Dale Carnegie trainer
• Exceptional interviewing skills leading to 100% long-term staff retention
• Includes onboarding coaching and free replacement guarantee

Brand Values & One-Liners

• "Accelerate your success with the right talent"
• "Turn opportunities into long-term assets"
• "Experience hiring made reliable and effortless"

Tone

• Our brand resonates with reliability, professionalism, and commitment. We aim to generate trust and assurance around every clinic's hiring process.

Hero Text Idea

• Flag Text: "Talent sourcing for Healthcare"
• Main Headline: "Secure Elite Medical Talent Swiftly"
• Sub Headline: "Experience seamless hiring with our specialty in attracting superior physicians and ensuring long-term staff retention."
• CTA: "Start Transforming your Talent Acquisition"

Website

• Optimize site for mobile view, as healthcare professionals are often on-the-go
• Use ActiveCampaign integration to track visitor behavior and conversions

Social Media

• LinkedIn: Post weekly company updates and thought leadership articles, nurture connections with relevant clinic managers

Paid Advertising

• Google Search Campaigns targeted at keywords related to healthcare executive search, with a focus on clinics

Content Recommendations

• Create blog posts on successful hiring strategies for healthcare, the future of medical staffing, etc.

Directories

• List the business on B2B service directories like sortlist.de and agencyhunt.eu catering to the German market

Publications

• Pitch for guest posts or interviews in industry-specific digital magazines like 'Healthcare in Europe' and 'Healthcare Sales & Marketing'

Partnerships & Outreach

• Partner with medical training institutions and healthcare events for referrals

SEO and Content

• Focus on long-tail keywords like 'healthcare executive search southern Germany', publish relevant blog posts

Offline and Local Media

• Sponsor local healthcare industry events where target clients may be attendees

Online Networking

• Participate in LinkedIn Groups related to Healthcare Management in Germany, contribute valuable insights

Cold Outreach

• Use Active Campaign to send personalized emails to potential clinic clients, showcasing success stories and service advantages