Primary Target Market Summary

• Small business owners in need of QuickBooks management and bookkeeping services.

Audience Type

• B2C

Needs – Primary Buying Considerations

• Outsource financial tasks
• QuickBooks diagnostic and maintenance
• Reasonable price

Demographics

• Age Range: Business owners (likely 30-60)
• Gender: All
• Geography: United States (local and remote)
• Income Level: Low to mid (due to startup stage)
• Profession: Small business owners

Psychographics

• Lifestyle: Busy, managing various business operations
• What they value: Time, Financial Management, Affordability
• Pain Points: Lack of time for bookkeeping, QuickBooks issues
• Buying Behavior: Initial free consultation, then commit to services

Secondary Target Market

• No significant secondary market identified

Refined Elevator Pitch

• Functional Business Solutions provides small businesses with freedom from tedious financial tasks through our expert QuickBooks services, so they can focus on running their business, not their books.

Understanding Their Pain Points

• Overwhelm from managing business finances
• Entrepreneurs without time or expertise in bookkeeping
• Lack of understanding in QuickBooks leading to messy finances

Transformation

• Well-kept books with clear financial insights
• Peace of mind knowing finances are handled correctly
• More time and energy for the business, less for the books

Unique Selling Proposition (USP)

• Expert QuickBooks ProAdvisor at a reasonable price
• Free diagnostic assessment, providing valuable insights upfront
• Remote service availability - bridging the geographical gap

Brand Values & One-Liners

• 'Expert bookkeeping for your flourishing business'
• 'No stress. No books mess. Just Business Success'
• 'Unlock your business's potential with clean finances'

Tone

• Functional Business Solutions maintains a tone of competence and reliability. We want our clients to feel secure and confident in our abilities to manage their financial affairs.

Hero Text Idea

• Flag Text: 'Your Local Remote Bookkeeper'
• Main Headline: 'QuickBooks Bookkeeping Made Easy'
• Sub Headline: 'From chaotic finances to clear financial insights. We handle your books, so you can handle your business.'
• CTA: 'Schedule a Free Diagnostic Assessment Today'

Website

• Maintain Wix as the website platform for its user-friendly interface and affordable pricing.
• Track conversions such as form submissions for diagnostic assessment signup.
• Prioritize the mobile version of the website, given the trend of mobile browsing among small business owners.
• Make 'Book a Free Consultation' CTAs prominent, clear and easy to fill on both mobile and desktop.

Social Media

• Prioritize LinkedIn and Facebook for their dense population of small business owners.
• Post 3x per week of engaging content on industry changes, software updates, and bookkeeping tips.
• Use FB Stories and LinkedIn's video feature to share testimonies and case studies.

Paid Advertising

• Initiate low-budget Facebook Ad campaigns targeting small business owners within specialized industries.
• Use Google Ads campaigns for keyword searches like “Quickbooks ProAdvisor,” “Bookkeeping services”

Content Recommendations

• Publish bi-weekly blog posts on topics like “QuickBooks Tips for Small Businesses”, “Common QuickBooks Mistakes & How to Avoid Them”.
• Share short, informative videos on 'How your business can benefit from professional bookkeeping'.

SEO and Content

• Develop a keyword-focused strategy around terms like “Bookkeeping,” “QuickBooks ProAdvisor,” etc.
• Generate local visibility opportunities via Google My Business profile optimization.

Offline and Local Media

• Sponsor local small business events or entrepreneurship meetups.
• Distribute direct mail flyers in local business centers.

Online Events

• Hold monthly webinars or virtual 'Office Hours' on QuickBooks management and bookkeeping basics.

Online Networking

• Engage in small business-focused Facebook groups and LinkedIn communities.
• Contribute valuable insights on Reddit communities such as r/smallbusiness and r/QuickBooks.

Partnerships & Outreach

• Establish reciprocal referral agreements with local CPAs, individual tax consultants, and small business consultants.
• Offer speaking engagements or workshops to local chambers of commerce and networking organizations about ‘Financial Management for Small Businesses’.

Directories

• Get listed on ProAdvisor directory on QuickBooks' official website.
• Join local online directories like local Chamber of Commerce, and Professional Bookkeepers Association listings.

Cold Outreach

• Use LinkedIn for cold outreach to owners of newly registered businesses.
• Target owners who frequently post about QuickBooks problems on online forums.