Primary Target Market Summary

• Ideal customer is a CMO, content marketing manager, or director of marketing at an organization with revenues exceeding $100 million. Key needs center around high-quality copywriting and content writing services to enhance their marketing efforts.

Audience Type

• B2B
• Key customer segments: Corporate management and marketing departments

Industries (if B2B)

• Given the broad nature of the service, potential clients can come from a variety of industries. This can include tech, finance, healthcare, retail among others.

Needs – Primary Buying Considerations

• Quality and Persuasiveness of Copy
• Proven marketing strategies
• Conversion driven content

Demographics

• Business Size: Companies generating over $100 million in revenue

Psychographics

• Lifestyle: Ability to contract out content production needs to a specialist
• What they value: Effective Collaborative Engagement
• Pain Points: Limited internal capacity for content generation; Standard cookie-cutter content not working
• Buying Behavior: Look for expertise and past results in marketing/communication
• Decision-Making Roles:
• Primary Decision Maker: CMO/Director of Marketing
• Secondary Decision Influencers: Marketing managers, content managers
• Support Roles: NA

Secondary Target Market (only if applicable)

• NA

Refined Elevator Pitch

• Flying Car Strategies provides CMOs and directors of marketing at $100M+ firms with persuasive, funnel-driven copy that drives conversions through our unique StoryBrand-trained approach, enabling them to increase marketing ROI and drive revenue.

Understanding Their Pain Points

• Struggling with average, ineffective marketing text
• Dependence on low-performing content in their current strategy
• Frustration at failing to effectively communicate their value proposition

Transformation

• Higher conversion rates through persuasive, value-driven content
• Relief and confidence in their marketing strategy
• Sustainable revenue growth through improved customer acquisition

Unique Selling Proposition (USP)

• Leveraging proven StoryBrand messaging methods
• 30+ years of life and marketing experience informs our strategies
• Superior content development skillset meeting the needs of $100M+ firms

Brand Values & One-Liners

• 'Turning text into revenue-driving machines'
• 'Crafting copy that moves the market'
• 'Your messaging partner for scalable growth'

Tone

• Professional, assured, and results-focused. We want our clients to feel confident and understand they are partnering with experienced experts who will deliver tangible results.

Hero Text Idea

• Flag Text: 'High-Converting Copy for $100M+ Businesses'
• Main Headline: 'Driving Conversions Through Expertly Crafted Content'
• Sub Headline: 'Leverage our 30+ years of experience and proven StoryBrand methodology to increase your marketing ROI and drive sustainable growth.'
• CTA: 'Book Your Discovery Call Now'

Website

• Revamp Squarespace website for professional appeal and easy navigation
• Highlight copywriting samples and case studies
• Setup and track conversion events: Form submissions, download content, book a call
• Focus on both desktop and mobile versions as usage depends on personal preference of target audience

Social Media

• Use LinkedIn to connect with CMOs, content managers, marketing directors
• Post 2 times a week: Relevant industry articles, case studies, client testimonials
• Leverage Facebook for remarketing and Instagram for behind-the-scenes content and team showcasing

Paid Advertising

• Paid LinkedIn ads targeting job roles: CMO, Marketing Directors, Content Managers
• Google search ads for keywords like 'B2B copywriting', 'content writing services'

SEO and Content

• Write weekly blog posts on topics like 'Boost your marketing with persuasive copy', 'The art of funnel-driven content'
• Target long-tail keywords related to B2B copywriting and content writing

Partnerships & Outreach

• Partner with marketing consultancies, ad agencies who cater to similar size companies
• Outreach to marketing professionals through targeted email campaigns

Offline and Local Media

• Sponsor local marketing events
• Speaking engagements at industry conferences, virtual events

Podcasts

• Guest appearances on marketing related podcasts like 'Marketing Over Coffee', 'The Copywriter Club'

Directories

• Enlist in B2B service directories like Clutch, UpCity
• Get listed in local business directories and Google My Business

Online Networking

• Join LinkedIn groups like 'CMO Network', 'Content Strategy'
• Engage in discussions, share insights