Primary Target Market Summary

• Individuals with severe food allergies and celiac disease who travel abroad and need reliable, on-demand translations for local cuisines.

Audience Type

• B2C
• Individuals with food sensitivities, travelers

Needs – Primary Buying Considerations

• Instant translation of food allergies in local language
• Convenience and reliability in diverse scenarios (dine-in, takeout, street food)

Demographics

• Age Range: No specific range (anyone with food allergies or sensitivities)
• Gender: All genders
• Geography: Primarily United States but product caters to global travelers
• Income Level: Mid to High (able to afford international travel and the subscription service)
• Profession: Varied.

Psychographics

• Lifestyle: Travellers, food enthusiasts
• What they value: Safety, confidence, convenience when dealing with their food allergies
• Pain Points: Language barrier when travelling, risk of exposure to allergens, inconvenience, lack of understanding from restaurant staff
• Buying Behavior: Investigative (high need for safety), likely willing to pay for convenience and assurance.

Secondary Target Market (only if applicable)

• Travel agencies and other businesses involved in hospitality or travel planning. The product can enhance their service by ensuring the safety of their customers with dietary restrictions.

Refined Elevator Pitch

• Flappd Tech Inc offers people with severe food allergies instant, custom allergy translation cards, enabling them to eat at any restaurant with confidence and safety.

Understanding Their Pain Points

• Challenges of dining in foreign countries with language barriers
• Existing confusion and potential danger when communicating food allergies
• Difficulties in modifying diet for different cuisines and scenarios

Transformation

• Dining with ease and confidence, regardless of location or cuisine
• Elevated safety and health due to clear communication of allergies
• Enhanced travel experiences, free from dietary restrictions and language barriers

Unique Selling Proposition (USP)

• Instant, highly-customized allergy translation cards
• Cuisine-specific phrasing for increased clarity and reduced misinterpretation
• Offline accessibility, ensuring no dependence on Wi-Fi or cell service

Brand Values & One-Liners

• Eat with assurance: Navigate your allergies with Flappd in your toolkit
• Allergies should never limit your culinary adventure
• Equip yourself with Flappd and dine in any country with confidence

Tone

• Flappd Tech Inc communicates with a tone of empathy, assurance, and empowerment. We aim to make our customers feel understood, confident, and liberated in their dining experiences.

Hero Text Idea

• Flag Text: Dine anywhere with confidence
• Main Headline: Conquer your food allergies globally
• Sub Headline: With Flappd’s custom, instant allergy translation cards, never let your food allergies limit your culinary adventures.
• CTA: Get Started with Flappd

Website

• Optimize for mobile, as travelers are likely to access on-the-go
• Implement SEO strategies targeting terms related to 'allergy', 'travel', and 'translation'

Social Media

• Prioritize Instagram and Facebook, given their popularity among travel and lifestyle audiences
• Post 2-3 times per week featuring user testimonials, tips for travelling with allergies, and new product features

Paid Advertising

• Run search ads on Google targeting keywords related to travel and allergies
• Implement remarketing campaigns on Facebook and Instagram to reach website visitors

Content Recommendations

• Publish blog posts on subjects like 'How to Travel Safely with Allergies' and 'Culinary Adventures for People with Dietary Restrictions'

Podcasts

• Reach out to health and travel podcasts like The Healthy Voyager and TACD Travel Podcast for guest opportunities

Directories

• List on directories such as the Gluten Intolerance Group’s Gluten-Free Food Services program

Publications

• Seek features in allergy-related magazines like Allergic Living and travel publications like National Geographic Traveller

Partnerships & Outreach

• Partner with travel agencies, airlines, and international hotel chains to offer your service as an added value

SEO and Content

• Develop a keyword strategy around 'food allergy', 'translation', and 'travel' terms, implement these in all website and blog content

Offline and Local Media

• Sponsor local food and travel events, offer informational sessions about traveling with food allergies

Online Events

• Host webinars on topics like 'Navigating International Cuisine with Food Allergies'

Online Networking

• Engage with audiences in allergy-related forums and Facebook groups like 'Food Allergy & Anaphylaxis Connection Team'

Cold Outreach

• Connect via email with travel agencies and health-focused organizations to highlight your offering and discuss potential partnerships