Onboarding Experience

• Welcome email sent immediately on signup, detailing next steps and illustrating our process.
• Initial kickoff video call to discuss needs, preferences and to introduce our team.
• Sent a beautifully packaged welcome kit with introductory material and a branded gift (perhaps a Flamingo Visuals branded moleskine).

Communication Cadence

• Weekly progress updates via email with sneak-peek photos from recent shoots.
• Instant notifications on assignment completion, with a text message highlight reel.
• Monthly consultation calls to discuss progress, answer questions, and plan for future projects.

Client Education

• Comprehensive guide on how to prepare a property for video/photography sessions.
• FAQs page on the website, covering common queries and best practices.
• Video tutorials on effectively leveraging social media for real estate marketing.

Personalized Touches

• Send a small gift on customer's birthday (like a photo calendar featuring top property photos).
• Milestone celebration emails, congratulating clients on impactful social media growth.
• Seasonal thank you notes with a personalized update on their project progress.

Visuals and Documentation

• Before-and-after photo compilations for properties post our photo shoots.
• Detailed progress report on social media growth and performance.
• Portfolio compilation for each client, showcasing their best listings after our makeover.

Feedback and Proactive Support

• Monthly survey to collect feedback and assess satisfaction level.
• System for capturing and addressing issues flagged by the client.
• Service recovery plan in place, providing resolution to any dissatisfactory experiences.

Guarantee or Promise

• "Love our work or redo on us" policy, ensuring no dissatisfaction with the final output.
• Clear delivery timelines promised at the beginning of each project.
• 'No Surprise Price' guarantee, ensuring the quote given at project initiation remains the same.

Operational Excellence

• Implement scheduling flexibility with an online booking system to accommodate different time zones.
• Punctuality committed, with 'on-time or client is prime' policy - if we are late, their project is prioritized.
• Team appearance as per professional standards, maintaining brand identity and professionalism.
• Written and verbal communication to be clear, concise and friendly at all times, reflecting brand tone.

After-sales Support

• Dedicated support representative for query resolution and guidance.
• Proactive outreach on major social media updates likely to affect their marketing.
• 24/7 technical support for queries related to downloaded visuals and media files.

Renewals & Contracts

• Introduce annual contract with discounted rate for commitment
• Set automatic renewal notification with 5% renewal discount promo

Upsells & Cross-Sells

• Offer regular photo/videography sessions package as upsell
• Cross-sell advanced social media strategy planning and execution service

Bundling & Packaging

• Create bundle packages combining photography, videography, and social media services

Loyalty & Retention Programs

• Implement referral rewards program: referring a new client earns discount on next service
• Create 'flamingo points' loyalty system: earn points per dollar spent, redeemable for discounts

Custom Services and Personalization

• Offer premium package with expedited service and guaranteed 24-hr turnaround time
• Provide custom social media content consultation as an add-on service

Pricing Strategy

• Encourage long term commitment through lower rates for longer-term contracts
• Offer 'Photography Plus' and 'Videography Plus' packages with exclusive bonus services at slightly elevated prices

Customer Data and Insights

• Use CRM to track customer behavior and predict churn
• Analyze data to find upselling and cross-selling opportunities

Referral Incentives

• Offer a discount on future services for every successful referral
• Give exclusive offers to those referred by existing clients

Shareable Assets

• Develop easy-to-use social media templates branding Flamingo Visuals services for referrers to share
• Create referral cards to be provided after successful photo/video sessions

Timing and Triggers

• At the conclusion of a successful shoot and delivery, directly request referrals
• Automate a follow-up email after delivery of photos/videos asking for referrals

Client Success Stories

• Encourage clients to share successful project stories on their social media and tag Flamingo Visuals
• Share testimonials on Flamingo Visuals website and social media channels to encourage referrals

Referral Contests

• Establish quarterly challenges rewarding those with the most referrals through exclusive discounts or free sessions

Partner or Affiliate Programs

• Collaborate with other businesses to offer discounted services in exchange for successful referrals

Thank-You Experience

• Send personalized thank-you notes or branded 'thank you' merchandise pack for top referring customers