Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Ideal clients are business owners, founders, or top executives of small to medium-sized companies or emerging personal brands looking for strategic, sustainable growth and to stand out in the market.

Audience Type

B2C
Business owners, Founders, Top executives

Needs – Primary Buying Considerations

Elevating position to first-choice
Strategic clarity and differentiation
Increased preference and long-term profitability

Demographics

Age Range: Not specified
Gender: Not specified
Geography: Iran
Income Level: Not specified
Profession: Business Owners, Founders, Executives

Psychographics

Lifestyle: High achievers, decision-makers
What they value: Strategic growth, Data and Insights, Expertise and guidance
Pain Points: Differentiation in the market, Choosing short-term gains over long-term success
Buying Behavior: Value-driven purchasers
Decision-Making Roles:
Primary Decision Maker: Business Owner, Founder, or Top Executive
Secondary Decision Influencers: Not specified
Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

Farayesh empowers business owners and executives to rise above the competition by crafting distinctive, first-choice brands. By leveraging strategic clarity and market differentiation, clients achieve sustainable growth and improved profitability.

Understanding Their Pain Points

Struggling to position their brand effectively in the market
Caught in the sea of homogeneity, making differentiation a tough battle
Frustration from stagnant growth and a lack of long-term profitability

Transformation

Achieving a top-of-the-mind position thanks to a distinctively positioned brand
Delighting in increased market preference and solidifying sustainable growth
Experiencing unparalleled growth in long-term profitability

Unique Selling Proposition (USP)

An effective blend of brand strategy with coaching, psychology, and entrepreneurship expertise
Proven methods backed by tangible results, multiple success stories, and a suite of premium service extras
Elevation of a client's brand to unequivocal first-choice standing—putting them leagues ahead of competitors

Brand Values & One-Liners

"Transforming brand equities into market dominators."
"Strategically steering your brand to undebatable first choice."
"Shaping brand distinctiveness with a blend of strategy, psychology, and entrepreneurial expertise."

Tone

A tone that inspires trust and reliability. The voice of an expertise-driven guide, a passionate brand strategist. The feeling of a supportive mentor sharing profound insights and leading toward transformative growth.

Hero Text Idea

Flag Text: "Elevating Brands in Iran"
Main Headline: "Transform Your Brand into an Undebatable First Choice"
Sub Headline: "With Farayesh’s unique blend of brand strategy, coaching, and entrepreneurial expertise, elevate your business from being just another option to becoming the market's first preference."
CTA: "Start Your Transformation Journey Today"

3. The Media I Will Use to Reach my Target Market

Website

Optimization of site design to facilitate lead generation
Conversion tracking for appointment bookings and contact form submissions
Mobile-focused design for increased accessibility

Social Media

LinkedIn to engage with business owners and executives
Twice-a-week posts featuring successful client testimonials and brand strategy insights
Use Instagram to show behind-the-scenes look at the process

Paid Advertising

Google Ads to leverage keyword search
LinkedIn sponsored posts to target specific demographic

Content Recommendations

Blog posts discussing branding strategy and industry trends
Case studies to show successful brand transformations

Podcasts

Start an industry-themed podcast focusing on brand differentiation
Appear as guest on established business strategy podcasts

Directories

Join local business directories such as IranYellowPage, IranCompanies

Publications

Digital marketing-focused publications like AdExchanger for thought leadership
Local Iranian business-focused publications like Tehran Times Economy section

Partnerships & Outreach

Partner with local entrepreneurship organizations for coaching sessions
Joint venture with other business consultants for mutual referrals

SEO and Content

Keyword strategy focused on 'brand strategy consulting', 'business transformation Iran'
Organic visibility through SEO-optimized blog content

Offline and Local Media

Sponsoring local business events
Strategic billboard locations frequented by target audience

Online Events

Hosting webinars on 'brand differentiation strategies' and 'sustainable business growth'

Online Networking

Active participation in forums such as IranEntrepreneur and IranStartups

Cold Outreach

LinkedIn connection requests to business owners with personalized messages

During (Lead)

1. My Lead Capture System

Lead Magnet

'Transform Your Brand' Ebook: A comprehensive guide to brand differentiation
Brand Audit Checklist: A self-diagnostic tool to assess their brand's current position
'First Choice' Webinar: A live, hour-long session on elevating brand positioning

Tripwire Offer

Mini Brand Consultation: A low-cost, 30-minute consultation on brand positioning
Brand Strategy Starter Kit: A bundle of templates and resources for kickstarting brand transformation

Welcome Sequence

Welcome Email: A warm welcome and introduction to Farayesh's services
'Meet Your Consultant' Email: Expanding on the consultant's background and expertise
Resource Highlight Email: An overview of the lead magnet and how to make the most of it
Booking Prompt Email: A nudge to book a full consultation or access full services

Segmentation

Industry: Business owners from different industries have unique needs and pain points
Business Stage: Tailor messaging based on whether they are startups, scale-ups, or established

Chatbot and Automation

Implement a Chatbot: To provide immediate responses and guide visitors towards lead magnets, consultations, or resource downloads
Improve Automation: For pre-booking nurturing to increase the likelihood of a booked consultation

CRM Improvement

Improve Tagging: Based on lead interaction with content and emails to capture more nuanced data
Implement Lead Scoring: Prioritize efforts on high-potential leads

2. My Lead Nurturing System

Marketing CRM

Current platform: Not specified
Automation capabilities: Implement tagging, lead scoring, and follow-ups based on lead interaction
Recommended improvements: Evaluation needed based on current CRM's abilities

Sales CRM

Current platform: Not specified
Pipeline tracking or handoff process: Streamline for increased efficiency
Recommended upgrades: Based on comprehensive evaluation of current system

Automated Follow-Ups

Types of automations: Post-opt-in welcome and introduction series, booking prompt emails
Frequency or triggers: Immediately after opt-in, then in strategic progressive intervals

Newsletter

Frequency: Monthly
Topics or content pillars: Brand strategy insights, latest case studies, coaching advice
Segmentation: By industry and business stage for personalized messaging

Retargeting & Ads

Platforms and goals: Google Ads for keyword targeting, LinkedIn sponsored posts for demographic targeting

Social Media and Content

Posting frequency: Twice-a-week on LinkedIn and Instagram
Content type or campaign focus: Client testimonials, brand strategy insights, behind the scenes

Webinars and Events

Suggested cadence or purpose: Hosting monthly webinars

Other Nurture Channels

Chatbot for immediate responses and lead magnet promotion
LinkedIn for personalized connection requests and messaging to targeted business owners

3. Sales Conversion Strategy

Sales Process

Streamline the existing sales process: Lead Generation, Qualification, Discovery/Consultation, Proposal/Presentation, Closing, Onboarding, Delivery & Follow-up
Reduce friction by enabling online booking for discovery/consultation calls
Implement an automated follow-up system for non-responsive leads

Sales Assets

Create a sales script that directly addresses each of the client's core needs and pain points
Develop a powerful proposal template that showcases the unique selling proposition, additional features, and client successes
Create a persuasive pitch deck underlining the problem, Farayesh's unique solution, the benefits, and testimonials
Implement a standard operating procedure (SOP) for the sales process, reducing inconsistencies and improving efficiency

Testimonials and Case Studies

Implement a system for collecting testimonials and case studies post successful project completion
Feature testimonials strategically on the website, social media, in proposals, and during presentations
Develop compelling case studies highlighting specific brand transformations and include in proposals and on the website

Conversion Rate Insights

Set a conversion rate goal of improving by at least 20% over the next quarter
Conduct a monthly review of conversion rate metrics to identify weak areas and make improvements

Urgency and Offers

Roll out time-sensitive promotions for first-time clients to encourage quick decision-making
Test fast mover incentives such as a bonus 1-on-1 coaching session if they sign a contract within a certain time frame
Create limited-availability offers around key seasons or events in the business industry in Iran

Guarantees and Risk Reversal

Offer a satisfaction guarantee within the first month of service to bolster client confidence
Clearly outline the guarantee in proposals and during sales presentation

Shock and Awe

Send a personalized thank you note with a relevant business book as a gift after agreement signing
On the anniversary of their signing, send a personalized email accompanied by a small digital gift (like an ebook or industry report)

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Welcome email sharing the vision for their brand journey
Kickoff call to discuss unique needs and expectations
Personalized brand profile on a secure client portal

Communication Cadence

Bi-weekly progress update calls
Regular email updates with vital metrics and insights
Access to a client-only Telegram channel for rapid questions

Client Education

Access to a rich knowledge hub with brand strategy guides and case studies
Periodic webinars covering brand differentiation strategies

Personalized Touches

A surprise branded gift after signing the contract
Handwritten note on brand launch or significant milestones
Birthday and holiday greetings to nurture connection

Visuals and Documentation

Before-and-after brand snapshots illustrating the transformation
Quarterly improvement reports detailing the brand’s progress

Feedback and Proactive Support

Monthly digital surveys to gather feedback and insights
A dedicated support line for quick resolution of any issues

Guarantee or Promise

Commitment to measurable improvement in market preference
Free strategy revisits if initial results fall short of projections

Operational Excellence

Punctual communication and timely delivery of all tasks
Adherence to professional standards in all interactions

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer a yearly subscription for continuous service and strategy updates
Provide incentives for 6-month or annual renewals, such as additional strategic consultation hours

Upsells & Cross-Sells

Build upsells for existing clients, like premium strategic consultation and implementation support
Cross-sell coaching with industry-specific strategy and psychology offerings

Bundling & Packaging

Develop comprehensive strategy packages inclusive of brand-specific frameworks, case studies, and strategic coaching

Loyalty & Retention Programs

Establish a VIP Program offering early access to new tools, exclusive webinars, and additional consultation time

Custom Services and Personalization

Offer white-glove strategic development and implementation services for top-tier clients

Pricing Strategy

Offer discounts on package deals or long-term contracts
Introduce value-based pricing for custom strategic development services

Customer Data and Insights

Track customer engagement to identify high-value clients for personalized upsells and retention strategies
Use CRM data to track churn and create tailored re-engagement strategies

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Offer a free consultation session for every successful referral.
Give a 5-10% discount on next service for referees.

Shareable Assets

Emails containing concise summary of Farayesh's services that customers can send to their networks.
Social media post templates emphasizing the unique value brought by Farayesh.
Branded business cards with a unique referral code.

Timing and Triggers

Ask for referrals right after a successful consultation, when the client is most satisfied.
Set up automated follow-up emails requesting referrals one week after the conclusion of services.

Client Success Stories

Showcase testimonials on Farayesh's website and social media to inspire referrals.
Encourage clients to share their success stories with their network.

Referral Contests

Run quarterly referral contests rewarding the customer referring most new clients with a free service.

Partner or Affiliate Programs

Form partnerships with local marketing firms and influencers to promote Farayesh's services.
Set up an affiliate system rewarding partners for leads converted to clients.

Thank-You Experience

Send a personalized thank-you note to every customer who made a successful referral.
Give public shoutouts to top referring customers on social media and newsletters.

Farayesh

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