Primary Target Market Summary

• Mid-to-large sized companies with a female Chief People Officer around the age of 40 who needs assistance in handling high-stakes decisions and leading the workforce with impact.

Audience Type

• B2C
• Women executives with top responsibility for human capital

Needs – Primary Buying Considerations

• Needs to enhance leadership abilities
• Seeks to handle high-stakes decisions more confidently
• Desires to lead with greater impact

Demographics

• Age Range: 40 years old
• Gender: Female
• Geography: United States
• Profession: Chief People Officer at mid-to-large sized companies

Psychographics

• Lifestyle: Career-oriented, high-demand schedule
• What they value: Professional growth, leadership mastery, organizational well-being
• Pain Points: Being caught between the demands of CEOs, Boards, and employees
• Buying Behavior: High situational involvement, considering solution on demand

Refined Elevator Pitch

• Ever Forward Solutions provides female People Strategy executives with powerful leadership development through our focused Executive Coaching Engagements. Harnessing our military background, we augment your leadership capabilities so you can make high-stakes decisions with confidence and clarity.

Understanding Their Pain Points

• Balancing the competing demands of CEOs, Boards, and employees.
• Lacking the confidence to make high-stakes leadership decisions.
• Feeling isolated and shouldering heavy responsibilities alone.

Transformation

• Bolstered confidence to manage multi-layered corporate demands.
• Improved decision-making ability for high-stakes issues.
• Renewed sense of clarity, purpose, and control in leadership roles.

Unique Selling Proposition (USP)

• Specialized focus on female People Strategy executives.
• Leveraging military-origin leadership strategies for corporate gain.
• Able to outsmart 'generic' coaching through niche specialization and custom approach.

Brand Values & One-Liners

• 'Ever Forward'—Your journey to elevated leadership begins here.
• Elevating Growth and Impact: We help you lead with intent, integrity, and influence.
• We don't train leaders; we transform them.

Tone

• We embody a supportive yet challenging tone, merging military discipline with nuanced understanding of corporate realities. Our aim is to inspire confidence and evoke a sense of camaraderie and empowerment.

Hero Text Idea

• Flag Text: Empowering Women Leaders in the USA
• Main Headline: Elevate Your Leadership with Effective Executive Coaching
• Sub Headline: Navigate high-stakes business decisions with clarity, confidence, and impact — We're with you, every step of the way.
• CTA: Book Your Discovery Session Now

Website

• Platform: Recommend building a website on WordPress, a cost-effective and versatile platform.
• Positioning: Use website to showcase coaching services, case studies, and client testimonials.
• Conversions to Track: Form submissions for discovery sessions, and website visits from specific sources.
• Target Audience: Desktop users, given professional audience.

Social Media

• Platforms: LinkedIn (to connect with executives in targeted roles), Facebook (for its broad user base).
• Posting Frequency: LinkedIn (2x per week), Facebook (3x per week).
• Content Strategy: Share thought leadership articles, success stories, behind-the-scenes, industry trends.

Paid Advertising

• Channels: Google Ads (focus on search ads) and LinkedIn Sponsored Content.
• Campaign Goals: Increase brand awareness, generate leads (discovery call bookings).

Content Recommendations

• Topic Ideas: Leadership challenges and solutions, emerging HR trends, developing a growth mindset, balancing board and employee needs.

Podcasts

• Consider starting a podcast targeting women leaders in HR roles.
• Guest Appearances on Industry Podcasts: The HR Uprising, The Female Leadership Revolution.

Partner Outreach

• Potential Partners: HR Consulting firms, leadership development programs, industry groups.

SEO and Content

• Keyword Strategy: Optimize for "Executive Coaching", "Leadership Development", "Women Leaders", and closely aligned terms.

Offline and Local Media

• Speaking Engagements: Offer to speak in industry events, seminars targeting women in leadership.
• Local Advertising: Utilize local business magazines and newspapers to promote services.

Online Networking

• LinkedIn Groups: Women in HR Leadership, Female Founders Network.
• Online Forums: Reddit subforums like r/humanresources, r/careeradvice.

Cold Outreach

• Target: Women in HR leadership roles in companies within your region.
• Channels: LinkedIn and Email.