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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Successful female entrepreneurs who sell high-quality products on Instagram but need to streamline their sales processes, increase consistency, and scale their businesses.

Audience Type

  • B2B
  • Female Instagram sellers with established businesses

Industries (if B2B)

  • eCommerce
  • Fashion, Beauty, and Fitness

Needs – Primary Buying Considerations

  • Desire to increase sales and business growth
  • Need to streamline and automate sales processes
  • Seek increased time efficiency

Demographics

  • Age Range: N/A
  • Gender: Female
  • Geography: Global
  • Income Level: Moderate to high (derived from business revenue projection)
  • Profession: Entrepreneur, Instagram sellers
  • Business Size: Individual or Small businesses

Psychographics

  • Lifestyle: Entrepreneurial, digitally-savvy, female empowerment
  • What they value: Financial independence, time-efficiency, growth and community
  • Pain Points: Disorganized sales processes, inconsistent sales, lack of scalability
  • Buying Behavior: Invest in solutions that promise growth and efficiencies.
  • Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: N/A
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • EstudiosE empowers dedicated women entrepreneurs on Instagram with an automated selling system, freeing them from constant inbox-monitoring and enabling them to scale effectively.

Understanding Their Pain Points

  • Dealing with disorganized processes and inconsistent sales
  • Overwhelmed with constant messaging and administrative task
  • Struggling to scale their business effectively

Transformation

  • Achieve consistent, scalable sales without personal oversight
  • Experience newfound freedom and stability in their business
  • Transition from tiring manual sales to an efficient automated system

Unique Selling Proposition (USP)

  • Expert in empowering women entrepreneurs with scalable solutions
  • Proven roadmap, 1:1 support, and integrative solutions for growth
  • Knowledge to leverage Instagram, Meta, and Shopify to drive sales

Brand Values & One-Liners

  • "From Chaos to Order: Scale Your Instagram Business with Ease"
  • "Break Free from Your Inbox: Harness the Power of Automation and Scale"
  • "Dedicated Support for Women Entrepreneurs Focused on Growth"

Tone

  • EstudiosE speaks with understanding, empowerment and knack for practical solutions. We aim to inspire confidence, tranquility, and ambition in our customers.

Hero Text Idea

  • Flag Text: Empowering Women Entrepreneurs
  • Main Headline: Revolutionize Your Instagram Business with Smart Automation
  • Sub Headline: Escape the chaos of manual sales. Discover the freedom of scalable systems, personalized support, and successful growth strategies.
  • CTA: Start Your Scaling Journey Today

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize the Shopify platform for mobile engagement
  • Add a chatbot for instant customer engagement
  • Automate email opt-in for new visitors to collect data & leads
  • Monitor website traffic, conversions and bounce rates for optimization

Social Media

  • Intensify presence on Instagram with a minimum of five weekly posts
  • Leverage Instagram Reels and IGTV for in-depth product and process explanations
  • Utilize LinkedIn to connect with other female entrepreneurs and brands
  • Develop a monthly Twitter Chat aimed at female entrepreneurs for engagement

Paid Advertising

  • Continue to refine ads on Meta and start with Google AdWords for broader reach
  • Test different Ad creatives on Facebook and Instagram to increase conversions

Content Recommendations

  • Create blog posts on business growth, automation, and successful case studies
  • Develop an email course on Instagram selling and automation

Podcasts

  • Guest on podcasts focusing on female entrepreneurship like 'Being Boss' and 'BizChix'

Directories

  • List on B2B directories such as Clutch and GoodFirms
  • Enlist in Shopify's 'Experts Marketplace' for visibility

Publications

  • Plan features in business-focused publications for women like Entrepreneur, ForbesWomen

Partnerships & Outreach

  • Partner with women-focused business groups and co-working spaces for referrals
  • Collaborate with Instagram influencers in the business and entrepreneurship space

SEO and Content

  • Implement a keyword strategy focusing on 'Instagram Selling', 'Business Automation', 'Female Entrepreneurship'
  • Foster organic visibility through consistent blog posting and content marketing

Offline and Local Media

  • Sponsor women entrepreneur-focused events and meetups
  • Host workshops on sales automation in local entrepreneurial spaces

Online Events

  • Run webinars or virtual workshops on Instagram selling and business growth

Online Networking

  • Participate in online forums and Facebook groups focusing on female entrepreneurship

Cold Outreach

  • Reach out to successful Instagram sellers with personalized offers via email or LinkedIn
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Instagram Sales Audit: Provide a simplified audit that helps clients identify inefficiencies in their sales process.
  • 'Unlock Your Instagram Potential' eBook: Offer a downloadable resource to educate clients about benefits of sales automation.
  • Business Scaling Webinar: Organize a free webinar focusing on business scaling strategies specifically for Instagram business owners.

Tripwire Offer

  • One-on-One Consultation: A discounted strategy session to uncover opportunities for optimization and automation in their existing sales processes.
  • Sales Automation Crash Course: A low-priced mini-course teaching the basics of automation for Instagram sellers.

Welcome Sequence

  • Email 1: Thank clients for their engagement, introduce EstudiosE and the potential of automation.
  • Email 2: Share client success stories and the transformation after implementing 'Your Own Selling Machine'.
  • Email 3: Present the tripwire offer, highlighting its direct benefits.
  • Email 4: Share valuable content like blogs or an ebook on Instagram selling.
  • Email 5: Share exclusive tips to foster trust and engagement.

Segmentation

  • Segment leads based on engagement with the lead magnet (downloads, webinar attendance) and specific interest areas.
  • Tag subscribers who engage with the tripwire offer to identify warm leads.

Chatbot and Automation

  • Implement a Chatbot on the website for live interaction and to answer frequently asked questions for immediate engagement.
  • Integrate a CRM, like HubSpot or MailChimp, to automate email sequences and lead management.

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot due to its strong automation capabilities.

Sales CRM

  • Recommended platform: Zoho CRM as it can be integrated with HubSpot and it's affordable.

Automated Follow-Ups

  • Post-opt-in follow-up series highlighting the benefits of the course.
  • Abandoned cart series to salvage potential sales.

Newsletter

  • Frequency: Bi-weekly.
  • Topics: success stories, helpful business tips, updates about the course.

Retargeting & Ads

  • Platforms: Meta remarketing to engage users who have shown interest.
  • Use Facebook dynamic product ads to retarget interested users.
  • Consider using Google Ads if the current meta ads are not working.

Social Media and Content

  • Posting frequency: 3-4 times per week on Instagram.
  • Content focus: testimonials, educational content, updates about the course.

Webinars and Events

  • Suggested cadence: Quarterly webinars to educate potential clients about the benefits of Automated Selling.

Other Nurture Channels

  • Consider using SMS marketing for periodic check-ins with potential clients.
  • Use WhatsApp for business inquiries and to provide 1:1 support.

3. Sales Conversion Strategy

Sales Process

  • Map the current sales process from initial enquiry to deal close.
  • Identify friction points in the process: time lapse between enquiry and response, unclear pricing/package information, excessive follow-ups.
  • Aim to respond to Whatsapp messages within one hour during business hours.
  • Simplify sales tiers and provide clear, concise information about each.
  • Use a CRM to manage leads and track interactions.
  • Automate follow-ups to those who didn't buy during the first conversation. Provide value-based content and address potential objections in these correspondence.

Sales Assets

  • Create a detailed sales script that aligns with the business product offering and distinctive advantages.
  • Develop a proposal template showcasing package pricing, advantages and success stories.
  • Devise an introduction deck highlighting EstudioE's expertise, offering and case studies.

Objection Handling and Guarantee Strategy

  • Anticipate common objections (price, commitment, understanding of product) and formulate responses emphasizing the tangible returns and time benefits of automated systems.
  • Offer a conditional 30-day money-back guarantee to provide assurance to hesitant customers.

Testimonials and Case Studies

  • Aim to collect testimonials post-sale via email or on a scheduled call.
  • Feature testimonials prominently on the website, in the proposal template, and during the sales process.
  • Showcase a few in-depth case studies on the website demonstrating the effectiveness and results of the services.

Conversion Rate Tracking and Improvement Ideas

  • Implement conversion tracking to understand current conversion rate.
  • Use the rate as a benchmark for improvements.
  • Focus on reducing the time to response, clarifying packages, addressing objections and showcasing social proof to improve conversion rate.

Urgency and Offers

  • Run time-bound promotions or discounts to incentivize quick decisions.
  • Implement a referral scheme: current customers get a discount for each successful referral.

Guarantees and Risk Reversal

  • Reiterate the 30-day money-back guarantee during the sales process to mitigate risk perception.

Shock and Awe

  • Upon purchase, send a welcome package, including a personalized thank you note, business planner, and a guide to make most of the EstudiosE's services.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a welcome email with next steps, a link to the course, and celebration of their investment.
  • Include personalized video introduction, mentioning their business and products.
  • Host a kickoff 1:1 zoom call to understand their processes, pain points and goals.

Communication Cadence

  • Establish a weekly check-in via email to update on progress and next steps.
  • Use Whatsapp for urgent communication and quick questions.

Client Education

  • Develop a knowledge base with guides and FAQs on Instagram selling, automations, and meta ads.
  • Offer webinars on key topics like efficient sales and freeing their schedules.
  • Share success stories to inspire and teach strategies that work.

Personalized Touches

  • Celebrate milestones with digital 'certificate of achievement' emails.
  • Send birthday discount codes for course renewals or upgrades.
  • Implement systemized outreach on business anniversaries with us, acknowledging their growth.

Visuals and Documentation

  • Share Before/After progress reports on the automation impact on their sales and time.
  • Provide clear screenshots and GIFs in educational content for ease of understanding.

Feedback and Proactive Support

  • Implement a fortnightly satisfaction survey to gather feedback and identify issues.
  • Encourage score-based feedback after each 1:1 support call.
  • Promptly acknowledge feedback, thank them, and outline actions taken for negative experiences.

Guarantee or Promise

  • Offer a risk-free 14-day satisfaction guarantee to lower purchase hesitation.
  • Highlight the ‘buy-back time’ promise as central to our service.

Operational Excellence

  • Maintain timely response standards, no more than 24 hours delay for emails.
  • Set clear agenda, outcomes, and minutes for all 1:1 support calls.
  • Show up professionally on video calls with custom 'EstudiosE' Zoom backgrounds.

*Remember, in execution the key is to rotate and refresh touches to sustain surprise and delight over time.*

Let's move next into the 'Customer Lifetime Value' section to design strategies that extend the customer relationship and maximize worth.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce a subscription service for access to ongoing support and training.
  • Offer contract renewal incentives such as a discount or additional resources.

Upsells & Cross-Sells

  • Offer premium tiers of the current solution with advanced features.
  • Upsell with additional personalised 1:1 consultations or targeted training.

Bundling & Packaging

  • Offer bundles that include the course, support and additional resources for a discounted price.

Loyalty & Retention Programs

  • Introduce a referral program where customers earn discounts for referring new clients.
  • Establish a loyalty program where customers earn points for renewals and/or upgrades.

Custom Services and Personalization

  • Offer customised training programs targeting specific pain points of the client.

Pricing Strategy

  • Provide discounts for long-term commitments to incentivise client retention.
  • Implement a value-based pricing system to increase perceived value and price.

Customer Data and Insights

  • Incorporate a simple CRM to track customer retention and identify upselling opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on future services for successful referrals.
  • Provide exclusive content or tools for referees.

Shareable Assets

  • Develop pre-designed social media posts encouraging referrals.
  • Provide a referral link that can be easily shared via messaging apps.

Timing and Triggers

  • Ask for referrals after client success stories or significant milestones.
  • Automate referral requests in post-purchase communication.

Client Success Stories

  • Actively collect and promote testimonials to inspire referrals.
  • Showcase success stories on website and social media.

Referral Contests

  • Run quarterly referral contests with recognitions or rewards for top referrers.

Partner or Affiliate Programs

  • Establish partnerships with influencers in the target market.
  • Implement an affiliate program with a structured reward system.

Thank-You Experience

  • Send personalized thank-you notes to top referrers.
  • Recognize and appreciate top referrers on social media.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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