Talk to Our Team

Essaud

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Essaud focuses on adult women, especially those who are retired yet maintain an active lifestyle, who want to enhance their hearing quality.

Audience Type

  • B2C

Needs – Primary Buying Considerations

  • High-quality hearing services
  • Consultation, fitting, and follow-up attention
  • Independent advice

Demographics

  • Age Range: 65 and above
  • Gender: Female
  • Geography: Australia
  • Income Level: Not specified, but likely enough disposable income to afford services ranging from $1,001 - $5,000

Psychographics

  • Lifestyle: Retired, active
  • What they value: Quality of life, independent advice, and personalized attention
  • Pain Points: Hearing issues
  • Buying Behavior: Value-driven purchases with emphasis on health

2. My Message to My Target Audience

Refined Elevator Pitch

  • Essaud provides active, retired women aged 65 with the freedom of clear hearing through trusted, quality services, so they can fully enjoy their golden years.

Understanding Their Pain Points

  • Difficulty in hearing disrupting daily activities
  • Substandard communication affecting relationships
  • Lack of trustworthy advice and the right hearing solutions

Transformation

  • Vital presence in conversations with loved ones
  • Confidence in social gatherings with clear hearing
  • A renewed sense of independence and freedom

Unique Selling Proposition (USP)

  • Utmost commitment to honest, independent advice
  • Proven track record of high quality service
  • Personalized consultation, fitting, and follow-up process

Brand Values & One-Liners

  • "Hear the difference with Essaud."
  • "Your partner in enjoying life's simple sounds."
  • "Essaud – Leading you back to clear sound."

Tone

  • Essaud maintains a compassionate, professional tone that reassures customers of their commitment to sound care and enhanced hearing lifestyles.

Hero Text Idea

  • Flag Text: Rejuvenating Hearing in Australia
  • Main Headline: Quality Hearing Services for Active Retirees
  • Sub Headline: Experience the freedom of clear hearing and enrich your golden years with Essaud. Explore our personalized services today.
  • CTA: Book Your Consultation Now

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance SEO optimization.
  • Track user engagement and conversion events.
  • Focus on mobile-friendly design.

Social Media

  • Foster presence on Facebook & Instagram.
  • Post 3x a week featuring testimonials, hearing facts.
  • Join senior-focused Facebook groups.

Paid Advertising

  • Run Google Ads for search visibility.
  • Utilize Facebook Ads targeting 60+ females, active lifestyle.

Content Recommendations

  • Blog on hearing health & device care.
  • Case studies showcasing patient transformations.

Directories

  • Register on Australian Yellow Pages.
  • List on 'Senior's Guide' online directories.

Publications

  • Advertise in Senior Australian, Start at 60 magazines.

Partnerships & Outreach

  • Partner with retirement communities, senior clubs.
  • Sponsor local elderly-friendly events, marathons.

SEO and Content

  • Rank for 'hearing aids', 'senior hearing services'.
  • Focus on organic visibility through consistently blogging.

Offline and Local Media

  • Local newspaper ads.
  • Sponsor local senior-focused radio segments.

Online Events

  • Host webinars on identifying early hearing loss signs.

Cold Outreach

  • Email campaigns targeting seniors in the locality.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free hearing health guide for active seniors
  • Mobile hearing test app for preliminary self-assessment
  • Sign up for webinar on early indicators of hearing loss

Tripwire Offer

  • Initial consultation with discounted fitting session
  • Trial period for selected hearing aids
  • First-time customer discount on selected products

Welcome Sequence

  • Email 1: Welcome, Introduction about Essaud and its mission
  • Email 2: Highlight USP, customer success stories
  • Email 3: Promote trial offers, discounted products

Segmentation

  • Segment leads by age, hearing issues severity, preferred communication method
  • Create individualized follow-up sequences based on segmentation

Chatbot and Automation

  • Implement chatbot for answering common queries
  • Use automation for regular check-ins, appointment reminders

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not specified
  • Automation capabilities: Email campaigns, segmentation, appointment reminders
  • Recommended improvements: Implement AI tools for behavior tracking and personalization.

Sales CRM

  • Current platform: Not specified
  • Pipeline tracking or handoff process: Follow-ups after consultations and fittings
  • Recommended upgrades: Integrate CRM with appointment setting and consultation systems for seamless data flow.

Automated Follow-Ups

  • Types of automations: Post-consultation, post-fitting, post-webinar
  • Frequency or triggers: After events, monthly check-ins, reminder for yearly consultation.

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Hearing health, tips for maintaining devices, company updates
  • Segmentation: Age group, hearing severity, device type

Retargeting & Ads

  • Platforms and goals: Google and Facebook remarketing to reinforce value and remind of consultation appointments.

Social Media and Content

  • Posting frequency: 3x weekly
  • Content type or campaign focus: Client testimonials, hearing health facts, company developments

Webinars and Events

  • Suggested cadence or purpose: Monthly webinar to educate about hearing health, early loss symptoms, and products.

Other Nurture Channels

  • Chatbot: To automate common queries and appointment setting
  • Text Messages: For appointment reminders, event invitations

3. Sales Conversion Strategy

Sales Process

  • Initial Consultation: Understanding hearing needs, recommending solutions
  • Fitting Session: Apply recommended hearing aid, adjustments for comfort
  • Follow-Up: Check on progress, make any necessary adjustments
  • Regular Maintenance: Scheduling periodic checks, making necessary replacements

Sales Assets

  • Consultation Script: Address common hearing concerns, introduce Essaud services
  • Professional Proposals: Highlight benefits, independent advice, patient testimonials
  • Post-Fitting Follow-up Emails: Ensure comfort, answer queries

Objection Handling and Risk Reversal

  • Guarantee: Offer a 30-day, no-questions-asked refund policy
  • FAQ Section: Address common objections

Testimonials and Case Studies

  • Collect Customer Testimonials: Post-treatment reviews from satisfied customers
  • Showcase: Feature testimonials on the website

Conversion Rate Tracking

  • Use CRM: Track lead to customer conversion rates
  • Continuous Improvement: Review and improve conversion funnel regularly

Urgency and Offers

  • Seasonal offers: Discount on hearing aids during holiday seasons
  • Urgency: Limited time promotional offers on specific services
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a friendly welcome email introducing Essaud and the team members.
  • Schedule an onboarding call to understand the client's hearing issues and lifestyle requirements.
  • Provide a welcome kit with useful tips for maintaining hearing health.

Communication Cadence

  • Send weekly updates on appointment schedules via email or SMS.
  • Conduct monthly calls to check on the hearing aid usage and any issues faced.
  • Use personalized communications for every interaction.

Client Education

  • Develop easy-to-understand videos explaining hearing aid usage and maintenance.
  • Provide FAQ guides on Essaud's portal about hearing loss, treatments, and preventive measures.
  • Offer regular webinars for clients to learn and ask questions about hearing health.

Personalized Touches

  • Celebrate client's milestones such as one-year hearing aid usage with a small gift.
  • Surprise with a birthday card or phone call on their special day.
  • Send seasonal greeting cards to show Essaud cares beyond the service.

Visuals and Documentation

  • Use before and after audiograms to visually represent hearing improvements.
  • Maintain detailed reports of progress for each client.
  • Share regular recap emails summarizing treatment progress and future plans.

Feedback and Proactive Support

  • Use automated surveys post-appointment to gather feedback.
  • Invite constructive criticism or suggestions via a dedicated feedback portal on the website.
  • Proactively reach out to clients who may be struggling, providing additional guidance and reassurance.

Guarantee or Promise

  • Offer a "100% satisfaction guarantee" on hearing aid fittings.
  • Implement a "30-day trial period" policy for new hearing aids so clients can test them without risk.
  • Ensure transparency in communication with no hidden costs or fees.

Operational Excellence

  • Strictly adhere to appointment schedules, respecting the client's time.
  • Uphold professional appearance and behavior standards at all consultations.
  • Focus on clear communication with clients, explaining complex terms in a simple, understandable way.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer hearing aid insurance or maintenance plans
  • Provide discounted annual check-up packages for long-term health tracking

Upsells & Cross-Sells

  • Position premium hearing aids for more luxurious lifestyle
  • Promote complementary services like tinnitus therapy or ear cleaning

Bundling & Packaging

  • Create service packages including consultation, fitting, and follow-up
  • Develop all-inclusive wellness packages combining all hearing-related services

Loyalty & Retention Programs

  • Implement a referral program rewarding clients for bringing new customers
  • Introduce 'Free Annual Check-up' for clients purchasing high-end hearing aids

Custom Services and Personalization

  • Offer priority booking or dedicated support for premium customers
  • Provide personalized hearing training for premium or long-term clients

Pricing Strategy

  • Offer payment plans or financing for high-priced hearing aids
  • Provide discounts for purchasing multiple services together
  • Instigate discounts for long-term customers

Customer Data and Insights

  • Leverage CRM data to identify trends and improve upselling
  • Implement tracking systems to identify drop-off points and improve customer experience

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on the next service for successful referrals
  • Give referred customers an exclusive offer for their first service

Shareable Assets

  • Create a referral landing page on the website with clear benefits and process
  • Design social media friendly graphics with a clear call to action
  • Printable referral cards for clients to share with friends

Timing and Triggers

  • Ask for referrals following a successful fitting, when customers are most satisfied
  • Train staff to recognize milestone moments as potentials for asking referrals

Client Success Stories

  • Collect testimonials and share them regularly on social media and website
  • Develop customer case studies to inspire future customers and referrals

Referral Contests

  • Host quarterly referral contests with prizes for clients who refer the most people

Partner or Affiliate Programs

  • Create a local partnership program with aged care facilities or senior communities

Thank-You Experience

  • Send handwritten notes to top referrers as a personal thank you
  • Organize a yearly event for top referrers with recognition and rewards

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call