Primary Target Market Summary

• Mid-career leaders and nonprofit organizations aiming for growth and sustainability.

Audience Type

• B2C
• Nonprofit organizations and individual leaders

Needs – Primary Buying Considerations

• Personalized coaching and strategy, not "cookie cutter" plans
• Clear roadmap to reach their organization or personal goals

Demographics

• Age Range: Presumed mid-career (35-50)
• Gender: Not specified
• Geography: Not specified
• Income Level: Not specified for individuals; $250k+ for organizations
• Profession: Leaders in nonprofit or church organizations

Psychographics

• Lifestyle: Committed to continuous growth and development
• What they value: Personalized growth planning, effective strategy
• Pain Points: Lack of clear vision or roadmap in their leadership or organization
• Buying Behavior: Book a discovery call after preliminary interest; decision made by key leaders

Secondary Target Market (only if applicable)

• No secondary target market specified.

Refined Elevator Pitch

• Eric Johnson Coaching equips mid-career professionals and large-scale organizations with a bespoke roadmap towards their brave new future, enabling them to harness the full potential of their unique leadership style.

Understanding Their Pain Points

• Struggling to amplify their leadership impact
• Mid-career plateau or organizational stagnation
• Difficulty in pinpointing the gap between current status and future potential

Transformation

• Clarified personal and organizational identities
• Confidence and courage to lead with authenticity
• Likely exponential growth with a more profound leadership impact

Unique Selling Proposition (USP)

• Personalized coaching, no one-size-fits-all solutions
• Evidence of rapidly enhanced leadership with improved organizational health
• Differentiates with deep-dive analysis and tailored strategy

Brand Values & One-Liners

• 'Unleashing your leadership potential, because you were built for this'
• 'Discover your unique path to fearless leadership'
• 'Bespoke game plan for you, not off-the-shelf answers'

Tone

• Eric Johnson Coaching exudes authority, wisdom, and empathy. We expect our clients to feel empowered, valued, and uniquely understood.

Hero Text Idea

• Flag Text: Unleashing Leadership Potential Nationwide
• Main Headline: Clarify, Identify, and Unleash Your Unique Leadership Impact
• Sub Headline: Overcome plateau with our bespoke roadmap towards courageous leadership and thriving organizations.
• CTA: Book a call today to discover your brave new future.

Website

• Maintain Squarespace platform for website
• Track conversions for booking calls and inquiries
• Optimize for mobile usage, as users may access the site in various settings

Social Media

• Engage regularly in Facebook groups related to nonprofit leadership
• Implement posting on LinkedIn focusing on leadership content
• Consider regularly sharing short, motivational clips on Instagram stories (2-3 times weekly)

Paid Advertising

• Prioritize LinkedIn for sponsored posts targeting non-profit professionals
• Set goals for campaign reach and engagement

Content Recommendations

• Write articles about leadership in nonprofits, overcoming leadership challenges, sustaining organizations

Partnerships & Outreach

• Collaborate with non-competitor entities such as leadership development organizations
• Utilize speaking opportunities in industry-specific events

SEO and Content

• Implement a blog that focuses on leadership, thriving organizations, and strategic planning

Offline and Local Media

• Attend local church and nonprofit events
• Speak at local leadership workshops or seminars

Online Events

• Conduct webinars on leadership and organization management

Online Networking

• Engage in LinkedIn groups and forums dedicated to leadership and nonprofit management

Cold Outreach

• Utilize LinkedIn to target leaders in the nonprofit sector

t- Email outreach to churches and nonprofits expressing alignment with their vision