Talk to Our Team

Enwan Albasata

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Busy individuals aged between 25 and 50 who appreciate quality solutions to simplify their everyday tasks.

Audience Type

  • B2C
  • Primary segment: Busy employees

Needs – Primary Buying Considerations

  • Quality and efficiency in providing solutions for everyday problems
  • The simplification of daily tasks

Demographics

  • Age Range: 25-50 years
  • Gender: Not specified
  • Geography: Gulf region
  • Income Level: Medium to high
  • Profession: Employees

Psychographics

  • Lifestyle: Busy, values family time and efficiency
  • What they value: Quality products, simplified tasks
  • Pain Points: Lack of time, complex daily tasks
  • Buying Behavior: Prefers online shopping. Likely to respond to social media advertising and purchase through ecommerce platforms.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Enwan Albasata offers busy individuals a way to simplify their everyday tasks through our bespoke solutions tailored for the Gulf region, making life easier and more enjoyable.

Understanding Their Pain Points

  • Overwhelmed by daily chores
  • Struggling to maintain a balance between work and family
  • Difficulty finding quality products for everyday tasks

Transformation

  • Increased ease of accomplishing daily chores
  • More quality time with family
  • Assurance of money-back guarantee lifts fear of faulty products

Unique Selling Proposition (USP)

  • Solutions specifically tailored for Gulf region's lifestyle
  • Money-back guarantee provides risk-free purchase
  • Unmatched in offering bespoke, lifestyle-amplifying products to busy Gulf citizens

Brand Values & One-Liners

  • 'Simplifying your life, one step at a time.'
  • 'Turn chores into choices with Enwan Albasata.'
  • 'Quality solutions for the busy lifestyle.'

Tone

  • Our brand projects a comforting, reliable and approachable tone. We want our customers to feel valued, cared for, and assured that we understand their pain points.

Hero Text Idea

  • Flag Text: Simplifying Gulf Lifestyle
  • Main Headline: Tailored Solutions for the Busy You
  • Sub Headline: Making daily tasks easier, giving you more quality time with family. Money-back guarantee assured.
  • CTA: Discover Simplification Today

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize site for mobile experience, considering e-commerce nature
  • Track conversions: Add to Cart, Complete Purchase
  • Set up Google Analytics for comprehensive user behavior analysis

Social Media

  • Prominent platforms: Instagram and Facebook (commonly used by 25-50 age group)
  • Posting frequency: minimum 4-5 times a week
  • Content: Product demos, user testimonials, behind-the-scenes manufacturing process

Paid Advertising

  • Channels: Google Shopping Ads, Facebook and Instagram Ads
  • Campaign goals: Increase brand awareness, Generate sales

SEO and Content

  • Blog on solutions to popular everyday problems
  • Focus on keywords related to problem-solving products for busy lifestyle

Partnerships & Outreach

  • Partner with corporate offices for potential bulk orders
  • Collaborate with lifestyle influencers in the Gulf region

Offline and Local Media

  • Consider sponsorship of local events or participate in trade exhibitions
  • Explore direct mail marketing for high-income neighborhoods

Directories

  • Get listed on Google My Business for local SEO benefit
  • Seek placement in local business directories and ecommerce listings
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '30 Ways to Simplify Your Life' e-guide
  • Quiz: 'What's Your Lifestyle Efficiency Score?'
  • '7 Days to a Simpler Life' email course

Tripwire Offer

  • Exclusive 10% off coupon for first-time buyers
  • Limited-time bundle offers on select products

Welcome Sequence

  • Email 1: Thank you & lead magnet delivery
  • Email 2: Introduction to Enwan Albasata and its values
  • Email 3: Testimonials and top-rated products

Segmentation

  • By product interest (tracked via website behavior)
  • By purchase patterns (first-time, repeat, dormant customers)

Chatbot and Automation

  • Use chatbot for initial customer interaction and FAQ support
  • Automate email marketing with platform like Mailchimp
  • Leverage CRM for customer segmentation and personalized email campaigns

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot
  • Automation capabilities: Drip campaigns, segmentation, A/B testing
  • Improvements: Integration with e-commerce platform

Sales CRM

  • Recommended platform: Zoho CRM for tracking leads to conversion
  • Pipeline tracking process: Click on social media ad, check product page, add to cart, complete purchase

Automated Follow-Ups

  • Post-opt-in automation: Welcome email sequence outlining values and offering tips
  • Abandoned cart automation: Reminder email with incentive to finish purchase
  • Frequency: Triggered by user actions

Newsletter

  • Frequency: Bi-weekly
  • Topics: Product highlights, lifestyle tips, new product announcements
  • Segmentation: Based on product interests and purchase behavior

Retargeting & Ads

  • Platforms: Google Ads for search retargeting, Facebook for social retargeting, Instagram for social retargeting
  • Goals: Keep brand top of mind, drive return traffic to site

Social Media and Content

  • Posting frequency: 4-5 times a week
  • Content type: Product demos, customer testimonials, lifestyle content

Webinars and Events

  • Suggested cadence: Quarterly webinars focusing on tips for simplifying daily routines

Other Nurture Channels

  • Chatbot for initial interaction and FAQs, SMS for order confirmations and customer support updates

3. Sales Conversion Strategy

Sales Process

  • Encourage visitors to browse various solutions on the site.
  • Showcase in-depth product details and demos on product page.
  • Create a simple, fast, efficient cart and checkout process.
  • Send cart abandonment emails.

Sales Assets

  • Create a compelling and detailed product page.
  • Develop an email sequence for abandoned cart recovery.
  • Use customer testimonials on product pages.

Testimonials and Case Studies

  • Ask for customer testimonials post-purchase.
  • Show these reviews prominently on product pages and social media.

Conversion Rate Insights

  • Track 'Add to Cart' and 'Complete Purchase' as conversions.
  • Use Google Analytics for conversion rate tracking and insights.

Urgency and Offers

  • Implement time-limited offers to create urgency.
  • Showcase upcoming product launches or limited stock notices.

Guarantees and Risk Reversal

  • Highlight the money-back guarantee on product page and checkout.

Shock and Awe

  • Surprise loyal customers with exclusive offers or personalized notes.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a tailored welcome email highlighting the purchase benefits
  • Package the product with an attractive branding and include a thank you note

Communication Cadence

  • Send biweekly updates on new product releases
  • Send email and SMS notifications about shipping and delivery

Client Education

  • Create video guides on how to use the solutions for best results
  • Provide FAQs and answers on product pages

Personalized Touches

  • Send personalized birthday discount vouchers
  • Celebrate customer’s purchase anniversaries with special discounts

Visuals and Documentation

  • Robust visual representation of solutions on website and social media
  • Have product brochures shipped with purchases

Feedback and Proactive Support

  • Have an online form for product feedback and suggestions
  • Resolve complaints within 48 hours of receiving

Guarantee or Promise

  • Reinforce and communicate the money-back guarantee
  • Show product satisfaction testimonials on website

Operational Excellence

  • Offer 24x7 customer service assistance
  • Ensure swift delivery within promised timelines

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Upsells & Cross-Sells

  • Launch timed offers around popular products
  • Cross-sell related products in cart and post-purchase emails.

Bundling & Packaging

  • Create home solutions package including multiple products
  • Offer holiday or themed bundles during peak sales periods

Loyalty & Retention Programs

  • Reward points system for repeat purchases
  • Birthday and anniversary discounts to loyal customers.

Custom Services and Personalization

  • Customized gift packaging for special occasions

Pricing Strategy

  • Offer bulk-buy discounts
  • Introduce VIP member pricing with exclusive discounts

Customer Data and Insights

  • Collect and analyze purchase behavior
  • Send personalized product recommendations based on past purchases

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Cashback on next purchase for referrers
  • Discount code for referees on their first purchase

Shareable Assets

  • Customize-able social media post templates
  • Unique referral URL tied to every customer's account
  • Printable referral cards with unique codes

Timing and Triggers

  • Prompt for referrals after successful product delivery and positive feedback
  • Periodic reminders in newsletters and social media posts

Client Success Stories

  • Solicit customer testimonials to feature on social media and newsletters
  • Run "Success Story Saturday" where a customer’s story is shared every week

Referral Contests

  • Monthly referral contests offering top referrers additional discounts or freebies
  • Recognize top referrers on social media

Partner or Affiliate Programs

  • Influencer partnerships with promo codes and clickable links
  • Ambassadors program for customers having high referrals and engagement

Thank-You Experience

  • Personalized thank-you emails to referrers
  • Surprise gifts for top referers on special occasions (birthday, festive seasons)

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call