Talk to Our Team

EnergyGuard Limited

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Download as PDFClaim your Bonus Call
Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • EnergyGuard Limited targets homeowners who are seeking to reduce their heating energy costs and gain control over their home temperatures wherever they are.

Audience Type

  • B2C
  • Homeowners

Needs – Primary Buying Considerations

  • Desire to reduce home energy costs
  • Need for a user-friendly solution with convenient features like installation and support

Demographics

  • Age Range: 30-65
  • Gender: Both
  • Geography: Ireland
  • Income Level: Middle to high income
  • Profession: Various

Psychographics

  • Lifestyle: Energy-conscious and technologically savvy
  • What they value: Saving money and efficient home heating systems
  • Pain Points: High energy bills and lack of control over heating system
  • Buying Behavior: Likely to research before purchase and prefer quality products with high reviews

2. My Message to My Target Audience

Refined Elevator Pitch

  • EnergyGuard provides homeowners with significant energy savings through our smart thermostat, allowing them to exert full control over their heating and save money, no matter where they are.

Understanding Their Pain Points

  • High energy costs due to inefficient heating systems
  • Lack of control over their home's energy consumption
  • Inconvenience and stress over managing energy usage

Transformation

  • Substantial reduction in energy costs
  • Total control over home heating leading to comfort and peace of mind
  • Convenient, worry-free management of energy consumption

Unique Selling Proposition (USP)

  • Unmatched level of energy savings
  • Proven results with installation, support, and monthly savings reports
  • First and only smart thermostat offering full remote control over heating

Brand Values & One-Liners

  • 'Energy savings made simple with EnergyGuard.'
  • 'Take back control of your home’s heating with EnergyGuard.'
  • 'Smart, simple, savings: EnergyGuard has you covered.'

Tone

  • EnergyGuard communicates with clarity and honesty, fostering a commitment to convenience and control. We understand the stress that high energy costs can cause and strive to provide our customers with relief, empowering them with smart solutions that give real results.

Hero Text Idea

  • Flag Text: Ireland's energy saving thermostat
  • Main Headline: Take Control with EnergyGuard
  • Sub Headline: Our smart thermostat gives you complete control over your home's heating, leading to significant energy savings. Join our family of happy homeowners today.
  • CTA: Start Saving Now

3. The Media I Will Use to Reach my Target Market

Social Media

  • Focus on Facebook and Instagram as they are popular among the target demographic
  • Post 3-5 times weekly, mixing product info, customer testimonials, and energy-saving tips
  • Instagram Stories (2x per week), showcasing the usage and benefits of the product

Paid Advertising

  • Google Search and Display Ads - target keywords related to energy savings and smart home devices
  • Facebook ads targeting homeowners interested in energy efficiency
  • Use LinkedIn ads to target professionals in the housing market who can influence your potential customers

Content Recommendations

  • Blog posts on energy-saving tips and how to use smart technology for energy efficiency
  • Case studies showcasing customer testimonials and their energy savings
  • Infographics explaining how your product works and benefits the customer

Podcasts

  • Seek appearances on relevant Irish podcasts like 'The Green Room' or international ones like 'The Energy Gang'

Directories

  • Get listed on popular home improvement directories, like "goldenpages.ie" or "houzz.com"
  • Reach out to energy conservation directories or groups

Publications

  • Write guest posts for home improvement blogs or magazines like "House and Home Ireland"
  • Request features in technology magazines like 'PCMag' focused on smart home devices

Partnerships & Outreach

  • Partner with related companies (HVAC, solar, home renovation) that cater to similar demographics
  • Pitch your product to local home goods stores for possible in-store promotions
  • Network with real estate agents who can recommend your product to new homeowners

SEO and Content

  • Identify keywords related to energy savings, smart homes, and heating for an SEO strategy
  • Regularly update blogs with high-quality content targeting these keywords

Offline and Local Media

  • Sponsor local events related to home improvement or green living
  • Distribute flyers in local residential areas highlighting the energy-saving benefits of your product
  • Pitch your product for a segment on local news channels

Online Events

  • Organize webinars or live demos showing the benefits and ease of use of your product
  • Virtual Q&A sessions w/ the founders about energy-efficient living

Online Networking

  • Join homeowner-focused Facebook groups and engage with the community
  • Start discussion threads on relevant subreddits like r/Ireland or r/smarthome

Cold Outreach

  • Email marketing targeting potential customers with personalized content
  • LinkedIn cold messaging targeting professionals in related industries that serve the same group of consumers
During (Lead)

1. My Lead Capture System

Lead Magnet

  • *Energy Saving Guide*: A free downloadable guide detailing steps homeowners can take to save energy.
  • *Smart Thermostat Calculator*: An interactive tool estimating potential energy savings from using a smart thermostat.
  • *Free Home Energy Audit*: A free consultation identifying energy inefficiencies and potential savings in a home.

Tripwire Offer

  • *Discounted First Month*: Offer the first month of service at a significant discount to entice new customers.
  • *Limited-Time Reduced Installation price*: Temporarily lower the installation cost to attract customers.

Welcome Sequence

  • *Welcome Message*: Thank new subscribers for their interest, introduce the brand, offer, and set expectations.
  • *Benefits Emails*: Series of emails focusing on energy savings, control, and convenience.
  • *Call to Action*: Promote tripwire offer and encourage subscription.

Segmentation

  • *Prospects*: Those who downloaded the guide or used the calculator but haven’t purchased yet.
  • *New Customers*: Those who've purchased the smart thermostat recently.
  • *Long-Term Customers*: Those who've been using the service for an extended period.

Chatbot and Automation

  • *Chatbot*: Implement a chatbot on the website to assist visitors and capture lead information.
  • *CRM*: Implement such as HubSpot to manage and segment leads.
  • *Email Automation*: Implement to manage the Welcome Sequence and keep customers engaged.

2. My Lead Nurturing System

Marketing CRM

  • Recommended CRM Platform: Hubspot
  • Automation capabilities: Email campaigns, lead scoring, sales dashboard, interaction tracking
  • Improvements: Implement automation for email campaigns for different customer segments

Sales CRM

  • Recommended CRM Platform: Hubspot
  • Pipeline tracking process: Track lead source, interaction history, and sales stage
  • Upgrades: Integrate with marketing automation for seamless handoff

Automated Follow-Ups

  • Types of automations: Welcome emails, energy saving tips, reminder for maintenance
  • Triggers: Lead capture, 15 days after lead capture, quarterly maintenance reminders

Newsletter

  • Frequency: Bi-weekly
  • Topics: Energy-saving strategies, customer testimonials, new feature updates
  • Segmentation: Segmented by customer journey - prospects, new customers, long-term customers

Retargeting & Ads

  • Platforms and goals: Google Remarketing for website visitor retargeting, Facebook Lead Ads for lead capture, LinkedIn Ads for industry influencer targeting

Social Media and Content

  • Posting frequency: 3-5 times a week
  • Content type: Video tutorials, customer reviews, energy-saving tips

Webinars and Events

  • Suggested cadence: Monthly webinars showcasing product usage and benefits

Other Nurture Channels

  • SMS for appointment reminders or urgent updates
  • Use a chatbot to provide instant customer support and lead capture
  • Whatsapp for communication with existing customers

3. Sales Conversion Strategy

Sales Process

  • Start with a personalized email or social media DM, detailing the unique benefits of the product
  • Offer free online consultation or product demo
  • Follow-up call for a deeper understanding of prospect's needs and goals
  • Draft a customized proposal with projected savings
  • Secure the deal with clear next steps for installation and support

Sales Assets

  • Create a process map for replicable sales actions
  • Develop a sales pitch highlighting unique savings aspects and home comfort
  • Design compelling proposals with anticipated energy savings illustrated
  • Develop objection-handling scripts addressing cost, installation, and technology concerns

Testimonials and Case Studies

  • Implement a process for collecting testimonials post-installation
  • Display testimonials on website, social media, and in sales proposals

Conversion Rate Insights

  • Set up a simple lead tracking excel to measure conversion rate
  • Constantly review and improve conversion strategies

Urgency and Offers

  • Develop seasonal campaigns tied to extreme weather periods when energy usage spikes
  • Introduce a referral program to leverage the network of current customers

Guarantees and Risk Reversal

  • Offer a 30-day money back guarantee
  • Assure customers of full support during initial setup and future use

Shock and Awe

  • Send a personalized thank-you note post-purchase
  • Offer a small energy-saving gadget as a thank-you gift for referrals
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email once smart thermostat has been installed
  • Educational 'Getting Started' guide on using smart thermostat included in welcome email
  • A quick follow-up call within a week of installation to ensure customer satisfaction

Communication Cadence

  • Monthly emails to provide energy savings reports
  • Quarterly check-ins via email or phone call for customer feedback
  • Any major updates about the product or company shared via email

Client Education

  • Detailed FAQs section on the website addressing common issues
  • A series of 'How to' videos on website for troubleshooting small issues
  • Informative blog posts about energy saving tips and product features

Personalized Touches

  • Birthday email with a small discount on their next bill
  • Gifts or discount coupons for customer's anniversaries with EnergyGuard
  • Personalized thank you emails post-installation and after every yearly contract renewal

Visuals and Documentation

  • Detailed monthly savings reports with visual charts
  • Step-by-step instruction visuals in 'Getting Started' guide and 'How to' videos

Feedback and Proactive Support

  • Online survey after installation to gather initial customer feedback
  • Quarterly customer satisfaction surveys via email
  • Prompt support system via call or instant chat for resolving issues

Guarantee or Promise

  • Promised energy savings guarantee on yearly contracts
  • Assurance of replacement or repair in case of any issues with smart thermostat within warranty period

Operational Excellence

  • Always on-time for scheduled installations
  • Clean and professional appearance of installers
  • Highly trained customer support executives available for chat or call during business hours.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual subscription packages with discounted rates.
  • Launch a rewards scheme for customer referrals to extend contracts.

Upsells & Cross-Sells

  • Introduce advanced reporting as a premium add-on.
  • Offer home-energy audits as a cross-sell service.

Bundling & Packaging

  • Bundle installation, support, and monthly reports as a premium package.
  • Offer an energy savings package, including smart thermostat and home-energy audit.

Loyalty & Retention Programs

  • Develop a loyalty program that offers exclusive energy savings tips and discounts.
  • Introduce gamified elements, such as energy-saving challenges.

Custom Services and Personalization

  • Offer personalized energy-saving strategies based on customer usage data.
  • Upsell custom thermostat settings for optimized energy savings.

Pricing Strategy

  • Provide incentives for long-term commitment, such as a reduced price on annual contracts.
  • Offer discounts to customers who refer others to bolster retention.

Customer Data and Insights

  • Implement a CRM system for tracking customer behavior and identify upselling opportunities.
  • Use analytics to monitor usage and identify tailored strategies for increasing savings.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Cash discount on next month's bill for successful referrals
  • Referees receive a special 10% discount on first installation

Shareable Assets

  • Pre-made social posts emphasizing energy savings
  • Testimonial video templates for satisfied customers
  • Shareable referral cards digitally sent to customers

Timing and Triggers

  • Ask for referrals after sending monthly saving reports
  • Staff to suggest referral program post-installation and during support calls

Client Success Stories

  • Publish customer testimonials of savings on website and social media
  • Quarterly email newsletters featuring top-saving customer stories

Referral Contests

  • Monthly 'Star Saver' challenge with prize for most referrals
  • Recognition on social media and newsletter for 'Star Saver'

Partner or Affiliate Programs

  • Partner with local energy suppliers for cross-promotion and referral opportunities

Thank-You Experience

  • Send Thank-You email with special discount code for top referrers
  • Quarterly recognition certificate for top-saving customers

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call