Primary Target Market Summary

• High-achieving, emotionally exhausted women CEOs seeking a balanced, faith-driven approach to building a scalable, profitable business without sacrificing family, health, or peace.

Audience Type

• B2C
• Women CEOs, Entrepreneurs, Business owners

Needs: Primary Buying Considerations

• Productivity solutions that respect personal values and faith
• Rejection of hustle culture in favor of ease, clarity, integrity
• Systems that integrate work and life

Demographics

• Age Range: 30 - 70
• Gender: Female
• Geography: United States
• Income Level: High (able to afford a program in the $5001 - $10000 range)
• Profession: CEO, Entrepreneur, Business owner

Psychographics

• Lifestyle: High-achievers, emotionally exhausted, seeking more meaning and balance in life
• What they value: Faith, Family, Health, Peace, Integrity
• Pain Points: Exhaustion, lack of clarity, constant need to hustle
• Buying Behavior: Seeks a two-step trust-building sales process

Secondary Target Market

• N/A

Refined Elevator Pitch

• Empower Life Changes provides high-achieving, faith-driven women entrepreneurs with streamlined productivity through the unique THRIVE Method, enabling them to build loving businesses without sacrificing family, health, or peace.

Understanding Their Pain Points

• Overwhelming business complexities and lack of clarity
• Driven by hustle culture, sacrificing personal wellbeing
• Difficulty integrating personal values with business strategies

Transformation

• Achieve purpose-driven leadership with clear, compassionate strategies
• Experience joy and peace in growing a spirit-led business
• Enhanced life quality with integrated business and personal systems

Unique Selling Proposition (USP)

• THRIVE Method—blending faith, feminine energy, and systems for business scaling
• Rejects hustle culture, empowering with ease, clarity, and integrity
• Proven success, honoring feminine business cycles over masculine metrics

Brand Values & One-Liners

• Where purpose meets productivity—and peace leads the way.
• Building businesses of love, without the cost of health or family.
• Guiding women to lead in alignment with God, energy, and values.

Tone

• Empower Life Changes communicates with compassion, clarity, and spirituality. Our messaging strives to comfort weary CEOs and ignite renewal within them, creating a sense of peace amid their entrepreneurial journey.

Hero Text Idea

• Flag Text: United States' Women Entrepreneurs
• Main Headline: Streamline Your Hustle with Grace and Efficiency
• Sub Headline: Reach new heights in your entrepreneurial journey with peace-led productivity, invariably choosing Empower Life Changes.
• CTA: Join Our Productivity to Thrive Bootcamp

Website

• Ensure the website resonates with the feminine drive and spirituality
• Keep the website mobile-friendly for easy access by busy entrepreneurs
• Track conversions through form submissions or clicks on 'Book a Call' button

Social Media

• Use LinkedIn for professional reach, posting 3x per week
• Utilize Facebook groups focused on women entrepreneurs, faith-based business groups
• Leverage Instagram for behind-the-scenes content and testimonials, 2x per week

Paid Advertising

• Use LinkedIn ads targeting women CEOs and entrepreneurs
• Google Search Ads for keywords around faith-driven business coaching

Content Recommendations

• Tips for maintaining work-life balance
• Faith-based business success stories
• Productivity hacks for the busy CEO

Podcasts

• Seek opportunities on 'The Christian Entrepreneur Podcast', 'Boss Up Podcast'

Directories

• Get listed in 'Women Business Enterprises', 'Christian Business Network'

Publications

• Contribute to 'Business Woman Media', 'Faith Driven Entrepreneur'

Partnerships & Outreach

• Network with faith-based organizations, entrepreneurship events and women leadership forums

SEO and Content

• Focus on keywords such as 'faith based business coaching', 'women CEO wellbeing'

Offline and Local Media

• Sponsor local women entrepreneur events
• Provide branded merchandise such as diaries, bookmarks at events

Online Events

• Host a webinar on 'Thriving with Grace – The Faith-Driven Path to Success'

Online Networking

• Engage in discussions on Female Entrepreneur Association’s Facebook group

Cold Outreach

• Email outreach to women CEOs in local business directories