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Emmerich Editorial Services

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Emmerich Editorial Services primarily targets aspiring women authors in their 30s to 50s, particularly stay-at-home moms. These individuals are open-minded, likely based in Australia, and write a book every 1-3 years.

Audience Type

  • B2C
  • Aspiring Authors

Needs – Primary Buying Considerations

  • Personalized experienced with manuscript editing
  • Improved storytelling skills
  • Ongoing support and clarification post-editing

Demographics

  • Age Range: 30-50
  • Gender: Female
  • Geography: Primarily Australian or non-US English speakers
  • Income Level: Not specified
  • Profession: Aspiring Authors, Stay-at-home moms

Psychographics

  • Lifestyle: Interested in writing and storytelling
  • What they value: Support in their journey, learning and improving writing skills
  • Pain Points: Difficulty in improving manuscripts, lack of guidance and support
  • Buying Behavior: Seek personalized services and continued support

Decision-Making Roles (Optional. Only include in output if B2B Audience)

2. My Message to My Target Audience

Refined Elevator Pitch

  • Emmerich Editorial Services provides women authors with a detailed roadmap to improve their manuscripts and storytelling skills, offering personalized aftercare support and becoming their trusted accomplice in the writing journey.

Understanding Their Pain Points

  • Difficulty in identifying and fixing issues in their manuscripts
  • New or inexperienced in the journey of authorship
  • Struggling with solitude in the storytelling process

Transformation

  • Confidence in storytelling with a polished, well-edited manuscript
  • Improved writing skills and knowledge for future works
  • A support system in the solitary journey of writing

Unique Selling Proposition (USP)

  • Personalized aftercare support with up to 5 follow-up emails included
  • Pure dedication to each author's story
  • A partnership approach that goes beyond the transaction

Brand Values & One-Liners

  • Writing a book is a heroine's journey, and you’re not alone
  • We care about your story as much as you do
  • Your roadmap, your rules
  • Learn once, improve forever

Tone

  • Emmerich Editorial Services communicates with a nurturant, supportive and friendly tone, offering a sense of companionship and trust to aspiring authors, fostering an environment where they feel seen, supported and confident.

Hero Text Idea

  • Flag Text: Australia & International
  • Main Headline: Refine Storytelling, Transform your Writing
  • Sub Headline: With our personalized developmental editing and aftercare support, we make sure your manuscript shines and your authorship skills improve. You are not alone on this heroine's journey.
  • CTA: Start your free sample edit now

3. The Media I Will Use to Reach my Target Market

Website

  • Redesign on WordPress platform for easy editing and SEO benefits
  • Track 'Contact for Sample Edit' conversions
  • Optimize for mobile, as creative professionals tend to browse on the go

Social Media

  • Focus on Instagram (book visuals, behind-the-scenes) and LinkedIn for networking
  • Post 3 times per week on Instagram and once per week on Linkedin
  • Content strategy: behind-the-scenes look at editing process, author testimonials, before-and-after manuscript snippets

Paid Advertising

  • Facebook Ads targeting women aged 30-50 interested in writing and books
  • LinkedIn Ads targeting women authors or aspiring authors in the same age range
  • Google Ads targeting search queries related to book editing assistance

Content Recommendations

  • Blog posts answering common author questions about editing
  • Case studies showcasing successful editing projects

Podcasts

  • Consider starting a podcast featuring author stories
  • Reach out to 'The Creative Penn' and 'Write-Minded' for guest appearances

SEO and Content

  • Target keywords related to 'book editing services', 'writing assistance'
  • Create a FAQ section to target long-tail question keywords

Offline and Local Media

  • Attend local writers' meetups and workshops
  • Participate in Australian writing festivals and events

Online Events

  • Host webinars on 'Storytelling Improvements' and 'Writing Challenges'

Online Networking

  • Join writing-related Facebook groups and Reddit communities
  • Participate regularly to build trust and visibility

Cold Outreach

  • Contact local writing clubs and offer a seminar
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • A PDF guide: '5 Key Secrets to Improve Your Manuscript Now'
  • A storytelling improvement checklist
  • An interactive online quiz to evaluate storytelling skills

Tripwire Offer

  • Mini-course: 'Introduction to Effective Storytelling'
  • Low-cost manuscript review (first chapter or free 1-hour consultation)

Welcome Sequence

  • Auto-email responder with PDF guide/link to online quiz
  • Follow-up automation offering the tripwire after lead is engaged
  • Personalized email introducing Emmerich services, editing process, and the benefits

Segmentation

  • Tagging by interest (writing genre, first-time author, regular writer)
  • Segmentation by interaction (clicked on e-mails, enrolled in mini course, etc.)

Chatbot and Automation

  • Facebook Messenger or website chatbot to answer basic queries and capture information
  • Setting up automation for the responses based on the query asked

2. My Lead Nurturing System

Marketing CRM

  • Recommend HubSpot for their free CRM and automation capabilities

Sales CRM

  • Also recommend HubSpot as it can track sales pipeline and process

Automated Follow-Ups

  • Welcome email automation post-opt-in
  • Aftercare support automation to up to 5 emails
  • Reactivation email for inactive leads every six months

Newsletter

  • Bi-weekly frequency
  • Topics covering writing tips, editing advice, and author success stories

Retargeting & Ads

  • Facebook and LinkedIn ad retargeting

Social Media and Content

  • Weekly posts on Instagram and LinkedIn
  • Focus on behind-the-scenes editing process, manuscript success highlights

Webinars and Events

  • Monthly webinars on book writing or editing topics

Other Nurture Channels

  • Use of WhatsApp for direct engaged communication
  • Recommendations tailored per contact using HubSpot

3. Sales Conversion Strategy

Sales Process

  • Continue existing process of sample edit > questionnaire > contract negotiation
  • Provide clear next steps and expectations after each stage
  • Include a FAQ or objection-handling segment to address common hurdles
  • Automate follow-ups for prospects who pause at any stage

Sales Assets

  • Create a standard proposal containing transparent pricing, core benefits, and unique selling proposition
  • Develop a set email follow-up sequence for warm leads
  • Prepare a guarantees document that outlines the full aftercare support system

Testimonials and Case Studies

  • Collect testimonials post-service and gather insights for future case studies
  • Showcase testimonials on the 'Contact for Sample Edit' page
  • Post standout testimonials on Instagram and LinkedIn

Conversion Rate Insights

  • Implement conversion tracking for 'Contact for Sample Edit' form submissions
  • Aim to convert 30% of sample edit requests into paying clients

Urgency and Offers

  • Announce limited slots available for services each month to create scarcity
  • Offer seasonal promotions tied to National Novel Writing Month or major book festivals

Guarantees and Risk Reversal

  • Emphasize the aftercare support guarantee prominently
  • Offer a 'partnership pledge' — reassurance of dedication to each client

Shock and Awe

  • Send a personalized welcome note with a small storytelling book or writing resource upon contract signing
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email with manuscript diagnostic tools
  • One-on-one kickoff call to discuss manuscript objectives

Communication Cadence

  • Weekly manuscript progress emails
  • Monthly video call check-ins to keep the author in the loop

Client Education

  • Online writing improvement workshops
  • FAQs and guides for common manuscript issues

Personalized Touches

  • Handwritten thank you note post-contract signing
  • Birthday wishes to Authors
  • Random check-ins to convey continuous support

Visuals and Documentation

  • Before and after sections of the manuscript highlighting improvements
  • Consolidated report of manuscript progress

Feedback and Proactive Support

  • System for authors to provide and receive feedback
  • Proactively address issues before they arise

Guarantee or Promise

  • Satisfaction guaranteed or redo the manuscript review

Operational Excellence

  • Strict adherence to the timeline of manuscript review
  • Assuring high-quality editing with thorough proofreading

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer an ongoing consultation service with annual contracts.
  • Provide prepay discounts for a set amount of developmental edits.

Upsells & Cross-Sells

  • Introduce different levels of editing services, such as proofreading or copyediting, as upsells.
  • Implement an author mentorship or ongoing coaching program as a cross-sell.

Bundling & Packaging

  • Create tiered packaging that includes different levels of editorial support, including proofreading, manuscript evaluations, and query letter revisions.
  • Bundle manuscript editing service with author mentorship program.

Loyalty & Retention Programs

  • Introduce a loyalty reward program offering discounts on editing services for every third manuscript.
  • Establish a referral program providing discounts to authors who refer other potential clients.

Custom Services and Personalization

  • Offer premium packages that include additional follow-ups or customized developmental advice.
  • Provide white-glove service for continuity editing on book series.

Pricing Strategy

  • Incentivize long-term commitment by offering discounts on future edits after first purchase.
  • Introduce value-based pricing for author mentorship and coaching services.

Customer Data and Insights

  • Incorporate a CRM system to track customers' manuscript progression and to identify cross-selling and upselling opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a discount on the next editing project for successful referrals
  • Offer referees a free consultation to discuss their manuscript

Shareable Assets

  • Create a personalized email template for customers to share with potential referees
  • Design a visually appealing referral card printout for in-person networking

Timing and Triggers

  • Ask for referrals after successful completion of a manuscript editing
  • Trigger referral asks 1 week post-project when the client is fully satisfied

Client Success Stories

  • Showcase success stories on the website to inspire customers to refer

Referral Contests

  • Conduct bi-annual referral contests, with a free manuscript review for the client with most referrals

Partner or Affiliate Programs

  • Establish collaborations with self-publishing platforms and indie bookstores to offer special referral incentives

Thank-You Experience

  • Send a personalised thank you note to both referrer and referee post successful referral

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