Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

U.S. homeowners and small property managers needing reliable electrical repairs who value quality, safety, and fast in-person service over lowest price.

Audience Type

Both
Homeowners in owner-occupied homes
Landlords and small residential property managers
Small local businesses needing repair work

Industries (if B2B)

Residential property management
Real estate rentals
Local retail
Restaurants and food service
Professional offices

Needs – Primary Buying Considerations

Safe, code-aware electrical repairs
Fast response for urgent issues
High-quality workmanship that lasts
Trustworthy technician entering home or business
Clear diagnosis and fair upfront pricing
Convenient scheduling and in-person assessment

Demographics

Age Range: 30-65
Gender: All genders
Geography: United States, primarily local service area around the business
Income Level: Middle to upper-middle income households; SMB owners with service budgets
Profession: Homeowners, landlords, property managers, small business owners
Business Size (Optional. Only include in ouptput if B2B Audience): 1-25 employees

Psychographics

Lifestyle: Busy, property-responsible, prefers dependable local pros
What they value: Quality, safety, professionalism, punctuality, honest communication
Pain Points: Power issues, faulty outlets, breaker trips, unsafe wiring, delays, poor past contractors
Buying Behavior: Searches local providers, checks Facebook/reviews, compares trust and responsiveness over price
Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
Primary Decision Maker: Homeowner, landlord, property manager, small business owner
Secondary Decision Influencers: Spouse, tenants, office manager, maintenance contact
Support Roles: Reception staff, onsite manager, family members

Secondary Target Market (only if applicable)

Realtors and home sellers needing electrical fixes before listing, inspection, or closing.
Values quick scheduling, clean work, and repair documentation.
Often referred through local networks and repeat transactions.

2. My Message to My Target Audience

Refined Elevator Pitch

Emersyn Electrical Services provides quality-focused homeowners with trusted electrical repairs through skilled, in-person service, so they can feel safe, confident, and worry-free.

Understanding Their Pain Points

Electrical problems disrupt daily life and create safety concerns
They need a reliable pro, not the cheapest quick fix
Bad wiring, outages, and faulty fixtures cause stress and uncertainty

Transformation

Safe, working electrical systems they can depend on
Peace of mind knowing the job was done right
A home that feels safer, smoother, and less stressful

Unique Selling Proposition (USP)

Quality-first service for customers who care about lasting results
In-person visits build trust and clarity before work begins
Focused electrical expertise, not rushed budget work

Brand Values & One-Liners

Done right. Done safely.
Quality work over cheap shortcuts.
Reliable repairs you can trust.
Safe homes start with solid electrical work.
Clear service. Lasting peace of mind.

Tone

Straightforward, dependable, and reassuring. Customers should feel safe, respected, and confident they chose quality.

Hero Text Idea

Flag Text: Quality-Focused U.S. Homeowners
Main Headline: Expert electrical repairs done safely and done right.
Sub Headline: We fix electrical issues with quality workmanship and clear, in-person service. So you can get back to a safer home without the stress.
CTA: Schedule Your Visit

3. The Media I Will Use to Reach my Target Market

Website

Keep Wix for now; upgrade only after lead flow outgrows current site
Lead with repair-first headline and local trust cues above the fold
Add service area map and city names in homepage and footer
Create pages for outlets, breakers, panels, lighting, wiring repairs
Add realtor and property manager pages with fast-turn messaging
Add click-to-call button sticky on mobile across all pages
Add quote request form with issue type, urgency, ZIP, photo upload
Add trust blocks: licensed, insured, reviews, response times, warranties
Track calls, form submits, map clicks, quote starts, thank-you page views
Prioritize mobile first; local service searches are mostly mobile

Social Media

Focus on Facebook first; it already worked and fits 30 to 65 audience
Add Instagram for before after jobs, crew trust, and local visibility
Post 3x weekly on Facebook: repairs, tips, reviews, local proof
Post 2 Reels weekly: breaker fixes, outlet swaps, safety walkthroughs
Share 1 customer review graphic weekly with town name and job type
Post 1 urgent issue explainer weekly: tripping breaker, dead outlet, flicker
Use neighborhood and town hashtags, not broad electrician hashtags
Boost top proof posts to local homeowners within service radius

Paid Advertising

Run Google Local Services Ads if eligible for electrician category
Run Google Search for high-intent repair terms in service area
Bid on electrician near me, breaker repair, outlet repair, wiring repair
Add call-only ads during business hours for urgent repair searches
Exclude DIY and jobs terms to reduce low-intent clicks
Use Meta lead ads for homeowners needing estimates and fast call-backs
Retarget website visitors on Facebook with review and trust creatives
Cap paid focus to Google first, Meta second on this budget

SEO and Content

Target local intent terms by city plus service keyword pages
Build pages for electrical repair in each top town served
Publish 2 blogs monthly answering urgent homeowner repair questions
Write on breaker keeps tripping, outlet not working, light flickering
Create inspection fix pages for home sale and closing repairs
Add FAQ schema and service schema to core service pages
Ask every happy customer for a Google review within 24 hours
Mention neighborhoods, landmarks, and property types in page copy

Directories

Fully optimize Google Business Profile with repair categories and photos
Add services, service area, business hours, and booking link in profile
Get listed on Yelp, Angi, Nextdoor, Bing Places, Apple Business Connect
Join BBB profile for trust with quality-focused homeowners
List in Chamber of Commerce directory for local business visibility
Create Houzz profile if doing visible fixture or lighting repair work
Add Thumbtack only if lead quality is acceptable in local market

Partnerships & Outreach

Build referral ties with realtors needing pre-listing repair fixes
Partner with home inspectors who find electrical issues during sales
Network with small property managers handling 1 to 100 units
Build reciprocity with plumbers and HVAC firms serving same homes
Introduce service cards to restoration firms handling fire or water issues
Contact local handymen for overflow electrical referrals they cannot do
Join local BNI chapter if one has active realtor and trades members
Attend local Chamber events and landlord association meetups monthly

Publications

Pitch local patch sites with seasonal home electrical safety tips
Submit expert tips to local newspaper home and business sections
Seek mentions in community Facebook groups with admin approval
Contribute articles to neighborhood HOA newsletters where allowed
Offer realtor offices a one-page closing repair checklist handout

Offline and Local Media

Put branded truck magnets or wrap on service vehicle immediately
Leave door hangers after nearby jobs in same subdivision or street
Use yard signs at active jobs if customer approves and HOA allows
Print leave-behind cards with QR code to reviews and booking form
Sponsor youth sports, school events, or neighborhood safety fairs
Attend home shows, realtor expos, and landlord meetups locally
Drop referral packets at brokerages, title firms, and inspection offices
Use every completed job as a 5-house radius canvassing opportunity

Online Networking

Be active in local Facebook groups focused on homeowners and community
Monitor Nextdoor for electrical issue posts and recommendation requests
Watch local subreddit threads for contractor recommendation requests
Join BiggerPockets forums to connect with small landlords and investors
Answer homeowner questions in Reddit home improvement communities carefully

Content Recommendations

What a tripping breaker means and when to call an electrician
Why outlets stop working even when the breaker looks fine
5 signs your wiring issue is a safety risk
What to fix before listing your home for sale
How to choose an electrician when quality matters most
What property managers should document before an electrical visit
Common restaurant electrical repair issues after hours
Before and after: safe repair stories from real local jobs

Cold Outreach

Email realtors with pre-listing electrical repair offer and fast scheduling
Email property managers with recurring maintenance and quick-turn support
Visit brokerages with one-page repair checklist for inspections and closings
Message local home inspectors on LinkedIn with referral partnership intro
Call small offices and restaurants about reliable local repair backup
Follow up every outreach touch with printed cards and review sheet

During (Lead)

1. My Lead Capture System

Lead Magnet

Free Home Electrical Safety Checklist for quality-focused homeowners
PDF guide for common warning signs: flicker, hot outlets, breaker trips
Best for website, Facebook ads, and Google Business Profile links
Free "Why Your Breaker Keeps Tripping" repair guide with next-step CTA
Education-first magnet for urgent issue searchers comparing providers
Free Pre-Listing Electrical Fix Checklist for realtors and home sellers
Built for referral partners, listing agents, and fast-close situations
Free Property Manager Electrical Visit Prep Sheet
Helps landlords document issues, access, tenants, and urgency before visit
Free "Is This an Electrical Emergency?" quick self-assessment quiz
Captures high-intent leads by issue type, urgency, and property type

Tripwire Offer

$99 Safety Check Visit credited toward approved repair work
Low-risk entry for homeowners who value expert diagnosis
$149 Pre-Sale Electrical Walkthrough for sellers and realtors
Includes repair priority list for listing, inspection, or closing prep
Free 10-minute phone triage for urgent repair leads during business hours
Use as call CTA from Facebook and mobile site visitors

Welcome Sequence

Email 1: Deliver guide and link to schedule service visit
Email 2: Explain top safety risks and when to book now
Email 3: Show review, job photo, and service area trust cues
Email 4: Offer Safety Check Visit or phone triage CTA
Email 5: FAQ on pricing, visit process, and what to expect onsite
SMS within 5 minutes for form leads: thanks + booking link + call option
Missed-call text back: "Need electrical help? Reply with issue and ZIP"

Segmentation

Tag by audience: homeowner, landlord, property manager, business, realtor
Tag by issue: breaker, outlet, wiring, panel, lighting, emergency
Tag by urgency: same day, this week, planning only
Tag by source: Facebook, Google, website, referral, directory, partner
Tag by location: city, ZIP, service zone
Tag by job value: small repair, multi-item, repeat service, commercial
Route realtor and property manager leads to priority follow-up list

Chatbot and Automation

Add Wix form above the fold with issue type, urgency, ZIP, photo upload
Keep form under 6 fields to lift mobile conversions
Add sticky mobile CTA: Call Now or Request Service
Add click-to-text option for leads who avoid phone calls
Use instant auto-reply with response window and next step
Send form leads to a simple CRM with pipeline stages
Stages: New Lead, Contacted, Visit Scheduled, Estimate Sent, Won, Lost
Use HubSpot Free or Jobber only if field follow-up needs grow
Track calls, form submits, missed-call texts, and thank-you page views
Create separate landing pages for breakers, outlets, wiring, and realtors
Add hidden UTM fields on forms to measure ad and post performance
Trigger review request 24 hours after completed job for future lead capture

2. My Lead Nurturing System

Marketing CRM

Start with HubSpot Free for forms, email, tags, and simple automation
Connect Wix forms via native app or Zapier to auto-create contacts
Use tags for audience, issue, urgency, source, ZIP, and job value
Add call tracking with CallRail to log phone leads into HubSpot
Upgrade to HubSpot Starter when 2-way SMS or more workflows are needed
If field ops grow, use Jobber for quoting, scheduling, and customer history

Sales CRM

Use HubSpot deal pipeline for lead-to-visit tracking
Stages: New Lead, Contacted, Visit Scheduled, Estimate Sent, Won, Lost
Create task within 5 minutes for same-day or emergency form leads
Route realtor and property manager leads to a priority follow-up view
Log in-person visit notes, quote amount, and objection reason after visit
Add lost reasons: price, no response, DIY, timing, out of area, chose competitor

Automated Follow-Ups

Post-opt-in email sequence: 5 emails over 10 days after guide download
Email 1 immediate: deliver guide + Schedule Visit + click-to-call CTA
Email 2 day 2: safety risks by issue type with book-now prompt
Email 3 day 4: review graphic + local job photo + trust cues
Email 4 day 7: $99 Safety Check Visit or 10-minute phone triage CTA
Email 5 day 10: pricing FAQ, visit process, arrival expectations
SMS within 5 minutes for form leads: thanks, booking link, call option
Missed-call text back instantly via CallRail or Text Request
Estimate follow-up: 3 touches over 7 days after in-person visit
Day 1: send estimate + recap + financing not needed unless added later
Day 3: SMS check-in with one question: any concerns before booking?
Day 7: email with review, warranty, and schedule-this-week CTA
Reactivation: 1 email + 1 SMS at 90 days for unbooked leads
Trigger by issue tag with tailored content for breaker, outlet, wiring, panel
Trigger review request 24 hours after completed job with Google link

Newsletter

Send 2× monthly newsletter to non-customers and past customers
Segment: homeowners, landlords, property managers, realtors, businesses
Pillar 1: electrical safety tips tied to common repair issues
Pillar 2: before-and-after job stories with town name and repair type
Pillar 3: seasonal reminders like storm prep, holiday lights, panel load
Pillar 4: what to expect during a service visit and pricing clarity
Include one CTA per send: book visit, call now, or download checklist
Suppress leads with open estimates from general newsletter for 14 days

Retargeting & Ads

Meta retargeting for website visitors and Facebook engagers within service area
Budget: $5-$15 per day from existing $500-$2000 monthly spend
Creative 1: reviews with town name and job type
Creative 2: short video on tripping breakers or dead outlets
Creative 3: $99 Safety Check Visit credited to approved repair
Retarget quote-page visitors for 14 days with trust and response-time ads
Retarget lead magnet downloaders with book-now ads for 30 days
Use Google Display only for branded remarketing if traffic volume supports it
Exclude booked customers for 30 days after job completion

Social Media and Content

Facebook 3× weekly with proof-first, local, trust-building content
Instagram 2× weekly using before-after photos and short repair reels
Weekly post mix: 1 review, 1 repair tip, 1 local job story
Monthly content theme by issue: breakers, outlets, panels, wiring, lighting
Film 2 short videos monthly answering urgent homeowner questions
Repurpose blog topics into Facebook carousels and 30-second reels
Reply to comments and messages same day during business hours
Use local town names in captions to reinforce service area relevance

Other Nurture Channels

SMS via Text Request or HubSpot add-on for speed-to-lead replies
Missed-call text: ask issue, ZIP, and preferred callback window
Add Wix chat or chat widget with 3 paths: urgent, estimate, general question
Offer click-to-text on mobile for leads who avoid calls at work
Use a simple quiz: Is this an electrical emergency? with routed outcomes
Send printed leave-behind card after visits with QR to reviews and booking
Create partner follow-up email for realtors and property managers monthly
Share one checklist monthly: pre-listing fixes or tenant visit prep sheet

3. Sales Conversion Strategy

Sales Process

Reply to every call or form in under 5 minutes during business hours
Use missed-call text: Thanks for calling. What issue are you having?
Triage leads by issue, urgency, ZIP code, and property type
Pre-qualify with 5 questions before booking in-person visit
Ask: What is happening, when started, any burning smell, breakers tripping, photos
Confirm service area before offering a visit
Offer 2 booking windows, not open-ended scheduling
Send confirmation text with time window, tech name, and arrival process
Send reminder 24 hours before and on-the-way text day of visit
Bring printed good-better-best options when appropriate
Give on-site diagnosis in plain language before discussing price
Present upfront price before work starts whenever scope is clear
Use tablet or printed approval form for same-visit signoff
Ask for the job on-site: Want us to take care of this today?
For non-urgent jobs, send estimate within 2 hours of visit
Follow up same day on estimates over $250
Use 3-touch follow-up: same day, 2 days, 7 days
Follow-up message: Any questions holding you back from moving forward?
Tag repeat customers and referral partners in a simple contact list
Rebook unfinished work before leaving the property

Sales Assets

Create intake script for calls, Facebook messages, and website leads
Build a dispatch checklist for visit prep and route efficiency
Create on-site diagnosis script to explain safety risk and repair options
Create price presentation script that leads with outcome, not hourly labor
Build objection script for price shoppers: quality, safety, done-right value
Build objection script for delay: issues worsen, safety risk, resale impact
Create estimate template with scope, exclusions, warranty, and timing
Add FAQ sheet: permits, timelines, payment, access, cleanup
Create leave-behind card with reviews, warranty, and booking QR code
Build realtor one-pager for inspection and closing repair turnarounds
Build property manager one-pager for tenant-ready repair support
Create before-after photo library by job type and town served

Testimonials and Case Studies

Ask for review right after successful repair while relief is highest
Send review text before leaving the driveway
Ask every happy customer for Google review within 24 hours
Prompt review details: issue, speed, professionalism, town, result
Collect photo-based mini case studies from top 10 common repair types
Format case studies as problem, fix, timeline, outcome, town
Put reviews on homepage, service pages, estimate emails, and leave-behind cards
Add Wall of Love section with town names and job types
Place 3 strongest reviews beside quote request form
Include 2 relevant reviews in every estimate for similar job type
Feature realtor and landlord testimonials on dedicated pages

Conversion Rate Insights

Track lead source: Google, Facebook, referrals, repeat, partner
Track contact rate from missed calls and web forms
Track booked visit rate from qualified leads
Track close rate from in-person visits
Track average days from visit to approved estimate
Track repeat customer rate and referral rate monthly
Estimate starting goal: 60 percent of qualified visits become paid jobs
Raise estimate follow-up close rate by 10 percent in 90 days
Review lost jobs weekly and note top 3 objections

Urgency and Offers

Use urgency tied to safety, not gimmicks
Message: Electrical issues rarely fix themselves and often get worse
Offer priority scheduling for approved estimates within 48 hours
Offer same-week booking for realtors and closing repairs when available
Use limited service-slot language: Only 3 priority slots this week
Fast-mover incentive: waive diagnostic fee when repair is approved same visit
Seasonal push: pre-holiday lighting and outlet safety checks
Storm-season push: flicker, surge, breaker, and outage repair priority
Home sale offer: fast-turn repair documentation for listing and closing

Guarantees and Risk Reversal

Offer workmanship warranty in writing on completed repairs
Promise clean work area and respectful in-home service
Promise upfront approval before any added work begins
Promise arrival updates if running late
Offer 30-day callback assurance for same-issue concerns
Add line in estimate: No surprise add-ons without your approval

Shock and Awe

Leave a branded safety checklist after each visit
Give a small outlet tester or surge safety tip card after repair
Send handwritten thank-you note to high-value repeat clients
Deliver coffee gift card to top realtor and property manager referrers
Leave magnet card with emergency contact details and review QR code

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send booking confirmation by text and email with arrival window and technician photo
Include a short "What to expect" checklist for access, pets, panels, and parking
Offer a pre-visit text to collect issue photos and speed diagnosis
Use a same-day reminder with ETA link and name of who is arriving
Leave a printed service summary after every completed visit

Communication Cadence

Text when en route, on arrival, and when the job is complete
For multi-step jobs, send end-of-day update with next step and date
If delayed over 15 minutes, send notice with revised ETA and apology
After service, send 24-hour follow-up text to confirm all is working well
Send a 30-day check-in for larger repairs or repeat issue concerns

Client Education

Give a simple safety explainer for the repair completed and why it mattered
Share a one-page home electrical care guide after the first service
Create short FAQ links for tripped breakers, GFCIs, and outlet warning signs
Offer landlord and property manager tips to reduce repeat electrical issues
Provide clear guidance on when to call urgently versus monitor safely

Personalized Touches

Handwrite a thank-you card for first-time customers over a set invoice size
Note kids, pets, or project details and reference them in follow-up messages
Leave a branded outlet tester or night light for completed home visits
Celebrate repeat clients with priority scheduling note and thank-you text
Send a small closing note to realtors after inspection-related repair work

Visuals and Documentation

Take before-and-after photos when safe and appropriate for every repair
Text a photo of replaced parts or corrected hazard areas after completion
Provide a clean invoice with diagnosis, work done, and parts used
Save repair notes by property address for faster future service visits
Give landlords and businesses repair documentation for tenant or file records

Feedback and Proactive Support

Send a 2-question satisfaction text within 24 hours of each job
Call any less-than-great response within one business day
Track repeat issues by address to spot root causes early
Offer a quick recheck visit for unresolved concerns after recent work
Ask happy clients for a Facebook or Google review with direct link

Guarantee or Promise

Promise clear diagnosis, approval before work, and no surprise add-ons
Back workmanship with a written service warranty on qualifying repairs
If something tied to the repair fails fast, return promptly to inspect it
Guarantee respectful in-home service and a clean work area before leaving

Operational Excellence

Use shoe covers, tidy drop cloths, and vacuum cleanup for indoor work
Wear branded shirt and keep vehicle clean for instant trust at arrival
Offer arrival windows that fit workday, school pickup, and tenant access
Keep invoices, estimates, and approvals simple enough to read on a phone
Build repeat-customer records without CRM using Wix forms and tagged sheets
Reserve a few weekly urgent slots for outages and safety-related repairs

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Launch annual home electrical safety plan at $199 to $299 per year
Include 1 yearly panel, GFCI, smoke alarm, and surge check
Include priority scheduling for members within 24 to 48 hours
Offer 10 percent off future repairs for plan members
Add landlord plan with 2 to 4 properties on one annual agreement
Offer small business maintenance plan with annual inspections and priority service
Prepay annual plans for 1 free smoke alarm battery replacement visit

Upsells & Cross-Sells

Offer whole home surge protection on every repair quote
Add smoke and CO alarm replacement during troubleshooting visits
Upsell panel labeling and breaker mapping on service calls
Offer outlet and switch refresh packages while onsite
Add GFCI and AFCI upgrades for older homes after diagnosis
Cross-sell ceiling fan, dimmer, and lighting upgrades after repairs
Offer EV charger consult after panel or circuit work
Add generator inlet and transfer switch quotes for outage concerned owners
Offer inspection correction packages for sellers, buyers, and landlords
Add maintenance checklist report for property managers after completed work

Bundling & Packaging

Create Good Better Best repair options on every qualified estimate
Bundle repair plus safety inspection at a fixed add-on price
Create move-in safety package for new homeowners and landlords
Bundle panel tune-up, surge protection, and smoke alarm updates
Offer pre-listing electrical punch list bundle for realtors and sellers
Create tenant turnover electrical refresh package for landlords
Build small business safety bundle for outlets, lights, and breakers

Loyalty & Retention Programs

Start VIP customer list with priority booking and seasonal reminders
Give returning customers a waived trip fee once per year
Offer 100 account credit after 3 completed jobs in 24 months
Send annual safety check reminders by text and email
Mail thank-you cards with a magnet and priority member offer
Add referral thank-you credit for past clients and property managers

Custom Services and Personalization

Create white-glove homeowner service with shoe covers and cleanup promise
Save home profile with panel type, past repairs, and upgrade notes
Offer landlord unit-by-unit electrical condition summaries after visits
Provide photo documentation before and after work for absentee owners
Build preferred service notes for gate codes, pets, and access rules
Offer business after-hours repair appointments at premium pricing

Pricing Strategy

Raise rates 8 to 12 percent if close rates stay strong for 60 days
Add premium same-day emergency fee for urgent service requests
Price membership plans to deliver payback by second service call
Offer annual plan discount only on prepay, not monthly billing
Use anchored options to steer customers to mid or premium packages
Add minimum service charge floor to protect margin on small jobs
Review 3 local quality-focused electricians quarterly and adjust pricing

Customer Data and Insights

Implement a simple CRM with job history, property type, and last service date
Tag customers as homeowner, landlord, business, realtor, or repeat client
Track repeat rate, average ticket, membership sales, and time to rebook
Set automations for 6, 12, and 18 month check-in reminders
Flag homes older than 25 years for future safety upgrade campaigns
Record every recommended but declined repair for future follow-up
Track source and job type to find highest LTV customer segments
Add estimate follow-up list for unresolved issues and pending upgrades

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers a $25 gift card after completed service
Offer referees $25 off their first repair over $150
Give landlords $50 credit after every 3 completed referrals
Add a VIP priority booking perk for repeat referrers

Shareable Assets

Print wallet referral cards with name and phone number
Leave 3 referral cards after every successful job
Create a simple referral page on Wix with short form
Make prewritten text messages customers can copy and send
Create Facebook post templates with before and after photos
Add QR code on invoices linking to referral page

Timing and Triggers

Ask right after a completed repair and happy walkthrough
Ask when customer says done right or thanks so much
Ask again in follow-up text 2 days after service
Ask after positive Facebook comment or 5 star review
Ask property managers after second successful job
Add a referral checkbox to paper invoice closeout routine

Client Success Stories

Take before and after photos when appropriate and permitted
Collect 1 short testimonial each week by text
Feature safety wins and solved fast stories on Facebook
Share homeowner and landlord stories on Wix site
Turn best reviews into simple branded quote graphics
Use stories that highlight quality over cheap shortcuts

Referral Contests

Run quarterly top referrer prize for a $100 gift card
Give monthly shoutouts on Facebook to referral supporters
Offer property manager bonus for most booked referrals
Keep contest simple with completed job count only

Partner or Affiliate Programs

Build referral partnerships with realtors needing repairs fast
Partner with home inspectors for post inspection fixes
Connect with plumbers and HVAC pros for cross referrals
Offer property managers a tracked preferred partner program
Give each partner a unique code or card for tracking
Provide same week scheduling window for partner referrals

Thank-You Experience

Send handwritten thank you notes to every referrer
Text a thank you photo from the completed job if suitable
Surprise top referrers with seasonal gift baskets
Publicly thank loyal referral partners on Facebook
Track top 10 referrers in a simple spreadsheet
Call top partners personally every quarter to thank them

Emersyn Electrical Services, LLC

Your 1-Page Marketing Plan is Ready!