Primary Target Market Summary

• EdVentia OOD's ideal customer is a busy, corporate mother of a 9 to 12-year-old girl, who values unique, hands-off experiences for her daughter's special day, potentially including art classes and private schooling.

Audience Type

• B2C
• Mothers looking for unique birthday experiences

Needs – Primary Buying Considerations

• Stress-free event organization
• Unique, creative birthday experiences
• High-quality photographs and videos as keepsakes

Demographics

• Age Range: 30-44
• Gender: Female
• Geography: Bulgaria
• Income Level: Above average
• Profession: Corporate

Psychographics

• Lifestyle: Busy, values unique experiences for her child
• What they value: Quality, uniqueness, convenience
• Pain Points: Lack of time, desire for standout celebrations
• Buying Behavior: Likely to value referrals, responsive to giveaways

Decision-Making Roles

• Primary Decision Maker: Mother
• Support Roles: Corporate events and parties

Refined Elevator Pitch

• EdVentia OOD provides busy, upscale mothers with a unique and stress-free birthday party experience for their children, where every guest leaves with a unique piece of art, so they can enjoy the event like a guest and cherish the memories for years to come.

Understanding Their Pain Points

• The frustration of planning a unique and engaging party.
• Current state of relying on typical, uninspiring, cookie-cutter party centers.
• The struggle to balance work, personal life, and creating a memorable event for their children.

Transformation

• Hosting a unique, unforgettable party for their child.
• The joy of witnessing their child and guests creating unique pieces of art.
• A stress-free experience where all details, including catering and documentations, are handled.

Unique Selling Proposition (USP)

• From organization to execution, we ensure a hands-free, unique, artistic party experience for every guest.
• Our professional guidance ensures even beginners create unique art.
• We provide a full-service package, unheard of in traditional party centers.

Brand Values & One-Liners

• 'Craft your child’s party into a masterpiece with EdVentia OOD.'
• 'EdVentia OOD: Transforming parties into creative journeys.'
• 'Create art, create memories, celebrate a birthday with EdVentia OOD.'

Tone

• EdVentia OOD communicates with a warm, energetic, and inclusive tone, ensuring mothers feel understood, reassured, and excited about their child's unique celebration.

Hero Text Idea

• Flag Text: 'Artist Parties in Bulgaria'
• Main Headline: 'Craft a Unique Birthday Party for Your Child'
• Sub Headline: 'Leave the stress behind. Enjoy the celebration as a guest while your child and their friends create memories and masterpieces under guided supervision. All details from catering to event-documentation provided.'
• CTA: 'Plan Your Party Today'

Website

• Update WordPress site with clear messaging following refined elevator pitch
• Track visitor behavior and contact form submissions for lead generation
• Mobile-first design due to busy target audience often browsing on mobile devices

Social Media

• Focus on Instagram and Facebook, where demographic is most active
• Post 3x per week: birthday highlights, behind-the-scenes, client testimonials
• Use Instagram stories for event teasers and behind-the-scenes looks

Paid Advertising

• Utilize Facebook Ads targeting mothers 30-44 in Bulgaria
• Craft compelling ads highlighting USP and pain point resolution
• Run Google Ads with keywords around unique birthday parties and artistic parties

Content Recommendations

• Blog posts on unique party ideas, the benefits of creative activities for children
• Share client testimonials and success stories

Directories

• Enlist in local business directories and event planning platforms in Bulgaria

Publications

• Reach out to family-focused Bulgarian publications (e.g., 'Mamacheta.bg') for features

Partnerships & Outreach

• Collaborate with local art schools or studios for joint events
• Seek referral partnerships with local private schools attended by target audience

SEO and Content

• Use long-tail keywords specific to unique birthday parties, art parties etc.
• Regular blog posts catering to related topics for organic visibility

Offline and Local Media

• Flyer distribution at strategic locations like private schools, art studios
• Sponsor local kids' events to gain visibility among target audience

Online Events

• Host occasional webinars on party planning tips, benefits of art for children

Cold Outreach

• Targeted email campaign to private school parent groups, art class enrollees

Online Networking

• Join and engage with local parenting groups on Facebook, targeting mothers