Primary Target Market Summary

• Small to medium-sized B2B businesses in Canada that need strategic and comprehensive digital marketing services to generate leads and grow their business.

Audience Type

• B2B
• Small to medium-sized businesses

Needs – Primary Buying Considerations

• Strategic marketing assistance
• Effective tactics for lead generation
• Efficient use of a limited marketing budget
• Outsource marketing activities

Demographics

• Business Size: Small to Medium (revenue up to $10 million)
• Industry: Undefined (Businesses requiring digital marketing services)
• Geography: Canada
• Current Marketing Budget: $500-$2000

Psychographics

• Lifestyle: Focused on business growth
• What they value: Strategy-based marketing; Outsourcing
• Pain Points: Inefficient marketing expenditure; Lack of leads
• Buying Behavior: Seeking a reliable marketing partner; Proven track record
• Decision-Making Roles:
• Primary Decision Maker: Business Owners / Marketing Heads
• Secondary Decision Influencers: In-house marketing team
• Support Roles: Undefined

Refined Elevator Pitch

• EDGE Marketing & Design provides B2B businesses with a surge in leads and customers by offering tailored digital marketing services, so they can flourish in their industries.

Understanding Their Pain Points

• Lack of competent marketing strategy leading to loss of potential customers.
• Currently dealing with inept in-house marketing efforts.
• Struggling with effectively allocating limited marketing budgets.

Transformation

• Significant increase in lead generation and client conversion rates.
• Relief from the stress of ineffective marketing, having a trusted partner to handle it.
• The business growth they've been striving for, achieved through targeted digital marketing.

Unique Selling Proposition (USP)

• 'Strategy-before-tactics' approach ensures the most effective use of your marketing budget.
• 'Done-for-you' model means we handle everything from strategy to implementation.
• Proven track record in delivering more leads and customers to B2B businesses.

Brand Values & One-Liners

• 'Stop wasting money, start deploying effective marketing strategies.'
• 'Empower your business growth with EDGE's digital marketing services.'
• 'Let us handle the strategy, you handle the growth.'

Tone

• EDGE Marketing & Design strikes a tone of authority, clarity, and reliability. We aspire to make our clients feel confident and supported in their marketing efforts.

Hero Text Idea

• Flag Text: 'Fusing Strategy with Digital Marketing in Canada'
• Main Headline: 'EDGE Marketing & Design — Your Partner in Business Growth'
• Sub Headline: 'With our done-for-you digital marketing services, your B2B business will generate more leads, convert more customers, and finally achieve the growth you've been aiming for.'
• CTA: 'Launch Your Marketing Strategy Today'

Website

• Improve website SEO by implementing relevant keywords in the meta description, titles and within content.
• Leverage Google Analytics and CRM to track conversions (e.g., form submissions, phone calls, downloads).
• Optimize the website for mobile use as B2B customers often search for services on the go.

Social Media

• LinkedIn: Post twice per week focusing on case studies and thought leadership content.
• Instagram: Share daily posts with behind-the-scenes and work process related content.

Paid Advertising

• Google Ads: Target keywords related to digital marketing services within the Canadian market.
• LinkedIn Sponsored Content: Reach out to decision makers at B2B organizations.

Content Recommendations

• Develop how-to guides for optimizing marketing spends.
• Create case studies of clients who have seen success e.g., a rise in leads and growth.

Podcasts

• Guest speak on podcasts like the 'Marketing Over Coffee' and 'B2B Growth Show'.

Directories

• Get listed on industry directories such as Clutch and GoodFirms.

Publications

• Seek guest post opportunities on relevant publications like the 'B2B Marketing Blog' and 'Smart Insights'.

Partnerships & Outreach

• Partner with other B2B service providers (e.g., business consultants) for cross-promotions.
• Attend virtual/networking events targeting SMEs.

SEO and Content

• Leverage SEO to create keyword-optimized blog posts on digital marketing topics.
• Research and target high-volume keywords that correspond with the services offered.

Offline and Local Media

• Sponsor local business events, highlighting EDGE's services and success stories.

Online Events

• Host webinars offering marketing tips for small businesses.

Online Networking

• Actively contribute to relevant discussions on forums like 'Digital Marketing' LinkedIn group.

Cold Outreach

• Use LinkedIn for cold outreach, targeting marketing heads at small to medium B2B businesses in Canada.