Primary Target Market Summary

• EchoNote's ideal customer is a small or mid-sized Swedish company that holds frequent meetings and wishes to improve efficiency with automated note-taking and follow-up tasks.

Audience Type

• B2B
• Key customer segments are small to mid-sized businesses in Sweden.

Industries

• All industries that frequently conduct internal or client meetings.

Needs – Primary Buying Considerations

• Efficient meeting management.
• Automation of note-taking and follow-ups.
• Saving time and enhancing productivity.

Demographics

• Business Size: 5–200 employees

Psychographics

• Lifestyle: Brands valuing structure and productivity in their workflow.
• What they value: Efficient time management, clear task accountability.
• Pain Points: Time-consuming manual note-taking, summary creation, and follow-up assignments.
• Buying Behavior: Likely to opt for free trials before full commitment.
• Decision-Making Roles:
• Primary Decision Maker: Company managers, project leaders.
• Secondary Decision Influencers: Consultants, key team members.
• Support Roles: IT managers considering tool compatibility.

Refined Elevator Pitch

• EchoNote provides Swedish business teams with automatic meeting summaries and action points, saving them hours of work and reducing the risk of lost information.

Understanding Their Pain Points

• The tedium and inefficiency of manual meeting transcription and follow-up assignment
• Teams are still using outdated manual note-taking and follow-up methods
• Important decisions or tasks can be easily missed or forgotten

Transformation

• Meetings become efficient, structured, and automated
• Relief from administrative burdens and assured accountability
• Business growth due to saved time and increased productivity

Unique Selling Proposition (USP)

• EchoNote is built specifically for Swedish business context
• Superior accuracy and relevance due to local language and process understanding
• EchoNote shines over competitors because of its tailored approach to Swedish work culture

Brand Values & One-Liners

• "EchoNote - your AI secretary"
• "Turn meetings into action - automatically"
• "Never lose key decisions or tasks again"
• "Swedish meetings deserve Swedish solutions"

Tone

• EchoNote's tone is professional, helpful, and efficient. We aim to make our customers feel empowered, stress-free, and in total control over their meetings.

Hero Text Idea

• Flag Text: "Designed for Swedish teams"
• Main Headline: "Turn Meetings into Productive Assets"
• Sub Headline: "EchoNote automates your meeting summaries and follow-ups, ensuring nothing is missed and your team saves valuable time."
• CTA: "Start your free trial"

Website

• Build the website on WordPress due to the low cost and versatility
• Focus on mobile optimization as most B2B decision-makers use smartphones
• Track events like 'Start Free Trial' button clicks, 'Choose a subscription plan' page visits, 'Payment details' form completions

Social Media

• Focus on LinkedIn due to its B2B nature
• Post 2x per week showcasing successful client implementations and testimonials
• Post bi-weekly tips on enhancing productivity in meetings

Paid Advertising

• Use LinkedIn Sponsored Posts targeting decision-makers in small to mid-sized Swedish companies
• Google Ads targeting keywords around meeting transcription and automation

Content Recommendations

• Monthly blog posts on topics like 'Why automation is key to efficient meetings', 'Maximizing productivity in your team meetings with EchoNote'

Podcasts

• Appear on industry podcasts like SaaS-Europa, TechBaren

Directories

• Get listed in SaaS directories like G2, SaaSHub, and Capterra
• Consider local Swedish online directories

Publications

• Target publications like Dagens industri, Ny Teknik for featuring or press release distribution

Partnerships & Outreach

• Partner with Swedish productivity trainers and consultants for referral partnerships
• Sponsor local business networking events

SEO and Content

• Optimize blog posts and website content for SEO
• Focus on keywords such as 'Meeting transcription', 'Meeting automation', 'SaaS for meetings'

Offline and Local Media

• Participate in local trade exhibitions showcasing tech solutions for businesses

Online Events

• Host webinars showing demos of EchoNote and its benefits

Online Networking

• Join relevant LinkedIn groups for networking and demonstrating thought leadership

Cold Outreach

• Cold email outreach to decision-makers in small and mid-sized Swedish companies