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DropChain

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Stuck on where to start? Book a free Marketing Clarity Call with our team. We'll walk you through your plan and show you exactly what to prioritize and how to execute it.

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customers are web3 community managers or founders, aged 25–45, with the need to engage and grow their audience using tools specifically built for the blockchain era.

Audience Type

  • B2B
  • Web3 startups, NFT projects, blockchain gaming, DAOs, crypto token projects, and blockchain-based small businesses

Industries (if B2B)

  • Web3 Technology
  • Blockchain Gaming
  • NFT Projects
  • Crypto Tokens

Needs – Primary Buying Considerations

  • A unified platform for web2 and web3 data
  • Easy-to-use platform with no-code tools
  • Data-driven insights for better understanding of their community

Demographics

  • Age Range: 25–45
  • Gender: All genders
  • Geography: Predominantly United States
  • Income Level: Annual company revenue between $100K–$5M
  • Profession / Business Size: Companies with 1-50 employees

Psychographics

  • Lifestyle: Tech-savvy, future-oriented
  • Values: Blockchain adoption, transparency, community building
  • Pain Points: Lack of proper tools for web3 marketing, difficulties in re-engaging members, poor community retention
  • Buying Behavior: Looking for practical, easy-to-use tools
  • Decision-Making Roles:
  • Primary Decision Maker: Community Manager, Head of Growth, Marketing Director, Founder
  • Secondary Decision Influencers: Other team members
  • Support Roles: Not provided

2. My Message to My Target Audience

Refined Elevator Pitch

  • DropChain empowers web3 startups and traditional businesses to build blockchain-powered apps effortlessly, enabling them to transform their community management and marketing strategies, all while avoiding gas fees and technical friction.

Understanding Their Pain Points

  • Difficulty in integrating blockchain technology due to lack of technical expertise
  • Struggle to understand and engage with their communities effectively
  • Lack of efficient web3 marketing tools

Transformation

  • Ability to build blockchain-powered apps easily
  • Enhanced understanding and engagement with their communities
  • Simplified and effective web3 marketing

Unique Selling Proposition (USP)

  • Seamless integration of web2 and web3 data into a single CRM
  • Intuitive onboarding and personalization enabled by automatic wallet creation
  • No gas fees or technical friction

Brand Values & One-Liners

  • "Demystifying web3 marketing, one integration at a time."
  • "Building bridges between communities and blockchain."
  • "Turning token holders into loyal community members."
  • "From confusion to conversion: seamless web3 marketing."

Tone

  • DropChain communicates with authority and clarity. Our brand voice educates, inspires, and reassures our customers. We aim to make our customers feel empowered, supported, and excited about integrating blockchain technology into their business.

Hero Text Idea

  • Flag Text: "Blockchain Integration Made Simple"
  • Main Headline: "Effortlessly Build and Market to Your Web3 Community"
  • Sub-Headline: "DropChain consolidates web2 and web3 world into a single CRM, empowering you to better understand, engage and grow your community. Say goodbye to gas fees and technical complexity."
  • CTA: "Start Building Now"

3. The Media I Will Use to Reach my Target Market

Website

  • Improve SEO with keyword-focused content related to 'blockchain marketing', 'web3 CRM', 'web3 marketing'
  • Include client testimonials and case studies to build trust

Social Media

  • LinkedIn for B2B connections, weekly postings including product updates, industry news, success stories
  • Twitter for real-time updates and industry conversations, daily postings

Paid Advertising

  • LinkedIn Sponsored Content for targeted lead generation
  • Google Ads focusing on high-intent keywords related to 'web3 CRM'

Content Recommendations

  • Blog posts on the practical application of web3 in marketing
  • Case studies of successful client implementations
  • Insightful e-books on the future of web3 and blockchain

Podcasts

  • Appear on crypto and blockchain-focused podcasts to reach a technical audience

Partnerships & Outreach

  • Partner with crypto events and web3 meetups for sponsorship opportunities
  • Pitch to guest write for blockchain and crypto focused blogs or news portals

SEO / Content

  • Focus on long-tail keywords about 'web3', 'blockchain', 'crypto', 'NFT', and 'CRM'

Offline / Local Media

  • Participate in crypto and blockchain seminars, workshops, and meetups

Online Events

  • Host webinars and virtual meetups focused on the advantages of web3 for businesses

Online Networking

  • Engage in relevant LinkedIn groups, Reddit communities, and blockchain forums

Cold Outreach

  • Reach out to web3 startups and businesses via LinkedIn messages and emails, offering a demo or free trial
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Web3 Marketing 101' E-guide for beginners in blockchain marketing
  • Case study collection of successful web3 marketing campaigns using DropChain
  • Interactive 'Web3 Marketing ROI' calculator for potential customers

Tripwire Offer

  • One-month discounted trial of the Pro or Elite plan
  • Codecamps, quick and low-budget online courses on web3 marketing
  • Automated audit report of potential customer's current web3 setup

Welcome Sequence

  • Welcome email introducing new users to DropChain and its offerings
  • 'Getting Started' tutorial email with step-by-step guide on using DropChain platform
  • Email notifications for key usage milestones to encourage continued usage

Segmentation

  • Prospects tagged by industry (e.g., web3 startups, NFT projects, blockchain gaming)
  • Existing customers segmented by usage frequency and feature usage
  • Prioritizing high-value leads based on previous interest and engagement with the platform

Chatbot / Automation

  • Chatbot assistance on the website for FAQs and basic troubleshooting
  • Automation triggers for notifications on newly generated leads
  • Improvement of the existing CRM by leveraging chatbot data for lead qualification

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom CRM
  • Ideal for tracking web2 and web3 data.
  • System improvements: Improve sync with emailing system for seamless automation.

Sales CRM

  • Current platform: Custom CRM
  • Efficient in tracking leads to conversions.
  • System improvements: More integration with major sales platforms for wider reach.

Automated Follow-Ups

  • Types of automations: Reactivation of idle users, personal messages to new users, reminders to active users about new features or upgrades.
  • Triggers include new sign-ups, periods of user inactivity, and user milestones.

Newsletter

  • Monthly newsletters highlighting case studies, new product features, and relevant industry trends.
  • Emails on big announcements and platform upgrades, capped at two per month.

Retargeting & Ads

  • Platform focus: Twitter (advertising in the past has attracted good attention), Google Ads, LinkedIn for B2B reach.
  • Goals: Increase brand awareness, sign-ups, and conversions.

Social Media / Content

  • Weekly posts on Twitter focusing on industry trends, platform updates, and customer success stories.
  • Monthly blog posts on how to use DropChain for various marketing strategies.

Webinars / Events

  • Quarterly webinars/online events about web3 integration using DropChain.

Other Nurture Channels

  • Twitter DMs, Discord for communication.
  • Use of a no-code chatbot tool like Manychat for Facebook Messenger automation.

3. Sales Conversion Strategy

Sales Process

  • Improve awareness stage content for more effective lead generation and attraction
  • Implement analytics tracking on lead capture forms for better understanding of acquisition channels
  • Nurture free trial users with automated email sequences, highlighting key features and case studies
  • Optimize conversion prompts and messaging based on user behaviour within the app
  • Provide continuous support and value through the DropChain Academy and monthly community calls

Sales Assets

  • Develop detailed onboarding guides to smooth user adoption
  • Create email marketing templates for nurturing free trial users
  • Use case studies in automated email sequences to highlight success stories and attract upgrades
  • Develop detailed proposal templates for potential larger clients or partnerships

Testimonials & Case Studies

  • Regularly request testimonials from active, happy users, and use these within marketing materials
  • Document and share success stories as detailed case studies within marketing content and nurturing sequences
  • Display testimonials prominently on the website and within the sales process

Conversion Rate Insights

  • Implement conversion tracking on all key actions within the app, including sign ups, key feature usage, and payments
  • Regularly review conversion rates and user behaviour insights to identify areas for optimization

Urgency & Offers

  • Experiment with time-limited offers or bonuses to promote upgrades from free to paid plans

Guarantees & Risk Reversal

  • Highlight the no gas fees guarantee in sales messaging for risk reversal
  • Experiment with satisfaction guarantees to lower perceived risk of subscribing to a paid plan
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email introducing DropChain and outlining how to get started.
  • Walkthrough video providing a tour of the platform.
  • Early engagement through a 'first NFT creation' challenge with incentives.

Communication Cadence

  • Bi-weekly email updates focusing on platform enhancements and web3 industry insights.
  • Instant in-app notifications for milestones, offer releases, and important updates.
  • Quarterly webinars for best practices sharing and platform updates.

Client Education

  • Comprehensive knowledge hub including how-to guides, FAQs, and tutorial videos.
  • Invites to free webinars focused on best web3 marketing practices.
  • Weekly blog articles sharing insights about community growth, web3 trends and case studies.

Personalized Touches

  • Birthday emails with discount codes or bonus credits.
  • Recognition of customer milestones (e.g., first successful campaign, 1-year on platform) with public social media shout-outs.
  • Community spotlights featuring top-performing communities or customer success stories.

Visuals & Documentation

  • Regular reports with clear, visual dashboards reviewing community growth trends and campaign performance.
  • Case studies with before-and-after data highlighting customer successes.
  • Infographics and charts in blog articles and reports highlighting key metrics and insights.

Feedback & Proactive Support

  • Biannual customer surveys to gather insights, suggestions, and areas of improvement.
  • Proactive reach-out from customer success team after first campaign to gather feedback and offer support.
  • Integrated chat support on platform for instant help.

Guarantee or Promise

  • “Upgrade within 30 days or downgrade penalty-free” policy to instill confidence in subscribing.
  • Move your existing community to DropChain free of charge, ensuring a risk-free transition.
  • Service guarantee of 99.9% platform up-time, backed by financial credits.

Operational Excellence

  • 24/7 customer support with guaranteed response times.
  • Stringent data privacy and security measures, along with clear communication about them.
  • Continuous platform enhancements based on customer feedback and evolving needs.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce discounted annual contracts for businesses interested in long-term commitment
  • Offer enterprise-level custom contracts for larger web3 companies

Upsells & Cross-Sells

  • Provide upsell opportunities for additional features like advanced analytics and larger data storage
  • Market cross-sell offers like protocol-specific development tools or integrations

Bundling & Packaging

  • Create tiered packaging, with enhanced features and services in premium tiers
  • Offer 'all-in-one' bundles for businesses requiring a comprehensive solution

Loyalty & Retention Programs

  • Launch a loyalty program offering discounted renewals or free service months for consistent usage
  • Gamify user experience with leaderboards, badges, or rewards to promote consistent engagement

Custom Services / Personalization

  • Offer high-level user-specific customizations for users in the 'Elite' tier
  • Provide white-glove onboarding for premium tiers and significant clients

Pricing Strategy

  • Implement dynamic pricing based on customer engagement to incentivize usage
  • Offer discounts for long-term commitments

Customer Data & Insights

  • Implement a robust tracking system to monitor user behavior and identify churn risk
  • Use analytics for predict future customer needs, driving proactive problem solving and upsells

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Exclusive NFT rewards for referring new users
  • Discount on subscription for referred users

Shareable Assets

  • Customizable social media post templates with referral links
  • Promotional referral emails highlighting benefits of DropChain

Timing & Triggers

  • Ask for referrals at the end of successful case studies and webinars
  • Promote referral program in monthly newsletter

Client Success Stories

  • Collect and display testimonials showing the impact of DropChain
  • Share community growth success stories to inspire potential referrers

Referral Contests / Recognition

  • Host bi-monthly referral contests with prizes
  • Highlight top referrers on DropChain's social media

Partner / Affiliate Programs

  • Setup affiliate partnerships with influencers in Web3 space
  • Offer promotional perks in line with affiliate marketing efforts

Thank-You Experience

  • Recognize top referrers with a special thank you email and a shout out in community updates
  • Small luxury gift such as a custom DropChain T-Shirt or Cap
  • Affiliate partners to receive periodic exclusive discounts on upgrade