Primary Target Market Summary

• Disruptive Publishing targets mature, career-oriented women interested in authoring non-fiction books as a way to share their experiences or expertise.

Audience Type

• B2C
• Women entrepreneurs, professionals, consultants, coaches, and retirees

Needs – Primary Buying Considerations

• Need for guidance and support to navigate self-publishing
• Personalized, streamlined approaches to non-fiction writing

Demographics

• Age Range: 40+
• Gender: Female
• Geography: Primarily Australia, potential for global reach
• Income Level: Middle to High (able to afford one-time $1,001 - $5,000 investment)
• Profession: Entrepreneurs, professionals, consultants, coaches, retirees

Psychographics

• Lifestyle: Career-oriented, intellectual pursuits
• What they value: Leaving a legacy, sharing wisdom/experiences, achieving personal/career goals
• Pain Points: Lack of knowledge in self-publishing process, need for guidance in book writing
• Buying Behavior: Seeks value for money, prefers personalized service

Secondary Target Market (only if applicable)

• None specified in data provided. Be prepared to reach out to aspiring male authors or younger women looking to write non-fiction if the primary market is saturated.

Refined Elevator Pitch

• Disruptive Publishing empowers aspiring authors, especially wise women, to translate their expertise and experiences into compelling nonfiction books. We smooth the self-publishing learning curve through tailored services, so authors can broadcast their unique stories to a wider audience.

Understanding Their Pain Points

• The daunting complexities of self-publishing
• Wishing to share experiences or expertise through a book, but feeling lost
• Difficulties in finding the right structure and approach for nonfiction books

Transformation

• Seeing their own book published and promoted
• Confidence and fulfillment from sharing their unique stories
• A tangible legacy achieved, with commercial and personal growth

Unique Selling Proposition (USP)

• Tailored packages addressing each author's unique needs
• A proven track record of over 300 authors published, ranging from 8 to 90 year old
• Proprietary model for nonfiction book structuring—The WRITE Process

Brand Values & One-Liners

• Empowering women to unfold their wisdom in print
• Streamlining the publishing journey, from start to finish
• No author left behind, as age is never a barrier

Tone

Disruptive Publishing conveys wisdom, guidance, and empowerment. We resonate warmth and optimism, inspiring potential authors to take the leap and transform their wisdom into a published masterpiece.

Hero Text Idea

• Flag Text: Australian-Based Publishing Pathfinders
• Main Headline: We Turn Aspiring Authors into Published Phenoms
• Sub Headline: Navigate the twists and turns of self-publishing with us, and step into the spotlight as a published author.
• CTA: Join Our Free Book Writing Challenge Today

Website

• Leverage Wordpress's SEO plugins to improve search engine visibility
• Implement a popup encouraging users to join the free book writing challenge
• Add an option to book a consultation for personalised publishing roadmap

Social Media

• Focus on Facebook, Instagram, and LinkedIn due to target demographic
• YouTube for publishing the client’s tutorial videos and author interviews
• Maintain regular posting schedule—thrice a week content mix of author insights, writing tips, and success stories

Paid Advertising

• Use Facebook Advertising for remarketing ads to those who joined the book writing challenge but did not sign up for publishing services
• Drive brand awareness among target demographic using LinkedIn Ads

Content Recommendations

• Articles featuring book writing and publishing tips
• Success stories of published authors
• Insights and experiences from the client's journey as a book coach

Podcasts

• Launch a 'Disruptive Authors' podcast featuring interviews with authors the client has helped publish
• Guest on popular writing podcasts like 'So you want to be a writer' and 'The Australian Writers' Centre'

Directories

• List on 'Australian Writers’ Resource' and 'Writers Victoria' Directories
• Use local online directories for better regional outreach

Partnerships & Outreach

• Partner with local coaching and consulting businesses, women's networking groups like 'Business Chicks'
• Sponsor women-focused events and writing workshops

SEO and Content

• Optimize website and blog for keywords related to book publishing, writing, and author coaching

Offline and Local Media

• Participate in book fairs, literary festivals, and writing workshops in Australia
• Distribute flyers and brochures in local bookstores and cafes

Online Events

• Organize online webinars on book writing and publishing

Online Networking

• Participate in Facebook groups and LinkedIn communities for writers and aspiring authors

Cold Outreach

• Identify and reach out to successful businesswomen in Australia demonstrating the value of writing a business or memoir book