Primary Target Market Summary

• The ideal customer is primarily elderly and low-income individuals in Denver who value kind, non-judgmental dental services.

Audience Type

• B2C
• Elderly and low-income individuals

Needs – Primary Buying Considerations

• Affordable dental services
• Kind and non-judgmental dental staff
• Good dental care

Demographics

• Age Range: Elderly (65+ years)
• Gender: All
• Geography: Denver, United States
• Income Level: Low-income
• Profession: Mostly retirees

Psychographics

• Lifestyle: Limited budget, prioritizes health needs
• What they value: Affordability, kindness, good oral health
• Pain Points: Cost of dental care, fear or anxiety associated with judgment
• Buying Behavior: Likely price-driven, seeks value-add features (such as free toothbrush)

Refined Elevator Pitch

• Dentist provides the elderly and financially challenged in Denver with improved dental health through our compassionate approach, allowing them to face the world with confidence and a healthier smile.

Understanding Their Pain Points

• Lack of affordable and non-judgmental dental care
• Experiencing dental problems without access to high-quality treatment
• Fear of judgement due to age, lack of dental care, or financial status

Transformation

• They achieve better dental health and improved self-confidence
• Reduced embarrassment and anxiety around dental visitations
• Improved quality of life due to greater comfort and restored functionality

Unique Selling Proposition (USP)

• Our uniquely compassionate and non-judgmental approach
• A clinic environment that caters to the elderly and society’s overlooked
• Our proven track record in treating underprivileged communities

Brand Values & One-Liners

• 'Compassionate care. Smiling hearts.'
• 'Where good dental health is always within your reach.'
• 'Judgement-free, patient-first dental care.'

Tone

• Dentist communicates in a warm, empathetic, and supportive tone, creating an environment of respect, trust, and comfort for every single patient.

Hero Text Idea

• Flag Text: 'Denver's kindest Dentist'
• Main Headline: 'Dental care that respects YOU'
• Sub Headline: 'Providing compassionate, accessible dental services for Denver’s underprivileged and elderly. Experience the transformation of guilt-free, quality dental care today.'
• CTA: 'Book your judgement-free appointment now.'

Website

• User-friendly interface with easy scheduling
• Prominent display of USP and core benefits
• Implement Google Analytics to track user behavior and conversions
• Mobile-friendly design for accessibility

Social Media

• Facebook: Share patient stories, dental care tips, promotional offers, community involvement
• Instagram: Humanize the brand with behind-the-scene photos, dental hygiene tips,

Paid Advertising

• PPC advertising on Google, targeting keywords related to affordable dental care, dental care for elderly
• Facebook advertising targeting the elderly and low-income individuals in Denver

Content Recommendations

• Blog posts on affordable dental care, managing dental health in old age, overcoming fear of dentists

Partnerships & Outreach

• Collaborate with local orthodontists, pharmacies, retirement homes, community centers
• Engage with local insurance companies for promotional offers

SEO and Content

• Focus on local SEO, targeting 'dental services in Denver'
• Add blog section to website providing helpful content to improve organic reach and website traffic

Offline and Local Media

• Sponsor local community events focused on elderly wellbeing
• Leaflet distribution in local pharmacies, community centers

Online Networking

• Engage in online medical forums and platforms catering to the elderly
• Join Facebook groups and online communities focussing on seniors' healthcare

Cold Outreach

• Reach out to potential clients via local phone directories
• Email marketing campaign focusing on dental hygiene education for elderly