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Dental Company

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  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Affluent individuals seeking to boost confidence through an improved smile, often prompted by significant life events.

Audience Type

  • B2C
  • High-income individuals, professionals, executives

Needs – Primary Buying Considerations

  • Confidence boost through a radiant smile
  • Affordable and guaranteed solutions to dental issues

Demographics

  • Age Range: Adults welcomed
  • Gender: All genders
  • Geography: Malaysia
  • Income Level: $200k+ or equivalent net worth
  • Profession: High-income professionals, executives

Psychographics

  • Lifestyle: Maintains a high societal or professional status
  • What they value: Confidence, appearance, status
  • Pain Points: Lack of confidence due to dental imperfections often triggered by life events
  • Buying Behavior: Seeks quality, guaranteed results, and convenience

2. My Message to My Target Audience

Refined Elevator Pitch

  • Dental Company brings radiant confidence to affluent individuals by using Invisalign, turning a smile to be proud of into a life-enhancing reality.

Understanding Their Pain Points

  • Discontentment with their smile affecting confidence
  • They are now feeling insecure due to their smile, often triggered by life events
  • Struggling with high costs and inconveniences of traditional orthodontics.

Transformation

  • Achieving their perfect smile and regaining lost confidence
  • Feeling proud and confident in their own skin
  • Improved social interactions and self-esteem with a radiant smile.

Unique Selling Proposition (USP)

  • Tailored treatment plans to guarantee desired outcome
  • Faster results with convenient and efficient process
  • Ensures a predictable pricing with special memberships, no surge fees even during peak hours.

Brand Values & One-Liners

  • Servicing a Smile, Building Confidence.
  • Fast, Predictable, Perfect - Your Smile Journey.
  • Confidence is just an Invisalign away.

Tone

  • As a premium healthcare provider, our brand speaks in a reassuring, authoritative, yet friendly and empathetic tone. We strive to make our patients feel secure, understood and valued.

Hero Text Idea

  • Flag Text: Crafting Smiles in Malaysia
  • Main Headline: Achieve your perfect smile with Dental Company
  • Sub Headline: Transform your confidence by choosing our personalized and effective Invisalign experience
  • CTA: Book Your Free Consultation Today!.

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize for WordPress
  • Set up Google analytics for conversion tracking
  • Mobile optimization

Social Media

  • Prioritize Facebook and Instagram
  • Post 2-3 times weekly
  • Showcase patient testimonials and educational content

Paid Advertising

  • Continue with Meta and Google ads
  • Implement remarketing campaigns

Content Recommendations

  • Invisalign success stories
  • Dental care tips and trends

Directories

  • Get listed on Malaysia's Yellow Pages

Publications

  • Feature in Healthcare Magazine Malaysia, Dental Tribune

Partnerships & Outreach

  • Partner with local luxury service providers like high-end stylists, matchmakers

SEO and Content

  • Prioritize keywords related to 'Invisalign in Malaysia'
  • Blog about Invisalign journey & benefits

Offline and Local Media

  • Sponsor local high-end events
  • Distribute flyers in affluent neighborhoods

Online Events

  • Organize virtual webinars on dental health

Online Networking

  • Engage in health forums such as Malaysia Health Forum

Cold Outreach

  • Reach affluent individuals through LinkedIn
  • Target families via email
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5 Things to Know Before Starting Invisalign Journey' eBook
  • Free Dental Hygiene Checklist
  • Smile Makeover Quiz to determine Invisalign suitability

Tripwire Offer

  • Discounted whitening treatment upon Invisalign package purchase
  • Special-priced mini oral care package for first-time clients

Welcome Sequence

  • Initial welcome and thank you email upon lead capture
  • Follow-up email to dangle the tripwire offer
  • Third email with soft Invisalign pitch and benefits

Segmentation

  • Categorize leads into: potential Invisalign clients, dental care product shoppers, general dentistry needs
  • Tag leads based on income level for potential high-value offer promotions

Chatbot and Automation

  • Implement chatbot for 24/7 customer queries
  • Use automation to trigger follow-up emails after consultation appointments
  • Set up automation for birthday and festive greetings with special offers

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email Marketing, SMS Marketing, Integrated CRM, Scheduling and more
  • No recommendations for improvements or replacements needed if GoHighLevel is fully utilized

Sales CRM

  • Current platform: GoHighLevel (integrated sales CRM)
  • Sales pipeline comes directly from marketing functions with real-time integration

Automated Follow-Ups

  • Post-opt-in automation: Welcome email sent with eBook lead magnet
  • Abandoned consultation: Automated email or SMS to re-schedule
  • Reactivation: If leads have been inactive for a certain period, inform them of latest offers or changes

Newsletter

  • Monthly frequency
  • Topics: Dental care tips, success stories (case studies), relevant offering updates

Retargeting & Ads

  • Continue with Meta ads (Facebook and Instagram) for retargeting previous visitors
  • Google Ads for specific keyword focusing on high-end dental solutions

Social Media and Content

  • Bi-weekly posting on Facebook and Instagram
  • Content: 'Before-after' patient pictures, dental care infographics, testimonials

Webinars and Events

  • Dental health webinars quarterly
  • Bi-annual Invisalign Open Day/Week

Other Nurture Channels

  • Chatbot on website for immediate query addressing
  • Birthday and festive greetings automated email/Holiday-special dental care tips

3. Sales Conversion Strategy

Sales Process

  • Use GoHighLevel CRM to manage lead information and conversion process
  • Reduce friction through clear process from free consultation to prescription & price presentation
  • Automate follow-up using GoHighLevel CRM for lost leads

Sales Assets

  • Develop SOPs for conversion procedures
  • Script objection-handling for high cost and traditional orthodontics inconvenience concerns
  • Create personalized Invisalign package proposals catering to individual needs

Testimonials and Case Studies

  • Request testimonials and before/after photos from satisfied patients
  • Showcase on website and in proposals

Conversion Rate Insights

  • Set goal to increase conversion rate by X% over next quarter
  • Use Google Analytics for tracking webpage conversions

Urgency and Offers

  • Promote limited time offers during Invisalign Open Day/Week events
  • Develop messaging around first-come-first-serve basis for open day consultations and goodie bags

Guarantees and Risk Reversal

  • Offer guarantee on achieving desired outcomes within established time frame
  • Ensure clear communication about predictable pricing for members

Shock and Awe

  • Offer unexpected gifts for referred customers (e.g., discount vouchers for next treatment)
  • Include special hygiene goodies in consultation packages
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Kick-off call welcoming new patients with a tour of the facilities
  • Email sequence outlining the Invisalign process, upcoming appointments, and what to expect

Communication Cadence

  • Weekly update emails detailing treatment progress
  • Monthly check-in calls for personal progress consultation
  • Immediate communication for appointment reminders and confirmations

Client Education

  • In-depth online resources explaining Invisalign process and benefits
  • Copious blog posts addressing common patient concerns, post-treatment care, and dental health

Personalized Touches

  • Birthday surprises such as discount coupons for cleaning services
  • Milestone celebrations when treatments hit significant markers, rewarded with branded merchandise

Visuals and Documentation

  • Before and after photos documenting patient transformation
  • Detailed reports each quarter summarizing treatment progress

Feedback and Proactive Support

  • Post-treatment surveys to garner feedback
  • Regular check-ins to preemptively handle any potential issues

Guarantee or Promise

  • Service guarantees promising satisfying results or a treatment plan adjustment
  • Risk-free trial periods for certain supplementary services

Operational Excellence

  • Flexibility in scheduling appointments
  • Commitment to being punctual and respectful of patients’ time
  • Uniformed staff members and immaculate facilities to provide professional and trustworthy environment

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer bi-annually or annual dental health plans with discounts for advance payments.
  • Incentivize Invisalign care renewals with perks like premium appointment slots and exclusive screening services.

Upsells & Cross-Sells

  • Present teeth whitening services or dental cleaning services as add-ons post Invisalign treatment.
  • Cross-sell other cosmetic dental procedures emphasizing on overall smile enhancement.

Bundling & Packaging

  • Introduce bundle packages that include Invisalign treatment and post-treatment care.
  • Create premium packages that cumulate Invisalign with cosmetic procedures like veneers.

Loyalty & Retention Programs

  • Implement a referral program rewarding customers for referrals with discounts on next visit or services.
  • Introduce a point-based reward system for regular patients and referrals.

Custom Services and Personalization

  • Offer exclusive dental health monitoring and care plans for consistent Invisalign customers.
  • Provide personalized cosmetic consultation for loyal customers amping their smile aesthetics.

Pricing Strategy

  • Position dental health plans as an investment with long-term benefits and upsell with value-add services.
  • Offer discounts or added services for advance full payment.
  • Explore option of improving prices based on competitors and premium of services.

Customer Data and Insights

  • Utilize CRM to identify patients due for Invisalign check-up upselling corresponding services.
  • Use data insights to understand patient behavior, preferences and establish personalized engagement.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer 20% off next dental procedure for customers that refer new patients
  • New patients referred receive $100 off first dental procedure

Shareable Assets

  • Create personalised 'Refer a Friend' social media posts and email templates
  • Create branded referral cards to distribute after appointments

Timing and Triggers

  • Introduce referral program during successful post-procedure follow-up calls
  • Reminder emails or SMS to participate in referral program 1 week after procedures

Client Success Stories

  • Invite testimonials from patients who've undergone successful transformation
  • Share stories on website and social media platforms to encourage referrals

Referral Contests

  • Host a quarterly 'Refer & Win' contest where highest referrer wins a free dental spa treat

Partner or Affiliate Programs

  • Collaborate with premium hotel spas or wellness centers for reciprocal referrals
  • Offer dental procedure discounts for affiliate partners' premium customers

Thank-You Experience

  • Send a personalised 'Thank You' note to top referrers
  • Recognise referrers on website/social media channels

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call