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De Service-Factor

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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

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  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • SME entrepreneurs who require strategic guidance and organizational improvement for sustainable growth.

Audience Type

  • B2B
  • Key customer segments: SME entrepreneurs, coaches, business service providers, retail business owners

Industries (if B2B)

  • Business services, coaching, retail

Needs – Primary Buying Considerations

  • Need for clarity and direction in business strategy
  • Desire for sustainable growth and agility
  • Preference for customized, practical advice
  • Investment in strategic partnership

Demographics

  • Age Range: Not Specified
  • Gender: Not Specified
  • Geography: Not Specified
  • Income Level: Not Specified
  • Profession: SME entrepreneurs
  • Business Size: 2-50 employees

Psychographics

  • Lifestyle: Entrepreneurial, busy
  • What they value: Clarity, structure, sustainable growth, customized solutions
  • Pain Points: Stagnation, lack of direction
  • Buying Behavior: Willing to invest in a strategic partnership for business growth
  • Decision-Making Roles:
  • Primary Decision Maker: The entrepreneurs themselves
  • Secondary Decision Influencers: Not Specified
  • Support Roles: Not Specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • De Service-Factor equips SME entrepreneurs with bespoke, impactful strategies that catalyze efficiency and sustainable growth, propelling them towards a future-proof and profitable business.

Understanding Their Pain Points

  • Inefficiency and lack of strategic clarity in their businesses
  • Feeling stagnant, uninspired, and unsure of how to sustain growth
  • Difficulty navigating business complexities with standard solutions

Transformation

  • Gains strategic understanding, efficient organisation, and a roadmap to growth
  • Enhanced clarity, confidence, and sense of control over business trajectory
  • Transitions to a future-proof, agile, and continuously growing business

Unique Selling Proposition (USP)

  • Personalised, business-oriented, and practical advice instead of cookie-cutter solutions
  • Acts as a challenging sparring partner facilitating impactful business decisions
  • Proven effectiveness in transforming stagnant businesses into sustainable entities

Brand Values & One-Liners

  • "Turning stagnation into sustainable growth"
  • "Helping your business evolve, not just survive"
  • "Your sparring partner to strategic success"
  • "From confusion to clarity, complexity to structure"
  • "Because every business deserves a bespoke strategy"

Tone

  • De Service-Factor speaks with a tone that is authoritative, insightful, and motivational, inspiring confidence in entrepreneurs and assuring them they are not alone in their journey.

Hero Text Idea

  • Flag Text: "Levelling Up SMEs Globally"
  • Main Headline: "Custom Strategies to Propel Your Business Growth"
  • Sub Headline: "Discover how we can help transform your business, from stagnation to a future-proof, efficient, and sustainable enterprise. Let's create your bespoke success roadmap together."
  • CTA: "Book Your Free Strategy Session Now"

3. The Media I Will Use to Reach my Target Market

Website

  • Improve positioning to highlight unique, practical, and business-based advice
  • Continue using Wordpress for ease of management and scalability
  • Track conversions including free strategy session requests, contact form submissions, and engagement on blog posts
  • Prioritize desktop visibility due to B2B nature of services

Social Media

  • LinkedIn as the primary platform for thought leadership content and network expansion
  • Blog posts weekly to showcase expertise and provide valuable resources for target audience
  • Join niche-specific Facebook and LinkedIn groups to engage with potential clients and peers

Paid Advertising

  • LinkedIn ads for targeted B2B outreach
  • Google AdWords for search visibility on key service-related terms

Content Recommendations

  • Articles on business growth, strategy development, and organization optimization

Directories

  • List on B2B directories such as Clutch, G2, and local business directories

Publications

  • Approach B2B focused publications like Entrepreneur Magazine, Fast Company, and local business journals

Partnerships & Outreach

  • Partner with local business associations, networking groups, and co-working spaces to offer workshops or seminars

SEO and Content

  • Focus on long-tail keywords related to business strategy, growth and structure

Offline and Local Media

  • Sponsor local business events and network meetups

Online Events

  • Host webinars or virtual workshops on pertinent topics

Cold Outreach

  • Target LinkedIn outreach to SME owners in business service, coaching, and retail industries
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Business Growth Checklist
  • 'Stagnation to Growth' Mini-Ebook
  • 'Your Strategic Sparring Partner' Webinar

Tripwire Offer

  • Introductory Strategy Assessment
  • Mini Business Audit

Welcome Sequence

  • Email 1: Warm welcome, checklist access
  • Email 2: Success story, ebook offer
  • Email 3: Personal connection, webinar invite
  • Email 4: Special offer, tripwire promotion

Segmentation

  • Leads tagged by industry (retail, coaching, business services)
  • Leads tagged by struggle point and interest areas

Chatbot and Automation

  • Setup chatbot for instant engagement
  • Automate lead tagging process

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: ActiveCampaign for its robust automation and affordability

Sales CRM

  • Recommended platform: Pipedrive for easy setup and intuitive pipeline tracking

Automated Follow-Ups

  • Post-opt-in: welcome email with free strategy session details
  • Abandoned strategy session booking: follow-up email after 24 hours
  • Triggers: completion of strategy session, email opens, link clicks

Newsletter

  • Monthly frequency
  • Topics: strategic insights, case studies, business growth tips
  • Segmentation: by industry (business services, coaching, retail) and engagement level

Retargeting & Ads

  • LinkedIn retargeting to engage leads with sponsored content and webinar invites
  • Google Ads for search-based lead capture

Social Media and Content

  • Weekly posts on LinkedIn
  • Focus: thought leadership articles, success stories, strategic insights

Webinars and Events

  • Quarterly webinars on vital, relevant topics like sustainable growth strategies

Other Nurture Channels

  • Chatbot on website for instant lead engagement and segmentation
  • SMS follow-up after strategy session to keep rapport warm

3. Sales Conversion Strategy

Sales Process

  • Refine existing process: Lead Generation -> Introductory Meeting -> Analysis & Advice Proposal -> Proposal Discussion -> Agreement & Start
  • Identifying friction points and implementing solutions
  • Use of automation for follow-up and reminders

Sales Assets

  • Develop powerful sales scripts and templates for the Introductory Meeting and Proposal Discussion stages
  • Create robust Standard Operating Procedures (SOPs) to streamline the lead conversion process

Objection Handling and Guarantee Strategy

  • Implement a rebuttal script to handle common objections like cost, commitment, or time
  • Propose a satisfaction guarantee or assurance mechanism to minimize perceived risk and enhance trust

Testimonials and Case Studies

  • Collect customer testimonials to reinforce social proof, post-completion of service
  • Showcase these testimonials on the official website and during sales communications

Conversion Rate Tracking and Improvement Ideas

  • Set up a conversion tracking system to evaluate the success rate of the lead conversion process
  • Analyze data regularly and deploy improvement strategies based on findings

Urgency and Offers

  • Utilize time-limited discounts or bonus add-ons to create a sense of urgency and encourage immediate sign-up
  • Incorporate clear call-to-action statements in sales communications

Shock and Awe

  • Surprise prospects with a personalized note or gift after the introductory meeting to foster goodwill and trust
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email acknowledging the start of a new growth journey.
  • Detailed onboarding kit with a clear outline of next steps and milestones.
  • Strategy kickoff call to align objectives and plan action items.

Communication Cadence

  • Bi-weekly check-in calls to reassess KPIs and discuss progress.
  • Weekly progress report emails with actionable insights and recommendations.

Client Education

  • Knowledge hub featuring strategy guides, business improvement articles, and trend updates.
  • Regular educational workshops/webinars to share groundbreaking business practices.

Personalized Touches

  • Sending handmade thank-you cards for initiating a growth journey together.
  • Celebrating key milestones with a custom digital badge or certificate of progress.

Visuals and Documentation

  • Quarterly 'Progress Reports' showcasing the before and after business strategy and outcomes.
  • Infographic-style reports illustrating improvements in key business metrics.

Feedback and Proactive Support

  • Mid-journey anonymous feedback form to gauge client satisfaction and address issues proactively.
  • Quick response system for instant resolution of business strategy-related queries.

Guarantee or Promise

  • 'Profit-Growth Promise' – Assurance of noticeable business growth or a strategic reassessment.
  • Flexible change of strategy options during the journey if current plans don't yield expected results.

Operational Excellence

  • Adherence to mutually agreed timelines and punctual communication.
  • Clarity and transparency in all strategic advice and decision-making discussions.
  • Neat and professional presentation of documents, reports, and consultation sessions.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Encourage long-term commitments through discounted yearly insights and strategy sessions.

Upsells & Cross-Sells

  • Offer ad-hoc consultation services for specific business challenges.
  • Introduce a premium follow-up service to ensure applied strategy effectiveness.

Bundling & Packaging

  • Package introductory session with an actionable strategy session as a single, premium service.

Loyalty & Retention Programs

  • Offer a free strategy refresher session for clients after a specific period post-engagement.

Custom Services and Personalization

  • Offer industry-specific strategy sessions for clients in coaching, business services, and retail sectors.

Pricing Strategy

  • Apply value-based pricing emphasizing the potential ROI from successful strategy implementation.
  • Offer sliding scale discounts for long-term engagements or referral bonuses.

Customer Data and Insights

  • Implement a CRM (Customer Relationship Management) system to track customer engagement and churn.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount to both referrer and referee on the next strategy session.
  • Provide a 'Refer 3, Get One Free' incentive.

Shareable Assets

  • Create a simple, branded referral landing page with clear instructions and benefits.
  • Develop easy-to-share LinkedIn and email templates emphasizing business growth achieved.

Timing and Triggers

  • Prompt for referrals after successful completion of a strategy session.
  • Automate an email requesting referrals one week after completion of a session.

Client Success Stories

  • Publish success stories on the website to inspire referrals.
  • Encourage clients to share their success stories on their social media or at industry events.

Referral Contests

  • Run a quarterly referral contest with a free strategy session to the winner.
  • Publicly recognize and thank top referrers each quarter.

Partner or Affiliate Programs

  • Establish partnerships with other business consultants for combined services.
  • Offer a small commission for any clients brought in through partnerships.

Thank-You Experience

  • Send a personal thank-you note to each referrer.
  • Consider a small gift as a gesture of thanks to top referrers.

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