Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Austrian HR managers and team leads buying wellness workshops to improve employee health, engagement, and prevention with credible, interactive nutrition education.

Audience Type

B2B
Mid-sized firms with active employee wellness programs
HR, People & Culture, Office Management teams
Department leaders with training or wellbeing budgets

Industries (if B2B)

Professional services
Technology and software
Financial services and insurance
Healthcare and care organizations
Education and training organizations
Public sector and NGOs
Hospitality and tourism offices

Needs – Primary Buying Considerations

Easy-to-book workshops with clear outcomes
Programs that support employee wellbeing and prevention
Engaging format that increases participation
Credible expert-led content grounded in health science
Customization to team needs and company goals
Reasonable per-session cost and low admin effort
Positive employer branding and culture benefits

Demographics

Age Range: 30-55
Gender: All genders, often female-skewed in HR roles
Geography: Austria, especially Vienna and other urban business hubs
Income Level: Mid to upper-middle income salaried professionals
Profession: HR managers, People Ops leads, team leads, office managers
Business Size: 20-500 employees

Psychographics

Lifestyle: Health-conscious, proactive, workplace-culture oriented
What they value: Practical wellbeing, credibility, employee satisfaction
Pain Points: Low engagement, stress, sick days, generic wellness offers
Buying Behavior: Research-driven, referral-friendly, cautious with budgets
Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
Primary Decision Maker: HR manager, People & Culture lead, team lead
Secondary Decision Influencers: CEO, office manager, wellness committee
Support Roles: Finance, executive assistant, procurement

Secondary Target Market (only if applicable)

Event planners and leadership teams booking one-off talks for health days, retreats, and internal events focused on wellbeing, culture, and employee experience.
Best fit in companies already offering yoga, sports, or mental wellness perks
Motivated by fresh, memorable content beyond standard wellness sessions
Value a speaker who makes healthy eating fun, practical, and discussion-led

2. My Message to My Target Audience

Refined Elevator Pitch

Darm Kram provides Austria’s people-first employers with engaging gut health workshops.
Through science-backed, interactive sessions, teams use food to boost health and vitality.
So they can build a healthier culture that employees truly value.

Understanding Their Pain Points

Wellness perks feel repetitive and don’t create lasting change
They already offer yoga or sports but want a broader health approach
Employees are stressed, tired, and disconnected from healthy habits
Generic nutrition talks feel dull, preachy, or easy to ignore
They want wellbeing offers staff will actually remember and use

Transformation

Teams discover how food can support energy, gut health, and longevity
Healthy eating feels practical, fresh, and enjoyable
Employees leave with simple actions they can apply right away
HR offers a wellbeing benefit that feels thoughtful and modern
The company strengthens care, culture, and employee engagement

Unique Selling Proposition (USP)

Gut health is the entry point, making nutrition tangible and surprising
Interactive lectures and workshops turn science into everyday action
Led by Dr. Annelieke, bringing expert guidance with a human touch
Every session is tailored to the company’s goals and team needs
Free intake meeting ensures the format fits before commitment

Brand Values & One-Liners

Unsichtbar, aber unverzichtbar.
Feed your microbes. Support your people.
Health starts where no one is looking.
Make healthy eating feel smart, not strict.
Better gut health, better everyday performance.

Tone

Smart, warm, and eye-opening.
Scientific without being heavy.
Playful enough to spark curiosity.
People should feel informed, inspired, and ready to try something new.

Hero Text Idea

Flag Text: For health-focused Austrian teams
Main Headline: Interactive gut health workshops for companies that want more than standard wellness.
Sub Headline: Show your employees how food can become a daily health superpower. Practical, science-backed, and tailored to your team.
CTA: Book your free intake meeting

3. The Media I Will Use to Reach my Target Market

Website

Keep WordPress; add clear B2B workshop landing pages by audience and use case
Add CTA above fold: Book free intake meeting
Create pages for HR, Team Leads, Health Days, Retreats, Vienna workshops
Add proof blocks: bio, credentials, workshop outcomes, client logos, testimonials
Add inquiry form with company size, city, event type, budget, preferred date
Track form submits, CTA clicks, email clicks, phone clicks, PDF downloads
Install GA4, Search Console, Meta Pixel, LinkedIn Insight Tag
Prioritize desktop-first UX; HR buyers research at work on laptops
Ensure fast mobile pages for email and LinkedIn traffic follow-up
Add downloadable one-pager PDF for internal HR sharing

Social Media

Focus on LinkedIn first; best fit for Austrian HR and People teams
Use Instagram second for brand warmth and event proof, not lead gen first
Post on LinkedIn 3 times weekly from founder profile and company page
Post on Instagram 2 times weekly plus Stories at workshops and prep days
Share carousels: gut health at work, lunch habits, energy and focus tips
Post short videos 1 time weekly: myth busting, workshop snippets, Q and A
Publish client-relevant posts: health days, burnout prevention, team energy
Use German-first content; add English only for international offices in Vienna
Comment weekly on HR Austria, wellbeing, People Culture posts to build visibility
DM warm engagers with soft offer: free intake for next team wellbeing session

Paid Advertising

Avoid Meta cold ads first; prior tests failed and budget is too small
Use LinkedIn retargeting only after traffic exists; promote case study or intake
Run Google Search for high intent local terms with tight match types
Target terms like betriebliche gesundheitsförderung workshop wien
Target terms like ernährung workshop firma österreich
Target terms like gesundheitstag vortrag unternehmen wien
Use callout assets: tailored, science-backed, interactive, free intake meeting
Send paid traffic to one focused HR landing page, not homepage
Cap spend to test only branded and high-intent searches

Content Recommendations

Create HR guide: 7 workshop themes beyond yoga and fruit baskets
Write post: Why gut health matters for energy, focus, and sick-day prevention
Create one-pager: What employees will learn in 45, 60, or 90 minutes
Publish case-style recap after each workshop with anonymized outcomes
Record 60-second videos answering common HR objections
Create seasonal topics: immunity in winter, energy in autumn, travel gut health
Build workshop menu: lunch and learn, health day keynote, team retreat session
Create internal promo kit HR can email to staff before the workshop

SEO and Content

Target German keywords around corporate wellness, nutrition talks, health days
Build pages for betriebliche Gesundheitsförderung Ernährung Wien
Build pages for Ernährungsvortrag Firma Wien and Gesundheitstag Workshop Wien
Add location pages for Vienna, Graz, Linz, Salzburg, Innsbruck
Optimize title tags for HR intent, not consumer gut health intent
Add FAQ schema on booking, duration, pricing, customization, languages
Earn backlinks from chamber, coworking, event, and wellness partner sites
Write monthly blog posts tied to employer wellbeing and workplace health

Podcasts

Pitch Austrian business and HR podcasts with employee wellbeing angles
Pitch Der HRM Podcast with topic: fresh wellbeing formats employees remember
Pitch New Work Stories on practical workplace health and culture
Pitch brand eins podcasts for prevention, food culture, and work performance
Pitch Gesundheit hört zu for science-backed gut health in daily work life
Offer topics: lunch habits, energy dips, stress and the gut, prevention at work
Start a light podcast only later; guesting is lower cost and faster now

Directories

Create and optimize Google Business Profile for Vienna service area
Join FirmenABC and Herold business listings with B2B workshop keywords
Join Austrian wellness and speaker directories relevant to corporate events
Apply to Female Speakers Agency if German-speaking corporate talks fit
List on Eventbrite Organizer for public sample talks and lead capture
Create LinkedIn Services page with workshops, keynotes, health days

Publications

Pitch Gastbeiträge to HRweb on modern wellbeing formats for Austrian employers
Pitch articles to personal manager on prevention and employee engagement
Pitch leadersnet for employer branding through practical wellbeing events
Pitch Trending Topics for startup team wellbeing and workplace performance
Pitch Der Standard Karriere on fresh health benefits beyond gym subsidies
Reuse each article as LinkedIn posts, website proof, and outreach collateral

Partnerships & Outreach

Partner with yoga studios serving companies for bundled wellbeing days
Partner with occupational health providers and workplace psychologists
Partner with HR consultants and employer branding agencies in Austria
Partner with coworking spaces for lunch and learn sessions in Vienna
Partner with event agencies booking health days, retreats, and team offsites
Partner with insurers offering prevention and employee health initiatives
Offer referral fee or co-branded workshop pack to non-competing partners
Speak at HR meetups, chamber events, and People Culture breakfasts

Offline and Local Media

Host breakfast taster talks in Vienna coworking spaces for HR guests
Offer a free 20-minute sample talk for local HR networks and associations
Attend Zukunft Personal side events and Austrian HR conferences
Sponsor a small wellness raffle or snack station at HR events
Pitch local business press with workplace gut health and prevention angle
Recontact newspapers that cover local entrepreneurs and health at work
Bring printed one-pagers, not flyers, to meetings and events

Online Events

Run monthly 30-minute LinkedIn Live or Zoom talk for HR and team leads
Topics: Better than another fruit basket or Food and focus at work
End each event with free intake invitation and limited booking slots
Co-host webinars with yoga teachers, HR consultants, or psychologists
Record sessions and reuse clips for LinkedIn, email outreach, and website

Online Networking

Be active in LinkedIn groups focused on HR DACH and New Work topics
Join Austrian HR and People Culture communities on LinkedIn and Facebook
Follow and engage with HRweb, HRM Austria, and employer branding creators
Use XING selectively for DACH HR contacts still active there
Monitor Reddit Austria only for message testing, not direct selling

Cold Outreach

Build a list of 100 HR managers in Vienna firms with 20 to 500 staff
Prioritize firms already offering yoga, sports, mental health, or health days
Target Office Managers and People Ops in tech, agencies, finance, education
Send short German emails with one workshop idea tailored to their company type
Use subject lines like Gesundheitstag Idee für Ihr Team or Lunch and Learn Idee
Follow with LinkedIn connect request after 2 to 3 days
Call only warm opens, event managers, or companies with visible wellness pages
Offer free 15-minute planning call, not a generic sales meeting
Use a 3-touch cadence: email, LinkedIn, call over 10 business days
Track outreach in a simple free CRM like HubSpot Free or Zoho Free

During (Lead)

1. My Lead Capture System

Lead Magnet

HR guide: 7 wellness workshops beyond yoga and fruit baskets
PDF one-pager: What employees learn in 45, 60, or 90 minutes
Checklist: Health Day planning checklist for Austrian HR teams
Mini case study: How gut health workshops boost energy and engagement
Webinar replay: Food and focus at work for HR and team leads
Best fit for HR buyers researching fresh wellbeing formats

Tripwire Offer

Free 15-min workshop planning call for HR or team leads
20-min sample talk for HR teams with 10+ employees
Paid lunch-and-learn pilot for one team at entry price
Fixed-fee webinar session for remote teams to test demand
Seasonal mini talk: Winter immunity or energy at work

Welcome Sequence

Email 1: Deliver lead magnet and invite free intake meeting
Email 2: Share 3 workshop formats and ideal use cases
Email 3: Send founder bio, credentials, and workshop outcomes
Email 4: Share case example or anonymized workshop recap
Email 5: Offer 15-min planning call with limited monthly slots
Trigger call task if lead clicks pricing or booking page twice

Segmentation

Tag by role: HR, People Ops, Team Lead, Office Manager
Tag by use case: Health Day, Retreat, Lunch and Learn, Keynote
Tag by company size: 20-50, 51-200, 201-500
Tag by city: Vienna, Graz, Linz, Salzburg, Innsbruck
Tag by language need: German, English, bilingual
Score leads higher if they mention existing wellness budget

Chatbot and Automation

Replace generic contact form with B2B workshop inquiry form
Ask company size, city, event type, team size, preferred date
Add CTA on all pages: Book free intake meeting
Use exit popup for HR guide on B2B landing pages only
Auto-send PDF one-pager after form submit
Auto-create follow-up task after every new inquiry

CRM and Tech Improvements

Set up HubSpot Free for contacts, notes, tasks, and pipeline
Create pipeline: New lead, Contacted, Call booked, Proposal, Won
Add GA4, Search Console, and LinkedIn Insight Tag
Track form submits, PDF downloads, email clicks, and call clicks
Connect WordPress forms to CRM with source and campaign fields
Use Calendly free for intake booking and reminder emails
Add internal HR-share PDF to landing pages and thank-you pages
Build one HR landing page focused on corporate workshops in Austria

2. My Lead Nurturing System

Marketing CRM

Use HubSpot Free as core marketing CRM for forms, contact tags, and email nurture
Connect WordPress forms via HubSpot plugin or Zapier if plugin setup is limited
Track source fields: LinkedIn, website, webinar, partner, PR, Google, referral
Build lists by role, city, company size, and workshop interest
Add lead score for pricing-page visits, repeat site visits, and booking clicks
Upgrade to HubSpot Starter when automation limits slow follow-up speed

Sales CRM

Use HubSpot Free deal pipeline for inquiry-to-proposal tracking
Pipeline: New lead, Qualified, Intake booked, Proposal sent, Follow-up, Won, Lost
Create auto-tasks after every form fill and after every proposal sent
Log call notes, needs, preferred format, dates, and budget in each deal record
Use snippets for follow-up emails in German for faster solo-founder sales work

Automated Follow-Ups

New lead sequence: 5 emails over 14 days after guide, checklist, or webinar opt-in
Email 1 instantly: deliver asset, intro Dr. Annelieke, CTA to free intake meeting
Email 2 day 3: 3 workshop formats with best-fit company use cases
Email 3 day 6: credentials, science angle, and what employees remember after sessions
Email 4 day 10: anonymized case recap with goals, format, and employee response
Email 5 day 14: limited planning-call invite for next health day or team event
Inquiry form sequence: instant confirmation plus Calendly link for intake booking
If no booking in 2 days, send reminder with 2 sample workshop topics
If no booking in 6 days, send FAQ on pricing, duration, and customization
Proposal follow-up: 3 touches on day 3, 7, and 14 after proposal send
Day 3: check questions and restate session outcomes tied to company goals
Day 7: share internal one-pager HR can forward to manager or finance approver
Day 14: offer quick 10-minute decision call or alternate date options
Re-engagement: every 90 days for cold leads with seasonal workshop angle
Seasonal triggers: winter immunity, spring energy, autumn focus, year-end health days
Website trigger: create manual task if pricing page visited twice in 7 days

Newsletter

Send 2× monthly newsletter to HR and team leads
Keep German-first; offer English version only for Vienna international offices
Content pillar 1: workplace gut health, energy, focus, and prevention tips
Content pillar 2: workshop ideas for health days, retreats, and lunch-and-learns
Content pillar 3: short case recaps, PR mentions, and event photos for proof
Content pillar 4: seasonal topics tied to employee wellbeing calendars
Segment by role: HR, Office Manager, Team Lead, Event Planner
Segment by intent: downloaded guide, attended webinar, inquiry, past client
Add CTA in every issue: book free intake meeting or request one-pager

Retargeting & Ads

Skip cold Meta ads at current budget; prior tests failed and intent is weak
Use LinkedIn Insight Tag now for future retargeting audience building
Retarget website visitors on LinkedIn only after steady traffic exists
Promote one asset: HR guide or webinar replay to previous site visitors
Use Google Search only for high-intent local terms with low daily cap
Send ad traffic to one HR workshop landing page, not the homepage
Measure booked calls, not clicks, as primary success metric

Social Media and Content

Focus on LinkedIn first; best channel for Austrian HR and People teams
Post 3× weekly from founder profile and 1× weekly from company page
Post type: carousel on employee wellbeing themes tied to food and gut health
Post type: 60-second myth-busting video 1× weekly
Post type: workshop recap with anonymized outcome and photo when possible
Post type: HR objection post on budget, engagement, and ease of booking
Use soft CTA weekly: free intake meeting or download HR one-pager
Comment on 10 HR and wellbeing posts weekly to warm future buyers
Use Instagram 2× weekly for proof, behind-the-scenes, and speaker presence

Webinars and Events

Run 1× monthly 30-minute Zoom or LinkedIn Live for HR and team leads
Topic examples: better than fruit baskets, food and focus at work, gut health at work
End with CTA: free 15-minute planning call and limited monthly workshop slots
Use Zoom registration synced to HubSpot for follow-up tagging
Send reminder emails 24 hours and 1 hour before each session
Post-event email within 24 hours with replay, one-pager, and intake CTA
Host quarterly breakfast taster talk in Vienna with partners or coworking spaces

Other Nurture Channels

Use Calendly free for intake scheduling with reminder emails and buffer times
Add B2B inquiry form on WordPress with company size, city, event type, budget
Auto-send PDF one-pager and workshop menu after form submit
Add exit-intent popup on HR landing pages for guide download only
Use LinkedIn DMs for warm engagers after webinar attendance or repeated post likes
Send personalized voice note only to high-intent LinkedIn contacts after connection
Create internal HR-share PDF for forwarding to CEO, finance, or office manager

3. Sales Conversion Strategy

Sales Process

Add one B2B landing page with clear CTA: Book free intake meeting
Replace generic contact form with intake form for company size and goals
Offer 15-minute fit call and 30-minute discovery call as two clear options
Send booking link within 5 minutes of inquiry response
Use a 5-step pipeline: Inquiry, Fit Call, Discovery, Proposal, Close
Set 24-hour response rule for all inbound leads
Pre-qualify by team size, format, timing, budget, and decision maker
Ask on first call: who signs off and what is the event deadline
End every call with next step booked before hanging up
Send recap email within 2 hours after each call
Include 3 package options in every proposal: Talk, Workshop, Series
Add expiry date to every proposal: valid for 7 days
Follow up on day 2, day 5, and day 9 after proposal send
Use short voice note follow-up for warm prospects who opened proposal
Create reactivation email for stalled leads after 30 days
Build simple CRM with stages, reminders, and notes for every lead
Tag leads by source to find what actually converts

Sales Assets

Create a one-page corporate workshop sheet in German
Include outcomes, formats, duration, pricing range, and customization options
Build a short pitch deck for HR buyers to share internally
Add one slide: why gut health is relevant at work
Add one slide: what employees will learn and apply immediately
Add one slide: why this is better than generic wellness talks
Create proposal template with agenda, outcomes, price, and logistics
Add internal forwarding version for HR to send to CEO or finance
Create objection script for budget, timing, and low employee participation
Create discovery call script with 8 core questions
Create post-call email template with recap and recommended format
Create sample employee promo email HR can send before the session
Create FAQ sheet on language, room setup, travel, and customization
Add founder bio with credentials and media mentions to all proposals

Testimonials and Case Studies

Ask for testimonial within 24 hours after each workshop
Use 3 questions: what changed, what stood out, who should book this
Request one HR testimonial and one employee quote when possible
Turn each delivery into a mini case study within 48 hours
Include team size, goal, format, and top feedback in each case study
Add anonymized before and after insights if client prefers privacy
Place testimonials on landing page near CTA and pricing section
Add 2 best quotes into proposal template and pitch deck
Build a Wall of Love section on website with logos and quotes
Use newspaper interview mention as early trust proof on website

Conversion Rate Insights

Track inquiry to call rate every month
Track call to proposal rate every month
Track proposal to close rate every month
Track average days from inquiry to signed booking
Track close rate by source: LinkedIn, referrals, press, search
Target 60% inquiry to call rate within 90 days
Target 70% call to proposal rate with stronger qualification
Target 35% proposal to close rate with better proof and follow-up
Review lost deals monthly and label reason: budget, timing, fit, no decision

Urgency and Offers

Offer seasonal themes HR can book around real workplace moments
Promote autumn topic: energy and focus after summer reset
Promote winter topic: immunity and gut health at work
Promote spring topic: fresh habits and sustainable energy
Offer health day booking windows with limited monthly slots
Use message: Only 4 company workshop dates available each month
Add fast-mover bonus for bookings confirmed within 7 days
Bonus ideas: Q and A extension, custom handout, manager recap sheet
Offer quarterly wellbeing series for firms wanting more than a one-off talk
Use urgency tied to event calendars, not fake countdowns

Guarantees and Risk Reversal

Offer free intake meeting with tailored recommendation and no obligation
Promise customization based on company goals and audience needs
Offer pre-event alignment call to reduce mismatch risk
Add satisfaction check at midpoint for longer workshops
Use assurance: if goals are unclear, you help shape the right format first
Offer replacement of one module if agreed brief was not delivered
State clear deliverables so HR knows exactly what is included

Shock and Awe

Mail a branded gut health teaser card before big prospect meetings
Bring sample employee handout to in-person meetings
Send a personalized one-page idea sheet for the prospect's company
Record a 2-minute custom video with workshop idea for top prospects
After discovery call, send one useful gut health tip sheet as a thank-you

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send a warm booking email within 24 hours with next steps and timeline
Include a 1-page workshop planning form for goals, audience, and logistics
Offer a 20-minute intake call to tailor examples to the company culture
Share a branded prep pack with bio, session outline, and promo blurb for staff
Provide ready-to-use internal invite text HR can paste into email or Slack
Send a calendar confirmation with setup needs, arrival time, and contact details
Deliver a short pre-session survey to capture employee questions anonymously

Communication Cadence

Confirm booking details 7 days before the session with a simple checklist
Send a 48-hour reminder with room setup, AV needs, and attendance estimate
Text the on-site contact on the event morning with arrival status and ETA
Send a same-day thank-you message within 3 hours after the workshop
Deliver recap email within 48 hours with resources and follow-up options
Check in 2 weeks later to ask about impact and discuss next workshop topics
Add quarterly email touchpoints with fresh seasonal workshop ideas

Client Education

Give attendees a takeaway PDF with 5 gut-friendly food swaps and simple tips
Create a short FAQ sheet on microbes, digestion, and everyday lunch choices
Share a 2-minute post-event video recap reinforcing the top 3 actions
Offer HR a manager summary sheet with key lessons and internal reuse ideas
Build a small website resource page for clients with handouts and past topics
Include seasonal food ideas relevant to Austria for practical daily action

Personalized Touches

Handwrite a thank-you card to the main contact after each workshop
Mention company-specific goals and examples during the session
Celebrate first booking anniversaries with a personal check-in email
Send a follow-up note if a client launches a new wellbeing initiative
Bring a small branded table sign or welcome slide with the company name
Thank returning clients with priority booking dates for health-themed months
Mail a simple recipe card set after larger workshops for extra recall

Visuals and Documentation

Use a custom-branded slide cover with the client logo and workshop title
Share a clean post-event recap PDF with topics covered and audience questions
Include anonymous poll results or engagement highlights in the recap
Offer optional group photo at the end for internal wellbeing communications
Provide a one-page impact summary HR can share with leadership
Keep templates consistent for offers, prep docs, and recap materials

Feedback and Proactive Support

Collect a 3-question attendee pulse survey right after the session
Ask the HR contact for a 10-minute debrief within 3 business days
Track common questions and turn them into future workshop improvements
Flag low attendance risks early and suggest invite copy or timing changes
If engagement seems low, add more interactive elements during the session
Keep a simple spreadsheet of client preferences, topics, and follow-up dates
Request testimonials only after positive feedback is confirmed

Guarantee or Promise

Promise a fully tailored session based on the intake call and team goals
Guarantee punctual arrival and full setup readiness before start time
Offer one free content adjustment if needs change before delivery
Promise practical takeaways employees can use the same day
If the session misses expectations, provide a free 30-minute follow-up Q&A

Operational Excellence

Arrive 20-30 minutes early for setup and tech check
Use a standard pre-event checklist for AV, room layout, and materials
Keep slides visually clean, readable, and bilingual if needed
Dress polished yet approachable to fit corporate wellness settings
Start and end on time with a clear flow and interactive moments
Prepare in-person and online-friendly versions of core workshop formats
Save reusable templates for offers, surveys, recaps, and follow-up emails
Use a low-cost CRM alternative like Airtable or Google Sheets until scaling

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer 6 month wellbeing series with 1 workshop per month
Offer 12 month contract with quarterly themes tied to seasons
Give 8 to 12 percent discount for annual prepayment
Add renewal bonus: free 30 minute planning call for next cycle
Offer multi session agreements for onboarding, health week, and follow up
Set renewal review 45 days before final booked session
Include auto held dates for returning clients to reduce rebooking friction

Upsells & Cross-Sells

Add Q and A session 2 to 4 weeks after each workshop
Upsell team specific workshops for leaders, shift staff, or office teams
Add gut friendly snack guide branded for the company
Offer lunch and learn mini sessions between major workshops
Add employee handout pack with recipes and action tips
Offer internal train the champion session for wellness ambassadors
Add leadership briefing on food, energy, and team performance
Cross sell keynote plus interactive workshop for health days

Bundling & Packaging

Create 3 tiers: Talk, Workshop, Wellbeing Series
Bundle intake, live session, follow up Q and A, and handouts
Build annual wellness calendar package with 4 themed sessions
Offer new hire wellbeing package for onboarding months
Create health day package with keynote, booth, and mini workshops
Bundle gut health with energy, immunity, and longevity topics

Custom Services and Personalization

Add premium customization tier with company survey before session
Offer white glove package with internal comms copy and manager brief
Personalize examples by industry, work style, and team challenges
Add anonymous employee questions collected before the workshop
Provide post event summary with key themes and next step ideas

Pricing Strategy

Raise base price 10 to 15 percent for fully customized workshops
Keep standard talk at current rate to anchor premium packages
Price annual series at 2.5 to 3 times one session fee
Offer per employee pricing for firms above 150 staff
Add travel surcharge outside core service area in Austria
Test premium fee for Dr. led executive session or leadership roundtable
Review Austrian corporate wellness speaker rates quarterly

Customer Data and Insights

Set up free CRM with HubSpot free or Zoho free
Track contact, company size, topics booked, and renewal dates
Log attendance, feedback score, and repeat booking potential
Send post event survey with interest in follow up topics
Tag clients by industry to spot strongest repeat segments
Track which topics lead to second bookings within 6 months
Build simple renewal pipeline with reminders at 90, 60, and 30 days
Record objections after proposals to refine packages and pricing

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give past clients a €100 voucher for each booked workshop referral
Offer referees a free 15-minute gut health teaser for their team
Add a free customization upgrade for the second booked referral
Create a double reward: referrer gets bonus, referee gets priority booking

Shareable Assets

Create a one-page referral PDF for HR contacts to forward internally
Write 3 ready-to-send email templates for HR to share with peers
Make LinkedIn post templates for clients after a successful workshop
Build a simple referral landing page with intake form on Wordpress
Create a branded thank-you card with QR code to referral page
Prepare a short workshop reel clients can share on LinkedIn

Timing and Triggers

Ask 24 hours after a high-energy workshop with strong feedback
Ask when HR says staff engagement was better than expected
Ask after repeat booking or expansion to another department
Ask after positive testimonial or LinkedIn comment from client
Add referral ask to post-workshop follow-up email sequence
Use a staff cue: ask only when satisfaction score is 9 or 10

Client Success Stories

Capture 2-sentence HR testimonials after each workshop
Ask for one employee quote on what changed after the session
Turn testimonials into LinkedIn carousel posts with client consent
Create mini case studies: challenge, workshop, result, quote
Feature Austria-based client stories to build local trust
End each case study with a referral CTA and intake link

Partner or Affiliate Programs

Partner with yoga teachers serving companies in Austria
Partner with corporate wellness providers lacking nutrition expertise
Build referral swaps with HR consultants and People Ops advisors
Offer partners a flat €100 referral fee per booked workshop
Give partners a co-branded teaser talk they can offer clients
Track partners in a simple spreadsheet with source and outcome

Thank-You Experience

Send handwritten thank-you notes to every successful referrer
Gift top referrers a premium gut-friendly food box from Austria
Thank referrers publicly on LinkedIn with permission
Invite top referrers to an annual private wellbeing mini-session
Send a same-day thank-you email when a referral is introduced

Darm Kram

Your 1-Page Marketing Plan is Ready!